What Terrafarmer does

Terrafarmer Agriculture Ltd is a UK-based soil health and regenerative agriculture consultancy headquartered in York (North Yorkshire), founded in 2021 and operating as a private limited company (Companies House number 13348496). The firm provides an integrated '360°' service offering spanning soil sampling and analysis, soil conductivity surveys, agronomy, regenerative agriculture transition planning, animal nutrition, farm carbon assessment, organic farming support, and government funding scheme advisory (Sustainable Farming Incentive, Countryside Stewardship, Farm Innovation Funding). It serves predominantly UK-based farmers and land managers across arable, dairy, livestock, and mixed systems, alongside selected enterprise and public-sector clients including Imerys (mining/land management), Southern Water (water utility), South Downs National Park Authority, South East Rivers Trust, and a major Anglo American-funded POLY4 fertiliser field-trial programme across 22 UK farms.

The underlying technology stack combines GPS-enabled and stratified random soil sampling methodologies, soil conductivity surveys, and geospatial modelling to support soil carbon baselining, variable-rate prescription planning, and laboratory analysis (DUMAS combustion) for soil organic carbon determination. The firm is the sole UK distributor of Wintex Agro soil sampling equipment, providing an additional recurring equipment, parts, and service revenue stream. Geospatial modelling and machine learning inputs are sourced externally via the Loamin partnership. Technology is oriented toward accuracy, repeatability, and field-level precision rather than proprietary software.

Commercially, Terrafarmer operates a sales-led, direct consultancy model with no digital marketplace or reseller distribution. Revenue is generated through paid consultancy engagements on a project or retainer basis, plus equipment distribution and agricultural-event-led content marketing (workshops, farm walks, on-farm trial results events, Groundswell festival participation). The firm expanded in November 2022 by acquiring the soil sampling business Precision Decisions Ltd from Map of Ag Group, broadening its soil-sampling infrastructure. It is actively participating in multi-year R&D consortiums, most notably Bio-Phage UK (Citadel Environmental Solutions, University of Nottingham, Fera Science) targeting nitrification-driven nitrogen losses and N₂O emissions. Pricing is quote-based and not publicly disclosed.

Name

Terrafarmer

Legal name

Terrafarmer Agriculture Ltd

Website

https://terrafarmer.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Terrafarmer Agriculture Ltd is a UK-based soil health and regenerative agriculture consultancy delivering integrated soil sampling, agronomy, carbon assessment, and funding-scheme advisory services to farmers, land managers, water utilities, and government clients across the United Kingdom.

Ownership category

akta.pro rank

Product category

Agricultural Consulting Services

NAICS

Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Conservation Agriculture (Erosion Control, Contour/Strip Cropping, Mulching) (AFAGAMAB)

akta.pro secondary industries

Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC)

Keywords

• Soil health consultancy
• Regenerative agriculture
• Agronomy advisory services
• Farm carbon assessment
• Organic farming consultancy

