Hero Seguros

What Hero Seguros does

Hero Seguros is a Brazilian insurtech operating under a Managing General Agent (MGA) model in partnership with Generali Brasil, which underwrites the policies while Hero handles distribution and customer experience. Founded around 2021-2022 and headquartered in São Paulo, the company built its core franchise in travel insurance, where it holds approximately 15% market share in Brazil, and is extending into adjacent product lines including mobile, life, financial protection, personal accident, and extended warranty coverage. The company's technology stack centers on the proprietary Xavier issuance system, which grants partners autonomy over pricing and commissions up to 65%, complemented by an API integration platform, white-label solutions, and a complete backoffice for policy issuance and management.

Hero distributes through a B2B2C model combining a network of more than 5,000 agencies and brokers with named enterprise channel partners including BTG Pactual, Clicktrip, Befly, Seguros Promo, Sakura, and Alper. Over 4 million individuals have been insured, with 1.8 million added in 2025, generating approximately R$300 million in premium volume and R$150 million in revenue across the company's history, including R$80 million in the first half of 2024 (40% YoY growth). The company reinvests commission economics into partner-facing differentiation, including 72-hour reimbursement processing, 24/7 trilingual in-house assistance, and value-add partnerships with Hospital Israelita Albert Einstein, W Premium VIP lounges, Club Avolta, and CRMBonus cashback.

In March 2026, Hero raised its first institutional round of R$35 million (~$7 million USD) led by Headline XP with participation from Actyus Fundo de Investimentos (linked to Andbank), earmarked for international expansion into Argentina, Chile, and Mexico, additional product diversification, and technology investment. The company employs 11-50 people, indicating a lean operating model that depends heavily on its distribution network and partner integrations rather than large internal headcount.

Name

Hero Seguros

Legal name

Hero Seguros

Website

https://heroseguros.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hero Seguros is a Brazilian insurtech operating as an MGA under Generali Brasil, distributing travel insurance and adjacent products (life, mobile, extended warranty) through a B2B2C model reaching 4 million+ customers via 5,000+ agencies and named enterprise partners.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF)

Keywords

• Travel insurance
• Insurtech platform
• Insurance distribution
• Partner API integration
• White-label insurance

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium Revenue: Hero Seguros operates as an MGA (Managing General Agent) partnered with Generali Brasil, collecting premiums from insurance policies sold. The company has generated approximately R$150 million in revenue from R$300 million in premiums across 4 million policies sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hero Seguros is a Brazilian insurtech operating as a Managing General Agent (MGA) partnered with Generali Brasil. It distributes personalized insurance products—primarily travel insurance with 15% Brazilian market share—through a B2B2C model using a network of 5,000+ agencies, brokers, and enterprise partners. The company offers API integration, whitelabel solutions, and the proprietary Xavier issuance system, enabling partners to manage their own pricing and commissions up to 65%.

Product overview

Hero Seguros is an insurtech company operating as an MGA (Managing General Agent) partnered with Generali Brasil, utilizing a B2B2C distribution model. The core product is Seguro Viagem (Travel Insurance), which dominates with 15% market share in Brazil. The company offers additional insurance products including Seguro Celular (Mobile Insurance), Seguro de Vida (Life Insurance), Proteção Financeira (Financial Protection), Acidente Pessoal (Personal Accident Coverage), and Garantia Estendida (Extended Warranty). For enterprise partners, Hero provides an API for system integration, a white-label solution, and the Xavier proprietary backoffice system enabling partners to manage prices and commissions with up to 65% commission rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Viagem (Travel Insurance) Primary travel insurance product providing coverage for trips including medical assistance, travel delays, luggage protection, and 24/7 trilingual internal customer service. Hero Seguros holds 15% market share in Brazil's travel insurance segment.
• Seguro Celular (Mobile Insurance) Mobile phone insurance product offering protection for smartphones, distributed through a white-label partnership with Simple2u.
• Seguro de Vida (Life Insurance) Life insurance product line launched as part of the company's diversification strategy beyond travel insurance.
• Proteção Financeira (Financial Protection) Financial protection insurance product added to the portfolio as part of the company's product diversification.
• Acidente Pessoal (Personal Accident Coverage) Personal accident coverage insurance product offered as part of the expanding product portfolio.
• Garantia Estendida (Extended Warranty) Extended warranty insurance product targeting mid-sized retailers, offered as part of the newer product lines.
• Xavier Backoffice & Issuance System Proprietary issuance system that provides partners with full autonomy over prices and commissions, which can reach up to 65%. Part of the white-label solution with complete backoffice capabilities for insurance issuance.
• API para Parceiros (Partner API) Partner-facing API enabling integration with partners' own systems, allowing direct sales channel connectivity and system integration.

Quantifiable outcome

• 72-hour reimbursement processing time - fastest in the travel insurance market
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Generali BrasilcoreStrategic or Co-development Partner · 1 January 2021Hero Seguros operates as an MGA (Managing General Agent) partnered with Generali Brasil, the insurance company responsible for the policies commercialized. Generali brings 200 years of history, 70 million clients, and over 82,000 employees globally.
• ClicktripcoreChannel Partner/ Reseller/ DistributorClicktrip is a travel technology partner distributing Hero Seguros travel insurance products through its platform.
• BTG PactualcoreChannel Partner/ Reseller/ DistributorBTG Pactual, a major Brazilian investment bank and financial services company, distributes Hero Seguros insurance products through its financial channels.
• BeflyminorChannel Partner/ Reseller/ DistributorBefly, a travel services company, distributes Hero Seguros travel insurance products.
• Seguros PromominorChannel Partner/ Reseller/ DistributorSeguros Promo distributes Hero Seguros insurance products through its promotional insurance platform.
• CRMBonusminorGTM or Marketing PartnerCRMBonus partnered with Hero Seguros to offer cashback rewards on travel insurance purchases, announced in July 2024.
• Hospital Israelita Albert EinsteinminorStrategic or Co-development PartnerHero Seguros provides access to Telemedicina Albert Einstein's Pronto Atendimento Virtual for urgent and emergency medical cases with specialized doctors.
• W Premium GroupminorStrategic or Co-development PartnerHero Seguros policyholders receive access to W Premium VIP lounges throughout Brazil and 20% discount on any W Premium Group lounge, both departing and arriving.
• Club AvoltaminorGTM or Marketing PartnerHero Seguros provides free Platinum category upgrade to Club Avolta for 6 months with 10% discount at Duty Free stores and Hudson shops.
• Barueri Volleyball ClubminorGTM or Marketing PartnerHero Seguros is the official sponsor of Barueri Volleyball Club, participating in the Superliga with plans for the 2025 season.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Assist Card: Latin American travel assistance and insurance provider serving travelers across multiple countries, including Brazil. Comparable product offering (travel medical, trip cancellation, baggage) with similar B2B2C distribution through agencies and corporate channels.
• Universal Assistance: Travel assistance and insurance provider with strong presence in Latin America (including Brazil). Comparable product portfolio and distribution through travel agencies and corporate channels.
• 77Seguros: Brazilian travel insurance brokerage and comparison platform with significant online distribution. Competes directly for travel insurance policy volume in Brazil and shares the B2B2C broker-led distribution model.
• 180 Seguros: Brazilian insurtech specializing in travel insurance with digital distribution. Most direct competitor to Hero in the Brazilian travel insurance segment, competing for the same agency and broker distribution channels.

Broad incumbents

• AIG Travel: Global travel insurance provider from major commercial insurer. Comparable travel insurance products with established agency distribution, representing incumbent competition for corporate and retail travel insurance demand in LatAm.
• World Nomads: Established global travel insurance brand with broad geographic reach. Comparable travel insurance product but at much larger scale and primarily consumer-direct rather than B2B2C broker-led distribution.
• Allianz Travel: Global incumbent insurer offering travel insurance through multiple distribution channels including travel agencies. Represents the type of incumbent that larger partners and corporate accounts may default to, setting competitive baseline for Hero's offering.

Emerging players

• Justos: Brazilian insurtech using data and digital distribution. Comparable Brazilian insurtech operating model but focused on auto insurance rather than travel; illustrative of the broader Brazilian insurtech competitive landscape.
• SafetyWing: Digital-first travel and nomad insurance provider with embedded distribution via partners. Comparable in insurtech approach and API/embedded distribution model, though operating in different geographies with overlap on LatAm expansion ambitions.
• PicPay Seguros: Brazilian fintech-super-app offering embedded insurance products via digital channels. Comparable in embedded distribution approach via B2B2C/partnership model, though broader in product scope than Hero.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HeroSegurosOficial
• LinkedInlinkedin.com/company/heroseguros
• Instagraminstagram.com/heroseguros
• Facebookfacebook.com/heroseguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Seguros