Study in the USA

What Study in the USA does

Study in the USA is a privately held, bootstrapped education marketplace founded in 1977 and headquartered in Gig Harbor, Washington (with a listed presence in Seattle). The company operates studyusa.com, a web-based, multilingual platform (15+ languages) that connects prospective international students with U.S. educational institutions across all 50 states, spanning English language programs, community colleges, bachelor's and master's programs, certificates, and summer schools. Its core product is a school search and matching service supplemented by a comprehensive content library (articles, Student Voices blog, videos, podcasts, digital magazines), degree-level and course-category directories, application tracking, and a marketplace of partner services covering accommodation, career, financial, insurance, testing, and student support. A separate B2B portal at studyintheusaglobal.com serves educators and institutions, indicating a split GTM between student demand generation and institutional sales.

The business model is a two-sided marketplace in which students access the platform free of charge and revenue is generated from U.S. educational institutions via recurring subscription-style payments for listings, featured placement, and advertising. Lead generation flows through content marketing (articles, videos, podcasts, magazines), events, and a student inquiry form that routes leads to partner schools, supporting a product-led growth motion. There is no disclosed funding, no public ownership structure, and no management team publicly identified; the company operates with a small team (11–50 employees) and has no disclosed revenue or financials. The technology stack is described as a web platform with directory, matching, and multilingual localization capabilities, but no AI/ML, API, or mobile app footprint is documented.

Name

Study in the USA

Legal name

Study in the USA

Website

https://studyusa.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Study in the USA is a multilingual online marketplace, founded in 1977, that connects prospective international students with U.S. schools across all 50 states via a free student-facing matching platform, charging educational institutions for listings and promotional placement.

Ownership category

akta.pro rank

Product category

International Education Marketplace

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

akta.pro secondary industry

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)

Keywords

• International student recruitment
• Study abroad platform
• Education marketplace
• School listings
• US higher education

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. School/Institution Listings and Advertising: U.S. educational institutions pay for premium listings, featured placement, and advertising on the platform to reach international students. The platform aggregates schools across community colleges, universities, language programs, and pathway providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Study in the USA operates a web-based platform that connects prospective international students with U.S. accredited educational institutions. The platform allows students to search for schools by location, program, and degree level, and request information or apply directly, while U.S. institutions pay for school listings and advertising to recruit international students.

Product overview

Study in the USA is a comprehensive online platform that connects international students with U.S. educational institutions. The core offering consists of a school search and matching service that helps students find and apply to U.S. schools, complemented by a resources hub containing articles, videos, podcasts, and magazines. Supporting services include accommodation, career, financial, insurance, and testing assistance. The platform organizes educational programs by degree level (English Programs, Community College 2+2, Bachelor, Masters, Certificate/Short Term, Summer) and by academic field (STEM, Business, Engineering, Health, Humanities, etc.), serving as a directory and matchmaking service rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• School Search and Match Platform

Quantifiable outcome

• Successfully connects students with institutions including community colleges, state universities, and private universities

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ApplyBoard: ApplyBoard is a leading two-sided platform that connects international students with educational institutions across multiple destination countries including the U.S. It is the most directly comparable competitor, offering school matching, application management, and multilingual student acquisition tools.
• Shorelight Education: Shorelight partners with U.S. universities to recruit, enroll, and support international students through pathway programs and student services. Directly comparable as a U.S.-focused international student recruitment and services provider serving similar institutional clients.
• IDP Education: IDP is a global international education organization placing students at universities primarily in Australia, UK, U.S., and Canada. Comparable as a multi-destination student placement and English testing platform operating in the same international student recruitment vertical.
• QS Quacquarelli Symonds: QS operates global university rankings, student fairs, and a search/recruitment platform (QS Study) that connects prospective international students with universities worldwide. Comparable as a content-rich, lead-generation platform for international student recruitment.

Broad incumbents

• EducationUSA: EducationUSA is a U.S. State Department network of advising centers that helps international students navigate the U.S. higher education system. Comparable as a U.S.-destination student recruitment and advising resource, though government-funded rather than commercial.
• College Board: College Board administers the SAT and operates BigFuture, a college search and planning platform used heavily by prospective students. Comparable as a large incumbent in the college discovery funnel, though it primarily targets U.S. domestic students rather than internationals.

Emerging players

• Yocket: Yocket is an India-based study abroad platform focused on helping Indian students apply to graduate programs in the U.S., UK, Canada, and elsewhere. Comparable as an emerging tech-enabled international student recruitment platform with overlap on U.S. study abroad queries.
• Leverage Edu: Leverage Edu is an India-based study abroad and test prep platform providing application, admissions, and loan support to students targeting U.S. and other international universities. Comparable as an emerging player in the study abroad matchmaking and application support space.
• Educatly: Educatly is an AI-powered study abroad matching and application platform serving students seeking programs globally. Comparable as a newer, tech-forward entrant offering similar school discovery and matching services for international students.
• CampusReel: CampusReel hosts user-generated video content from students at U.S. colleges and universities, providing prospective students with authentic campus perspectives. Comparable as a content-driven resource used in the U.S. college discovery and selection journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/studyusacom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Study in the USA