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Consultancy Services: Terrafarmer provides paid consultancy services across soil health, regenerative agriculture, agronomy, animal nutrition, and organic farming. Services are delivered by a team of regenerative agronomists and consultants through direct client engagements, likely on a project or retainer basis.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Terrafarmer is a soil health and regenerative agriculture consultancy that helps farmers, landowners, NGOs, and government bodies improve soil productivity, sustainability, and biodiversity through independent advice and hands-on practical services. Its core deliverables include soil sampling and scanning, agronomy and animal nutrition advice, organic and regenerative farming transition support, farm carbon baselining, and assistance securing government grants and funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Soil Health and Regenerative Agriculture Consultancy Independent, evidence-based advice covering soil health, regenerative agriculture, agronomy, and animal nutrition for farmers, landowners, NGOs, and government bodies across the UK.
• Soil Sampling Service (GPS-referenced) GPS-enabled precision soil sampling service using Wintex Agro automated equipment to deliver field-scale nutrient, pH, organic matter, and biological data sets for farmers and land managers.
• Soil Scanning Service In-field soil scanning (Veris-style) to map nutrient variability across fields and target sampling and inputs more precisely.
• Soil Conductivity Surveys Field-scale soil conductivity surveys that map soil-type variability to support targeted sampling and management decisions.
• Soil MOT Package End-to-end 'soil health MOT' package combining sampling, scanning, lab analysis, interpretation, and a written management plan for individual farms.
• Organic and Regenerative Farming Consultancy Independent advice and management plans for farmers transitioning to, or running, organic and regenerative farming systems, including certification-ready records and inspection support.
• Organic Farm MOT Package End-to-end package for organic farms combining soil sampling, analysis, interpretation, and management actions aligned to organic certification requirements.
• Farm Carbon Baseline Service Carbon baseline assessment for farms, measuring soil carbon and farm-level carbon performance to support sustainability reporting and carbon-friendly practice decisions.
• Funding and Grants Advisory Independent advisory service helping farmers, landowners, NGOs, and corporate land stewards identify, apply for, and report against UK government farming and environmental grants and funding schemes.
• Farm Management Plan Service Bespoke written farm management plans translating soil and carbon data into prioritised actions for productivity, soil health, and sustainability.
• Animal Nutrition Advice Independent animal nutrition advice for livestock farmers, covering forage, grazing, and nutritional planning to support soil- and pasture-based livestock systems.
• Bespoke Training and Farm Walks/Talks Bespoke in-person training, farm walks, and talks for farming groups, agronomy clubs, NGOs, and corporate clients covering soil health and regenerative agriculture topics.
• Biological Inputs Supply Supply of biological inputs sourced from a network of partner producers, resold or supplied alongside the consultancy's recommendations for soil and crop health.
• Wintex Agro Soil Sampling Equipment Supply Supply of Wintex Agro automated soil sampling equipment and related machinery to farmers and agricultural contractors in the UK.

