Brightline

What Brightline does

Brightline is a US-based, venture-backed pediatric and family behavioral health provider founded in 2019 and headquartered in San Mateo, California. It delivers therapy, psychiatry, and psychological testing to children and teens (up to age 18) and to their parents or caregivers, organized around a three-session diagnostic evaluation that routes families into one of four treatment paths (therapy, psychological testing, or focused programs for anxiety, OCD, ADHD, or disruptive behaviors). Care is delivered through a hybrid model combining a virtual platform (mobile iOS/Android apps, secure messaging, multilingual video sessions in 19 languages plus live translation in 17 additional languages) with physical pediatric mental health clinics in New York (Brooklyn Heights, Lake Success, Columbus Circle, White Plains), serving families in NY/NJ/CT in person and online, MA and WA online only, and California families with children 0-12 through the state-funded BrightLife Kids program under California's $4.7B Children and Youth Behavioral Health Initiative (CYBHI).

The company is in-network with major US health plans (Aetna, Cigna, UnitedHealthcare, Anthem/BCBS, BCBS Massachusetts, Premera, Carelon, Surest, UMR, plus Allegiance, Centivo, Northwell Direct, 1199SEIU Funds) and also accepts self-pay at $200-$350 per therapy/psychiatry session and $2,000-$5,000 for psychological testing, with HSA/FSA eligibility. Enterprise revenue is generated through strategic channel partnerships with Teladoc Health (pediatric and family mental health services delivered inside Teladoc's virtual care platform, announced July 2024) and Northwell Health (strategic alliance announced September 2025 that routes Northwell patients into Brightline's Brooklyn and Lake Success clinics and virtual services). Brightline has raised approximately $212M in disclosed equity funding across six rounds since 2019, including a $72M Series B led by GV in June 2021 and a $105M Series C led by KKR in March 2022 with a $10M Series C extension from Northwell Health in July 2022. Major shareholders include KKR, GV, Northwell Health, Optum Ventures, Oak HC/FT, and 7wireVentures. Following a 2024 restructuring that cut operations in 45 states, Brightline has pivoted from a digital-only nationwide model to a hybrid delivery model anchored in the NY metro, supported by a leadership transition in late 2025 (co-founder Naomi Allen moved to executive chair, nurse practitioner Kari O'Rourke named CEO) and a June 2026 executive team expansion (COO, Chief Growth and Financial Officer, Chief People Officer).

Name

Brightline

Legal name

Brightline

Website

https://hellobrightline.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Brightline is a US pediatric and family behavioral health provider offering therapy, psychiatry, and psychological testing via a hybrid virtual and in-person model across NY/NJ/CT/MA/WA, plus the state-funded BrightLife Kids program in California.

Ownership category

akta.pro rank

Product category

Pediatric Behavioral Health Services

NAICS

Child Care Services (6244), Residential Intellectual and Developmental Disability Facilities (623210)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Child Day Care Services (8351)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Behavioral Support & Positive Behavior Intervention Childcare (HSAAAIAF), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Pediatric mental health
• Family behavioral health
• Telepsychiatry services
• Psychological testing
• Child therapy programs

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. In-network insurance reimbursement: Recurring revenue from clinical services billed through in-network contracts with major US health plans including Aetna, Cigna, UnitedHealthcare, Anthem/BCBS, BCBS Massachusetts, Premera, Carelon (NJ/CT), Allegiance, Surest, UMR, Centivo, Northwell Direct, and 1199SEIU Funds. Members access therapy, psychiatry, and psychological testing with their insurance benefits.
2. Self-pay / out-of-pocket clinical services: Direct consumer payment for therapy ($350 initial session, $200–$275 ongoing), psychiatry ($225–$350 per session), and psychological testing ($2,000–$5,000). HSA/FSA eligible; superbills provided for out-of-network reimbursement.
3. Public-sector managed-services contracts (BrightLife Kids): Managed-services revenue from the California Children and Youth Behavioral Health Initiative (CYBHI), a $4.7B state program. Brightline operates BrightLife Kids as a no-cost program for California families with kids 0–12, fully funded by the state of California.
4. Enterprise / payer / health-system partnerships: B2B revenue from contracts with health systems (e.g., Northwell Health strategic alliance), employer benefits programs, health plans, and schools/educators that provide Brightline services to their populations.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Brightline is a pediatric and family mental health care practice that delivers therapy, psychiatry, and psychological testing to children, teens, and their parents through a hybrid of in-person clinics (NY region) and a virtual care platform accessible in NY, NJ, CT, MA, and WA. Care begins with a three-session diagnostic evaluation that routes families into specialized treatment paths for anxiety, OCD, ADHD, and disruptive behaviors, and includes a public-sector sub-brand (BrightLife Kids) offering no-cost coaching to California families with children ages 0-12.

Product overview

Brightline operates a hybrid pediatric and family behavioral health platform combining a core care delivery offering with multiple condition-specific programs and a public-sector sub-brand. The unified core platform (Brightline Pediatric Mental Health Care) begins every child with a Diagnostic Evaluation, then routes them to one of several service modules — Therapy, Psychiatry, or Psychological Testing — and to focused programs for Anxiety, OCD, ADHD, and Disruptive Behaviors. Care is delivered both in-person across four New York clinics (Brooklyn Heights, Lake Success, Columbus Circle, White Plains) and online in NY, NJ, CT, MA, and WA, with access managed through the Brightline Mobile App (iOS/Android) and Brightline's member engagement portal. A distinct public-sector sub-brand, BrightLife Kids, delivers no-cost online coaching and resources to California families with children ages 0–12, fully funded by the California CYBHI.

