Midwest Insurance Agency Alliance Inc

What Midwest Insurance Agency Alliance Inc does

Midwest Insurance Agency Alliance, Inc. (MIAA) is a privately held regional insurance integrator founded in 2001 and headquartered in Lincoln, Nebraska. The organization recruits and serves independent insurance agencies across seven Midwestern states — Nebraska, Kansas, Missouri, Iowa, North Dakota, South Dakota, and Minnesota — providing them with access to a portfolio of national, regional, specialty, and Excess & Surplus Lines carriers. MIAA operates as a regional affiliate of the Strategic Insurance Agency Alliance (SIAA), a national parent network, with its member base collectively generating approximately $18.1 billion in total written premium.

MIAA's offering is structured as an integrator platform rather than a franchise, aggregator, or cluster. Its core products include carrier appointments held in the agency's name, commission overrides and profit-sharing from carrier partners (without production minimums), a Training & Learning Center with a QuickSTART new-agency program, a MarketFinder portal for hard-to-place and specialty risks, the Business Insurance Advantage program for commercial lines growth, SIAA Marketing for member-facing marketing assets, and group-purchased insurance products including Errors & Omissions coverage and cyber liability insurance at negotiated rates. MIAA does not appear to be a technology company in the conventional sense — the MarketFinder portal is described as a search/access tool rather than an algorithmic placement engine — and the organization has no disclosed patents, proprietary software platforms, APIs, or AI/ML capabilities.

MIAA is a for-profit private company with 11-50 employees. Its revenue model combines recurring membership fees from independent insurance agencies with commission overrides and growth bonuses paid by carrier partners. Go-to-market is exclusively through a channel/network partner motion: MIAA enrolls member agencies and provides market access, while end customers (individuals and businesses seeking insurance) are served by those independent member agencies rather than MIAA directly. The company is privately held with no disclosed funding rounds, ownership structure, or financial benchmarks, though its parent affiliation is with SIAA.

Name

Midwest Insurance Agency Alliance Inc

Legal name

MIAA Insurance, Inc.

Website

https://miaainsurance.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Insurance Agency Alliance (MIAA) is a regional insurance integrator serving independent insurance agencies across seven Midwestern U.S. states, providing carrier appointments, commission overrides, profit-sharing, training, and specialty-market access via its affiliate relationship with SIAA.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and Commission Overrides: MIAA generates revenue through membership fees from independent insurance agencies and receives commission overrides and growth bonuses from carrier partners. The organization provides access to multiple insurance companies, and member agencies receive commissions directly from carriers along with profit-sharing benefits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MIAA is an Insurance Integrator that helps independent insurance agencies access multiple insurance carriers, earn higher commissions and profit-sharing, and remain 100% independent. Membership bundles market access through carrier partnerships, training via the Training & Learning Center, specialty market placement via MarketFinder, marketing support via SIAA Marketing, and group-purchased E&O and Cyber Liability coverage.

Product overview

MIAA (Midwest Insurance Agency Alliance) operates as an Insurance Integrator offering a platform of services designed to help independent insurance agencies grow while remaining 100% independent. The core offering combines access to multiple insurance carriers and markets with enhanced revenue programs including higher commissions, overrides, and profit-sharing. Key supporting modules include the Training & Learning Center (TLC) with the QuickSTART new agency training program, the MarketFinder online portal for accessing specialty and E&S markets, SIAA Marketing for personalized marketing materials and digital presence tools, the Business Insurance Advantage program for commercial lines targeting, and group-purchased insurance products including Errors & Omissions and Cyber Liability coverage. Together, these services provide the total solution for independent agency growth, from startup support through perpetuation planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Integrator Membership A membership service for independent insurance agencies that provides access to multiple insurance carriers, higher commissions and profit-sharing, growth bonuses, perpetuation planning, and agency development support while allowing agencies to remain 100% independent.
• Training & Learning Center (TLC)

Quantifiable outcome

• 12% average small Commercial Lines growth with Business Insurance Advantage Program
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and flagship.

• EncompasscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property and casualty insurance products through MIAA member agencies.
• CNAcoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner offering commercial and specialty insurance solutions to MIAA member agencies.
• JencapcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing access to specialty and excess insurance markets.
• National General InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and commercial lines products.
• American ModerncoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier providing niche insurance products to MIAA member agencies.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing a wide range of personal and commercial insurance products.
• IntegritycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering products through MIAA network.
• BranchcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing coverage options for member agencies.
• AAAcoreChannel Partner/ Reseller/ DistributorMajor insurance provider offering personal and business insurance products through MIAA member agencies.
• United Fire GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier providing commercial and personal lines coverage.
• CoteriecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial lines products.
• State AutocoreChannel Partner/ Reseller/ DistributorRegional insurance carrier providing personal and commercial insurance products.
• SIAA (Strategic Insurance Agency Alliance)flagshipStrategic or Co-development PartnerParent organization providing national support and resources. Together with SIAA, MIAA provides the total solution for independent agencies - offering access to top rated companies along with regular training and business development. MIAA is a regional organization powered by SIAA.
• MarketFindercoreTechnology or IntegrationOnline portal developed for MIAA member agents to search for hard-to-place insurance coverage. Provides access to Excess and Surplus Lines, specialty markets and program opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hub International: Large North American insurance brokerage that partners with and acquires independent agencies. Overlaps with MIAA in serving the independent agency community but is a national full-service brokerage rather than a regional membership alliance.
• Integrity Marketing Group: Large insurance distribution and ownership platform that acquires and partners with independent insurance agents and agencies. Comparable as a structurally similar network/aggregator but at vastly larger scale and with an ownership-based rather than membership model.
• Acrisure: Global insurance brokerage and financial services conglomerate built largely through partner acquisitions. Operates in the same broad space of aggregating independent agencies/brokerages, but at vastly larger scale and with private-equity ownership.
• IMA Financial Group: Employee-owned insurance brokerage serving commercial and personal lines clients. Operates adjacent to MIAA in the independent agency ecosystem with a broader corporate brokerage focus rather than a regional member-recruitment model.
• World Insurance Associates: National insurance brokerage that acquires and partners with independent insurance agencies. Comparable to MIAA in supporting independent agents with carrier access and operational resources, but operating as a brokerage-rollup rather than a membership integrator.

Emerging players

• NSM Insurance Group: Specialty insurance program manager and aggregator that builds networks of agents for niche commercial lines. Comparable in the network-aggregation concept, but with a focus on specialty/program business rather than the broad multi-line P&C integrator model MIAA runs.

Direct peers

• Smart Choice Agents: National insurance agent network/aggregator that gives independent agents access to multiple carriers, commission overrides, and back-office support. Closely comparable to MIAA's Insurance Integrator model of pooling independent agents to negotiate carrier terms.
• Goosehead Insurance: Public independent insurance agency franchisor/network that empowers agents with carrier access, marketing, and technology resources while agents retain ownership. Comparable to MIAA in providing multi-carrier access and support infrastructure to independent agent entrepreneurs.
• Brightway Insurance: Insurance agency franchise model offering independent agents carrier access, branding, and operational support. Operates a structured alternative to going fully independent — directly comparable to MIAA's "remain 100% independent with shared resources" pitch.
• SIAA (Strategic Insurance Agency Alliance): National parent organization of MIAA. SIAA operates the same Insurance Integrator model at a national level, providing market access, carrier appointments, and training resources to member independent agencies across the U.S. — directly comparable as the network umbrella MIAA operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MIAAinsurance
• LinkedInlinkedin.com/company/midwest-insurance-agency-alliance-inc
• Xx.com/MIAA_Agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Insurance Agency Alliance Inc