Quantifiable outcome

• Reduced synthetic nitrogen use from 300kg/ha to 80kg/ha at Nant y Bach Farm, with target of 50kg/ha
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Citadel Environmental Solutions LtdcoreStrategic or Co-development Partner · 9 February 2026BIOCAT developer and lead partner in the Bio-Phage UK 36-month R&D project. Citadel provides phage-based soil treatment technology designed to selectively suppress nitrifying bacteria and support beneficial microbial communities to reduce nitrification-driven nitrogen losses.
• University of NottinghamcoreStrategic or Co-development Partner · 9 February 2026Research partner in Bio-Phage UK project providing emissions measurement, lifecycle assessment, and controlled-environment glasshouse trials to refine application rates and mixing strategies.
• Fera Science LtdcoreStrategic or Co-development Partner · 9 February 2026Research partner in Bio-Phage UK providing microbial and metagenomic analysis to assess how treatments influence soil microbial communities and functional genes linked to nitrogen cycling.
• Map of Ag GroupminorOthers · 4 November 2022Terrafarmer acquired the soil sampling business Precision Decisions Ltd from Map of Ag Group, enabling expansion of soil and regenerative agriculture services.
• South East Rivers TrustcoreStrategic or Co-development PartnerEnvironmental organization commissioning a soil carbon baseline across 1,700 hectares managed by farmers in the Eden Valley Farm Cluster. Terrafarmer providing soil sampling and carbon assessment services.
• Câr-y-MôrcoreStrategic or Co-development PartnerWelsh regenerative seaweed farm producing biological inputs. Terrafarmer running field trials on Pembrokeshire farms to test Câr-y-Môr seaweed-based biological inputs under real-world conditions.
• WWF UKcoreStrategic or Co-development PartnerEnvironmental organization supporting the seaweed-based biological inputs trial. WWF UK has been instrumental in establishing Câr-y-Môr as a Community Benefit Society over the past five years.
• Farming ConnectcoreStrategic or Co-development PartnerWelsh government-funded farming development programme providing support and funding for the seaweed biological inputs trial. Building on previous Tanygraig Project with Câr-y-Môr.
• South Downs National Park AuthoritycoreStrategic or Co-development PartnerGovernment authority partnered with Terrafarmer for soil health assessment on six monitor farms in the South Downs, providing funding and access to the Winchester South Downs Farm Cluster group.
• Thomas SherriffminorStrategic or Co-development PartnerJohn Deere dealership in Haddington, East Lothian. Partnership for variable rate technology integration via John Deere Operations Centre, including soil conductivity survey work on mutual client farms.
• Farm Carbon ToolkitminorStrategic or Co-development PartnerOrganization providing carbon footprint analysis and carbon stock calculations for farms in the South Downs National Park soil health project.
• Anglo AmericancoreStrategic or Co-development PartnerMining company and producer of POLY4 multi-nutrient fertiliser. Terrafarmer contracted to project manage a four-year on-farm trial programme generating field-scale evidence on POLY4's influence on soil health and agronomic performance across 22 UK farms.
• Wintex AgrocoreChannel Partner/ Reseller/ DistributorTerrafarmer is the sole distributor of Wintex Agro soil sampling equipment in the UK. They supply complete rigs and sampling units and offer genuine spare parts, repairs and full servicing of equipment.
• Cornish MutualminorGTM or Marketing PartnerAgricultural insurance provider partnering with Terrafarmer to deliver practical SFI preparation workshops to farmers in Somerset, providing venue and co-promotion.
• FWAG South WestminorGTM or Marketing PartnerFarming and Wildlife Advisory Group partnering with Terrafarmer and Cornish Mutual to deliver practical SFI preparation workshops to farmers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Agrii: One of the UK's largest agronomy service providers, offering crop advice, trials, and inputs to arable and mixed farmers. Comparable on the agronomy and on-farm trials axis, but a much larger incumbent with broader product distribution.
• NIAB: Major UK agricultural research and applied science organisation offering agronomy, trials, and crop consultancy. Comparable through its applied soil/crop research capabilities and farmer-facing advisory services.
• Hutchinsons: National UK agronomy business delivering crop consultancy, precision farming services (Helix programme) and trials. Comparable through its precision soil/precision agronomy offering, which directly overlaps Terrafarmer's variable-rate and soil scanning services.
• ADAS: Long-established UK agricultural and environmental consultancy providing agronomy, soils, carbon, and policy advice to government and farmers. Comparable through its soils, regen-ag and policy-facing consulting work, and a typical competitor for government/NGO tenders.

Emerging players

• Indigo Ag: US-headquartered agriculture company with a major soil carbon and regenerative agriculture programme (Indigo Carbon) for growers. Comparable in soil carbon baselining and regen-ag farmer services, but operates at much larger scale and in different geographies.
• Map of Ag Group: UK agricultural data and analytics business. Previously the parent of Precision Decisions Ltd, the soil sampling business Terrafarmer acquired in 2022 — a direct historic relationship and a comparable provider of farm data services to agri-supply chains.
• Trinity AgTech: UK-based agricultural carbon and natural capital platform (Sandy platform) serving farmers and landowners with carbon accounting and ecosystem service monetisation. Comparable as a UK-focused soil carbon and regen-ag tech competitor with a stronger software/SaaS orientation.

Direct peers

• Soil Capital: European (Belgium/UK) agronomy and soil carbon platform serving farmers with carbon baselining and regenerative transition advisory. Directly comparable to Terrafarmer's soil carbon and regen-ag consultancy offering, with a stronger software/data emphasis.
• Farm Carbon Toolkit: UK-based social enterprise providing farm carbon assessment, soil carbon code work, and farmer training. Comparable in mission (UK farmer-focused carbon baselining) and customer base, though structured as a non-profit — note that Terrafarmer also partners with this organisation on South Downs work.

Regional players

• SoilEssentials: Scotland-based precision agriculture and soil services firm offering soil scanning, sampling and precision agronomy. Comparable through its soil scanning/sampling technology stack and UK farmer customer base, with stronger emphasis on precision hardware and imaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terrafarmer
• Xx.com/TerraFarmer_Ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrafarmer