What Wyoming Health Fairs does

Wyoming Health Fairs (WHF) is a Wyoming-based 501c3 non-profit organization, founded in 1984 and headquartered in Casper, that operates a regional network of low-cost preventive health screening events. The organization serves approximately 65,000 participants annually across Wyoming and Scottsbluff, Nebraska, delivering services through a hybrid model: 9 fixed weekly office locations, rotating monthly community draws across rural routes, and on-site corporate wellness events for employer clients. Its core product is a 33-level blood chemistry panel processed through a long-standing partnership with LabCorp, supplemented by a broad menu of add-on tests (CBC, A1C, PSA, thyroid, vitamin, rheumatoid, hormone, hepatitis C, celiac) and, more recently, an Invitae 163-gene hereditary cancer and cardiovascular risk panel and a Zyliant cognitive-impairment screening sub-brand.

WHF monetizes through direct-pay screening fees (typical panel pricing $48-$58), insurance billing via in-network or preferred-provider arrangements with Blue Cross Blue Shield of Wyoming and Cigna, corporate wellness contracts (including bundled on-site events, free biometrics, aggregate reporting, and vouchers), and a recurring-style wellness program for Wyoming School Boards Association Insurance Trust (WSBAIT) members. Pricing is highly transparent and variant by location, with self-pay discounts available at community events. A distinct community impact program rebated a portion of event proceeds to local partners, contributing $75,000 in 2018 alone and supporting long-running local partnerships with organizations such as the Kiwanis Club of Worland.

Operationally, WHF operates from a Casper headquarters and supports a custom-built IT infrastructure spanning 5 offices, more than 15 servers, and nearly 150 computers, with HIPAA One certification covering its participant data handling. Results are delivered via a proprietary WHF Portal enabling longitudinal comparison across the last 4 draws, with results typically turned around within 3-5 business days. Leadership is overseen by a Board of Directors (President Janet Marschner; Vice President and Medical Director Jay Swedberg MD; Treasurer Stephanie Means; founding members Michelle Ferguson and Bob Price) and an Executive Director (Tandi, promoted November 2017). No parent company, private equity backing, or external funding rounds exist; the organization operates as an independent Wyoming non-profit.

Name

Wyoming Health Fairs

Legal name

Wyoming Health Fairs

Website

https://wyominghealthfairs.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Wyoming Health Fairs is a Wyoming-based 501c3 non-profit that delivers low-cost preventive blood screenings and corporate wellness programs across a network of weekly offices and monthly community events in Wyoming and Scottsbluff, NE, serving 65,000+ participants annually.

Ownership category

akta.pro rank

Product category

Preventive Wellness Screening Services

NAICS

Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Occupational Health & Pre-Employment Diagnostic Testing Centers (HLAFAKAM)

akta.pro secondary industries

Occupational Health & Employer Testing Laboratories (HLAFAMAK), Corporate/Workplace Wellness Coaching (HSADAGAL), Wellness Program Design & Accountability Coaching (HSADAGAC), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Wellness blood screenings
• Biometric health screenings
• Corporate wellness programs
• Preventive health testing
• Community health fairs

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Direct-Pay Blood Screenings: Low-cost wellness screenings paid directly by individuals at community events and office locations. Pricing varies by screening type and location (e.g., Blood Chemistry Panel from $48-$58). Self-pay, cash, check, and credit cards accepted.
2. Insurance Billing: WHF is a preferred provider with Blue Cross Blue Shield of Wyoming and in-network with Cigna. Submits claims directly to insurance for covered screenings. Patient invoiced for any uncovered costs.
3. Corporate Wellness Services: On-site wellness screening programs sold to employers. Includes customized screening bundles, biometric screenings, wellness platform access, marketing support, scheduling, and aggregate reporting. Vouchers provided for employees unable to attend on-site events.
4. Genetic Testing (Invitae): Comprehensive genetic risk panel testing. Priced at $495 for out-of-state residents and $245 for Wyoming residents (supported by grant funding). Not billable to insurance.
5. WSBAIT Wellness Program: Partnership with Wyoming School Boards Association Insurance Trust to provide wellness screenings for employees, spouses, and dependents on the WSBAIT insurance plan. Required Blood Chemistry Panel for wellness incentive. Multiple screenings covered by the plan.
6. Community Fundraising Events: Rebated community health fair events where a portion of proceeds fund local community projects and organizations. WHF raised $75,000 in 2018 alone through these partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Wyoming Health Fairs is a nonprofit 501c3 organization that delivers low-cost preventive wellness blood screenings through a network of 9 weekly office locations and rotating monthly community events across Wyoming and Scottsbluff, Nebraska. The core offering is a 33-level blood chemistry panel plus an extended menu of individual screenings (CBC, A1C, PSA, Vitamin D, Vitamin B12, thyroid panels, rheumatoid arthritis panels, and others) processed through a LabCorp partnership, with results delivered via the WHF Online Portal typically within 3-5 business days. The organization also provides on-site Corporate Wellness Programs, free biometric checks, genetic testing through Invitae, cognitive screenings via Zyliant, flu vaccinations, and community health fairs that raise funds for local organizations.

Product overview

Wyoming Health Fairs operates as a nonprofit organization offering low-cost wellness blood screenings primarily in Wyoming and surrounding areas. The core product is a comprehensive blood screening service featuring a 33-level blood chemistry panel processed through LabCorp, accessible through a network of weekly and monthly draw locations across Wyoming and Scottsbluff, NE. Results are delivered via the WHF Portal, an online platform where participants can view and track their screening results over time. The product portfolio includes several add-on modules: a Corporate Wellness Program that brings on-site screenings to workplaces with free biometrics and aggregate reporting; Zyliant NeuroHealth Screenings for cognitive impairment assessment; Invitae Genetic Risk Panel for hereditary cancer and cardiovascular genetic testing; flu vaccinations; and a variety of vitamin, thyroid, and additional health screenings. Community Impact events round out the offering, providing rebated community health fairs that support local organizations. The company serves over 65,000 participants annually through a combination of fixed office locations and mobile community events.

Differentiator

Problem solved

Functional benefit

Brands

• Zyliant: NeuroHealth screening tool for adults interested in resilient aging, analyzing cognitive impairment through questionnaires, visual assessments, vocal biometrics, and movement tests.

Products and services

• Blood Screening Services Low-cost preventive blood screenings including a 33-level blood chemistry panel (heart, kidney, liver, lipid, electrolytes, protein, iron, fasting glucose, TSH, uric acid, CO2), Hemogram CBC, Hemoglobin A1C, PSA, and additional wellness tests. All samples are processed through a LabCorp partnership. No physician's order is required. Targeted at individual consumers and corporate wellness programs across Wyoming and Scottsbluff, NE.
• Corporate Wellness Program

