What Celestra does

Celestra is a UK-headquartered IT services specialist founded in 2007 that delivers end-to-end EPoS (Electronic Point of Sale) and IT infrastructure deployment for enterprise hospitality and retail brands across the UK and Europe. The company's service portfolio covers configuration, warehousing and logistics, network and data cabling, EPoS installation, Wi-Fi infrastructure, digital menu boards, CCTV, shop fitting, project management, and ongoing managed services and break-fix support, unified under a "5C's" delivery framework (Craftsmanship, Caring, Customisation, Comprehensive, Can-do).

Operationally, Celestra combines in-house configuration and engineering capabilities with a nationwide field installation force operating 24/7, supported by a German subsidiary (Celestra Europe GmbH) and active delivery across France and Ireland. The technology stack spans multiple EPoS platforms (Oracle Simphony, Beanstore, MiXR, BOLT), digital signage ecosystems, and payment-handling infrastructure, with certified credentials including ISO 9001:2015, ISO/IEC 27001:2022, NICEIC Approved Contractor status, CHAS, and PCI Security Standards Council QIR.

Celestra generates revenue through two streams: project-based one-time revenue from EPoS installations, infrastructure rollouts, and technology deployments (professional services); and recurring managed services and break-fix support contracts on installed estates. Go-to-market is direct enterprise B2B sales targeting IT and operations decision-makers at major hospitality and retail brands, with anchor customers including McDonald's, Whitbread Premier Inn, Starbucks Europe, KFC, Pret A Manger, Costa, JD Wetherspoon, TK Maxx, Primark, and Aldi. Pricing is project-specific and quote-based under multi-year contractual engagements, with no public pricing transparency.

Name

Celestra

Legal name

Celestra Limited

Website

https://celestra.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Celestra is a UK-founded IT services specialist providing end-to-end EPoS installation, cabling, digital signage, and managed services to enterprise hospitality and retail brands across the UK and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Bletchley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. IT Installation Services: One-time project-based revenue from EPoS installation, infrastructure cabling, network setup, and technology deployment services for new store openings and retrofits
2. Managed Services & Support: Ongoing maintenance, break-fix support, and managed services contracts providing recurring revenue from existing customer installations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Celestra designs, configures, deploys, and supports multi-site IT installations — primarily EPoS (Electronic Point of Sale) systems, network and data cabling, Wi-Fi infrastructure, digital menu boards, and CCTV — for enterprise hospitality and retail brands across the UK and Europe. The company provides an end-to-end service covering configuration, warehousing, logistics, project management, on-site installation, and ongoing managed services and 24/7 support. Its 5C's framework (Craftsmanship, Caring, Customisation, Comprehensive, Can-do Attitude) underpins its project delivery methodology.

Product overview

Celestra is an EPoS (Electronic Point of Sale) and IT installation services provider serving the Hospitality and Retail industries across the UK and Europe. The company operates as a comprehensive IT solutions provider offering a portfolio of integrated services including EPoS Systems installation and configuration, project management, installation services, network and data cabling, Wi-Fi infrastructure, digital menu boards, warehouse and logistics, and ongoing support and maintenance. Their service offering is unified under a managed services model where they provide end-to-end solutions from configuration and engineering through to installation and ongoing support. The company works with major hospitality brands including McDonald's, Costa, Starbucks, Pret A Manger, Premier Inn, and others, delivering nationwide rollouts and technology deployment projects.

