O8

What O8 does

O8 is a privately held, bootstrapped B2B digital marketing agency founded in 2010 and headquartered in Minneapolis, Minnesota, with a distributed team across the US, UK, and the Philippines. The firm operates as an integrated revenue system that combines strategy, web design and development, and performance marketing under one accountable team, primarily serving healthcare, higher education, SaaS and B2B technology, and professional services clients. Its customer roster includes University of Minnesota, Cornell University, Estee Lauder, Juilliard, Ryan Companies, Walker Art Center, and MedSource Labs, with reported 95% client retention and 500+ delivered projects over 16+ years.

The company's core product is O8 Intelligence, an AI-powered marketing employee trained on 15+ years of agency expertise that delivers SEO audits, UX wireframes, content strategy, competitive analysis, and AI search visibility reports on demand. This is complemented by a managed services stack spanning growth marketing, SEO and content strategy, paid media, demand generation, analytics and reporting, email and marketing automation, web design and development (Drupal, WordPress, HubSpot CMS), UX and CRO, CRM integration (Salesforce, HubSpot, GHL), and fractional CMO and team augmentation offerings. O8 also operates the Growth Tools Hub, a suite of free diagnostic tools (GrowthMap Assessment, AI Readiness Assessment, AI Search Visibility Scan, Website UX Audit) that serve as top-of-funnel lead generation.

O8 monetizes through a mix of monthly retainers ($3,000-$15,000 for digital marketing, $5,000-$15,000 for SEO), project-based web builds ($25,000-$150,000+), usage-based AI deliverables ($550-$1,500 per report), and AI Employee Setup starting at $3,500. The go-to-market combines direct enterprise sales targeting CMOs, VPs of Marketing, and CEOs with self-serve free diagnostics, generating leads primarily through organic content marketing, SEO, paid media, and a 4,000+ subscriber biweekly newsletter. No external funding rounds are disclosed.

Name

O8

Legal name

O8

Website

https://o8.agency

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

O8 is a Minneapolis-based, bootstrapped B2B digital marketing agency serving healthcare, higher education, SaaS, and professional services clients through integrated strategy, web development, and performance marketing, anchored by its O8 Intelligence AI marketing platform and a suite of paid and freemium diagnostic tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Retainers: Monthly retainer arrangements for integrated digital marketing services including SEO, content, paid media, and CRO. Typically range from $3,000-$15,000/month depending on scope and channels selected.
2. SEO Services: Ongoing SEO programs ranging from $5,000 to $15,000 per month based on scope, competitive landscape, and content volume. Standalone technical audits start at $2,500.
3. Web Design & Development: Project-based website builds ranging from $25,000 to $150,000+ for B2B companies depending on complexity, page count, and integration requirements.
4. O8 Intelligence Per-Deliverable: Standalone AI-powered marketing deliverables priced per project. SEO audits from $750, UX wireframes from $550, AI Search Visibility Audits at $1,500, content strategy and competitive analysis available on-demand.
5. AI Employee Setup: Full configuration and setup service for O8 Intelligence, connected to client data sources and configured for brand. Starting at $3,500 for initial setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

O8 is a B2B digital marketing agency providing integrated services including SEO, paid media, content strategy, web design and development, and AI-powered marketing automation. The agency's flagship product is O8 Intelligence, an AI platform trained on 15+ years of agency expertise that delivers SEO audits, UX wireframes, content strategy, competitive analysis, and AI search visibility reports on-demand.

Product overview

O8 is a digital marketing agency providing integrated B2B marketing services with AI-powered capabilities. The core product is O8 Intelligence, an AI-powered marketing employee built on 15+ years of agency expertise that delivers SEO audits, UX wireframes, content strategy, competitive analysis, and AI search visibility audits on-demand. This is complemented by a suite of managed services including Growth Marketing, SEO & Content Strategy, Paid Media, Analytics & Reporting, Email & Marketing Automation, Web Design & Development (Drupal, WordPress, HubSpot CMS), UX & Conversion Optimization, AI Agency Services, CRM Integration, and fractional expertise offerings (Fractional CMO, Team Augmentation). The Growth Tools Hub provides free diagnostic tools (Website UX Audit, Marketing Maturity Assessment, AI Readiness Assessment, AI Search Visibility Scan) while Premium Intelligence Reports offer deeper paid analysis. Services integrate with major platforms including Salesforce, HubSpot, Google Analytics/GA4, and various CRMs to connect marketing activity to revenue outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• O8 Intelligence: AI-powered marketing employee built on 15+ years of O8 Agency expertise for SEO audits, UX analysis, content strategy, and competitive intelligence.

