Behavior Imaging Solutions

What Behavior Imaging Solutions does

Behavior Imaging Solutions is a Boise, Idaho-based telehealth technology company founded in 2005 that develops asynchronous, store-and-forward video capture and assessment platforms for behavioral healthcare, with a primary focus on autism diagnosis and special education assessment. The company's flagship product, NODA (Naturalistic Observational Diagnostic Assessment), enables remote autism diagnosis for children ages 18 months to 7 years through parent-recorded video evidence captured in natural home environments, which is then reviewed by trained clinicians via the secure NODA Connect portal that maps behavioral tags to DSM diagnostic criteria. The broader product portfolio includes Behavior Capture (mobile video recording app), AssessmentView (EHR-light platform for clinical telehealth), Behavior Connect (secure video sharing portal for clinicians and caregivers), BI LIVE (real-time telehealth documentation tool), and Med smartCapture (medication management mobile app). The platform is HIPAA- and FERPA-compliant and includes a 66-tag DSM-mapped behavioral taxonomy that automates diagnostic checklist workflows.

The company generates revenue through subscription-based NODA diagnostic services for families, platform licensing to healthcare systems, diagnostic clinics, and educational institutions, and professional services for pharmaceutical clinical trials. Go-to-market combines direct enterprise sales targeting provider organizations with channel partnerships, most notably an integration with Total Child Health's CHADIS platform used by 3,000+ pediatricians for autism screening and referral. Founded by Ron and Sharon Oberleitner following their son's autism diagnosis, the company has secured over $4.9 million in non-dilutive NIH SBIR funding from NIMH, NICHD, and NIBIB since 2013, and validates its technology through research partnerships with leading institutions including Emory Autism Center, Vanderbilt University Medical Center, SARRC, Children's Hospital of Los Angeles, Marcus Autism Center, Georgia Tech, and the University of Idaho. Clinical outcomes reported across studies include a 91% diagnostic outcome matching rate, 96% clinical validity of parent-collected videos, 40% cost savings versus traditional assessment, and 6-9 months earlier diagnosis on average.

Name

Behavior Imaging Solutions

Legal name

Behavior Imaging Solutions

Website

https://behaviorimaging.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Behavior Imaging Solutions is a Boise-based telehealth company that develops asynchronous video capture and assessment platforms for autism diagnosis, special education, and clinical trials, serving families, healthcare systems, schools, and pharmaceutical sponsors with its NODA platform and related tools.

Ownership category

akta.pro rank

Product category

Behavioral Health Telehealth Software

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industries

Autism Diagnostic & Educational Assessment Services (EDAKAKAA), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM)

Keywords

• Remote autism diagnosis
• Behavioral telehealth platform
• Telehealth autism assessment
• Video-based diagnostic assessment
• Special education technology

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NODA Autism Diagnostic Service: Remote autism diagnostic assessment service where families collect and upload video data at home, trained clinicians review and render diagnosis, and detailed diagnostic reports are provided to referring providers. Fraction of cost and time compared to traditional testing.
2. Pharmaceutical Clinical Trial Services: Behavior imaging technology used in multi-site pharmaceutical trials for measuring treatment effects, inter-rater reliability verification, and medication management for individuals with autism.
3. Platform Licensing: HIPAA and FERPA compliant platforms enabling remote health and education assessments licensed to healthcare systems, diagnostic clinics, and educational institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Behavior Imaging Solutions develops and licenses HIPAA- and FERPA-compliant telehealth platforms that enable clinicians to capture, assess, and analyze video evidence of behavior in natural environments for remote autism diagnosis and broader behavioral health assessments. Its flagship NODA (Naturalistic Observational Diagnostic Assessment) service provides evidence-based remote autism diagnosis for children ages 18 months to 7 years using parent-recorded video evidence and clinician review through a secure web portal, complemented by Behavior Capture, Behavior Connect, Assessment View, NODA smartCapture, NODA Connect, BI LIVE, and Med smartCapture offerings.