Quantifiable outcome

• 65,000+ participants served annually
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LabCorpcoreTechnology or IntegrationLabCorp serves as the laboratory processing partner for all WHF blood screenings, providing accurate and reliable test results for the 33-level blood chemistry panel and all other screening tests offered by WHF.
• InvitaecoreTechnology or IntegrationInvitae provides comprehensive genetic risk testing analyzing 163 genes for hereditary cancer and cardiovascular conditions. Available at all WHF draws through blood draw or saliva sample. Results delivered directly from Invitae in 10-21 business days.
• CignacoreOthersWHF is now in-network with Cigna and can submit all screenings (except Vitamin D) directly to Cigna for processing. Any uncovered costs are invoiced directly to the participant by WHF.
• Blue Cross Blue Shield of WyomingcoreOthersWHF is a preferred provider with Blue Cross Blue Shield of Wyoming and can submit claims directly to the insurance company subject to participant wellness benefits.
• WSBAIT (Wyoming School Boards Association Insurance Trust)coreStrategic or Co-development PartnerWSBAIT has partnered with WHF to offer an interactive wellness program for employees, spouses, and dependents on the WSBAIT Insurance Plan. WHF provides covered screenings including Blood Chemistry Panel, CBC, PSA, Vitamin B12, Thyroid Panel 1, A1C, and Flu Vaccine.
• State of WyomingcoreStrategic or Co-development PartnerState of Wyoming health plan participants can use WHF for screenings with Cigna in-network billing. WHF provides covered screenings for state employees.
• UMRminorOthersUMR processes claims for WSBAIT wellness program participants. Participants can submit WHF receipts with claim forms to UMR for potential reimbursement under their medical plan.
• Johnson County Healthcare CenterminorStrategic or Co-development PartnerCommunity health fair beneficiary in Buffalo, Wyoming. A portion of event proceeds support the healthcare center's programs and services.
• Weston County Health FairminorStrategic or Co-development PartnerCommunity health fair partnership in Newcastle, Wyoming benefiting local health initiatives.
• Bridger Valley - Uinta County Public HealthminorStrategic or Co-development PartnerCommunity partnership hosting health fair events that benefit local public health services in Bridger Valley.
• Kiwanis Club of WorlandminorStrategic or Co-development PartnerHas raised over $300,000 in 25 years through sponsoring the Worland Health Fair. Proceeds support local community projects and programs.
• Kiwanis Club of DuboisminorStrategic or Co-development PartnerCommunity health fair partnership benefiting local community projects and programs in Dubois, Wyoming.
• Sublette County Public HealthminorStrategic or Co-development PartnerPartnership supporting Sublette County Public Health Programs including car seats, bicycle helmets, and adult wellness education through rebated community health fair events.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walk-In Lab: Online direct-to-consumer lab testing marketplace allowing individuals to order their own blood tests without physician orders at discounted prices. Closely comparable to WHF's direct-pay model, though delivery is via mail-order rather than physical draws.
• Any Lab Test Now: National franchise offering direct-to-consumer lab testing without physician orders at affordable prices. Closely comparable to WHF's retail screening model, though operating through franchise locations rather than mobile events.
• UltaLab Tests: Direct-to-consumer online lab testing provider offering discounted blood work without doctor visits. Similar value proposition to WHF for individuals seeking affordable preventive screening, though lacking WHF's community event distribution.
• Total Testing Solutions: Mobile on-site biometric screening provider serving corporate wellness programs. Closely comparable to WHF's corporate wellness arm, with similar on-site blood draw logistics, aggregate reporting, and employer-focused delivery model.
• HealthFair (Health Screenings): Mobile health screening company offering preventive biometric screenings at community locations and workplaces nationwide. Directly comparable model to WHF's mobile health fair approach, though at much larger geographic scale.

Others

• Virgin Pulse (now Personify Health): Corporate wellness platform provider serving enterprise clients with biometric screening integrations and engagement tools. Comparable at the corporate wellness buyer level — a typical WHF enterprise customer uses platforms like Virgin Pulse to coordinate wellness programs.

Emerging players

• Everlywell: Direct-to-consumer at-home testing company with focus on wellness panels including heart health, hormones, and metabolic markers. Comparable in the affordable preventive testing space but uses at-home sample collection rather than in-person draws.
• Function Health: Subscription-based preventive health testing platform offering comprehensive blood panels plus ongoing tracking. Comparable in the comprehensive blood chemistry panel concept, though delivered through nationwide at-home kits rather than local events.

Broad incumbents

• Labcorp: Major clinical laboratory that already partners with WHF for sample processing. Comparable as a broad lab services provider; Labcorp also offers direct-to-consumer testing through its own channels, partially overlapping with WHF's offerings.
• Quest Diagnostics: Largest US clinical laboratory offering direct-to-consumer testing (QuestDirect) alongside physician-ordered diagnostics. Comparable in lab testing services but at vastly larger scale and broader geographic footprint than WHF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/WYHealthFairs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyoming Health Fairs