Differentiator

Problem solved

Functional benefit

Brands

• BrightLife Kids: A California statewide public-sector pediatric behavioral health program for kids 0-12 and their families, offering free online coaching, secure chat, and evidence-based support tools; paid for entirely by California's Children and Youth Behavioral Health Initiative (CYBHI).

Products and services

• Brightline Pediatric Mental Health Care (Core Platform) Award-winning pediatric mental health practice providing expert therapy, psychological testing, and psychiatry services to kids and teens up to age 18. Delivered in-person at clinics in New York (Brooklyn Heights, Lake Success, Columbus Circle, White Plains) and online in NY, NJ, CT, MA, and WA. Care begins with a three-session diagnostic evaluation that recommends one of several treatment paths.
• Therapy Evidence-based therapy for children and teens addressing persistent low mood, lack of motivation, withdrawal, trauma and stress, physical symptoms without an identified medical cause, and sustained difficulties with everyday tasks. Available in-person and online.
• Psychiatry Psychiatric evaluation and medication management for children and teens, available both virtually and in-person. Sessions typically range from $225 to $350 each.
• Psychological Testing

Quantifiable outcome

• 165% growth in BrightLife Kids California public-sector program
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Teladoc HealthcoreStrategic or Co-development PartnerTeladoc Health partnered with Brightline in July 2024 to deliver pediatric, adolescent, and family mental healthcare (therapy, coaching, medication management) through Teladoc's virtual care platform, with seamless transition to adult Teladoc services.
• Northwell Health (strategic alliance)coreStrategic or Co-development PartnerNorthwell Health and Brightline announced a strategic alliance in September 2025 to expand pediatric mental health services across New York. Northwell patients gain streamlined access to Brightline's clinicians for therapy, psychiatry, medication management, and diagnostic evaluations in Brooklyn and Lake Success clinics and virtually.
• Kooth (Soluna program)minorGTM or Marketing PartnerKooth operates Soluna, a no-cost companion program for California youth ages 13–25, which BrightLife Kids refers older kids to when they age out of the 0–12 BrightLife Kids program.
• VioletminorImplementation/ SI/ Consulting PartnerViolet partners with Brightline (and BrightLife Kids) to ensure coaches and clinicians receive the right cultural-competence and identity-centered training to serve LGBTQ+, BIPOC, and gender-diverse populations.
• California Children and Youth Behavioral Health Initiative (CYBHI)coreOEM/ Whitelabel/ Licensing PartnerBrightLife Kids is entirely funded by the California Children and Youth Behavioral Health Initiative (CYBHI), a $4.7B package of investments initiated by Governor Gavin Newsom, and operates as a no-cost state program for California families with kids 0–12.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment for teens, adolescents, and young adults, directly overlapping with Brightline's pediatric and family behavioral health focus. Both companies are venture-backed, hybrid-care-oriented, and address the same shortage of age-appropriate pediatric mental health providers.
• InStride Health: InStride Health is a specialty pediatric anxiety and OCD provider offering virtual and in-home care to children and families, directly comparable to Brightline's anxiety and OCD programs. Both companies pursue a pediatric-only, evidence-based, family-included care model with intensive coaching and exposure-based therapy.
• Hazel Health: Hazel Health provides pediatric mental health services to K–12 students in schools and at home, overlapping with Brightline's pediatric focus and its BrightLife Kids school-based distribution. Both companies monetize pediatric behavioral health through public-sector, payer, and school channel partnerships.
• Mantra Health: Mantra Health is a virtual mental health provider purpose-built for college and adolescent students, comparable to Brightline's pediatric and teen focus and its BrightLife Kids K–12 channel. Both companies deliver age-specific behavioral health care through payer and institution contracts.
• Two Chairs: Two Chairs is a therapy practice combining in-person clinics and virtual care with measurement-based care, directly comparable to Brightline's hybrid clinic + virtual model. Both companies emphasize internal referrals, evidence-based therapy, and a quality-focused clinician network.

Broad incumbents

• Lyra Health: Lyra Health is a large employer-sponsored mental health platform that has expanded into family, teen, and pediatric coverage, competing for the same employer and payer contracts as Brightline. It is a broader incumbent offering therapy, coaching, and medication management across all ages, but with significant overlap in the family/dependent segment.
• Spring Health: Spring Health is a global mental health benefit platform serving employers and health plans, including pediatric and family dependents, competing head-to-head with Brightline for payer and employer RFPs. It offers a broader portfolio of care (therapy, coaching, medication) but is increasingly overlapping with Brightline's pediatric and family value proposition.
• Talkspace: Talkspace is a publicly traded virtual therapy and psychiatry platform serving individuals, payers, and employers, with overlap in Brightline's online therapy and psychiatry services. It is a broader incumbent in the same payer and employer channels but without Brightline's pediatric-only specialization.

Emerging players

• Equip Health: Equip is a virtual provider treating eating disorders in children, teens, and adults, addressing the same pediatric mental health conditions Brightline treats. It uses a family-based treatment model and is a relevant adjacent pediatric behavioral health peer for capability and pricing comparison.
• Cerebral: Cerebral is a virtual mental health and ADHD treatment provider that has historically targeted adults and adolescents with therapy and medication management. While Cerebral has narrowed its focus, it remains a comparable virtual-care mental health platform competing in overlapping therapy, psychiatry, and ADHD segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellobrightline
• LinkedInlinkedin.com/company/hellobrightline
• Instagraminstagram.com/hellobrightline
• Xx.com/hellobrightline

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightline