CameraTag
CameraTag is a developer-focused SaaS platform for browser-based video, audio, and photo recording, transcoding, and streaming via a unified embeddable API, serving developers, Fortune 500 enterprises, startups, government agencies, and non-profits.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CameraTag does
CameraTag is a SaaS media platform, operated by Danzig Media LLC and founded in 2012, that provides browser-based ingestion, transcoding, and streaming of video, audio, and images. The platform is built around a unified API that abstracts fragmented recording technologies (WebRTC, Flash, MediaAPI) across desktop and mobile browsers, letting developers embed a recorder or player with as few as one to three lines of code. It offers six core products — Camera (webcam video recording), Microphone (audio recording with waveform visualizations), Photobooth (photo capture with effects), Player (an HTML5 player based on JWPlayer), Wall (a masonry-grid asset gallery), and Photo (image display) — supported by a REST API (v16), React components, and 12 NPM packages. The platform handles hosting, transcoding, and CDN delivery, generating multi-format outputs including TikTok/Instagram formats, thumbnails, transcriptions/captions, animated GIFs, and waveform visualizations.
The company primarily targets developers and product teams who need to integrate media recording into web and mobile applications, while also serving Fortune 500 enterprises, government agencies, startups, and non-profits. It operates a product-led, API-first go-to-market motion: self-serve sign-up via a free trial (100 minutes of recording, no credit card required), direct website distribution, and NPM package distribution. Revenue is generated through monthly SaaS subscriptions with usage-based tiers; plans at or above $150/month qualify for a 99.99% uptime SLA with service credits. Specific pricing tiers and revenue figures are not publicly disclosed.
Operationally, CameraTag runs six global data centers (San Francisco, Virginia, Ireland, U.K., Brazil, Singapore) and claims to have processed over 300 million videos for customers including AOL, NBC, MTV, Disney, Universal, Oracle, Khan Academy, NYU, Cadbury, BBDO, and Tic Tac. The company is GDPR-compliant, EU-U.S. Privacy Shield certified, and PCI-DSS compliant via a billing subcontractor. It supports storage/export integrations with Amazon S3, Google Cloud Storage, (S)FTP, YouTube, Box, Zapier, Slack, and webhooks. The business appears founder-owned and operated (founder Chris Danzig) with 1–10 employees and no identified institutional funding.
CameraTag firmographics
Firmographics- Name
- CameraTag
- Legal name
- Danzig Media LLC
- Website
- https://cameratag.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CameraTag is a developer-focused SaaS platform for browser-based video, audio, and photo recording, transcoding, and streaming via a unified embeddable API, serving developers, Fortune 500 enterprises, startups, government agencies, and non-profits.
- Ownership category
- akta.pro rank
CameraTag industry classification
Industry- Product category
- Media Infrastructure & Developer Video APIs
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)
- akta.pro secondary industries
- Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage) (MPAHAGAE), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Cloud Media Archive & Cold Storage Services (MPAHAGAF)
Keywords
Where CameraTag is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CameraTag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Monthly subscription plans with tiers based on usage. Plans at or above $150/month qualify for 99.99% uptime SLA and service credits for downtime.
- Usage-based Recording: Trial provides 100 minutes of recording. Production plans likely tiered by recording minutes or storage.
- Media Storage & CDN: Unlimited playback and bandwidth for as long as customers maintain their account, including hosting on world-class CDN.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard plans with full features |
| Freemium | Pay-as-you-go | Free trial - 100 minutes recording |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CameraTag product offering
Product offeringCore offering
CameraTag is a SaaS media platform that provides browser-based video, audio, and photo recording, transcoding, hosting, and streaming through a unified API and embeddable JS widgets. The platform abstracts fragmented browser recording technologies (WebRTC, Flash, MediaAPI) into a single integration that generates multi-format outputs and serves content via a global CDN, targeting developers and product teams who need to embed media capture into their applications.
Product overview
CameraTag is a browser-based media capture and playback platform providing six core products: Camera (webcam video recording), Microphone (audio recording with waveform visualizations), Photobooth (photo capture with effects), Player (video/audio playback based on JWPlayer), Wall (asset gallery/masonry grid display), and Photo (image display). The platform handles technology fragmentation across WebRTC, Flash, and MediaAPI, providing a unified API and JS library that can be embedded with as little as one line of code. CameraTag hosts all media on their world-class CDN with unlimited playback and bandwidth. Additional features include AI moderation labeling, automatic transcription/captioning, and multiple storage/export integrations (S3, Google Cloud, FTP, YouTube, Box). The platform offers React components via NPM for easy integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera
Quantifiable outcome
- 99.99% uptime guaranteed via SLA for plans $150+
- +1 more outcomes
Companies that use CameraTag
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
CameraTag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature7 records
CameraTag partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon S3coreAutomatic asset copying to customer's own Amazon S3 bucket upon upload. Requires AWS credentials or bucket policy configuration for write access.
