Seguros Promo

What Seguros Promo does

Seguros Promo (legal entity: Amo Promo, CNPJ 73.690.653/0001-13) is a Brazilian online travel insurance comparison and brokerage platform founded in 2016 and headquartered in Belo Horizonte, Minas Gerais. The company operates a real-time comparison engine that aggregates policies from 16+ insurance providers — including Assist Card, Affinity, My Travel Assist (MTA), SulAmérica, Coris, GTA, Vital Card, Hero, Universal Assistance, Harmônica, Intermac, Terrawind, Vetra, Travel Care, and Nest Travel — and returns ranked cost-coverage options to the user based on trip parameters (destination, dates, traveler profile, coverage needs). Customers can purchase policies 100% online, receive them digitally by email in Portuguese, English, or Spanish, pay via Pix (with a 5% discount), credit card (up to 12 interest-free installments), or bank slip, and reach support by phone, WhatsApp, and email.

The product portfolio spans 10+ verticals: international and domestic travel insurance, Schengen/Europe-compliant insurance (≥EUR 30,000 medical coverage), USA-specific plans, mandatory coverage for Cuba/Venezuela/Australia, adventure and extreme sports (skiing, diving, trekking, paragliding), backpacker and multi-destination plans, coverage for pregnant travelers (up to ~28–32 weeks), cruise maritime insurance (typically USD 60,000 medical), and study-abroad plans. Pricing starts at approximately R$4 per day per person, with national travel averaging R$10/day and international averaging R$20/day depending on destination, duration, and traveler profile.

Seguros Promo monetizes as a licensed insurance aggregator/broker, earning affiliate-style referral commissions from partner insurers for each policy sold. The company supplements direct-to-consumer web traffic with a content marketing engine (a blog of 30+ destination and insurance guides optimized for Portuguese-language SEO), an active organic social presence (TikTok, Instagram, Facebook, YouTube), periodic promotional coupon campaigns (TORCIDA30, VIAJANTE, BLOG20), and a structured affiliate program (Parceiros Promo) that pays commissions to travel influencers and content creators. The firm self-positions as the largest travel insurance comparator in Brazil, with 6,000+ Google reviews at 5.0/5.0 and an RA 1000 rating on Reclame Aqui. The company is privately held by its founders/operators of Amo Promo, with no venture capital, private equity, or institutional investors disclosed in the source material, and no funding rounds, acquisitions, or management team data publicly available.

Name

Seguros Promo

Legal name

Amo Promo

Website

https://segurospromo.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Seguros Promo is a Brazilian online travel insurance comparison platform that aggregates policies from 16+ insurers in real time, letting individual and family travelers compare, purchase, and receive travel insurance policies online in Portuguese, English, or Spanish, and monetizes via affiliate commissions from partner insurers.

Ownership category

akta.pro rank

Product category

Travel Insurance Comparison / Online Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel Medical & Health Insurance Platforms (THALALAC)

Keywords

• Travel insurance comparison
• Insurance aggregator platform
• Online insurance brokerage
• Travel insurance marketplace
• Insurance lead generation

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Insurance broker/aggregator commissions: Seguros Promo earns commissions from insurance companies for each policy sold through its comparison platform. As a licensed insurance aggregator, it directs customers to partner insurers and receives a referral/lead generation fee or sales commission per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Seguros Promo operates a web-based real-time comparison platform that aggregates travel insurance plans from 16+ Brazilian insurance providers (Assist Card, Affinity, SulAmérica, Universal Assistance, Intermac, Coris, GTA, Vital Card, Hero, Harmônica, Terrawind, Vetra, Travel Care, Nest Travel, MTA, ITA Travel). Individual travelers enter trip details, receive side-by-side price/coverage comparisons, and complete purchase 100% online, receiving the policy instantly via email. The portfolio covers international, domestic, Schengen/Europe, USA, mandatory, adventure sports, backpacker, cruise, exchange-study, and pregnant-traveler insurance variants.

Product overview

Seguros Promo operates as a travel insurance comparison platform (comparador de seguros viagem) in Brazil, aggregating products from 16 partner insurance providers. The core offering is the web-based comparison platform where users search, compare, and purchase travel insurance online. The product portfolio includes specialized insurance for different travel needs: international and domestic travel insurance, Schengen-compliant Europe insurance, adventure sports coverage, backpacking (mochilão) plans, pregnant traveler coverage, cruise insurance, and study abroad insurance. Additional services include blog content for travel destination guides, customer support via WhatsApp and phone, and online policy management. The platform offers prices starting from R$4.00 per day with payment options including credit card (up to 12x), Pix (5% discount), and bank slip.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Viagem Internacional Travel insurance for international trips covering medical and hospital expenses, dental care, pharmaceutical costs, baggage issues, flight cancellation, repatriation, and 24-hour multilingual assistance. Targeted at Brazilian travelers going abroad.
• Seguro Viagem Nacional Travel insurance for trips within Brazil, designed for travelers without national health coverage that spans the whole country; includes coverage for flight cancellations and baggage issues.
• Seguro Viagem Europa (Schengen) Specialized travel insurance for trips to European countries under the Schengen Treaty, meeting the mandatory minimum of EUR 30,000 in medical and hospital coverage, plus other non-medical travel contingencies. Starting at R$10.30 per day per person.
• Seguro Viagem Estados Unidos Travel insurance targeted at Brazilian travelers going to the United States, recommended because of extremely high U.S. medical costs.
• Seguro Viagem Obrigatório Travel insurance required for entry into countries including Schengen countries, Cuba, Venezuela, Ecuador, UAE, Thailand, Egypt, Morocco, Australia, and New Zealand, with destination-specific coverage minimums (e.g., 30,000 EUR for Schengen).
• Seguro Viagem Esportes Radicais Specialized travel insurance covering accidents during adventure and extreme sports including skiing, snowboarding, surfing, diving, cycling, trekking, climbing, skydiving, paragliding, and hot air ballooning. Plans range from R$30 to R$500 per trip depending on duration, age, sport type (amateur vs. professional), and coverage level.
• Seguro Viagem Mochilão Travel insurance tailored for backpackers and multi-destination travelers, with flexible duration plans, multi-country coverage, sports activities, and telemedicine support. Averages R$20/day for international and R$10/day for national trips.
• Seguro Viagem para Gestantes Travel insurance with special coverage for pregnant travelers including emergency obstetric care and exams, typically covering up to the 28th or 32nd week of pregnancy.
• Seguro Viagem Marítimo Travel insurance for cruise ship passengers, often required by cruise operators, with typical coverage of USD 60,000 for medical expenses and return transport.
• Seguro Viagem Intercâmbio Travel insurance designed for study-abroad programs, covering medical emergencies, health assistance, and other travel-related issues during extended international stays.
• Plataforma Comparadora de Seguros Viagem Self-service web platform (segurospromo.com.br) that aggregates travel insurance plans from 16+ partner insurers and returns real-time price/coverage comparisons tailored to the customer's trip parameters (destination, dates, traveler profile). Enables 100% online purchase with instant digital policy issuance delivered via email in Portuguese, English, and Spanish, supporting credit card installments, Pix discounts, and coupon codes.

Quantifiable outcome

• 5-star rating on Google Meu Negócio with 6,000+ reviews
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Assist CardcoreChannel Partner/ Reseller/ DistributorAssist Card is one of the most comprehensive travel insurance providers in the market, operating in more than 190 countries. It is featured as a partner insurer on the Seguros Promo comparison platform, offering plans for a wide range of destinations.
• AffinitycoreChannel Partner/ Reseller/ DistributorAffinity offers quality service with over 30 years of experience and personalized plans for Brazilian travelers, including sports coverage. Their plans are distributed through the Seguros Promo platform.
• My Travel Assist (MTA)coreChannel Partner/ Reseller/ DistributorMy Travel Assist offers travel insurance starting from R$1 per day, featuring an innovative Virtual Emergency Care service in partnership with Instituto Albert Einstein. Linked to BTG Pactual, it offers more than 30 services and coverages.
• ITA TravelminorChannel Partner/ Reseller/ DistributorITA Travel Card provides travel assistance with excellent cost-benefit, serving global travelers, especially those visiting Disney and Orlando parks.
• SulAméricacoreChannel Partner/ Reseller/ DistributorSulAmérica, with over 130 years of history and more than 7 million clients, offers a wide range of products including Health, Dental, Life, Pension, and Investments. Its travel insurance plans are distributed through Seguros Promo.
• CoriscoreChannel Partner/ Reseller/ DistributorCoris offers comprehensive plans for all types of travelers, with over 30 years of experience and a focus on customer satisfaction and excellent cost-benefit.
• GTA (Global Travel Assistance)minorChannel Partner/ Reseller/ DistributorWith over 25 years of experience, GTA offers global coverage and rapid multilingual customer service for international travelers.
• Vital CardminorChannel Partner/ Reseller/ DistributorSince 2000, Vital Card has offered comprehensive coverage for various trip types, including pregnant travelers and sports. Known for 24-hour multilingual support and strong cost-benefit ratio.
• Hero SeguroscoreChannel Partner/ Reseller/ DistributorHero is an innovative digital-native insurance company specializing in travel insurance, operating in more than 190 countries with effective specialized assistance services.
• Universal AssistancecoreChannel Partner/ Reseller/ DistributorWith over 35 years of excellence, Universal Assistance covers more than 20 million travelers annually with multilingual 24/7 support, offering quality service and empathetic customer care.
• HarmônicaminorChannel Partner/ Reseller/ DistributorHarmônica offers plans for both national and international destinations, with special coverages for exchange programs, sports practice, and other specific travel needs.
• IntermaccoreChannel Partner/ Reseller/ DistributorIntermac is a Brazilian leader with over 1 million policies issued in 20 years, offering products adapted for each trip, backed by Chubb insurance. Recognized by OAB/CIETH RJ, providing 24/7 support.
• TerrawindminorChannel Partner/ Reseller/ DistributorFounded in 1987, Terrawind partners with leading insurance companies to guarantee customer tranquility across diverse travel scenarios.
• VetraminorChannel Partner/ Reseller/ DistributorVetra is part of the WA Globality group, which has operated in the international market for more than 29 years, offering quality services.
• Travel CareminorChannel Partner/ Reseller/ DistributorFounded in 2015, Travel Care is run by insurance sector specialists with a mission to offer accessible, reliable, and comprehensive travel insurance.
• Nest TravelminorChannel Partner/ Reseller/ DistributorNest Travel is considered the pioneer in offering coverage for professional sports practice. It also offers plans for other types of trips, whether for work or tourism.
• Afiliados (Parceiros Promo)coreChannel Partner/ Reseller/ DistributorSeguros Promo operates an affiliate program through parceirospromo.com.br, where third-party affiliates and travel content creators earn commissions for referred customers. Travel experts and bloggers recommend and use Seguros Promo for their audiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Squaremouth: US travel insurance comparison platform that compares policies from multiple carriers with a zero-commission, transparent model. Comparable to Seguros Promo in core proposition (multi-carrier price/coverage comparison for travel insurance) and customer trust emphasis.
• Real Seguros Viagem: Brazilian travel insurance broker/aggregator offering online comparison and policy issuance for Brazilian outbound travelers. A direct regional competitor with a similar product catalog and digital-only distribution model.
• InsureMyTrip: US-based travel insurance comparison marketplace that aggregates plans from dozens of providers, allowing consumers to compare coverage and price. Highly comparable business model to Seguros Promo's aggregator approach, though serving the US outbound market.
• Compare Travel Insurance (Australia): Australian travel insurance comparison site aggregating multiple underwriters for direct comparison. Directly comparable aggregation business model and target use case (mandatory/Schengen-equivalent outbound travel insurance) to Seguros Promo.
• World Nomads: Globally recognized travel insurance provider targeting backpackers and adventure travelers — the same niche Seguros Promo serves with its Mochilão and Esportes Radicais products. Comparable in product mix and customer persona, though World Nomads is also an underwriter.
• SeguroViagem.com.br: One of the most established Brazilian travel insurance comparison platforms, directly competing with Seguros Promo by aggregating multiple insurers and offering online comparison and purchase of travel insurance policies. Closest head-to-head competitor in the Brazilian market.

Broad incumbents

• Kayak: Global travel metasearch engine operated by Booking Holdings that includes travel insurance comparison as part of a much broader flight/hotel/car offering. A larger, more diversified incumbent that competes for travel insurance intent at the top of the funnel.
• GoCompare: UK-based price comparison website covering multiple insurance and financial product categories including travel insurance. A larger, more diversified incumbent demonstrating the broader comparison model Seguros Promo operates within, but with much wider category scope.
• Decolar.com: Leading LATAM online travel agency that bundles travel insurance into the booking flow alongside flights, hotels, and packages. Represents the embedded/OTA channel that competes with standalone aggregators like Seguros Promo for the same Brazilian customer.

Others

• Allianz Travel (Brazil): Global travel insurance carrier that distributes its own policies direct-to-consumer in Brazil and is a potential supplier/competitor. Comparable in that Allianz also offers travel insurance to Brazilian travelers, but unlike Seguros Promo it is the underwriter of risk rather than an aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SegurosPromo
• Facebookfacebook.com/segurospromo
• Instagraminstagram.com/segurospromo
• TikToktiktok.com/@segurospromo
• Xx.com/SegurosPromo
• LinkedInlinkedin.com/company/segurospromo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguros Promo