Wexford Community Credity Union

What Wexford Community Credity Union does

Wexford Community Credit Union (WCCU) is a Michigan-chartered, member-owned, not-for-profit financial cooperative founded in February 1953 (originally as Kysor Industrial Credit Union) and headquartered in Cadillac, Michigan. The credit union operates two physical branches — a main branch in Cadillac and a Lake City branch opened in 2006 — and serves members in Wexford, Missaukee, and Osceola Counties under a defined charter service area established in 2004. Membership is established by a $5 minimum Regular Share savings deposit and is available to individuals, families, youth, students, professionals, seniors, and small business owners who live, work, worship, or attend school in the service area, or through family membership connections.

WCCU's core offerings span deposit products (Regular Shares, Youth Savings, Christmas Club, Checking, Business Accounts, CDs, IRAs) and lending products (vehicle, mortgage, home equity, signature, VISA credit cards, RV/boat, credit-building, student, overdraft lines of credit, and emergency Life Boat loans). Service delivery is multi-channel: the It'sMe247 online banking platform, iOS/Android mobile apps with mobile check deposit and card controls, CU*Talk 24/7 telephone banking, and access to CO-OP ATM (~30,000 surcharge-free) and Xtend Shared Branch (~6,000 locations) networks. Technology integrations include Apple/Google/Samsung Pay tokenization, EZCard credit card management, ScoreCard Rewards, CalcXML and Bankrate loan calculators, and the Falcon automated fraud alert system.

The revenue model rests on net interest income from the lending portfolio supplemented by transaction fees (overdraft, ATM, wire), credit card interchange, and minor affiliate/referral income from partners such as TruStage insurance and Liberty Mutual. Marketing and distribution are community-led, leveraging local partnerships (Cadillac Chamber of Commerce, Community Foundation, NMCAA, Council on Aging), social media (Facebook, Instagram), and AARP Bank Safe certification to reach senior members. Member dividends average over $50,000 per year, reflecting the cooperative surplus-distribution model rather than profit maximization.

Name

Wexford Community Credity Union

Legal name

Wexford Community Credit Union

Website

https://wexccu.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Wexford Community Credit Union is a Michigan-chartered, member-owned credit union founded in 1953 that operates two branches in Cadillac and Lake City, serving consumers, families, and small businesses in Wexford, Missaukee, and Osceola Counties with deposit accounts, consumer and mortgage loans, and digital banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institutions, Not Federally Chartered (6036), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage loans
• Credit union services
• Deposit accounts

Headquarters

HQ city

Cadillac

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Loan Interest Income: Interest earned on various loan products including auto loans, mortgages, home equity loans, signature loans, credit cards, and recreational vehicle loans. Loans represent the primary revenue driver for the credit union.
2. Deposit Account Fees: Various fees associated with accounts including overdraft fees, ATM fees for out-of-network usage, wire transfer fees, and check ordering fees. The credit union emphasizes low or no monthly maintenance fees as a member benefit.
3. Credit Card Interchange: Revenue generated from WCCU VISA credit card transactions including balance transfer fees, interchange income, and reward program costs offset by interest charges on carried balances.
4. Insurance Products (TruStage): Partnership with TruStage for AD&D insurance and other insurance products. Revenue share or referral arrangements for identity protection ($2/month) and TruStage insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Wexford Community Credit Union is a not-for-profit, member-owned financial cooperative that provides retail banking services to members in Wexford, Missaukee, and Osceola Counties in Michigan. Core offerings include deposit accounts (savings, checking, CDs, IRAs), consumer and business loans (auto, mortgage, home equity, signature, RV/boat, student, and credit cards), digital banking services, and member benefits such as identity protection and insurance partnerships.

