Town And Country Resort

What Town And Country Resort does

Town and Country Resort is a 671-room full-service resort in San Diego's Mission Valley, founded in 1953 by Charlie Brown as Atlas Hotels and the first property on Hotel Circle. The resort sits on 23 acres and operates as a unified hospitality platform combining lodging, dining, recreation, and group events under a mid-century modern design concept featuring a curated local art collection. Core products include renovated guestrooms and suites (with Egyptian cotton bedding, platform beds, and local artwork), five F&B outlets (award-winning ARLO, Lapper Sports Bar + Kitchen, Monkeybar, THE MRKT grab-and-go market, and Lap It Up pool bar), a pool complex with three pools and the 150-foot Twister waterslide, a penthouse fitness center with Peloton bikes, and a 3-acre T&C Park riverside green space. The property also offers 295,050 sq ft of indoor and outdoor meeting and event space, including an 80,000 sq ft exhibit hall, multiple ballrooms, boardrooms, and the Flamingo Lawn for weddings.

The business model is a multi-stream hospitality operation. Primary revenue is generated from room bookings (priced quote-based, with a 15% direct-booking discount versus third-party OTAs), food and beverage across the five outlets and in-room dining, and meeting and event venue rentals plus catering. Secondary revenue comes from cabana and daybed rentals, pool passes, and ancillary resort amenities. Distribution is hybrid: direct-to-consumer via the website and 24/7 call/text reservations, third-party OTAs (Booking.com, Expedia), and dedicated enterprise field sales for corporate RFPs and wedding inquiries. The property is operated under CoralTree Hospitality as the management/parent platform, with the 2024-launched Town and Country Beyond loyalty program providing 2% cash back on direct bookings redeemable across hotel credits, GlobalGiving charitable donations, PayPal, or Visa e-gift cards. Customer segments are diversified across families, business professionals, wedding couples, fun-seeking adults, and LGBTQ+ travelers, with no named enterprise accounts disclosed. The resort is recognized as a Condé Nast Traveler Top 20 Southern California Resort (#11 in 2025), San Diego Magazine's Best Resort in San Diego (2024), a TripAdvisor Travelers' Choice property, and a Cvent Top Meeting Hotel 2026.

Name

Town And Country Resort

Legal name

Town and Country Resort

Website

https://towncountry.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Town and Country Resort is a 671-room full-service resort in San Diego's Mission Valley offering lodging, five dining venues, meeting and event space, and a pool complex with the Twister waterslide, serving leisure families, corporate groups, and wedding clients under CoralTree Hospitality management.

Ownership category

akta.pro rank

Product category

Resort Hospitality and Event Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Resort hospitality services
• Hotel and convention center
• Meeting and event venues
• Wedding venues and catering
• Restaurant and bar operations

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Bookings: The resort generates primary revenue from guest room and suite bookings across its 671 renovated guestrooms. Direct bookings offer a 15% discount compared to third-party channels.
2. Food and Beverage: Multiple dining venues including ARLO restaurant, Lapper Sports Bar + Kitchen, Monkeybar, The MRKT, and Lap It Up pool bar generate food and beverage revenue.
3. Meeting and Event Space: The resort offers 295,050 sq ft of indoor/outdoor event space for corporate meetings, weddings, and special events. Revenue generated from venue rentals and catering services.
4. Pool and Activity Rentals: Private cabana rentals, daybed rentals, and pool passes provide additional revenue streams. Cabana and daybed reservations available through the resort.
5. Loyalty Program: Town and Country Beyond loyalty program offers 2% cash back on direct bookings, with redemption options including hotel credits, charitable donations through GlobalGiving, or cash back via PayPal/Visa e-gift card.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Town and Country Resort operates a 671-guestroom full-service resort property in San Diego's Mission Valley, generating revenue from guestroom and suite bookings, five on-site dining venues (ARLO, Lapper Sports Bar + Kitchen, Monkeybar, THE MRKT, Lap It Up), in-room dining, 295,050 sq ft of indoor/outdoor meeting and event space, weddings, cabana and daybed rentals, and a complimentary loyalty program. The property sits on 23 acres and is paired with corporate ownership and management by CoralTree Hospitality.

Product overview

Town and Country Resort is a 671-guestroom resort property operating as a unified hospitality platform combining lodging, dining, and event services. The property features five distinct dining venues: ARLO (award-winning restaurant), Lapper Sports Bar + Kitchen, Monkeybar, THE MRKT (grab-and-go market), and Lap It Up (pool bar), plus in-room dining. Accommodation offerings center on renovated mid-century modern guestrooms and suites. The resort operates three pools including the main pool complex with the Twister waterslide (4-story, 150 feet), a kids pool, and Tiki Pool, supplemented by cabana rentals, a fitness center with Peloton bikes, and T&C Park (3-acre riverside green space). Meeting and event capabilities span 295,050 sq ft of indoor/outdoor space. The property offers a loyalty program (Town and Country Beyond) in partnership with CoralTree Hospitality. The resort is cashless, accepting credit/debit cards and mobile payments.

Differentiator

Problem solved

Functional benefit

Brands

• Town and Country Beyond: Loyalty program that pays members back for travel, offering 2% cash back on direct bookings with options for hotel credits, charity donations via GlobalGiving, or cash back via PayPal/Visa gift cards.

