Xyience

What Xyience does

Xyience, Inc. is a Las Vegas-headquartered (with corporate operations in Austin, Texas) maker of zero-sugar, low-calorie canned energy drinks, founded in 2004 and operating as a wholly-owned subsidiary of Keurig Dr Pepper following the 2018 merger of Dr Pepper Snapple Group and Keurig. The company's product line consists of a single energy drink SKU sold in six flavors (FrostBerry, Cherry Lime, Mango Guava, Fruit Punch, Blueberry Pomegranate, and Fuji Apple), each delivering 160mg of caffeine per serving alongside L-theanine, B vitamins (B3, B5, B6, B12), and botanical extracts including ginseng and guarana. Xyience positions the caffeine + L-theanine combination as a differentiated, clinically-cited formulation intended to support sustained focus while reducing the jitter and crash associated with conventional caffeine-only energy drinks.

The core technology is beverage formulation rather than software: the caffeine/L-theanine ratio, the use of sucralose and acesulfame potassium as sweeteners, and the inclusion of L-carnitine and inositol constitute the technical surface. Distribution is dual-channel: retail (grocery, convenience, mass) through Keurig Dr Pepper's North American beverage network, and direct-to-consumer via a Shopify-powered storefront at xyience.com, with Google Analytics used for site measurement. Marketing is digital-first and lean, relying on organic presence across Facebook, Twitter/X, Instagram, and YouTube, supplemented by educational content explaining the science behind the formulation.

Revenue derives exclusively from one-time product sales of the energy drink line; pricing is not publicly disclosed. The customer base is horizontal — health-conscious adult consumers seeking functional, low-sugar beverages — sold through long-tail retail and individual DTC transactions with no named enterprise customers or B2B distribution contracts in the source data.

Name

Xyience

Legal name

Xyience, Inc.

Website

https://xyience.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Xyience is a U.S.-based maker of zero-sugar, low-calorie canned energy drinks sold in six flavors, formulated with caffeine and L-theanine for energy and focus, and distributed through Keurig Dr Pepper's retail network plus its own Shopify DTC storefront.

Ownership category

akta.pro rank

Product category

Energy Drinks

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Energy Drink & Energy Shot Production (AFAFABAG)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Energy Drinks & Energy Shots (CRADAHAJ)

Keywords

• Energy drinks
• Functional beverages
• Caffeinated drinks
• Zero sugar beverages
• Nootropic energy drinks

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Energy drink product sales: Xyience generates revenue through the direct sale of canned energy beverages to consumers. Products are sold in six flavors (FrostBerry, Cherry Lime, Mango Guava, Fruit Punch, Blueberry Pomegranate, Fuji Apple) with zero sugar and low calorie formulations. Revenue is derived from retail purchases and direct e-commerce sales through their Shopify-powered online store.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Xyience manufactures and sells zero-sugar, low-calorie canned energy drinks combining caffeine and L-theanine to support energy and focus. The portfolio consists of six flavor varieties (FrostBerry, Cherry Lime, Mango Guava, Fruit Punch, Blueberry Pomegranate, Fuji Apple) sold through a Shopify-powered direct-to-consumer e-commerce site and physical retail channels. Products include B vitamins and botanical extracts such as ginseng and guarana.

Product overview

Xyience offers a single energy drink product line with six distinct flavors—FrostBerry, Cherry Lime, Mango Guava, Fruit Punch, Blueberry Pomegranate, and Fuji Apple. All products feature a combination of caffeine and L-theanine designed to support energy and focus. The portfolio emphasizes zero sugar, low calorie formulations with natural flavors, added B vitamins (B3, B5, B6, B12), and botanical ingredients including ginseng and guarana extract. The product line is positioned for consumers with active lifestyles seeking functional beverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Xyience FrostBerry A berry-flavored zero-sugar energy drink combining caffeine (160mg) and L-theanine to support energy and focus, with natural flavors and low calorie formulation, for health-conscious consumers seeking functional beverages.
• Xyience Cherry Lime A cherry lime-flavored zero-sugar energy drink combining caffeine and L-theanine for energy and focus, with natural flavors and a low calorie formulation, for consumers seeking functional beverages.
• Xyience Mango Guava A tropical mango guava-flavored zero-sugar energy drink with caffeine, L-theanine, added B vitamins (B3, B5, B6, B12), and natural flavors, for consumers seeking functional beverages with focus support.
• Xyience Fruit Punch A fruit punch-flavored zero-sugar energy drink featuring caffeine, L-theanine, added B vitamins, and guarana extract, for consumers seeking functional beverages for energy and focus.
• Xyience Blueberry Pomegranate A blueberry pomegranate-flavored zero-sugar energy drink combining caffeine, L-theanine, ginseng extract, and guarana extract, with natural flavors for energy and focus support.
• Xyience Fuji Apple A Fuji apple-flavored zero-sugar energy drink with caffeine, L-theanine, added vitamins, botanical extracts, and natural flavors, for consumers seeking functional beverages.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationXyience uses Shopify as the e-commerce platform powering their online store at xyience.com for direct-to-consumer sales, order processing, payment collection, and inventory management.
• Dr Pepper Snapple GroupcoreStrategic or Co-development PartnerXyience is owned and operated by Dr Pepper Snapple Group (DPSG), which controls the brand alongside other beverage properties including Dr Pepper, Snapple, Mott's, 7UP, and others. The company is headquartered in Texas and operates under the DPSG corporate umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Monster Beverage: Monster Beverage is the largest direct competitor in the U.S. energy drink market with a broad flavor portfolio, similar retail distribution model, and overlapping customer base of mainstream energy drink consumers.
• Red Bull: Red Bull is the global category leader in energy drinks with comparable canned formulation, retail and DTC presence, and a similar target consumer seeking functional energy support.
• Celsius Holdings: Celsius is a direct competitor in the fitness- and health-oriented energy drink segment with a similar zero-sugar, natural-flavor, and functional-ingredient positioning targeting health-conscious consumers.
• Alani Nu: Alani Nu is a fast-growing direct competitor in the premium, health-positioned energy drink category, offering flavored zero-sugar cans with functional ingredients and overlapping distribution in convenience and grocery retail.
• Rockstar Energy: Rockstar Energy is a directly competing canned energy drink brand with similar flavor variety, retail distribution, and target consumers, now owned by PepsiCo, making it a strategic comparable inside another major beverage portfolio.
• Bang Energy: Bang Energy is a direct competitor in the performance- and fitness-oriented energy drink space with comparable zero-sugar, BCAA, and natural flavor positioning aimed at active-lifestyle consumers.
• Nutrabolt (C4 Energy): C4 Energy is a direct competitor offering zero-sugar performance energy drinks with functional ingredients like beta-alanine and caffeine, sold through similar retail and DTC channels and targeting fitness-oriented consumers.
• Reign Total Body Fuel: Reign Total Body Fuel is a direct competitor offering zero-sugar performance energy drinks with BCAAs, CoQ10, and caffeine, marketed to fitness consumers through the same retail channels as Xyience.

Emerging players

• Ghost Lifestyle: Ghost is an emerging energy drink brand with comparable zero-sugar, functional-ingredient positioning, strong social-media-led marketing, and overlap in the lifestyle/fitness consumer segment targeted by Xyience.
• Bloom Nutrition: Bloom Nutrition is an emerging player in the functional beverage and energy drink space, leveraging social media and a direct-to-consumer motion to compete for the same health-conscious consumer that Xyience targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xyience
• YouTubeyoutube.com/xyience
• Facebookfacebook.com/xyience
• Instagraminstagram.com/xyience
• LinkedInlinkedin.com/company/xyience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xyience