Square Habitat

What Square Habitat does

Square Habitat is the real estate agency network of Crédit Agricole, France's largest retail banking group, operating more than 450 physical branches across all major French regions and the overseas territory of La Réunion through regional subsidiaries such as Square Habitat Val de France and Square Habitat Touraine Poitou. The company provides residential property transaction services (buying, selling, renting), property management (Gestion Locative), and co-ownership administration (Syndic de Copropriété), with a managed portfolio of over 215,700 apartments. Its service offering is organized into structured packages — Square Box Acheteur (buyer representation with a commitment to present 5 matching properties in 30 days), SOLUTIONS VENDEUR (Essentielle and Sérénité seller mandates with pre-disclosed fees), and Square Box Locataire (tenant services with 72-hour dossier verification) — supported by digital self-serve tools including online property estimation, mortgage simulation, a price-per-square-meter database, and a dedicated online rental dossier platform.

The underlying technology stack is a web-based portal (squarehabitat.fr) with regional sub-sites, an online rental dossier workflow at mesdossiersdelocation.squarehabitat.fr, and a blog/content hub (Mon mag'immo). The platform integrates with the broader Crédit Agricole ecosystem for mortgage origination (Crédit Agricole Immobilier), home insurance, energy renovation (J'écorénove, Mon Energie by CA), home security (Nexecur), and online co-ownership (CoToit). No proprietary AI, machine learning, or API platform is disclosed, and no mobile app is listed.

Square Habitat earns revenue from four streams: transaction commissions on property sales (typically charged to the seller), recurring rental management fees from landlords, annual co-ownership syndicate fees, and affiliate/referral revenue from Crédit Agricole ecosystem partners. Pricing varies by agency and is not publicly standardized. The go-to-market is sales-led and relationship-driven, delivered through 450+ physical branches with digital tools supporting the funnel; the customer base is highly fragmented across individual buyers, sellers, tenants, landlords, and co-ownership associations, with no enterprise or institutional customers disclosed.

Name

Square Habitat

Legal name

Square Habitat

Website

https://squarehabitat.fr

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Square Habitat is the residential real estate agency network of Crédit Agricole, operating 450+ branches across France and managing 215,700+ apartments, providing property transaction, rental management, and co-ownership administration services to individual buyers, sellers, tenants, and landlords.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Real estate brokerage
• Property management
• Co-ownership administration
• Residential rentals
• Property valuation

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Square Habitat earns commission fees on property purchase and sale transactions completed through its agency network. Fees are charged to the seller (honoraires charge vendeur) as disclosed in property listings. Commission rates vary by agency and are publicly available in agency fee schedules.
2. Rental Management Fees: Ongoing management fees charged to landlords for property management services, including tenant sourcing, rent collection, maintenance coordination, and financial reporting. Revenue from managing a portfolio of 215,700 apartments.
3. Co-ownership Syndicate Fees (Syndic): Fees collected for managing co-owned properties (copropriétés) on behalf of homeowner associations.
4. Online Tool Referrals: The platform drives referrals to affiliated services including mortgage loans (via Crédit Agricole Immobilier), home insurance, home security monitoring (Nexecur), and energy renovation (J'écorénove), generating referral-based revenue within the Crédit Agricole ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Square Habitat is a network of over 450 real estate agencies across France operating under the Crédit Agricole banking group, providing residential property transaction services (buying, selling, renting) and ongoing property management. The company manages a portfolio of more than 215,700 apartments through its Gestion Locative (rental management) and Syndic de Copropriété (co-ownership administration) services, supported by digital tools for online property estimation, mortgage simulation, and rental dossier submission.

Product overview

Square Habitat operates as a network of over 450 real estate agencies across France, offering an integrated platform of property transaction and management services. The core offering includes Square Box Acheteur (buyer representation), SOLUTIONS VENDEUR (seller mandates), and Square Box Locataire (tenant services). Supporting these are digital tools including online property estimation, mortgage simulation calculators, and a price-per-square-meter database. The platform also manages property portfolios including rental management (Gestion Locative) and co-ownership administration (Syndic de Copropriété), with over 215,700 apartments under management. The network operates in partnership with Crédit Agricole banking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Square Box Acheteur Structured buyer accompaniment service for individual property buyers promising to present five matching residential properties within 30 days, with regular progress updates at 8, 15, and 30 days, supported by a dedicated advisor.
• SOLUTIONS VENDEUR Seller mandate services offering two flexible packages (Solution Essentielle and Solution Sérénité) with transparent pre-disclosed fees, marketing support, and guidance through the property sales process for individual property owners.
• Square Box Locataire Tenant service that verifies rental dossiers within 72 hours, assists with property search, lease signing, and provides personalized support throughout the rental process and beyond move-in.
• Gestion Locative Ongoing rental property management service for landlords covering tenant sourcing, daily management, rent collection, maintenance coordination, and financial reporting across a managed portfolio of more than 215,700 apartments.
• Syndic de Copropriété Co-ownership administration service for homeowner associations (copropriétés) providing building administration, maintenance coordination, general assembly management, and financial accounting.
• Mon Dossier de Location en Ligne Online rental application platform allowing candidates to create profiles, compile and submit rental documents, track application status 24/7, and communicate with advisors through a dedicated portal.