Differentiator

Problem solved

Functional benefit

Products and services

• EPoS Systems Installation Design, supply, configuration, and on-site installation of Electronic Point of Sale (EPoS) till systems for hospitality and retail environments including quick-service restaurants, hotels, pubs, coffee shops and food retail chains.
• Network and Data Cabling Network, power and data cabling infrastructure installation for retail and hospitality sites, delivered as part of new-build, refurbishment, or technology refresh projects.
• Wi-Fi Infrastructure Deployment Wi-Fi network installation and infrastructure setup for hospitality venues and retail locations, including guest and corporate Wi-Fi deployments.
• Digital Menu Boards Deployment of digital signage and menu board solutions including outdoor digital menu boards for restaurants and hospitality venues.
• CCTV Installations European-scale CCTV installation services for retail and hospitality security systems across multiple store and venue locations.
• Project Management End-to-end multi-site project management for technology deployments, including planning, scheduling, resource allocation and execution across nationwide retail and hospitality estates.
• Configuration Services Pre-deployment configuration of IT systems, EPoS, and technology hardware tailored to client specifications prior to installation.
• Warehouse and Logistics Storage, pre-configuration, and distribution of equipment to installation sites, providing the logistics backbone for nationwide technology rollouts.
• Managed Services and Support Ongoing managed IT services including break-fix support, proactive maintenance, dedicated helpdesk, and 24/7 assistance for installed EPoS and IT systems across customer estates.
• Shop Fitting Bespoke shop fitting services tailored to retail and hospitality environments including new store openings, refurbishments and brand-specific fit-out work across the UK and Europe.

Named customers19 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered notable and core.

• LinneynotableTechnology or IntegrationCollaborative partnership for digital media deployments, specifically working together on McDonald's digital media support projects and Starbucks digital menu board installations
• Box TechnologiesnotableTechnology or IntegrationPartnered for Costa Collect app panel PC solution deployment, combining Box Technologies' hardware with Celestra's installation and configuration services
• TLM TechnologiescoreStrategic or Co-development PartnerStrategic partner for forecourt and convenience store EPoS installations; TLM provides the software platform while Celestra delivers configuration, logistics, engineering, and installation services across the UK

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zonal: UK-headquartered hospitality technology specialist providing EPoS, online ordering and managed IT services to UK pub, restaurant and hotel operators. Most direct comparable to Celestra given overlapping customer set (including Whitbread/Marston's-adjacent accounts) and its combined software + service delivery model.
• Retail Assist: UK managed IT services provider dedicated to multi-site retailers, offering EPoS support, in-store infrastructure rollouts, and break-fix support. Closely analogous to Celestra's retail-side practice, with comparable enterprise retail customers and field-engineer delivery model.

Broad incumbents

• Computacenter: FTSE 250 UK/European enterprise IT integrator delivering infrastructure deployment, managed services and workplace technology across multiple verticals. Comparable as a competing systems integrator for large multi-site technology rollouts but operating across many verticals, not specialised in hospitality/retail.
• SCC: Large European IT services and solutions provider with UK headquarters, offering systems integration, managed services and infrastructure deployment. Comparable capability stack to Celestra but diversified across public sector and corporate customers rather than hospitality/retail focus.
• Trustmarque: UK-based IT solutions and services company delivering technology deployments, managed services and infrastructure projects to mid-market and enterprise customers. Comparable delivery model for multi-site IT deployments but across general enterprise rather than hospitality/retail.
• Softcat: FTSE 100 UK IT infrastructure provider delivering workplace, networking and cloud deployment services to enterprises. Comparable as a UK IT services incumbent capable of multi-site technology rollouts, though its offering is centred on licensing/partner services rather than Celestra's field installation depth.
• Insight Enterprises: Global Fortune 500 IT solutions and services provider with strong UK presence, delivering hardware deployment, managed services and integration for enterprise customers. Comparable in the deployment-and-managed-services layer for multi-site enterprise rollouts.
• Bytes Technology Group: UK-listed IT services and software licensing business supporting corporate and public sector customers with infrastructure projects and ongoing services. Comparable in IT services delivery scale, though focused on software licensing and corporate IT rather than hospitality/retail field engineering.
• Phoenix Software: UK IT services and solutions provider delivering infrastructure, managed services and technology projects to enterprise and public sector customers. Comparable capability stack to Celestra's systems integration practice, although not vertically specialised in hospitality or retail.

Emerging players

• Givex: Hospitality and retail technology vendor providing EPoS, gift card and loyalty solutions with associated deployment services. Comparable end-market and partial product overlap with Celestra's EPoS installation practice, though typically operates as the platform vendor rather than the field installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/celestraltd
• LinkedInlinkedin.com/company/celestra-limited
• Xx.com/celestraltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celestra