Product overview

Wexford Community Credit Union operates as a not-for-profit, member-owned financial institution offering a comprehensive suite of banking and lending products through a multi-channel delivery system. The core product portfolio centers on deposit accounts (Regular Shares, Youth Savings, Christmas Club, Checking, Business Accounts, CDs, and IRAs) and loan products (Vehicle Loans, Mortgages, Home Equity Loans, Signature Loans, VISA Credit Cards, Student Loans, RV/Boat Loans, and Credit Building Loans). Digital banking services are delivered through the It's Me 247 Online Banking platform, WCCU Mobile App (iOS/Android), and CU*Talk telephone banking. The credit union provides 24/7 access via shared branching networks (Xtend and CO-OP) and surcharge-free ATM networks. Additional services include identity protection (ID Protect), insurance products (TruStage), wire transfers, and mortgage services including purchase, refinance, and USDA Rural Development programs. The product ecosystem is unified by the $5 Regular Share savings account which serves as the membership gateway to all other services.

Differentiator

Problem solved

Functional benefit

Brands

• WCCU VISA: WCCU's branded credit card offering low-interest rates for shopping, travel, and unexpected expenses.
• WCCU Advantage
• Falcon
• It's Me 247
• CU*Talk

Products and services

• Regular Shares Savings Account Primary membership savings account requiring a $5 minimum deposit that remains in the account. Establishes credit union membership and serves as the gateway to all other credit union services.
• Youth Savings Account
• Christmas Club Account Purpose-specific savings account for holiday expenses with automatic savings features.
• Share Draft Checking Account Fee-free checking account with no minimum balance requirements and initial $5 activation. Includes overdraft protection options and debit card access.
• Business Accounts Business banking services including checking accounts, debit cards (for EIN-registered businesses), business checks, online services, and business loan options.
• Certificates of Deposit (CDs) Time-based savings investments with guaranteed interest rates. Terms range from 6 to 36 months with minimum $500 deposit requirement. APY from 2.00% to 2.75%.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional IRA CDs with various term options.
• Vehicle Loans Auto and truck loans for new and used vehicles with rates based on vehicle year and loan term. Includes refinancing options for existing auto loans. Rates from 5.50% APR.
• WCCU Advantage Loan Flexible personal loan product with competitive rates and quick turnaround. No application fee with ACH or payroll deduction options.
• Home Equity Loans Secured loans using home equity as collateral for major purchases, debt consolidation, or home improvements. Available for both traditional homes and manufactured homes.
• Signature Loans
• WCCU VISA Credit Card
• Credit Building Loans
• Overdraft Protection/Line of Credit
• Life Boat Loan
• Student Loans
• RV & Boat Loans
• WCCU Mortgage Loans
• Mortgage Refinancing
• Online Banking (It's Me 247)
• Online Bill Pay
• WCCU Mobile App
• CU*Talk Telephone Banking
• ID Protect Identity Theft Protection
• TruStage Insurance
• Wire Transfer Services
• Debt Consolidation Services
• USDA Rural Development Loans