Product overview

Behavior Imaging Solutions offers a unified telehealth platform for behavioral healthcare, mental health, and special education. The portfolio centers on three interconnected layers: (1) NODA autism diagnostic service platform with companion apps (NODA smartCapture for parent video recording and NODA Connect for clinician assessment) for remote autism diagnosis; (2) core platforms Behavior Capture (video recording) and Behavior Connect (secure web portal for video annotation and sharing); and (3) Assessment View for clinical telehealth. Additional offerings include Med smartCapture for medication management and BI LIVE for realtime video consultations. The company positions itself as an 'EHR-light' platform enabling remote health and education assessments, clinical trial coordination, and hospital care applications.

Differentiator

Problem solved

Functional benefit

Brands

• NODA: Natural Observational Diagnostic Assessment - An evidence-based autism diagnostic service platform for remote diagnosis of children 18 months to 7 years of age.
• NODA smartCapture
• NODA Connect
• BI LIVE
• Behavior Capture
• Behavior Connect
• Assessment View
• Med smartCapture

Products and services

• NODA (Naturalistic Observational Diagnostic Assessment) Evidence-based autism diagnostic service platform enabling remote diagnosis for children 18 months to 7 years of age through parent-recorded video evidence of behavioral indicators captured in natural home environments and subsequent clinician review.
• Behavior Capture Video capture technology enabling parents, caregivers, and educators to record behavioral events and specimens in natural environments (home, classroom, clinical settings) for remote specialist review, with structured scenario guidance.
• Assessment View Telehealth platform for clinical and educational settings enabling remote viewing, annotation, and analysis of behavioral video evidence, with customized hospital deployment for adolescent autism care.
• Behavior Connect Secure HIPAA-compliant online portal enabling clinicians, educators, and caregivers to upload, organize, tag, annotate, and share video behavioral evidence for assessment and treatment planning.
• NODA Connect Web portal for diagnosticians to direct in-home video collection, access developmental history, and conduct remote diagnostic assessments by linking video behavior tags to DSM diagnostic criteria.
• NODA smartCapture Mobile application guiding parents through prescribed video scenarios (child playing alone, playing with sibling, mealtime, concerning behavior) that capture clinically relevant behavioral evidence for remote autism diagnostic assessment.
• BI LIVE Real-time telehealth tool providing clinicians improved clinical documentation capabilities during video consultations with patients.
• Med smartCapture Mobile application for medication management enabling physicians and caregivers to monitor medication side effects and symptom improvements through caregiver-captured behavioral video evidence shared via secure platform.

Quantifiable outcome

• 40% cost savings reported in Emory University School of Medicine study
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, supporting and minor.

