What Cashman & Associates does

Cashman & Associates is a privately held, Philadelphia-headquartered lifestyle marketing and communications agency founded in 2001 by Nicole A. Cashman. The firm operates as a full-service boutique across eight integrated service lines: public relations, special events and event marketing, brand management, influencer engagement, social media management, community relations, branding and graphic design, and crisis communications. It differentiates through a dedicated in-house events division staffed by four full-time event professionals who produce alongside the PR team, generating 100+ events per year. The firm also operates Snack PR, a sub-brand targeting the snack and consumer goods vertical. Cashman & Associates serves enterprise and mid-market clients across hospitality, food and beverage, travel and tourism, fashion and retail, real estate, sports and entertainment, civic, and nonprofit sectors, with named relationships including Kimpton Hotels, Mitchell & Ness, Scannapieco Development Corporation, Garces, Bernie Robbins Jewelers, Body+Beauty Lab, the Philadelphia Visitor Center Corporation, and the Independence Historical Trust.

The business model is professional-services based, with revenue generated through retainer partnerships and project-based engagements. Client acquisition is overwhelmingly reputation-driven and founder-led: the firm cites 25 years of trusted industry relationships, network access across ten major US media markets, and an award portfolio (including PRSA Pepperpot Awards and PR Net 100 Top Agencies 2022) as primary demand-generation channels. Distribution is direct-to-client; there are no intermediate reseller or platform channels. Pricing is opaque — no rate cards or pricing tiers are publicly disclosed, consistent with negotiated, scope-based engagements.

There is no proprietary technology product, software platform, app, or AI/ML capability disclosed. Service delivery rests on the curated network of broadcast, print, digital, and influencer contacts, combined with the in-house design, events, and social teams. Geographic reach is described as Philadelphia-anchored with extended network coverage in New York, Miami, Chicago, Los Angeles, Austin, Washington D.C., Pittsburgh, Boston, and Las Vegas. The company is independently owned by the founder, has no parent, subsidiaries, or external funding rounds disclosed, and operates on private, privately held status.

Name

Cashman & Associates

Legal name

Cashman & Associates

Website

https://cashmanandassociates.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Cashman & Associates is a Philadelphia-based, founder-owned lifestyle marketing and communications agency founded in 2001, serving enterprise and mid-market clients across hospitality, tourism, real estate, retail, wellness, civic, and nonprofit verticals with integrated public relations, special events, influencer, social media, branding, and crisis communications services.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications and Marketing Services: Cashman & Associates generates revenue through providing professional services including public relations campaigns, crisis communications, influencer marketing, social media management, experiential marketing, special events, brand marketing, and graphic design. As a full-service agency, they work on project-based and retainer fee arrangements with clients across lifestyle industries including hospitality, food & beverage, travel & tourism, fashion & retail, sports & entertainment, real estate, civic, and non-profit sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cashman & Associates is a full-service lifestyle marketing and communications agency that delivers an integrated portfolio of services including public relations, special events and event marketing, brand management, influencer engagement, social media management, community relations, branding and graphic design, and crisis communications. The firm serves upscale lifestyle brands in hospitality, food and beverage, travel and tourism, fashion and retail, sports and entertainment, real estate, civic, and non-profit industries, producing over 100 special events per year and managing campaigns across broadcast, print, digital and social channels.

Product overview

Cashman & Associates is a full-service lifestyle marketing and communications agency offering a unified portfolio of integrated services. The core offering consists of eight interconnected service lines: Public Relations, Special Events & Event Marketing, Brand Management, Influencer Engagement, Social Media Management, Community Relations, Branding & Graphic Design, and Crisis Communications. Additionally, the agency operates Snack PR as a specialized sub-brand division targeting the evolving snack and consumer goods sector. Services are delivered through an integrated approach, combining traditional and digital communications strategies for clients primarily in hospitality, food & beverage, travel & tourism, fashion & retail, sports & entertainment, real estate, civic, and non-profit industries.

Differentiator

Problem solved

Functional benefit

Brands

• Snack PR: A division of Cashman & Associates introduced to address evolving lifestyle industries and consumer habits.

