What Competitive Analytics Professionals does

Competitive Analytics Professionals (CAP) is a privately held location intelligence company founded in 2004 and headquartered in Northport, Michigan, specializing in curated geospatial data for the shopping center and retail real estate sector. The firm maintains datasets covering over 46,000 shopping centers across the USA, Canada, and the UK, encompassing more than 5.75 billion square feet of gross leasable area, 44,000+ hand-drawn geofence polygons, and over 1.25 million tenant point-of-interest records. Its product portfolio includes tiered Shopping Centers datasets (Basic, Premium, Analyst), a Geofences product, a Tenants POI dataset, Enhanced Attributes modules, the ReCAP Retail & Restaurants dataset, and bespoke custom-built analytics. Data is delivered via annual subscriptions, custom projects, or a RESTful API with oAuth authentication and daily updates.

The underlying technology stack combines proprietary multi-stage geocoding — with more than 90% of records manually reviewed at rooftop precision — machine-learning-based record deduplication, custom address parsing, and continuously ground-truthed hand-drawn geofences. CAP monetizes through tiered annual subscriptions priced from $600 to $14,500 depending on geography and tier, custom dataset projects, and API access. Its customers include Fortune 500 retailers, restaurant chains, real estate developers and REITs, management consulting firms (notably Boston Consulting Group), and location intelligence platforms such as SafeGraph, Placer.ai, Kalibrate, and SiteZeus, which integrate CAP data into their own products. Distribution combines self-serve website purchasing for standard tiers with direct enterprise engagement for custom solutions and platform integrations.

The company operates without disclosed external funding, maintains a 100+ year combined location research expertise across its team, and has served customers for over 20 years. Its strategic emphasis in recent years has been on geographic expansion (UK), product surface growth (ReCAP, Enhanced Attributes, Landscapes 2024 Report), API productization, and deepening partnerships with downstream analytics platforms.

Name

Competitive Analytics Professionals

Legal name

Competitive Analytics Professionals, LLC

Website

https://caplocations.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Competitive Analytics Professionals (CAP) is a privately held location intelligence firm founded in 2004, offering curated shopping center datasets, hand-drawn geofences, and tenant POI data to Fortune 500 retailers, real estate investors, and location analytics platforms across the USA, Canada, and UK.

Ownership category

akta.pro rank

Product category

Location Intelligence / Geospatial Data

NAICS

Directory and Mailing List Publishers (51314), Directory and Mailing List Publishers (513140), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Location intelligence data
• Shopping center datasets
• Geospatial analytics
• Retail site selection
• Tenant POI data

Headquarters

HQ city

Northport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Shopping Centers Dataset Sales: Tiered annual subscriptions for shopping center POI data across USA, Canada, and UK. Three tiers available: Basic (9 attributes), Premium (14 attributes), and Analyst (39 attributes). Prices range from $600 to $11,520 annually depending on geography and tier.
2. Tenant POI Dataset: Annual subscription for tenant point-of-interest data covering 1.2M+ retail and restaurant locations across USA and Canada. Separate pricing for USA ($9,400), Canada ($3,100), and combined USA/Canada ($11,900).
3. Geofences Dataset: Annual subscription for hand-drawn geofence polygons covering shopping centers. Pricing varies by geography: USA ($12,000), Canada ($4,000), and USA/Canada combined ($14,500).
4. Enhanced Attributes: Additional attributes for shopping center structure analysis including anchors, junior anchors, supermarkets, theatres, in-line tenants, out-parcels, and External Access Units (EAU). Pricing from $800 to $3,000 depending on geography.
5. Custom-Built Datasets: On-demand custom dataset projects including tenant geofences, trade area analysis, competitor analysis, ownership analysis, and density reports. Meticulously crafted by management team with 50+ years of experience.
6. API Access: Cloud-based RESTful API access for programmatic data queries, GIS system integration, and location-driven platform development. Includes daily updates and oAuth authentication.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Competitive Analytics Professionals (CAP) provides comprehensive shopping center location intelligence datasets covering the USA, Canada, and UK, including 46,000+ shopping centers with 5.75B+ square feet of GLA, hand-drawn geofences, and 1.25M+ tenant POI records. The company sells tiered data subscriptions, custom-built analytics projects, and a RESTful API for programmatic access, serving retailers, REITs, real estate developers, location intelligence platforms, and consultancies.

