Name

iQ Makelaars

Legal name

iQ Makelaars B.V.

Website

https://iqmakelaars.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: iQ Makelaars operates on a No Cure No Pay basis, meaning they only receive payment when a property is successfully sold. No upfront costs or withdrawal fees are charged to clients. The company offers free and non-binding property valuations as a lead generation tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

iQ Makelaars provides residential real estate brokerage services in the Netherlands, primarily buying representation (Aankoopmakelaar) and selling representation (Verkoopmakelaar) on a No Cure No Pay basis. The company operates a franchise network of 22 local branch offices that combine hyperlocal market expertise with national marketing reach, and lists properties on Funda, Pararius, Jaap, Huislijn, and LuxuryHomes.

Product overview

iQ Makelaars is a Dutch real estate brokerage operating a multi-branch network of 22 offices across the Netherlands. The core offering is a unified real estate buying and selling platform where the company provides full-service property transaction representation on a No Cure No Pay basis — clients pay only upon successful sale completion. The product portfolio centers on two primary services: property buying representation (Aankoopmakelaar) and property selling representation (Verkoopmakelaar), supplemented by ancillary services including complimentary property valuation (Waardebepaling), energy label certification, mortgage advisory referrals, and specialized services for expats and first-time buyers. Additional offerings include marketing services, an online property listings portal, and property alert subscriptions. The company differentiates through local market expertise combined with nationwide reach and modern digital marketing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Selling Services (Verkoopmakelaar) Full-service residential property selling representation including property valuation, marketing strategy, professional photography, drone imagery, multi-platform listing placement (Funda, Pararius, Jaap, Huislijn, LuxuryHomes), Google and social media advertising, viewings management, and price negotiation, offered on a No Cure No Pay basis with no upfront or withdrawal fees.
• Property Buying Services (Aankoopmakelaar) Buying representation service where iQ Makelaars agents help clients find, evaluate, and negotiate the purchase of residential properties in the Netherlands, operating on a No Cure No Pay basis.
• Expat Home Buying Service (Huis Aankopen Expats) Specialized property buying service for international expatriates relocating to the Netherlands, with English-language support and guidance through Dutch real estate processes.
• Starter Home Buying Service (Huis Aankopen Starters) Specialized property buying guidance for first-time homebuyers (starters) entering the Dutch housing market, including affordability and mortgage qualification support.
• Free Property Valuation (Gratis Waardebepaling) Complimentary, non-binding property valuation service providing market value assessment typically delivered within 48 hours, based on Kadaster data, Calcasa reports, and comparable sales.
• Energy Label Service (Energielabel) Service to obtain and manage official energy performance certificates (energielabel) required for property sales and transactions in the Netherlands.
• Mortgage Advice (Hypotheekadvies) Referral-based mortgage consultation service providing buyers and sellers with access to mortgage advice partners for financing residential property purchases.
• Kadaster Registration (Inschrijven Koopovereenkomst Kadaster) Service for registering executed purchase agreements with the Dutch Land Registry (Kadaster) as part of the property transfer process.
• Property Marketing Services Comprehensive property marketing strategy including professional photography, drone imagery, property listings on Funda and other platforms, Google and social media advertising, printed brochures, and physical for-sale signage.
• Online Property Listings Portal Web-based portal on iqmakelaars.nl displaying available residential properties for sale, with search filters for location, price range, and property specifications.
• Property Alerts (Woningmail) Email notification subscription service alerting registered users to new property listings that match their saved search criteria.

Quantifiable outcome

• 457 homes sold
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FundacoreGTM or Marketing PartnerPrimary property listing platform partnership for maximum visibility of listings to Dutch home buyers. Funda is the largest real estate platform in the Netherlands.
• ParariusminorGTM or Marketing PartnerProperty listing platform for additional exposure of property listings.
• Jaap.nlminorGTM or Marketing PartnerDutch real estate listing platform for expanded reach to potential buyers.
• HuislijnminorGTM or Marketing PartnerProperty listing platform for additional property exposure.
• LuxuryHomesminorGTM or Marketing PartnerPremium property listing platform for high-end listings.
• Move.nlcoreTechnology or IntegrationClient dossier and transaction management platform integration for buyers and sellers to track their property transactions online.
• Expat Homes HollandminorGTM or Marketing PartnerMarketing partnership for reaching international expats looking to buy property in the Netherlands.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX Nederland: RE/MAX is one of the largest global real estate franchise networks and operates a Dutch franchise model with hundreds of local offices, directly overlapping with iQ Makelaars on franchise structure and consumer residential brokerage.
• Rijk Makelaars: Rijk Makelaars is a Dutch regional real estate broker with multiple local offices and similar focus on residential sales, offering a comparable product to iQ Makelaars across overlapping Dutch provinces.
• Van der Linden Makelaars: Van der Linden is a multi-branch Dutch residential brokerage combining local expertise with national reach, structurally similar to iQ Makelaars' regional offices serving Dutch homeowners.
• ERA Makelaars: ERA is a franchise-based real estate network in the Netherlands with multiple local offices, directly comparable to iQ Makelaars' franchise model and local-market service approach.
• Makelaarsland: Makelaarsland is a Dutch brokerage known for low, fixed-fee seller representation, the most direct Dutch analogue to iQ Makelaars' client-friendly, low-upfront-cost value proposition.

Others

• Pararius: Pararius is a secondary Dutch property listing platform that iQ Makelaars uses as a marketing channel; it serves a similar role for many other Dutch brokers as an additional distribution layer.

Broad incumbents

• Funda: Funda is the dominant Dutch residential property listing platform and iQ Makelaars' most important lead-generation partner; as the primary marketplace for Dutch home buyers, it is structurally tied to every broker in the space, including iQ Makelaars.

Emerging players

• Eerlijk Bieden: Eerlijk Bieden is a Dutch tech-enabled online brokerage that competes on transparency and lower fees; it overlaps with iQ Makelaars on customer segment but represents the digital-disruption threat to traditional branch-based brokers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iq-makelaars
• Xx.com/iqmakelaars
• Facebookfacebook.com/iQMakelaars

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iQ Makelaars