What Medialuotsi does

Medialuotsi Oy is a Finnish full-service digital marketing agency founded in 2005 by Jari Laaksonen and Sami Lahtinen, operating from its Helsinki headquarters and sales offices in Tampere (since 2007) and Turku (since 2012). The company delivers integrated digital marketing services including paid search advertising (Google Ads, Microsoft Advertising/Bing), search engine optimization (SEO), paid social media advertising (Facebook, Instagram, LinkedIn), display and YouTube video advertising, remarketing, native advertising on Finnish news sites, and WordPress- and Shopify-based website development, supplemented by graphic design, hosting, Google Analytics 4 implementation, and add-on tools such as Cookiebot (GDPR consent) and Giosg (live chat/lead capture). Its primary customer base is Finnish small and medium-sized businesses (SMBs) seeking outsourced digital marketing expertise, with additional work for larger Finnish enterprises and select public-sector clients such as Kessote.

The business model is sales-led and primarily project- or retainer-based, with monthly recurring digital marketing engagements and one-time professional services such as website builds and Cookiebot installation packages priced at EUR 490 + VAT. The go-to-market combines proactive field sales across three regional offices with inbound handling via phone, email, and contact forms; pricing is quote-based and not publicly disclosed. The technology stack is built on third-party platforms — WordPress and Shopify for websites, Salesforce CRM and Account Engagement (Pardot) for customer and email management, Google Marketing Platform for ads and analytics, Readpeak for native advertising measurement, and Giosg and Cookiebot for chat and consent — supplemented by certifications such as Google Partner, IAB Finland membership, and Bisnode Risk Class 1.

Medialuotsi scaled from two founders to over 70 employees and revenue exceeding EUR 9 million by its latest disclosed fiscal year, earning Kasvuyritys growth-company certification (2019) and Suomen Vahvimmat business strength recognition (2020). In January 2025, Swedish-listed Eniro Group AB acquired the company for an enterprise value of EUR 3.1 million as part of Eniro's Nordic digital marketing expansion strategy, making Medialuotsi a wholly-owned subsidiary while it continues operating under its existing brand.

Name

Medialuotsi

Legal name

Medialuotsi Oy

Website

https://medialuotsi.fi

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Medialuotsi Oy is a Helsinki-headquartered Finnish digital marketing agency, founded in 2005, serving primarily SMBs with SEO, paid search, social media advertising, and WordPress/Shopify website development. Operating from three Finnish offices with 70+ staff, it was acquired by Eniro Group AB in January 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Paid Social Media Buying (BPAFABAD)

Keywords

• Digital marketing agency
• Search engine advertising
• Search engine optimization
• Social media advertising
• Website development

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital marketing services (recurring): Monthly recurring digital marketing services including SEO, paid search, social media advertising, website management, and related retainer engagements with Finnish SMB and enterprise clients.
2. Professional services (project-based): One-time professional services including website development, graphic design, video production, and campaign setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Medialuotsi Oy is a Finnish digital marketing agency that delivers full-service online marketing for businesses, including paid search advertising (Google Ads and Microsoft Advertising/Bing), search engine optimization (SEO), social media advertising (Facebook, Instagram, LinkedIn), WordPress-based website development and hosting, display and YouTube video advertising, native advertising in Finnish online publications, remarketing, and graphic design services. The agency sells these primarily as monthly retainer engagements with project-based website and design work, serving Finnish SMBs and enterprises from offices in Helsinki, Tampere, and Turku.

Product overview

Medialuotsi Oy is a Finnish digital marketing agency offering a comprehensive suite of digital marketing and website services. Their core offerings include paid search advertising (Google Ads, Microsoft Advertising/Bing), search engine optimization (SEO), social media advertising (Facebook, Instagram, LinkedIn), and website development primarily using WordPress. Additional services include graphic design, display/banner advertising, YouTube advertising, native advertising in Finnish online publications, remarketing campaigns, live chat solutions (Giosg), Google Analytics implementation, Cookiebot cookie consent management, and website hosting. The company operates from three offices in Finland (Helsinki, Tampere, Turku) and was acquired by Eniro Group AB in January 2025 as part of their Nordic expansion strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Hakusanamainonta (Search Engine Marketing) Paid search advertising on Google Ads and Microsoft Advertising (Bing). Services include keyword research, campaign setup, management, and optimization to reach customers actively searching for products or services. Targeted at Finnish businesses seeking direct-response customer acquisition.
• Hakukoneoptimointi (SEO) Search engine optimization services to improve website visibility in organic search results. Includes technical SEO, content optimization, keyword targeting, and ongoing performance monitoring. Targeted at Finnish SMBs and enterprises looking to grow organic traffic.
• Somemainonta (Social Media Advertising) Paid social media advertising on Facebook, Instagram, and LinkedIn. Services include campaign creation, audience targeting, creative optimization, and performance reporting. Targeted at Finnish SMBs and enterprises wanting brand visibility and lead generation on social platforms.
• Kotisivut (Website Development) Custom website development and redesign services. Medialuotsi creates both cost-effective websites for SMBs and comprehensive international sites for enterprises, using WordPress CMS and offering hosting and analytics integration. Targeted at Finnish SMBs and enterprises needing a corporate web presence.
• Graafiset toteutukset (Graphic Design) Graphic design services including business cards, brochures, brand guidelines, and logo design to support client brand identity and marketing materials. Targeted at Finnish SMBs and enterprises needing brand collateral.
• Bannerit ja videot (Display and Video Advertising) Display advertising and YouTube advertising services. Includes display banner campaigns on Google's network and YouTube TrueView in-stream video ads with view-based pricing. Targeted at Finnish businesses wanting visual/video reach.
• Natiivimainonta (Native Advertising) Native advertising placement in Finland's leading online publications and news sites. Ads appear as editorial content, matching the style of the host publication while being clearly labeled as advertising. Targeted at Finnish businesses seeking brand awareness through editorial-style placements.
• Remarketing