Product overview

Competitive Analytics Professionals (CAP) operates as a data-as-a-service platform offering a portfolio of location intelligence products. The core offering is CAP Shopping Centers, a comprehensive shopping center dataset spanning the USA, Canada, and UK. This core product is supported by complementary modules: Geofences (polygons) for precise spatial boundaries, Tenants POI Dataset for retail and restaurant location data, Enhanced Attributes for tenant structure insights, and Custom Datasets for bespoke analytics. The CAP API provides programmatic access to all datasets. The UK-specific product covers 14,000+ high streets and 16,000+ shopping centers. Data is delivered in tiered packages (Basic, Premium, Analyst) with varying attribute depths, and is used for site selection, competitive analysis, and market research applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CAP Shopping Centers Dataset
• Geofences (Polygons)
• Tenants POI Dataset
• Enhanced Attributes
• Custom-Built Datasets
• CAP API
• UK Shopping Centers & High Streets
• ReCAP Retail & Restaurants

Quantifiable outcome

• 90%+ of geocodes are manually reviewed ensuring rooftop-level precision
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• SafeGraphcoreTechnology or IntegrationSafeGraph, a location intelligence provider, is listed as a trusted partner/client. SafeGraph integrates CAP's shopping center data to enhance their location intelligence platform and provide foot traffic insights to their clients.
• KalibratecoreTechnology or IntegrationKalibrate, a location intelligence platform, is listed among trusted partners. The partnership provides Kalibrate users with access to CAP's comprehensive shopping center data for market analysis and site selection.
• Placer.aicoreTechnology or IntegrationPlacer.ai, an analytics and AI company focused on foot traffic insights, partners with CAP to enhance their location analytics capabilities with precise shopping center data and geofences.
• Boston Consulting Group (BCG)flagshipStrategic or Co-development PartnerBCG, a major global management consulting firm, uses CAP's shopping center data for retail strategy engagements. CAP data helps BCG deliver insights on trends, site selection optimization, and client value for their Fortune 500 clients.
• SiteZeuscoreTechnology or IntegrationSiteZeus, a location intelligence platform, leverages CAP's shopping center data to provide enhanced analytics for retail site selection and market analysis.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SafeGraph: POI and places data provider serving retail, real estate, and analytics use cases. Directly overlaps with CAP's POI and geofence offerings and is also a CAP partner/customer.
• Placer.ai: Foot-traffic and location analytics platform that integrates CAP's shopping center geofences. Comparable customer base (retailers, REITs, location intelligence buyers) and overlapping retail intelligence value proposition.
• Kalibrate: Location intelligence and market analytics platform focused on retail and fuel site selection. Directly competes in delivering retail location data and trade-area insights to similar enterprise buyers.
• SiteZeus: AI-driven location intelligence platform for retail site selection. Targets the same Fortune 500 retail and restaurant customers and uses comparable POI and trade-area data inputs.
• Buxton: Retail analytics and site selection firm serving similar enterprise retail and restaurant customers. Comparable in providing proprietary location data and customer modeling for brick-and-mortar strategy.

Broad incumbents

• Foursquare: Large location data and POI platform with broader consumer and advertising use cases. Overlaps with CAP in POI data and geofencing but operates at much greater scale and scope.
• Esri: Dominant GIS platform whose ArcGIS Business Analyst product includes shopping center and retail location data. A broader incumbent that overlaps with CAP's enterprise buyer base.
• HERE Technologies: Global mapping and location data platform with POI and geofencing capabilities. Operates across transportation, logistics, and enterprise, serving many of the same Fortune 500 customers.
• Mapbox: Location platform providing maps, geocoding, and POI data via APIs. Adjacent competitor in the geospatial data stack and a potential platform integration or substitute for CAP's API offering.

Emerging players

• GeoLytics: Demographic and location data provider used for market analysis and site selection. Smaller and more focused on demographic layers but addresses overlapping retail real estate use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/competitive-analytics-professionals-cap-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Competitive Analytics Professionals