- Google Cloud StoragecoreAutomatic asset copying to Google Cloud Storage upon upload. Requires service account JSON configuration.
- (S)FTP ServerscoreAutomatic asset upload to customer FTP/SFTP server. Supports SFTP or FTP protocols with configurable directory structure.
- YouTubecoreAutomatic copying of published assets to customer's YouTube channel. OAuth authorization required.
- JWPlayercoreCameraTag Player is based on JWPlayer platform. Provides HTML5 player with Flash fallback for non-compliant browsers.
- ReactcoreOfficial React components for all CameraTag products via @cameratag/react_* NPM packages for seamless integration into React applications.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
CameraTag competitors and assessment
Company assessmentDirect peers
- Wistia: Wistia provides browser-based video recording/hosting with marketing analytics and embed capabilities, sharing CameraTag's marketing/enterprise-friendly product positioning and developer tooling.
- Cloudflare Stream: Cloudflare Stream offers API-driven video upload, transcoding, storage, and delivery integrated with Cloudflare's global network — directly competing with CameraTag's managed media pipeline offering.
- JW Player: JW Player offers video hosting, streaming, and player technology — CameraTag's Player product is built directly on JWPlayer technology, making JWPlayer both a tech dependency and direct competitor in the player/hosting category.
- Vidyard: Vidyard offers browser-based video recording, hosting, and analytics for sales and marketing teams, overlapping CameraTag's use cases (UGC capture, branded players, in-asset analytics).
- Mux: Mux provides developer-first video infrastructure (encoding, streaming, analytics) that is the closest architectural and customer-segment analog to CameraTag's browser-based recording, transcoding, and CDN-delivery stack.
- api.video: api.video offers upload, transcoding, and streaming APIs aimed at developers embedding video into applications, competing head-to-head with CameraTag's recording SDK + cloud delivery model.
Emerging players
- Descript: Descript offers browser-based audio/video recording with AI transcription and editing, overlapping CameraTag's transcription and moderation AI capabilities as well as recording surface for content teams.
- Loom: Loom's browser-based async video recorder shares the developer/embeddable philosophy with CameraTag, though Loom emphasizes end-user creation while CameraTag provides embeddable infrastructure.
Broad incumbents
- AWS Elemental MediaLive / AWS Media Services: AWS Media Services bundles transcoding, packaging, and origin services as part of the broader AWS ecosystem; competes with CameraTag at enterprise scale but as part of a much wider cloud portfolio.
- Brightcove: Brightcove is an established video platform providing hosting, CDN, and player technology to enterprise media customers (NBC, Disney) — the same buyer profile CameraTag serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CameraTag social profiles
Digital presenceCameraTag compliance and trust
Trust signalCompliance3 records
CameraTag financial estimates
Financial estimateRevenue estimate
Valuation estimate
CameraTag leadership team
Management profileNumber of profiles
Profiles1 record
CameraTag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CameraTag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CameraTag
What does CameraTag do?
CameraTag is a SaaS media platform that provides browser-based video, audio, and photo recording, transcoding, hosting, and streaming through a unified API and embeddable JS widgets. The platform abstracts fragmented browser recording technologies (WebRTC, Flash, MediaAPI) into a single integration that generates multi-format outputs and serves content via a global CDN, targeting developers and product teams who need to embed media capture into their applications.
Is CameraTag a public or private company?
CameraTag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CameraTag founded?
CameraTag was founded in 2012. It employs 1 to 10 people.
Where is CameraTag based?
CameraTag is headquartered in New York, United States, in the North America region.
How does CameraTag make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based Recording and media Storage & CDN.
Who are CameraTag's main competitors?
Direct peers on record are Wistia, Cloudflare Stream, JW Player, Vidyard, Mux and api.video. Emerging players are Descript and Loom. Broad incumbents are AWS Elemental MediaLive / AWS Media Services and Brightcove.
Does CameraTag have an API?
Yes. CameraTag provides a REST API that allows developers to programmatically manipulate cameras and recordings. The API enables creating, updating, and deleting objects by calling special URLs with an API SECRET. Authentication is performed by passing the API SECRET with each request as the parameter 'api_secret'. HTTPS is required for security. The API supports endpoints for managing Apps, Assets, Media Factories, and individual objects including video, photo, and audio objects. Developer documentation is at cameratag.com/v16/docs/rest/overview.
What industry is CameraTag in?
CameraTag's product category is Media Infrastructure & Developer Video APIs. Its primary akta.pro industry code is MPAHAGAH, Ingest, Indexing & Proxy/Mezzanine Generation, with a secondary code of MPAHAGAE, Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage). Its NAICS code is 5162 and its SIC code is 7330.