Quantifiable outcome

• 215,700+ apartments under management
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Crédit Agricole ImmobiliercoreStrategic or Co-development PartnerCrédit Agricole Immobilier is the real estate development arm of the Crédit Agricole group. Square Habitat works in partnership with Crédit Agricole Immobilier for new construction property sales (immobilier neuf), offering customers access to newly built properties developed by the group.
• NexecurminorGTM or Marketing PartnerNexecur, a subsidiary of Crédit Agricole, provides home security and surveillance services (télésurveillance). Square Habitat refers its property management clients to Nexecur for preferential-rate home security services as part of its tenant services package.
• J'écorénove (Crédit Agricole Energy Renovation Platform)minorGTM or Marketing PartnerJ'écorénove is a Crédit Agricole platform connecting homeowners with energy renovation services, grants, and financing. Square Habitat promotes this platform to its clients as part of its energy renovation advisory services and commitment to sustainable housing.
• Mon Energie by CAminorGTM or Marketing PartnerMon Energie by CA is a Crédit Agricole energy services platform. Square Habitat integrates this referral partner to help clients manage energy-related aspects of their property transactions and renovations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Guy Hoquet l'Immobilier: Guy Hoquet operates a national French real estate franchise network offering sales, rental, and management services. Its branch model, advisory approach, and customer segments closely align with Square Habitat's network structure and offering.
• Laforêt France: Laforêt is a long-standing French real estate franchise network offering transaction, rental, and property management services. It directly competes with Square Habitat's 450-branch footprint for both transactional mandates and ongoing gestion locative contracts.
• Orpi: Orpi is one of France's largest franchised real estate networks, offering buying, selling, renting, and property management services through independent agencies. It competes head-to-head with Square Habitat for residential property mandates across France.
• Century 21 France: Century 21 France operates one of the largest franchised real estate networks in the country with comparable transaction, rental, and management services. It targets the same individual buyer/seller/landlord segments as Square Habitat, including property valuation and advisory.
• Foncia: Foncia is France's leading residential property management and co-ownership administration (syndic) company, managing hundreds of thousands of units. It competes directly with Square Habitat's Gestion Locative and Syndic de Copropriété service lines for landlord mandates and co-ownership contracts.
• Citya Immobilier: Citya is a major French property management and co-ownership administration group, serving landlords and copropriétés through a regional branch network. It is one of Square Habitat's closest competitors in gestion locative and syndic services.

Broad incumbents

• Nexity: Nexity is France's largest integrated real estate group, spanning property development, brokerage, property management, and corporate real estate services. While significantly larger and development-focused, it overlaps with Square Habitat in the management and brokerage service categories.
• Crédit Foncier (now Banque Patrimoniale et Immobilière): Crédit Foncier / BPI is the historical real estate banking arm of the BPCE group, providing mortgage financing and historically property services. It is a broader incumbent in real estate financing ecosystem, comparable to Square Habitat's bank-integrated model under Crédit Agricole.

Emerging players

• SeLoger: SeLoger is France's leading online real estate listing portal, owned by AXA/Adevinta, providing property search and valuation tools. While not a direct transactional competitor, it is the primary digital lead-generation channel through which Square Habitat and its peers must attract buyers and tenants.
• LeBoncoin (Immobilier): LeBoncoin's Immobilier vertical is a dominant French online classifieds platform for property listings, with growing transaction and estimation features. It represents a digital-first competitive channel that competes for buyer/tenant attention and increasingly for direct transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/squarehabitat
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/squarehabitat
• LinkedInlinkedin.com/company/square-habitat-centre-france
• Instagraminstagram.com/squarehabitat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Habitat