Quantifiable outcome

• Deposits insured up to $1,000,000 through NCUA and ESI partnership
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• TruStage InsurancecoreGTM or Marketing PartnerTruStage provides AD&D insurance and other insurance products to WCCU members. Members receive no-cost basic AD&D insurance as an exclusive member benefit. Additional coverage available at $1.00-$1.50 per month. TruStage is a credit union-owned insurance provider backed by CMFG Life Insurance Company with an 'A' rating from A.M. Best.
• Liberty Mutual InsuranceminorGTM or Marketing PartnerNational insurance partner offering special savings on auto and home insurance exclusively for credit union members. WCCU promotes Liberty Mutual as a member benefit partner.
• Fekete Knaggs & Burr InsuranceminorGTM or Marketing PartnerLocal insurance partner providing business and personal insurance options with special discounts for WCCU members in the Michigan service area.
• Love My Credit Union RewardscoreGTM or Marketing PartnerNational credit union rewards program offering special member deals including TruStage products, TurboTax discounts, Trust & Will estate planning, and Rental Kharma credit building services.
• Trust & WillminorGTM or Marketing PartnerOnline estate planning partner offering WCCU members 20% off estate plans. Part of Love My Credit Union Rewards program. Trust & Will is the trusted estate planning partner of 100+ financial institutions.
• Intuit TurboTaxminorGTM or Marketing PartnerTax filing partner offering WCCU members 20% savings on TurboTax federal products through Love My Credit Union Rewards program.
• Rental KharmaminorGTM or Marketing PartnerCredit building partner that reports rent payment history to TransUnion and Equifax credit bureaus. One-time $75 setup fee plus $8.95/month membership. Helps members build credit through rent payments.
• ISL Education LendingminorGTM or Marketing PartnerNonprofit student loan provider offering private loans for college and student loan refinancing. WCCU refers members seeking private or parent student loans to ISL Education Lending.
• CO-OP Credit Union NetworkcoreTechnology or IntegrationATM network providing WCCU members access to nearly 30,000 surcharge-free ATMs nationwide. Essential for member convenience especially when traveling outside the local service area.
• Xtend Shared Branching NetworkcoreChannel Partner/ Reseller/ DistributorShared branching network offering nearly 6,000 credit union locations for deposits, withdrawals, and account services across Michigan, Midwest, and nationwide. Enables members to access in-person services when traveling.
• Cadillac Area Chamber of CommerceminorStrategic or Co-development PartnerLocal business advocacy organization with collaboration on business support and community development initiatives.
• Cadillac Area Community FoundationminorStrategic or Co-development PartnerCommunity foundation partner for scholarships, free food pantry, and emergency funds for veterans.
• NMCAA (Northern Michigan Community Action Agency)minorStrategic or Co-development PartnerCommunity action agency partner providing emergency energy assistance, bankruptcy counseling, and home weatherization services to members in need.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Regional players

• IncredibleBank: Northern Michigan community bank headquartered in Wausau, Wisconsin with strong Michigan presence. Competes for deposits, mortgages, and small-business banking across WCCU's service area.
• Mercantile Bank Corporation: Michigan-based community bank with branches across the lower peninsula including northern Michigan markets. Competes for consumer and small-business banking relationships in WCCU's service area.
• Traverse City State Bank (TCSB): Northern Michigan community bank serving individuals and small businesses across the region. Comparable regional competitor for deposit and loan share in markets adjacent to WCCU's footprint.

Direct peers

• 4Front Credit Union: Michigan-based community credit union offering comparable consumer banking, mortgages, and member-owned services across northern Michigan. Similar community-cooperative positioning.
• Consumers Cooperative Credit Union: Midwest community credit union with multi-branch presence and similar member-owned community banking model. Useful comparable for product mix, scale, and cooperative governance benchmarking.
• Isabella Community Credit Union: Central-Michigan community credit union of comparable size serving a defined geographic membership with a similar product suite. Closely aligned in scale and member-owned structure.
• Huron Community Financial (formerly Huron Community FCU): Rural Michigan community financial institution serving a defined membership area in the Thumb region. Comparable as a small, geographically-constrained community FI.
• Northland Area Federal Credit Union: Community credit union serving northern lower Michigan with a similar rural, multi-county membership base. Directly comparable in scale, geographic focus, and product mix (deposits, consumer loans, mortgages).

Broad incumbents

• Michigan State University Federal Credit Union: One of the largest Michigan credit unions by assets, offering statewide consumer and mortgage products. Represents the scale incumbent competing for members across WCCU's service area via digital channels.
• Lake Michigan Credit Union: Michigan's largest credit union, headquartered in Grand Rapids, with branches across the state including northern Michigan. Competes for the same consumer deposit and loan relationships that WCCU serves in the Cadillac region, but at much greater scale.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wexccu
• Instagraminstagram.com/wexccu
• LinkedInlinkedin.com/company/wexford-community-credit-union

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wexford Community Credity Union