Pointworthy
PointWorthy (iDuGuud Inc.) is a Bethesda, MD-based payments network that converts consumer loyalty reward points from airline, hotel, and financial services programs into cash donations to IRS-registered charities, routed through a partner Donor Advised Fund.
- Company typePrivate
- Founded2015
- HeadquartersBethesda, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Pointworthy does
PointWorthy (legally iDuGuud Inc., incorporated in Maryland and headquartered in Bethesda, MD) operates a payments network that converts consumer loyalty reward points from airlines, hotels, and financial services programs into cash donations to IRS-registered charitable organizations. The platform links a donor's loyalty account, withdraws and processes points, and disburses the resulting cash via Make My Donation, Inc., a 501(c)(3) Donor Advised Fund that verifies charities and grants funds to the donor's designated organization. Core products include the main conversion platform, an eGift Card (valid for five years) that can be redeemed on PointWorthy or partner sites, a dedication/memorial feature, and a charity search tool indexed by name, EIN, location, and cause category. Underlying technology is a standard web-based transactional system with SSL encryption, identity verification and CSC/AVS-based fraud controls, and Stripe as the payment gateway for credit card top-ups; no AI/ML capabilities are disclosed.
PointWorthy monetizes via a 10% processing fee deducted from donations in the standard flow; when a partner loyalty program elects to cover the fee (as Hilton Honors does), 100% of the donation is forwarded to the charity. Minimum donation is $10 (3,500 Hilton Honors Points). The go-to-market is B2B2C: the platform is embedded into partner loyalty reward provider websites, distributed via charity website widgets and fundraising service provider integrations, and exposed directly to consumers at www.pointworthy.com. The company was founded in 2015 (firmographic data also references a 2012 origin) by Luis Derechin and Mario Margolis, operates with 1–10 employees, and has no disclosed institutional funding, no reported revenue, and no patents or awards.
Pointworthy firmographics
Firmographics- Name
- Pointworthy
- Legal name
- iDuGuud Inc.
- Website
- https://pointworthy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PointWorthy (iDuGuud Inc.) is a Bethesda, MD-based payments network that converts consumer loyalty reward points from airline, hotel, and financial services programs into cash donations to IRS-registered charities, routed through a partner Donor Advised Fund.
- Ownership category
- akta.pro rank
Pointworthy industry classification
Industry- Product category
- Loyalty Points-to-Charity Payments Platform
- akta.pro primary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
- akta.pro secondary industries
- Loyalty, Points Currency & Stored Value Payments (THALAHAK), Philanthropic & Charitable Trust Services (FSAAANAI), Points, Miles & Rewards Currency Management (Issuance, Accounting, Liability) (THALAKAB), Rewards & Loyalty Credit Cards (FSAKABAH)
Keywords
Where Pointworthy is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pointworthy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: PointWorthy charges a 10% processing fee from donations to cover the costs of processing and disbursement. In cases where PointWorthy works with a Donor Advised Fund (DAF), they share part of the processing fee with the DAF. When partner loyalty reward programs cover the fees (such as Hilton Honors), no amount is deducted and the entire donation is distributed. For non-covered programs, the 10% fee is deducted and the remaining 90% is distributed monthly to the designated charity.
- Partner Platform Fees: Loyalty reward providers can partner with PointWorthy to give members more ways to use their points as currency for charitable contributions. PointWorthy helps reward providers turn unredeemed liabilities into marketing assets while improving brand image. The specific fee structure for enterprise partners is not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Donation Processing Fee |
| Transaction based/ take rate | Pay-as-you-go | Partner-Covered Donations |
| Unit Pricing | Pay-as-you-go | Minimum Donation Amount |
| One time/ perpetual license | Pay-as-you-go | eGift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pointworthy product offering
Product offeringCore offering
PointWorthy operates a payments network that converts loyalty reward points into cash donations to charitable organizations. The platform links a consumer's loyalty rewards account, withdraws and processes the points, converts them to cash, clears the transaction with all parties, and disburses funds (typically through a Donor Advised Fund such as Make My Donation, Inc.) to the donor's chosen IRS-recognized charity. The company serves individual consumers, corporate donors, non-profits, fundraising service providers, and loyalty reward programs such as Hilton Honors.
Product overview
PointWorthy is a loyalty points-to-charity payments network that enables consumers and businesses to convert their loyalty reward points into cash donations to thousands of charitable organizations. The core PointWorthy Platform serves as the central technology infrastructure, connecting loyalty reward providers (airlines, hotels, credit card companies) to donors and charities. It converts loyalty points to cash, processes transactions, disburses funds to charities, and maintains donation records. The platform includes complementary features such as PointWorthy eGift Cards (allowing point purchases for charity-dedicated gift cards redeemable for five years), a Dedication feature (enabling donors to honor others or memorialize events with email notifications), and a Charity Search and Discovery tool (with advanced search by name, EIN, location, and category filters). The company partners with Make My Donation, Inc., a 501(c)(3) donor-advised fund, to process and disburse charitable grants.
Differentiator
Problem solved
Functional benefit
Products and services
- PointWorthy Platform (Loyalty-to-Donation Payments Network) Core technology platform that links a user's loyalty rewards account, withdraws and processes points, converts them to cash, clears transactions with all parties, and disburses funds (typically through Make My Donation, Inc., a 501(c)(3) Donor Advised Fund) to the donor's chosen IRS-recognized charity. Used by individual consumers, corporate donors, non-profits, and loyalty reward providers such as Hilton Honors.
