What MPREIS Warenvertriebs does

MPREIS Warenvertriebs is a privately held Tyrolean family-owned supermarket chain founded in 1920, headquartered in Völs near Innsbruck, Austria. The company operates more than 300 physical grocery stores across six Alpine regions: Tirol (189 markets), Salzburg (29), Carinthia (16), South Tyrol in Italy (26), Vorarlberg (4), and Upper Austria (6), serving individual consumers with groceries, beverages, and drugstore products. Its core go-to-market is direct-to-consumer retail, supported by a mobile application for digital coupons, weekly Flugblatt promotions, store locator, and shopping lists.

The company's product portfolio spans a private-label architecture that includes Marke M (general private label), Bäckerei Therese Mölk (wholly-owned bakery subsidiary producing bread and pastries from 100% Austrian inputs), Alpenmetzgerei (wholly-owned butchery producing regional meat specialties including the Tiroler Jahrling program), and BIO vom BERG (organic line with 130+ articles from small Alpine producers since 2001). The product surface relies on a deeply embedded regional supply ecosystem of more than 250 Tiroler suppliers, 70 Salzburg suppliers, 150 Carinthian suppliers, and over 450 South Tyrolean suppliers, providing 1,300+ regional SKUs.

The business model is straightforward retail: unit-pricing in euros with promotional offers (e.g., 2+1 free, percentage discounts) distributed through the MPREIS App and digital newsletter. No external funding rounds, M&A, or private equity involvement are disclosed; the company has remained family-controlled for over a century. Revenue, headcount within the 5,001-10,000 range, and store-level economics are not publicly disclosed, but the multi-region footprint and wholly-owned production subsidiaries suggest a substantial regional grocery operator. No AI/ML, proprietary technology platform, or differentiated digital capabilities are referenced in available source material.

Name

MPREIS Warenvertriebs

Legal name

MPREIS Warenvertriebs

Website

https://mpreis.at

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MPREIS Warenvertriebs is a 100-year-old Tyrolean family-owned supermarket chain operating 300+ grocery stores across Austrian Alpine regions, serving individual consumers with regional, organic, and private-label products sourced from 250+ local suppliers.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Grocery and Convenience Retailers (4451), Meat Retailers (445240), Commercial Bakeries (311812)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

akta.pro secondary industries

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Grocery retail
• Supermarket chain
• Private label brands
• Organic groceries
• Regional food

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Traditional retail supermarket model generating revenue through sale of groceries, beverages, and drugstore products across physical retail locations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MPREIS Warenvertriebs operates a chain of physical supermarket stores across the Austrian Alpine region, selling groceries, beverages, and drugstore products with a focus on regional and organic items from local Tyrolean producers. The company runs proprietary sub-brands including the Marke M private label, the BIO vom BERG organic line (130+ items), the in-house Bäckerei Therese Mölk bakery, the Alpenmetzgerei in-house butcher, and the Baguette fresh-bakery format. It sources from 250+ local suppliers, offering 1,300+ Tirol products.

Product overview

MPREIS is an Austrian supermarket chain operating as a unified retail platform with multiple sub-brands and private labels. The core offering consists of groceries, beverages, and drogerie products organized across main categories (Lebensmittel, Getränke, Drogerie). The company's private label portfolio includes Marke M (general private label), Bäckerei Therese Mölk (bakery), Baguette (food service), Alpenmetzgerei (butcher), and BIO vom BERG (organic). The MPREIS App serves as the digital channel for coupons and store services.

Differentiator

Problem solved

Functional benefit

Brands

• Marke M: Private label brand for various grocery products including meat, bread, and prepared foods
• BIO vom BERG
• Baguette
• Alpenmetzgerei

Products and services

• MPREIS Supermarkt Core supermarket chain of 300+ stores across Austria and South Tyrol selling groceries, beverages, and drugstore items for everyday household shoppers.
• Marke M In-house private-label brand carrying MPREIS-branded grocery and household products sold in MPREIS stores.
• BIO vom BERG Organic private-label line consisting of 130+ items, focused on regional and organic certified products sourced from Tyrolean producers.
• Bäckerei Therese Mölk Own-brand in-house bakery producing fresh bread, pastries, and baked goods sold in MPREIS stores.
• Alpenmetzgerei Own-brand in-house butcher producing fresh meat, sausage, and charcuterie products sold in MPREIS stores.
• Baguette In-store bakery counter concept offering fresh baguettes and baked goods to MPREIS shoppers.
• SUPER M Dedicated MPREIS store concept tailored for the South Tyrol (Italy) market, extending the brand beyond Austria.
• MPREIS App Mobile application for MPREIS customers providing digital engagement with the supermarket brand and its product offerings.