Products and services

• Public Relations Strategic media relations services including editorial outreach, media relations, strategic partnerships, and product placements across broadcast, print, and digital channels. Targeted at lifestyle brands in hospitality, food and beverage, tourism, retail, real estate, and non-profit sectors seeking earned media coverage.
• Special Events & Event Marketing Award-winning event production services producing over 100 special events per year, including charity benefits, fashion shows, grand openings, product launches, movie premieres, and large-scale experiential activations for lifestyle brands and organizations.
• Brand Management Reputation and brand narrative management through strategic programs built to establish and sustain a distinctive and consistent brand voice via an integrated brand service approach for lifestyle clients.
• Influencer Engagement Tastemaker, influencer, and celebrity relationship management designed to build targeted audience penetration and elevated consumer exposure for lifestyle brand clients.
• Social Media Management Digital PR strategies and integrated social media solutions including content management, monitoring and analytics, multimedia content production, and brand persona and digital strategy creation for clients.
• Community Relations Nonprofit event opportunity identification, sponsorship recommendations, and cross-promotional collaborations designed to increase brand visibility and media attention through community engagement.
• Branding & Graphic Design In-house graphic design and brand identity creation services including event invitations, concept creation, marketing collateral, and copywriting capabilities supporting brand storytelling.
• Crisis Communications Strategic consultation and tactical execution plans to navigate challenges and crisis situations with carefully crafted recommendations and round-the-clock solutions for clients facing reputational risk.
• Snack PR A division of Cashman & Associates focused on evolving lifestyle industries and consumer habits, providing specialized PR services for snack and consumer goods brands.

Quantifiable outcome

• 276.5 million media impressions in 5 months for Phambassadors campaign
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Philadelphia Visitor Center CorporationcoreStrategic or Co-development Partner · 29 April 2025Cashman & Associates was tapped by the Philadelphia Visitor Center Corporation to lead PR efforts for Phambassadors, a civic-pride initiative championing Philadelphia by encouraging residents and newcomers to celebrate the city's culture, history, and community while building anticipation for America's 250th anniversary in 2026. C&A developed and executed an earned-media and influencer strategy to introduce the program and sustain visibility through events and activations.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global PR and communications network with consumer marketing, travel & tourism, hospitality, and real estate practices. Comparable to Cashman in lifestyle/tourism/event verticals, but operates as part of a much broader global portfolio of services.
• BerlinRosen: Larger U.S. public relations and communications firm with practice areas spanning consumer/lifestyle, real estate, hospitality, and civic/political work. Comparable in overlapping verticals (lifestyle, real estate, civic) but operates at significantly greater scale and geographic breadth than Cashman.
• Edelman: Global public relations firm with substantial consumer marketing, hospitality, food, and real estate practices. Comparable to Cashman in lifestyle, hospitality, and crisis communications offerings, but at vastly larger scale across global offices.

Direct peers

• The Door: New York-based lifestyle and consumer PR boutique with deep hospitality, food & beverage, and travel & tourism client base. Closely comparable to Cashman in vertical specialization, integrated PR/events delivery, and boutique operating profile.
• Susan Magrino Agency: Boutique lifestyle and luxury PR firm focused on hospitality, travel, fashion, and real estate. Comparable to Cashman & Associates in upscale lifestyle vertical concentration, founder-led positioning, and integrated communications services.
• 5W Public Relations: Mid-sized U.S. consumer PR agency with strong lifestyle, hospitality, food & beverage, and travel practices. Comparable to Cashman in target verticals (hospitality, tourism, consumer brands) and project/retainer-based delivery model.
• BPCM: Lifestyle, fashion, beauty, hospitality, and food & beverage PR boutique. Comparable to Cashman in upscale lifestyle vertical focus, boutique scale, and integrated strategic communications delivery.
• Factory PR: Lifestyle and consumer PR boutique with hospitality, food & beverage, and travel practices. Comparable to Cashman in vertical mix, mid-market/enterprise client mix, and integrated PR/events offering.
• LaForce: Boutique PR and marketing agency with consumer, lifestyle, hospitality, food & beverage, and real estate verticals. Comparable to Cashman in integrated communications service offering and mid-sized boutique operating profile.
• HL Group: New York-based boutique public relations and marketing agency specializing in lifestyle, fashion, hospitality, food & beverage, and consumer brands. Comparable to Cashman & Associates in vertical focus, boutique size, integrated events/PR offering, and founder-driven culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CashmanAssoc
• Facebookfacebook.com/cashmanandassociates
• LinkedInlinkedin.com/company/cashmanassociates
• Instagraminstagram.com/Cashmanassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashman & Associates