Digooh Media
Digooh Media GmbH operates Germany's largest independent Digital City Light Poster (DCLP) advertising network — 65-inch 4K screens at supermarket entrances — selling to FMCG brands and retailers through direct sales, programmatic booking, and self-service creative tools.
- Company typePrivate
- Founded2019
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digooh Media does
DIGOOH Media GmbH is a Cologne-based private company founded in 2019 that operates Germany's largest independent network of Digital City Light Posters (DCLP) — 65-inch 4K displays in 9:16 portrait format installed at supermarket entrances and roadside locations. The network spans more than 2,300 screens across over 1,200 cities and municipalities, anchored primarily in EDEKA supermarkets, and generates approximately 48.5 million weekly advertising contacts. A separate roadside network contributes over 250 high-traffic locations.
The company sells this inventory to national consumer brands, regional advertisers, and local businesses through direct sales, programmatic booking (via partner INOVISCO Mobile Media and standard DSP platforms since summer 2023), and a self-service creative tool called MotivCreator that produces static or animated DCLP content from industry-specific templates. Retailers hosting DCLP screens join the Standortpartner program, which pays them up to €100/month in rental income while DIGOOH funds installation, operation, and maintenance. In March 2026, DIGOOH co-founded the Retail Media Alliance with Verve Retail Media and EMSU GmbH, combining entrance DCLP, floor screens, checkout TV, and couponing into a unified in-store media network exceeding 3,300 locations and 5,000 screens.
The business has expanded beyond Germany into Austria through a partnership with MPREIS (250 screens, rolled out August–October 2025) and operates a premium-tier presence at flagship retailers such as EDEKA Zurheide Feine Kost. Leadership comprises founder and CEO Alexander Houben, COO Michael Maletz (joined January 2025 from Wall GmbH), and Marketing Director Frederik Horst.
Digooh Media firmographics
Firmographics- Name
- Digooh Media
- Legal name
- DIGOOH Media GmbH
- Website
- https://digooh.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digooh Media GmbH operates Germany's largest independent Digital City Light Poster (DCLP) advertising network — 65-inch 4K screens at supermarket entrances — selling to FMCG brands and retailers through direct sales, programmatic booking, and self-service creative tools.
- Ownership category
- akta.pro rank
Digooh Media industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Digooh Media is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Digooh Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Advertising Revenue: DIGOOH generates revenue by selling advertising space on their DCLP screens to national brands, regional advertisers, and local businesses. Brands pay for campaigns that can be booked nationally, regionally, or locally, with programmatic options available through INOVISCO.
- Advertising Creative Services: DIGOOH offers professional advertising creative production services including static motifs (€79 for 1x, €299 for 6x) and animated video content (€499)
- Location Partnership Model: Retailers receive monthly rental income (up to €100/month) for hosting DCLP screens on their premises, while DIGOOH monetizes the advertising space. This creates a network effect where more retail partners expand advertising inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 1x Static Werbemotiv - Single advertising creative |
| Unit Pricing | One time/ perpetual license | 6x Static Werbemotiv - Package of six advertising creatives |
| Unit Pricing | One time/ perpetual license | 1x Animated Bewegtbild - Professional animated video content |
| Subscription | Monthly | Location Partner Rental Income |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Digooh Media product offering
Product offeringCore offering
DIGOOH Media sells digital out-of-home advertising space on its proprietary DCLP (Digital City Light Poster) network of 65-inch 4K screens installed at supermarket entrances (EDEKA, MPREIS, Marktkauf) and at roadside locations across Germany and Austria. The company monetizes this inventory by selling advertising campaigns to national brands, regional businesses, and roadside advertisers via direct sales, programmatic booking through partner INOVISCO Mobile Media, and a self-service MotivCreator creative tool. Retailers hosting the screens receive monthly rental income (up to €100/month) plus reserved self-promotion time in exchange for free installation, operation and maintenance.
