Mohi.To

What Mohi.To does

Mohi.To is a Poland-based user experience and e-commerce agency headquartered in Wrocław with a secondary office in Warsaw. The company delivers integrated design, development, and growth services for fashion, FMCG, home & decor, and IT services clients, serving both mid-market and enterprise accounts such as Answear, CCC, MOWI, Reckitt, L'Occitane, Scholl, and Durex. The agency operates three engagement models — Fixed Price, Time & Materials, and Fixed Budget/Scope Controlled — with project budgets visible on the contact form ranging from EUR 7,000-15,000 to EUR 35,000-70,000.

Mohi.To's technical stack centres on Shopify and Shopify Plus, with additional capabilities in Laravel, WordPress, WooCommerce, Jamstack, and No-code/Low-code platforms. The firm is one of only two Shopify Plus-certified agencies in Poland and has developed proprietary applications published on the Shopify App Store, including an InPost parcel locker and courier integration. The service catalogue is organised into three pillars: Design (Discovery Session, UX Audit, UX/UI Design, Usability Testing, Design System, UX Research), Development (Jamstack, No-code/Low-code, Shopify, Laravel, WordPress, WooCommerce), and Growth (Conversion Rate Optimisation, Page Speed Optimisation, Maintenance Retainers, Digital Accessibility). AI-powered e-commerce implementations — AR, visual search, voice search, chatbots, remarketing AI — supplement the core offering, and the agency also builds proprietary AI components for clients (e.g., a machine learning-based ad monetisation engine for optAd360).

The company is majority-owned by Netguru, which acquired a 51% controlling stake in July 2022 with an option for full acquisition within four years. Mohi.To has delivered over 500 projects to more than 400 clients across at least nine countries, with 90% of new business sourced through referrals. A 4.9/5.0 Clutch rating across 21 reviews, B Corp certification, and a sister-agency relationship with WeCanFly (a separate Shopify Plus partner) further characterise the firm's positioning within the Central-Eastern European digital services market.

Name

Mohi.To

Legal name

mohi.to Sp. z o.o.

Website

https://mohi.to

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Mohi.To is a Poland-based UX and e-commerce agency delivering integrated design, development, and growth services for fashion, FMCG, and IT clients. The Shopify Plus-certified firm serves enterprise accounts across nine-plus countries and is majority-owned by Netguru.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-Based: Fixed Price engagements for clearly defined scope (UX tests, audits, MVP), Time & Materials for long-term collaborations with open scope, and Fixed Budget/Scope Controlled for phased delivery in short iterations. Revenue is earned through service fees charged per project or hourly.
2. Shopify App Store Revenue: Mohi.To publishes proprietary applications on the Shopify App Store (e.g., Inpost Parcel Lockers & Courier app), generating revenue through app subscriptions or per-install fees from merchants using their tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mohi.To is a UX and e-commerce agency delivering integrated design, development, and growth services for online businesses. Its core offering covers UX research and UI design, custom e-commerce builds on Shopify, Shopify Plus, WordPress, WooCommerce, Laravel, and Jamstack, plus ongoing conversion rate optimisation, page speed optimisation, site maintenance retainers, and digital accessibility services. The agency also publishes proprietary Shopify App Store applications such as the Inpost Paczkomaty i Kurier shipping integration, serving clients primarily in fashion, home decor, FMCG, and IT services across Europe and the US.

Product overview

Mohi.To is a UX and e-commerce agency operating in Wrocław and Warsaw, Poland, offering an integrated suite of design, development, and growth services organized across three pillars: Design (Discovery Session, UX Audit, UX/UI Design, Usability Testing, Design System, UX Research), Development (Jamstack, No-code/Low-code, Shopify Development, Laravel Development, WordPress, WooCommerce), and Growth (Conversion Rate Optimisation, Page Speed Optimisation, Site Maintenance Retainers, Digital Accessibility). The agency also develops a proprietary Shopify App Store application — Inpost Paczkomaty i Kurier — for InPost logistics integration. Mohi.to positions itself as a Shopify Plus partner and builds custom e-commerce solutions, design systems, and digital products for clients ranging from fashion brands (CCC, Answear, Scholl) to IT services (edrone, optAd360) and consumer brands (MOWI, Coffeedesk). The agency operates on collaboration models including Fixed Price, Time & Materials, and Fixed Budget/Scope Controlled.