Products and services

• O8 Intelligence Chat-first AI platform built on 15+ years of O8 expertise that delivers real marketing work including SEO audits, UX wireframes, content strategy, competitive analysis, and AI search visibility audits in hours for B2B marketing teams.
• Growth Marketing Services Integrated B2B growth marketing combining SEO, paid media, content strategy, and marketing automation to generate qualified pipeline tied to revenue outcomes.
• SEO & Content Strategy Full-funnel organic growth service with technical SEO, content strategy, and AI search optimization (AEO/GEO) for revenue-focused organic pipeline generation.
• Paid Media & Advertising Google Ads, LinkedIn, and programmatic campaigns optimized for high-buying intent keywords and measurable ROI for B2B clients.
• Demand Generation Pipeline-focused inbound and outbound programs combining multiple channels to generate qualified sales conversations for B2B companies.
• Analytics & Reporting GA4 setup, custom dashboards, marketing attribution, and revenue reporting connecting marketing activity to pipeline outcomes.
• Web Design & Development Conversion-optimized website builds with Drupal, WordPress, and HubSpot CMS, including Growth-Driven Design and ongoing fractional dev support for B2B companies.
• AI Agency Services AI strategy, roadmaps, and implementation service including AI Employee Setup and AI-Powered Workflows for custom AI agents in client marketing operations.
• AI Employee Setup Full setup and configuration of an AI employee connected to client data sources and configured for the brand, starting at $3,500.
• Fractional CMO Senior marketing leadership delivered on-demand without full-time cost, providing strategic direction and team oversight for growth-stage and mid-market B2B companies.
• Team Augmentation Embedded specialists provided to in-house marketing teams for fractional expertise without the overhead of full-time hiring.
• Growth Tools Hub Suite of free diagnostic tools including Website UX Audit, Marketing Maturity Assessment, Meta Tag Optimizer, Content Cannibalization Checker, GrowthMap Session, AI Readiness Assessment, and AI Search Visibility Scan.
• Premium Intelligence Reports Deep-dive AI-delivered audits and analysis including AI Search Visibility Audit ($1,500 with 24-hour delivery) and Agency vs In-House Cost Calculator.

Quantifiable outcome

• 3.2x average organic traffic increase for clients
• +7 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PantheoncoreTechnology or IntegrationPlatform partner for web hosting and development infrastructure. Pantheon provides the underlying technology platform for building and deploying O8 client websites.
• WP EnginecoreTechnology or IntegrationWordPress hosting partner providing enterprise-grade WordPress infrastructure for O8 client websites.
• SalesforcecoreTechnology or IntegrationCRM platform integration partner. O8 implements and integrates Salesforce for enterprise clients as part of their MarTech stack.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation partner. O8 has deep expertise in HubSpot implementation, onboarding, and integration. Offers HubSpot Web Design and Development Agency services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: KlientBoost is a B2B digital marketing agency specializing in paid media, SEO, and conversion optimization for SaaS and B2B clients. Directly comparable to O8 in offering integrated growth marketing services targeting similar mid-market and enterprise B2B buyer personas.
• Single Grain: Single Grain is a B2B SaaS digital marketing agency offering SEO, paid media, and content marketing services. Directly comparable to O8 in serving SaaS and B2B technology clients with integrated full-funnel marketing programs.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, web design, paid media, and content marketing to mid-market and enterprise B2B clients. Comparable to O8 in service breadth, B2B focus, and integrated offering model.
• Directive: Directive is a B2B SaaS marketing agency specializing in SEO, paid media, and customer generation for software companies. Directly comparable to O8's SaaS & B2B Technology segment with similar enterprise sales motion.
• Hawke Media: Hawke Media is a full-service digital marketing agency offering fractional CMO, paid media, SEO, and web design to mid-market B2B clients. Comparable to O8's fractional CMO, team augmentation, and integrated service portfolio.
• SmartBug Media: SmartBug Media is a B2B marketing agency with deep HubSpot expertise offering inbound marketing, sales enablement, and CRM integration. Directly comparable to O8 in HubSpot partnership and integrated CRM-led B2B marketing approach.
• Siege Media: Siege Media is a content-driven SEO agency specializing in organic growth for SaaS and B2B brands. Comparable to O8's SEO & Content Strategy offering and AI-driven organic growth positioning.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market B2B clients. Comparable to O8 in paid media focus, B2B client base, and integrated growth marketing approach.
• Power Digital Marketing: Power Digital is a performance marketing agency offering SEO, paid media, content, and analytics for mid-market and enterprise B2B brands. Comparable to O8 in performance-marketing focus, integrated services, and mid-market/enterprise buyer targets.

Emerging players

• Surfer SEO: Surfer SEO is an AI-powered SEO content optimization platform used by marketers and agencies. Comparable to O8 Intelligence's AI-driven SEO audit and content strategy capabilities as a specialized emerging competitor in the AI marketing tooling space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQBu-p8wy5IvZJVHzJn6Evw
• Facebookfacebook.com/o8agency
• LinkedInlinkedin.com/company/o8
• Instagraminstagram.com/o8agency
• Xx.com/o8agency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O8