Product overview
DIGOOH Media operates a portfolio of digital out-of-home advertising products centered on its DCLP (Digital City Light Poster) network. The core DCLP product consists of 65-inch, 4K-resolution digital screens installed at supermarket entrances (primarily EDEKA, with over 1,400 stores) and roadside locations (250+ sites), collectively spanning over 2,500 supermarket locations and generating approximately 48.5 million weekly brand contacts. DIGOOH has expanded to Austria via an MPREIS partnership (250 screens). The product ecosystem includes a self-service MotivCreator tool for static (from €79) and animated (€499) ad creation, programmatic DOOH booking through INOVISCO Mobile Media, and a location partner program with over 1,600 participating retailers providing free installation and maintenance in exchange for rental income and reserved advertising time. In March 2026, DIGOOH co-founded the Retail Media Alliance with Verve Retail Media and EMSU, creating a unified in-store retail media network of over 3,300 locations with 5,000+ screens combining entrance DCLP, floor screens, checkout TV, and couponing.
Differentiator
Problem solved
Functional benefit
Brands
- DCLP: Digital City Light Poster - digital advertising screens positioned at supermarket entrances. Screens are 65-inch 4K displays in 9:16 portrait format.
Products and services
- DCLP Digital City Light Poster Network
Quantifiable outcome
- 88% of visitors have direct eye contact with DCLP screens
- +7 more outcomes
Companies that use Digooh Media
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Digooh Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Digooh Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Verve Retail Media / ViewentocoreStrategic cooperation under Retail Media Alliance umbrella. Viewento operates one of Germany's largest checkout TV networks. Verve Retail Media is the retail media unit of listed Verve Group SE (Stockholm/Frankfurt, SDAX) with >1,000 employees worldwide. Provides access to checkout advertising and couponing networks.
- EMSU GmbHcoreStrategic cooperation partner in Retail Media Alliance. Aachen-based technology company specializing in Retail Media and digital solutions at POS. Since 2018 developing platforms that digitize retail spaces and enable targeted advertising at shelves using AI-supported software and sensor technology.
- acardo group AGsupportingCouponing partner in Retail Media Alliance. Operates largest checkout couponing network in German market with 5,600 stores and clearing network of >30,000 stores. Integrated into Viewento screen system for redemption visibility.
- INOVISCO Mobile Media GmbHcoreMarketing partner for DIGOOH's DCLP network enabling programmatic advertising booking since summer 2023. INOVISCO enables brands to book national DCLP networks through standard DSP platforms. Also commissioned the market research study by Institut Trend Research (July 2024) on DCLP effectiveness.
- MPREIScoreFamily-owned Tyrolean retailer expanding DIGOOH's first Austrian market presence with 250 DCLP installations across MPREIS supermarkets. Rollout from August to October 2025. MPREIS operates ~240 stores with 5,500 employees and >1 billion Euro annual revenue (2024).
- EDEKA Minden-HannovercoreFramework agreement for equipping ~1,500 EDEKA markets with DCLP displays. Includes both corporate stores and favorable conditions for independent retailers. DIGOOH to install ~1,000 additional displays in the EDEKA Minden-Hannover sales region covering Bremen, Lower Saxony, parts of Ostwestfalen-Lippe, Saxony-Anhalt, Berlin, and Brandenburg.
- EDEKA ZurheidecorePremium EDEKA retailer (flagship supermarket in Düsseldorf) equipping stand-alone locations and Reisholz, Oberhausen, Essen, Bottrop, and Gladbeck with DCLP solutions. Known as one of the most innovative food retailers in Germany for offer and market communication.
- EDEKA (General)coreGermany's largest supermarket chain and central retail partner for DIGOOH's DCLP network. EDEKA Minden-Hannover is the largest of seven regional EDEKA societies with 12 billion Euro annual revenue. National presence provides premium audience with 11% higher purchasing power and 3x weekly shopping frequency.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
Digooh Media competitors and assessment
Company assessmentBroad incumbents
- Ströer SE & Co. KGaA: Germany's largest out-of-home advertising company (publicly listed, ~€1.5B+ revenue) operating analog and digital billboards, street furniture, and transit media nationwide. Comparable as a DACH DOOH network operator competing for the same national brand budgets, though at much greater scale and across multiple OOH formats.
