CETAS Information Technology Pvt Ltd

What CETAS Information Technology Pvt Ltd does

CETAS Information Technology Pvt Ltd is a privately held Microsoft Solutions Partner and Independent Software Vendor (ISV) headquartered in Chennai, India, with additional offices in Bangalore, Dubai (Cetas Information Technology FZCO), and New York (Cetas Information Technology Inc). The company has 15-16+ years of experience implementing Microsoft Dynamics 365 ERP and CRM solutions (Business Central, Finance, Supply Chain Management, Commerce, Project Operations, Human Resources, Sales, Customer Service, Customer Insights, Field Service) alongside the Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Pages, and Copilot Studio). Its proprietary NB (Next in Business) Add-on suite comprises 12+ industry and functional extensions — including NB Projects (construction), NB Procure with Amazon Business connector, NB Assets, NB Quality, NB Payroll (Middle East and Ireland), NB India GST, NB Credits, NB PDC Manager, NB Scheduler, NB Equalz, and NB Taxadd — distributed via Microsoft AppSource and Microsoft Marketplace. Industry solutions include NB Jewel (formerly JewelStar) for the jewelry vertical and FoS 365 for food and hospitality, plus LS Retail & Hospitality for unified retail operations.

The company generates revenue across five streams: Microsoft Dynamics 365 implementation services, upgrade and migration services from legacy NAV/GP/AX systems, ongoing support and managed services, NB Add-on subscriptions (annual and perpetual licensing) sold through Microsoft Marketplace, and custom application development using .NET and Azure. Go-to-market combines direct enterprise field sales across India, UAE/GCC, and the US Tri-State Area with self-service marketplace distribution for NB Add-ons and a Partner Program targeting Engineering & Construction firms for referral and co-selling. Customer segments are organized vertically — Engineering & Construction, Retail & Hospitality, Trade & Distribution, Manufacturing, Services & Startups, and Jewelry — with named enterprise customers spanning construction (Allied Housing), retail (York Furnishing, Snowman, BGS), telecommunications (Nexcomm Asia), and jewelry (multiple Indian retailers using NB Jewel).

Recent strategic direction has been toward productizing industry expertise into the NB Add-on suite, expanding the recurring revenue base, and launching an End-to-End AI & Copilot Engagement service that wraps Microsoft Copilot capabilities into bespoke AI advisory and build work. The company has not disclosed funding, headcount, or revenue figures, and operates as an independent, founder-led private entity with no institutional investors identified in the source data.

Name

CETAS Information Technology Pvt Ltd

Legal name

Cetas Information Technology Pvt Ltd

Website

https://cetastech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

CETAS Information Technology is a Microsoft Solutions Partner and ISV that implements Dynamics 365 ERP/CRM, sells its own NB Add-on suite, and delivers AI/Copilot services to mid-market and enterprise customers across India, UAE/GCC, and the US.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• ERP implementation services
• Microsoft Dynamics partner
• ISV add-on solutions
• Cloud ERP consulting
• Business Central extensions

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Microsoft Dynamics 365 Implementation Services: End-to-end implementation of Dynamics 365 ERP and CRM solutions including planning, configuration, deployment, training, and customization services for enterprise clients.
2. Dynamics 365 Upgrade & Migration Services: Specialized services for migrating from legacy systems (NAV, GP, AX) to Dynamics 365, including data migration, extension redesign, testing, and go-live support.
3. Dynamics 365 Support & Managed Services: Ongoing functional, technical, and administrative support including environment monitoring, troubleshooting, enhancements, and API integrations.
4. NB Add-ons (ISV Solutions): Industry-specific add-on solutions for Dynamics 365 Business Central and CRM, sold as SaaS subscriptions through Microsoft Marketplace or as perpetual licenses with annual renewal fees.
5. Application Development & Maintenance: Custom application development and maintenance services using .NET, Azure, and Microsoft frameworks for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Certified Microsoft Solutions Partner and ISV delivering end-to-end Microsoft Dynamics 365 ERP and CRM implementation, upgrade, and managed support services, complemented by an in-house NB (Next in Business) suite of 12+ industry-specific add-on products for Dynamics 365 Business Central and CRM distributed via Microsoft AppSource.