Products and services

• Guestrooms and Suites 671 renovated guestrooms and suites with mid-century modern style, local artwork, platform beds with Egyptian cotton bedding, and virtual tour availability. Targeted at leisure families, adult travelers, business professionals, and wedding guests needing on-site lodging.
• ARLO Restaurant Award-winning signature restaurant serving innovative scratch-made cuisine, craft cocktails, regional wine, and local craft beer for breakfast, brunch, and dinner. Open to resort guests and outside diners; reservations available via OpenTable.
• Lapper Sports Bar + Kitchen
• Monkeybar Lobby bar and patio featuring small plates, sharable bites, craft cocktails, pizza, fire pits, and live music Tuesday through Sunday evenings. Open to resort guests and outside visitors.
• THE MRKT Grab-and-go market offering specialty coffee (La Colombe), breakfast sandwiches, burritos, wood-fired pizzas, sandwiches, salads, and locally sourced products. Open to resort guests and outside visitors.
• Lap It Up Poolside bar offering light bites and local draft beers, open daily 11AM to 7PM. Serves resort guests using the pool complex.
• In-Room Dining by THE MRKT In-room dining service offering THE MRKT menu items for breakfast, lunch, and dinner delivered to guest rooms. Available exclusively to resort guests staying on property.
• Cabana and Daybed Rentals Private pool cabanas with reserved loungers and dedicated pool attendant service, plus daybeds offering enhanced shade and comfort. Available to resort guests and day-pass pool users as an add-on to pool access.
• Meetings and Events 295,050 sq ft of indoor/outdoor meeting and event space including ballrooms, boardrooms, breakout rooms, and outdoor venues, with catering and event planning support. Recognized as a Cvent Top Meeting Hotel 2026. Targeted at corporate, association, and trade show clients booking through RFPs.
• Weddings Wedding venues and dedicated wedding planning services for grand or intimate gatherings, including ballrooms, outdoor lawns, and the signature Flamingo Lawn with floral centerpieces. Includes catering and on-site guest accommodations.
• Town and Country Beyond Loyalty Program Free loyalty program offering 2% cash back on direct bookings, with redemption options including hotel credit at Town and Country or CoralTree properties, Cash For A Cause donations via GlobalGiving, PayPal cash, or Visa e-gift cards. Operated in partnership with CoralTree Hospitality.
• Catering and Social Events Catering and social event hosting for occasions beyond weddings, leveraging the resort's multiple ballrooms, outdoor venues, and on-site dining teams. Serves both corporate and private social event clients booking through the events team.

Quantifiable outcome

• 295,050 sq ft of meeting and event space accommodating up to 5,814 guests in the largest venue

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CoralTree HospitalitycoreStrategic or Co-development PartnerCoralTree Hospitality is the parent company and management group for Town and Country Resort. The loyalty program Town and Country Beyond is operated in partnership with CoralTree Hospitality. CoralTree manages a collection of unique hospitality properties.
• GlobalGivingminorGTM or Marketing PartnerThrough the Town and Country Beyond loyalty program, members can donate their rewards to thousands of charities worldwide via Cash For A Cause, a partnership with GlobalGiving.
• Flying Embers Hard KombuchaminorOthersLocal artisan product featured at The MRKT. Flying Embers produces organic hard kombucha using USDA-certified organic ingredients with live probiotics.
• Community SnacksminorOthersLocal snack brand featured at The MRKT. Community Snacks donates 10% of profits to help feed local communities.
• Procure ImpactminorOthersPartnership to identify products made by social impact companies that share Town and Country's values. Products include art, clothing, jewelry, furniture, gourmet foods, and home goods from U.S. social enterprises.
• La Colombe CoffeeminorOthersPremium coffee brand served at The MRKT for morning beverages and specialty coffee drinks.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bahia Resort Hotel: Mission Bay San Diego resort with leisure/family orientation, on-site dining, and event capabilities. Comparable in market (San Diego) and full-service resort positioning, though smaller scale.
• Paradise Point Resort & Spa: San Diego-area full-service resort with similar leisure/family positioning, multiple dining outlets, and substantial meeting/wedding space on a large landscaped property. Closest peer on resort-style multi-amenity positioning.
• Manchester Grand Hyatt San Diego: Large full-service downtown San Diego hotel with significant meeting/event space, multiple dining venues, and leisure + group business mix. Closest direct comp on scale and group-event business model.
• San Diego Marriott Marquis and Marina: Major full-service waterfront San Diego hotel with expansive meeting space, multiple restaurants, and a similar group/leisure dual mix. Direct comp for convention and group-travel economics.
• Hilton San Diego Bayfront: Large convention-oriented hotel adjacent to the San Diego Convention Center with expansive meeting space, multiple restaurants, and event-driven demand. Strong peer for convention/group business and event-driven RevPAR.
• Pendry San Diego: Full-service San Diego Gaslamp Quarter hotel with multiple F&B outlets, event space, and a leisure + corporate mix. Comparable operating model though skewed toward lifestyle/luxury positioning.
• Omni San Diego Hotel: Full-service downtown San Diego hotel with meeting space, multiple F&B venues, and similar group + leisure traveler mix. Comparable on business-traveler and event-bookings segments.
• Wyndham San Diego Bayside: Mid-scale full-service waterfront San Diego hotel with meeting space and multi-outlet F&B. Comparable on mid-scale full-service model and meetings/business-traveler mix.

Broad incumbents

• Hotel del Coronado: Iconic beachfront San Diego-area resort with comparable lodging + F&B + event + wedding offerings. Differs by being luxury/iconic-positioned and oceanfront; relevant as the premier San Diego resort comp.

Regional players

• The Westgate Hotel: San Diego full-service hotel with F&B venues, event/wedding space, and leisure + group business. Comparable on operating model but positioned as boutique/luxury in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdoIkozyLNWuQGn4h0q__wA
• Facebookfacebook.com/towncountrysd
• LinkedInlinkedin.com/company/asic-alliance-corp
• Instagraminstagram.com/towncountrysd
• TikToktiktok.com/@towncountrysd
• Pinterestpin.it/6Dy0RWt
• Xx.com/towncountrysd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town And Country Resort