- JCDecaux Deutschland: German arm of global OOH leader JCDecaux, operating street furniture, billboards, and transit advertising. Comparable as a DACH DOOH/screen operator competing for roadside and urban ad budgets, with stronger international scale and capital.
- Clear Channel Outdoor: Global OOH advertising company with significant German street furniture and billboard presence. Comparable as a multinational DOOH operator competing for the same cross-border brand campaigns in DACH.
Direct peers
- Wall GmbH: German OOH company operating public video networks (e.g., Berlinale Lights, public spaces) with significant digital screens. Directly comparable as a DACH DOOH operator; notably Digooh's COO Michael Maletz previously spent 13+ years at Wall, indicating direct competitive and talent-market overlap.
- Verve Group SE: SDAX-listed ad-tech and retail media company (parent of Verve Retail Media) that operates one of Germany's largest checkout TV networks (Viewento) and is Digooh's strategic alliance partner. Comparable as a DACH in-store retail media operator and direct competitor for the same retailer ad budgets.
- EMSU GmbH: Aachen-based retail media technology company specializing in digital floor screens and AI-supported POS advertising. Directly comparable as a German in-store retail media network operator; partners with Digooh in the Retail Media Alliance.
- HYGH AG: Berlin-based DOOH network operator that programmatically sells digital advertising on screens in residential and commercial buildings. Comparable as a German digital out-of-home screen operator targeting the same programmatic brand budgets with a different venue mix.
Emerging players
- INOVISCO Mobile Media GmbH: Mobile and out-of-home media sales house that provides Digooh's programmatic DOOH booking layer. Comparable as a DACH DOOH sales/aggregation platform, although primarily a channel partner rather than a screen-owning competitor.
- Acardo Group AG: German couponing and shopper marketing company operating the largest checkout couponing network (~5,600 stores) and partner in Digooh's Retail Media Alliance. Comparable as a DACH retail media and POS activation specialist, complementary rather than directly competing for entrance-area screens.
Regional players
- Goldbach Austria / Goldbach Group: Austrian and Swiss OOH and digital advertising sales house (TX Group subsidiary) operating TV, radio, and DOOH inventory. Comparable as a DACH DOOH media sales operator, with direct overlap in Austria where Digooh is expanding.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Digooh Media social profiles
Digital presenceDigooh Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digooh Media leadership team
Management profileNumber of profiles
Profiles3 records
Digooh Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digooh Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digooh Media
What does Digooh Media do?
DIGOOH Media sells digital out-of-home advertising space on its proprietary DCLP (Digital City Light Poster) network of 65-inch 4K screens installed at supermarket entrances (EDEKA, MPREIS, Marktkauf) and at roadside locations across Germany and Austria. The company monetizes this inventory by selling advertising campaigns to national brands, regional businesses, and roadside advertisers via direct sales, programmatic booking through partner INOVISCO Mobile Media, and a self-service MotivCreator creative tool. Retailers hosting the screens receive monthly rental income (up to €100/month) plus reserved self-promotion time in exchange for free installation, operation and maintenance.
Is Digooh Media a public or private company?
Digooh Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digooh Media founded?
Digooh Media was founded in 2019. It employs 11 to 50 people.
Where is Digooh Media based?
Digooh Media is headquartered in Cologne, Germany, in the Europe region.
How does Digooh Media make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are advertising Creative Services and location Partnership Model.
Who are Digooh Media's main competitors?
Broad incumbents on record are Ströer SE & Co. KGaA, JCDecaux Deutschland and Clear Channel Outdoor. Direct peers are Wall GmbH, Verve Group SE, EMSU GmbH and HYGH AG. Emerging players are INOVISCO Mobile Media GmbH and Acardo Group AG. Goldbach Austria / Goldbach Group is listed as a regional player.
Does Digooh Media have an API?
No public API is recorded for Digooh Media.
What industry is Digooh Media in?
Digooh Media's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54185 and its SIC code is 7310.