Differentiator

Problem solved

Functional benefit

Brands

• WeCanFly: Second agency operated by mohi.to, specializing in e-commerce and Shopify solutions with clients including L'Occitane, Reckitt, God Save Queens, and Durex. WeCanFly is an official Shopify Plus partner in Poland.

Products and services

• Discovery Session (Sesja Discovery) Initial project scoping engagement where the Mohi.To team analyses the product, competition, and users through UX audits to define project directions and engagement scope.
• UX/UI Design End-to-end user interface and experience design covering user research, wireframing, visual design, and interactive prototyping for web and mobile products, for enterprise and mid-market clients.
• Shopify Development (Shopify Plus Agency) Custom Shopify and Shopify Plus store development including theme customisation, app development, and platform migration for e-commerce brands, delivered as a Shopify Plus certified partner engagement.
• Conversion Rate Optimisation (CRO) Data-driven optimisation of e-commerce and website conversion funnels through A/B testing, user behaviour analysis, and iterative improvements for online businesses.
• Inpost Paczkomaty i Kurier Shopify App Proprietary Shopify App Store application that enables Shopify merchants to generate shipping labels, manage parcel deliveries through InPost parcel lockers and courier services, and process cash-on-delivery dispatch instructions via direct API integration.

Quantifiable outcome

• 9 out of 10 clients come to Mohi.To through referrals
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• WeCanFlycoreChannel Partner/ Reseller/ DistributorWeCanFly is mohi.to's sister agency under the same ownership/group, specialising in Shopify and e-commerce solutions. Mohi.to and WeCanFly operate as complementary channels: WeCanFly refers UX/design-heavy Shopify projects to Mohi.To, while Mohi.To refers pure Shopify builds to WeCanFly. WeCanFly holds official Shopify Plus partner status in Poland. Clients served include L'Occitane, Reckitt, God Save Queens, Durex.
• Shopify PluscoreTechnology or IntegrationOfficial Shopify Plus partner programme. Shopify Plus is an enterprise e-commerce platform. The partnership programme is available to selected Shopify partners who provide the highest quality Shopify Plus services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WeCanFly: Sister Shopify Plus agency under the same ownership as mohi.to, serving overlapping enterprise e-commerce clients (L'Occitane, Reckitt, Durex) with complementary Shopify and UX/design delivery. Operates as a direct peer through mutual referral and brand-level co-marketing.
• Vaimo: Global Shopify Plus agency partner offering e-commerce strategy, design, development, and CRO services to enterprise brands. Closest direct competitor on capability mix (Shopify Plus-focused UX/e-commerce agency) and target market.
• Swanky: UK-based Shopify Plus agency providing design, development, and CRO services for fashion and lifestyle brands. Direct peer on Shopify Plus certification, vertical focus (fashion/DTC), and boutique agency model.
• Boldare: Polish digital product studio delivering UX, design, and custom web/mobile development for European clients. Comparable on services model, geographic footprint, and design-first agency positioning in CEE.

Broad incumbents

• Netguru: Parent company and majority owner (51%) of mohi.to. A much larger Polish digital/IT consultancy delivering custom software, design, and innovation services to enterprise clients across the EU. Comparable on services model, and source of mohi.to's pipeline and resource backing.
• Dept: Global digital agency combining technology, marketing, and creative services for enterprise brands. Comparable as a much larger incumbent pursuing end-to-end digital experiences, including e-commerce builds and design systems at enterprise scale.
• AKQA: Global experience design and innovation agency serving enterprise clients with creative, technology, and e-commerce capabilities. Comparable as an incumbent competitor when brands choose a global full-service provider over a boutique specialist.

Regional players

• Infinum: Croatian-rooted digital agency spanning strategy, design, and engineering for enterprise clients across Europe and the US. Comparable as a CEE-based services agency pursuing enterprise digital engagements with similar scale and capability mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearemohito
• LinkedInlinkedin.com/company/mohi-to
• Instagraminstagram.com/wearemohito

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mohi.To