Product overview

CETAS Information Technology Pvt Ltd is a certified Microsoft Solutions Partner and ISV offering a comprehensive portfolio of Microsoft Dynamics 365 ERP and CRM solutions complemented by its own NB (Next in Business) add-on suite and professional services. The core platform consists of Microsoft Dynamics 365 Business Central (cloud ERP) and the full Dynamics 365 application suite including Finance, Supply Chain Management, Commerce, Project Operations, Human Resources (ERP side), and Sales, Customer Service, Customer Insights, and Field Service (CRM side), all integrated with the Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Pages, and AI/Copilot Studio). The NB Add-on Suite extends Dynamics 365 with 11 purpose-built industry and functional add-ons for Business Central (NB Projects, NB Procure with Amazon Business Connector, NB Assets, NB Quality, NB Payroll, NB PDC Manager, NB India GST, NB Credits, NB Scheduler) and 2 for Dynamics 365 CRM (NB Equalz, NB Taxadd). Industry-specific solutions include NB Jewel for jewelry, FoS 365 for food & hospitality, and LS Retail & Hospitality for retail. Professional services include implementation, upgrade/migration from legacy systems (NAV/GP/AX), ongoing support, ISV development services, application development (.NET/Azure), and AI & Copilot Engagement.

Differentiator

Problem solved

Functional benefit

Brands

• NB Add-ons (Next in Business): Suite of add-on solutions for Microsoft Dynamics 365 Business Central and CRM, including project management, procurement, asset management, quality control, payroll, and tax automation tools.
• NB Projects
• NB Procure (formerly VMP365)
• NB Assets
• NB Payroll (formerly Paypro 365)
• NB Quality
• NB PDC Manager
• NB India GST
• NB Credits
• NB Equalz
• NB Taxadd
• NB Scheduler
• NB Jewel (formerly JewelStar)

Products and services

• NB Projects Business Central add-on for project costing, planning, billing, and field operations, targeting the engineering and construction industry with subcontractor management and job costing capabilities.
• NB Procure Procure-to-pay (P2P) automation add-on for Dynamics 365 Business Central with Azure-hosted Vendor Portal, RFQ management, purchase requisition processing, and vendor collaboration.
• NB Procure – Amazon Business Connector B2B marketplace connector add-on enabling direct Amazon Business catalog browsing and purchasing within Dynamics 365 Business Central ERP.
• NB Assets Asset lifecycle management add-on for Dynamics 365 Business Central with real-time tracking, maintenance scheduling, work order management, and spare parts inventory tracking.
• NB Quality Quality control add-on for Dynamics 365 Business Central with configurable quality attributes, inspection planning, sampling plans, instrument calibration, and quality data analysis.
• NB Payroll Payroll processing add-on for Dynamics 365 Business Central, formerly known as Paypro 365, designed for Middle East region and Ireland-specific compliance payroll requirements.
• NB PDC Manager Post-dated cheque management add-on for Dynamics 365 Business Central enabling capture, tracking, and application of PDCs to invoices over future dates.
• NB India GST India GST compliance automation add-on for Dynamics 365 Business Central integrating with Fynamics GSP for e-invoicing, e-way bill management, and GSTR-2A reconciliation.
• NB Credits Credit management add-on for Dynamics 365 Business Central automating Letters of Credit (LCs) and Bank Guarantees (BGs) management, tracking, and reporting.
• NB Scheduler Report scheduling add-on for Dynamics 365 Business Central that automates recurring reports, jobs, and batch processes.
• NB Equalz Auto-assignment and workflow automation add-on for Dynamics 365 CRM that routes tasks, approvals, and documents automatically using round-robin algorithm across teams.
• NB Taxadd Tax automation add-on for Dynamics 365 CRM providing automated tax calculations for GST, VAT, and CESS with customer-level tax exemption and comprehensive reporting.
• LS Retail & Hospitality Industry-specific solution combining LS Retail with Microsoft Dynamics 365 for unified retail and hospitality operations including POS, inventory, and customer engagement.
• NB Jewel Industry-specific jewelry ERP solution integrated with Dynamics 365 Business Central, managing article tagging, purity-wise inventory, gold price adjustments, chit management, POS, and social media integration.
• FoS 365 Food ordering and delivery management solution that centralizes POS, mobile apps, and websites for faster, accurate, and scalable restaurant management.
• D365 Implementation End-to-end implementation services for Dynamics 365 ERP and CRM, covering planning, configuration, deployment, and training for a seamless digital transformation.
• D365 Upgrade Migration and upgrade services from legacy Microsoft systems including Dynamics NAV, GP, and AX to the latest Dynamics 365 cloud ERP.
• D365 Support Ongoing functional, technical, and administrative support for Dynamics 365 ERP, CRM, and Power Platform solutions including 24x7 managed services.
• ISV Services Independent Software Vendor services for developing and maintaining industry-specific add-ons for Dynamics 365 Business Central and Dynamics 365 CRM.
• Application Development Custom application development and maintenance services using .NET, Azure, and modern Microsoft frameworks, following agile methodologies.
• End-to-End AI & Copilot Engagement AI consulting and integration service that identifies high-impact AI opportunities, builds bespoke AI solutions, integrates Microsoft Copilot into existing systems and workflows, and provides ongoing co-pilot performance monitoring.