Quantifiable outcome

• Every year sells more than 2 million salad heads, more than 2.5 million kilograms of potatoes, and almost 1 million bundles of radishes from Tiroler cultivation
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• BIO vom BERGcoreStrategic or Co-development Partner · 1 January 2001Most important regional bio partner since 2001. Over 130 articles from small dairy farms, fruit, vegetable, egg, and grain producers plus butchers and flower producers. Many producers have been connected to the land they farm for generations.
• Tiroler farmers and local supplierscoreStrategic or Co-development PartnerOver 250 local partner businesses and suppliers from Tirol. MPREIS is the most important buyer for many small agricultural businesses. Long-standing partnerships based on experience and trust.
• Agrarmarketing TirolflagshipStrategic or Co-development PartnerStrategic partnership for Tiroler Jahrling (young bull) program - a regional brand meat program for young cattle from cow-calf farming by Tiroler farms. Over a decade of collaboration.
• Family Lutz (Bio-Gemüsebetrieb)coreStrategic or Co-development PartnerBiological garlic producer from Fritzens. Son Clemens Lutz continues the family's organic farming tradition. Produces bio garlic 'made in Tirol' since customers requested regional alternatives to Chinese or Spanish imports.
• Die Milchbuben (Rehhaberhof)coreStrategic or Co-development PartnerFamily farm in Brixental (Thomas and Markus) producing mini mozzarella and bio camembert cheese sold under BIO vom BERG line.
• Bäckerei Therese MölkcoreStrategic or Co-development PartnerRegional bakery partner producing bread, pastries, and Faschingskrapfen (carnival donuts) from 100% Austrian flour, butter, and free-range eggs. Palm oil-free products baked with love in Völs near Innsbruck.
• Südtiroler suppliers and producerscoreStrategic or Co-development PartnerOver 700 South Tyrolean brand products from more than 450 regional suppliers. Includes regional tea cultivation in Vinschgau, bio syrups from 1,400m altitude, and BIO vom BERG products.
• Salzburger supplierscoreStrategic or Co-development Partner70 local suppliers in Salzburg region. Milk products and regional specialties from Salzburger Land.
• Kärntner supplierscoreStrategic or Co-development Partner150 suppliers in Carinthia region including Kärntnermilch products.
• Genussregion Oberösterreich partnerscoreStrategic or Co-development PartnerRegional partners including Wiesner Kochkäse GmbH (organic cheese since 1950), Holzmann Eier und Teigwaren (energy-autarkic egg production), Goodmills (Austria's leading flour producer), Haberfellner Mühle (flours since 1612), Strobl Trockenfrüchte, Popcorn Schrattenecker KG, Mühlviertler Ölmühle Koblmiller GmbH (oils for 650 years), Österreichische Bergkräutergenossenschaft, Essig & Senf Pankrazhofer, Müslibär Zagler Bio GmbH, Willinger Imkerei, Pepi's Pflügelmeier, Auinger Suppen und Gewürze, Ried Getränke GmbH Brauerei, and Rasch.

Scale indicators18 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Nah&Frisch: Austrian rural community supermarket franchise focused on small-town/local supply. Comparable regional-community grocery operating model to MPREIS's small-format Alpine locations, though serving a different village footprint.

Emerging players

• basic Bio-Markt: Austria-based organic supermarket chain specializing in certified organic groceries across multiple Austrian locations. Most direct comparison to MPREIS's BIO vom BERG organic positioning, though concentrated in organic-only assortment versus MPREIS's conventional-plus-organic hybrid.
• Denn's Biomarkt: European (DACH-region) organic and natural-food supermarket chain with expanding Austrian store presence. Comparable as a specialty organic grocery retail operator pursuing premium organic positioning across overlapping Alpine/DACH markets.

Others

• Reformhaus: German/Austrian specialty retail chain focused on natural, organic, dietary and wellness products. Adjacent to MPREIS's BIO vom BERG organic offering in product positioning, though operating a much smaller specialty store format rather than full-line supermarket.

Direct peers

• Merkur (REWE Group): Austrian premium supermarket chain under REWE Group positioned on quality, fresh, regional and bio assortment. Closely comparable to MPREIS on quality-focused positioning, fresh private-label development and premium regional/organic shopper targeting.
• Hofer / ALDI SÜD Austria: Austria's leading hard-discount chain (~480+ stores) under ALDI SÜD, putting intense pressure on conventional supermarket pricing and basket economics. Comparable in operating geography (all Austrian states including Tirol) but differentiated by discount positioning rather than regional/organic premium focus.
• BILLA (REWE Group Austria): Major Austrian full-line supermarket chain under REWE Group with the broadest national footprint and a growing e-commerce/delivery proposition. Competes head-on with MPREIS for Austrian consumer grocery spend in overlapping regions, particularly in Salzburg and Upper Austria.
• Lidl Österreich: International discounter with a growing Austrian store base, increasingly expanding fresh, regional and organic SKUs. Direct competitor for price-sensitive grocery spend and overlapping regional-store density across Austrian markets.
• SPAR Österreich: Austria's largest supermarket chain operating full-line grocery stores across all federal states with strong regional and organic offerings (SPAR Natur*pur, SPAR enjoy). Directly comparable to MPREIS on product assortment, fresh/regional positioning and multi-format grocery retail across overlapping Austrian geography.
• ADEG: Regional Austrian supermarket brand (under REWE Group) operating smaller-format full-line grocery in rural and small-town markets. Comparable to MPREIS in serving non-urban Austrian communities with a curated, locally rooted assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mpreis
• Xx.com/mpreis_at

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPREIS Warenvertriebs