• Emory Autism CentercoreStrategic or Co-development Partner · 1 January 2021Leading validation study for NODA throughout Georgia starting Spring 2021. Research on remote behavioral assessments using Behavior Imaging technology in educational and clinical settings.
• Total Child Health, Inc. (CHADIS)coreTechnology or IntegrationCollaboration with Total Child Health and its CHADIS Pediatric Autism Screening Software Platform used by over 3,000 pediatricians. Project connects Primary Care providers with referring diagnostic clinics electronically for autism screening and referral.
• Vanderbilt University Medical CentercoreStrategic or Co-development PartnerSBIR partnership project (1R44MH134706) for transforming hospital care for autistic adolescents via novel telehealth. Team of leading autism experts collaborating on customized AssessmentView implementation for hospital settings.
• Southwest Autism Research and Resource Center (SARRC)coreStrategic or Co-development PartnerClinical partner for NODA development and validation research. Multi-region comparative study research site in Arizona evaluating NODA benefits compared to conventional in-person assessments.
• Children's Hospital of Los AngelescoreStrategic or Co-development PartnerResearch site for multi-region comparative study examining NODA's diagnostic benefits versus conventional in-person assessments in California.
• University of Idaho Center for Disability and Human DevelopmentcoreStrategic or Co-development PartnerResearch site serving Idaho and Eastern Washington for autism diagnosis research. Collaborating on NIH research grant to explore alternative methods of diagnosing autism earlier for children in underserved and rural areas.
• Ascend BehaviorsupportingStrategic or Co-development PartnerDiagnostic clinic partner providing additional clinical expertise for multi-region studies in Texas, Colorado, and Arizona regions.
• Marcus Autism CentercoreStrategic or Co-development PartnerClinical collaboration for school behavior assessment studies and evaluation of Behavior Connect technology for student problem behavior assessment and staff development.
• Georgia Institute of TechnologycoreTechnology or IntegrationTechnology development partner for NODA system. Provided initial development of Behavior Imaging technology including Aware Home research facility for controlled evaluation studies.
• Idaho State Department of EducationsupportingStrategic or Co-development PartnerState partnership for technology initiative to use Behavior Imaging for securely collecting student progress data and alternate assessment for students with special needs statewide.
• Monash UniversitysupportingStrategic or Co-development PartnerResearch collaboration with Dr. Angelika Anderson on Functional Behavior Assessment (FBA) research, interventions, and children's self-management studies.
• Surel's Place Art ResidencyminorStrategic or Co-development PartnerCollaboration on community-based project bringing together Indigenous and Neurodiverse communities for authentic storytelling in virtual environments.
• ArtAbility UidahominorStrategic or Co-development PartnerPartner in metaverse community experience project for neurodiverse community virtual pavilion development.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marble Health: Pediatric mental and behavioral health telehealth provider offering remote autism evaluations and therapy. Directly comparable as an autism-focused telehealth diagnostic and treatment platform serving families and pediatric providers.
• As You Are: Virtual diagnostic clinic specializing in autism evaluations for children via telehealth. Closely comparable as a direct competitor offering remote autism assessments through home-based video evaluations and clinician review.
• Elemy: Pediatric behavioral health platform providing autism care services including ABA therapy and diagnostic support. Comparable as a tech-enabled autism-focused provider serving families and children with developmental conditions.
• Hopebridge: Autism therapy provider offering ABA, occupational, and speech therapy across multiple US states. Comparable as a scaled autism services company, though focused on in-person therapy delivery rather than asynchronous telehealth.
• Centria Healthcare: National provider of autism services including ABA therapy, behavioral health, and diagnostic support. Comparable as a large-scale autism services organization operating across multiple states, though focused on direct care delivery rather than telehealth platforms.
• Brightline Health: Pediatric behavioral health company providing telehealth therapy, coaching, and psychiatric care. Comparable as a tech-enabled pediatric behavioral health platform serving families, employers, and health plans.
• Sprout Therapy: Online autism therapy provider offering ABA, speech, and occupational therapy via telehealth. Comparable as a digital-first autism therapy platform serving children and families.

Broad incumbents

• Lyra Health: Large mental health benefits platform offering telehealth therapy, coaching, and psychiatric services through employer-sponsored plans. Comparable as a scaled mental/behavioral health telehealth incumbent with overlapping customer types (employers, providers) and broader behavioral health scope.
• Talkiatry: Mental health telehealth platform providing psychiatry and therapy services. Comparable as a behavioral health telehealth provider, though focused on psychiatric care rather than autism-specific diagnostic workflows.
• Amwell: Large enterprise telehealth platform offering virtual care across multiple specialties including behavioral health. Comparable as a broad telehealth incumbent with potentially overlapping behavioral health capabilities, though without specialized autism diagnostic workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/behaviorimaging
• YouTubeyoutube.com/user/BehaviorConnect
• Facebookfacebook.com/BehaviorImaging
• LinkedInlinkedin.com/company/behavior-imaging-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavior Imaging Solutions