Quantifiable outcome

• Seamless D365 Business Central transition with enhanced operational excellence
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature15 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationCertified Microsoft Solutions Partner and ISV (Independent Software Vendor) Partner with 16+ years of collaboration. Cetas specializes in Microsoft Dynamics 365 ERP and CRM implementations, Power Platform solutions, and cloud transformation. Company develops and distributes NB Add-ons available on Microsoft AppSource and Microsoft Marketplace.
• LS RetailcoreTechnology or IntegrationCetas offers LS Retail & Hospitality industry solution combining POS, inventory, and customer engagement capabilities for unified retail and hospitality operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Infosys: Global IT services and consulting firm with established Microsoft Dynamics 365 ERP/CRM practice and India-based delivery serving enterprise customers worldwide. Overlaps with Cetas in target platform and delivery geography, but operates as a broad incumbent across many technologies.
• Wipro: Global IT services firm with Microsoft partnership and Microsoft Business Applications practice spanning D365 implementation and managed services across multiple geographies. Comparable as a competitor for large D365 deals but much broader in scope and scale.
• HCLTech: Global IT services major with a large Microsoft business application practice (D365, Azure, Power Platform) and multi-region delivery including India and Middle East. Overlaps with Cetas as a Microsoft partner serving GCC enterprise customers, but at vastly larger scale and broader portfolio.

Direct peers

• Hitachi Solutions: Global Microsoft Dynamics 365 partner with deep ERP/CRM implementation practice and industry solutions (manufacturing, professional services, public sector). Comparable in scale range and go-to-market as a multi-region Microsoft-centric SI with both services and product components.
• Avanade: Accenture/Microsoft joint venture focused exclusively on the Microsoft ecosystem, including large-scale Dynamics 365 ERP and CRM implementations, Power Platform, and Copilot services. Directly comparable as a Microsoft-centric SI/consultancy targeting enterprise D365 customers across multiple geographies.
• Velosio: North American Microsoft Dynamics 365 Gold Partner providing implementation, upgrade, and managed services across ERP, CRM, and Power Platform with proprietary add-ons. Comparable as a mid-sized Microsoft-focused SI serving mid-market and enterprise customers with both services and ISV offerings.
• AlfaPeople: Dedicated Microsoft Dynamics 365 specialist partner with significant ISV add-on development, multi-region presence (notably strong in Middle East and India), and industry-specific vertical solutions. Closely comparable to Cetas in model — Microsoft SI plus proprietary ISV suite — and a direct competitor for GCC and India D365 deals.
• Saaspire: Microsoft Dynamics 365 ISV partner offering pre-built industry solutions (manufacturing, professional services, rental) on AppSource with implementation services. Comparable as a Microsoft ISV-plus-implementation model with marketplace-distributed add-ons.

Emerging players

• Metaphor IT: Microsoft Dynamics 365 partner with focus on ERP implementations and managed services, particularly in the Middle East and Africa region. Comparable as a smaller Microsoft-centric SI competing for similar GCC and emerging-market D365 deals.
• BORN Group (now Pivotree): Mid-sized digital commerce and Microsoft Dynamics partner providing ERP/CRM implementations and managed services for retail, manufacturing, and distribution customers. Comparable as a smaller Microsoft SI competing in similar mid-market verticals.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/cetastech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CETAS Information Technology Pvt Ltd