- PointWorthy eGift Cards
Quantifiable outcome
- $48-50 billion in loyalty points distributed annually in the US with nearly 30% unredeemed represents the total addressable market opportunity
Companies that use Pointworthy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Pointworthy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Pointworthy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Make My Donation, Inc.coreMake My Donation, Inc. is a 501(c)(3) charitable organization that operates a donor-advised fund (DAF). They receive initial donations from PointWorthy, process and disburse funds to designated charities, provide charity verification services, and handle related administration and reporting. PointWorthy shares part of its processing fee with Make My Donation. Donations made through PointWorthy are legally made to Make My Donation, Inc. which then issues charitable grants to the donor's designated charity.
- StripecorePointWorthy uses Stripe as its payment gateway to process credit card transactions when users opt to increase their loyalty point contribution using a credit card. Stripe manages the routing of customer information through credit card processing networks. Stripe's privacy policy and terms govern the payment data.
- Hilton HonorsflagshipHilton Honors is PointWorthy's flagship loyalty reward partner. Hilton Honors members can donate their points to any charity through PointWorthy's platform. Hilton covers the 10% processing fee, meaning 100% of the donation goes to the charity. Minimum donation is 3,500 Hilton Honors Points ($10 equivalent).
- Loyalty Rewards ProviderscorePointWorthy partners with loyalty reward providers including financial service firms, hospitality companies, airlines, and others to enable their members to convert loyalty points into charitable donations. These partnerships allow loyalty providers to give members more redemption options while converting unredeemed point liabilities into marketing assets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pointworthy competitors and assessment
Company assessmentDirect peers
- Network for Good: Online donation platform serving nonprofits and individual donors with fundraising, donor management, and disbursement tools. Comparable to PointWorthy as an end-to-end giving platform connecting donors to verified charitable organizations.
- American Express 'Give with Rewards': American Express's in-house feature that allows Membership Rewards cardholders to redeem points as charitable donations. The closest direct competitor to PointWorthy's point-to-charity value proposition from a major card network.
- Classy: Online fundraising and donation platform for nonprofits, acquired by GoFundMe. Comparable to PointWorthy in serving nonprofits with digital donation tools and donor engagement features.
- PayPal Giving Fund: PayPal's charitable giving arm enables PayPal account holders to donate to nonprofits via their PayPal balance. Directly comparable to PointWorthy's model of converting a stored payment instrument (points / PayPal balance) into charitable donations routed through a fund vehicle.
Others
- Charity Navigator: Independent charity evaluation and rating platform. Comparable to PointWorthy as an adjacent ecosystem player that helps donors identify and vet IRS-registered tax-exempt organizations.
Broad incumbents
- Blackbaud: Enterprise software and services provider for the nonprofit sector, including fundraising CRM, donation processing, and grant management. Comparable to PointWorthy as a donation processing and disbursement platform serving nonprofit recipients.
- Plusgrade: Loyalty commerce and currency management platform (formerly Points.com) that enables loyalty points redemption across a broad merchant network. Comparable to PointWorthy in the loyalty currency management and redemption space.
- Bonterra (Network for Good parent): Software platform serving the social good community with fundraising, grant management, and donor engagement products. Comparable to PointWorthy in the broader nonprofit donation and disbursement infrastructure market.
Emerging players
- Givebutter: Modern fundraising platform for nonprofits supporting online donations, events, and peer-to-peer campaigns. Comparable to PointWorthy as a self-service digital giving platform for nonprofit and donor users.
- Donorbox: Modern online donation and fundraising platform for nonprofits, offering recurring donations, peer-to-peer campaigns, and donor management. Comparable to PointWorthy's nonprofit-facing tools and self-service donation experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pointworthy social profiles
Digital presencePointworthy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pointworthy leadership team
Management profileNumber of profiles
Profiles2 records
Pointworthy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pointworthy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pointworthy
What does Pointworthy do?
PointWorthy operates a payments network that converts loyalty reward points into cash donations to charitable organizations. The platform links a consumer's loyalty rewards account, withdraws and processes the points, converts them to cash, clears the transaction with all parties, and disburses funds (typically through a Donor Advised Fund such as Make My Donation, Inc.) to the donor's chosen IRS-recognized charity. The company serves individual consumers, corporate donors, non-profits, fundraising service providers, and loyalty reward programs such as Hilton Honors.
Is Pointworthy a public or private company?
Pointworthy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pointworthy founded?
Pointworthy was founded in 2015. It employs 1 to 10 people.
Where is Pointworthy based?
Pointworthy is headquartered in Bethesda, United States, in the North America region.
How does Pointworthy make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are partner Platform Fees.
Who are Pointworthy's main competitors?
Direct peers on record are Network for Good, American Express 'Give with Rewards', Classy and PayPal Giving Fund. Charity Navigator is listed as an others. Broad incumbents are Blackbaud, Plusgrade and Bonterra (Network for Good parent). Emerging players are Givebutter and Donorbox.
Does Pointworthy have an API?
No public API is recorded for Pointworthy.
What industry is Pointworthy in?
Pointworthy's product category is Loyalty Points-to-Charity Payments Platform. Its primary akta.pro industry code is THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences), with a secondary code of THALAHAK, Loyalty, Points Currency & Stored Value Payments.