Quantifiable outcome

• SEO visibility increased 4,000x for Tuorekartano Oy
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google PartnerscoreTechnology or IntegrationMedialuotsi holds Google Partner certification, indicating certified expertise in Google Ads, Google Analytics, and related Google marketing products. Badge displayed on website.
• IAB FinlandminorStrategic or Co-development PartnerMember of IAB Finland, the Interactive Advertising Bureau Finland industry association for digital advertising and marketing professionals.
• Cookiebot (by Usercentrics)minorChannel Partner/ Reseller/ DistributorMedialuotsi resells and installs Cookiebot cookie consent management platform for client websites. Offers installation packages at 490 EUR + VAT and integrates Cookiebot into client website projects.
• SalesforcecoreTechnology or IntegrationMedialuotsi uses Salesforce CRM and Salesforce Account Engagement (Pardot) for customer relationship management and email marketing automation. Customer data stored on Salesforce servers within EU.
• WordPresscoreTechnology or IntegrationMedialuotsi builds all client websites on WordPress, the world's leading open-source content management system. WordPress powers 39.5% of all websites globally.
• Bisnode (Dun & Bradstreet)minorOthersBisnode provided credit risk certification (lowest risk category) for Medialuotsi, demonstrating financial stability to clients and partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tulos Helsinki: Tulos is a Helsinki-based performance marketing and SEO agency serving Finnish SMBs and mid-market companies. Directly comparable to Medialuotsi in geographic focus (Finland), customer segment (SMBs), and service mix (paid search, SEO, conversion optimization).
• Dagmar Oy: Dagmar is a leading Finnish full-service marketing agency offering digital marketing, media planning, and analytics services. Comparable to Medialuotsi in domestic market positioning, multi-channel service offering, and SMB-to-enterprise client mix.
• Dingle Oy: Dingle is a Finnish digital marketing and e-commerce agency serving SMBs with SEO, paid advertising, and content services. Similar in customer segment, geographic focus, and channel mix to Medialuotsi.
• Avidly Agency: Avidly is a Nordic digital marketing agency with HubSpot specialization, serving SMBs and mid-market clients across the Nordics with inbound marketing, paid media, and marketing automation. Comparable business model and Nordic geographic scope, especially relevant post-Eniro acquisition.
• Marketing Clinic: Marketing Clinic is a Nordic marketing consultancy with offices across Scandinavia, providing strategic marketing and digital transformation services to mid-market clients. Comparable in Nordic regional focus and full-service digital marketing positioning.
• Zeeland Family: Zeeland is a Finnish digital agency offering web development, digital marketing, and e-commerce solutions for SMBs. Directly comparable to Medialuotsi in geographic focus, customer segment, and integrated web-plus-marketing service offering.
• Genero: Genero is a Finnish creative and digital agency serving clients across the Nordics with branding, content, and digital marketing services. Comparable in Finland-focused digital marketing services for SMB and enterprise clients.

Broad incumbents

• TBWA\Helsinki: TBWA\Helsinki is the Finnish office of the global TBWA advertising network, offering creative, media, and digital marketing services across enterprise clients. A broader incumbent competitor that overlaps with Medialuotsi in digital channels but serves a higher enterprise tier.
• Disruptive Advertising: Disruptive Advertising is a US-based digital marketing agency specializing in paid search, paid social, and SEO for mid-market and enterprise clients. Comparable full-funnel digital marketing service model, though operating at larger scale and in a different geography.
• WebFX: WebFX is a large US digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients. Comparable in full-service digital agency model and SMB customer focus, but at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medialuotsi