Hero Seguros
Hero Seguros is a Brazilian insurtech operating as an MGA under Generali Brasil, distributing travel insurance and adjacent products (life, mobile, extended warranty) through a B2B2C model reaching 4 million+ customers via 5,000+ agencies and named enterprise partners.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hero Seguros does
Hero Seguros is a Brazilian insurtech operating under a Managing General Agent (MGA) model in partnership with Generali Brasil, which underwrites the policies while Hero handles distribution and customer experience. Founded around 2021-2022 and headquartered in São Paulo, the company built its core franchise in travel insurance, where it holds approximately 15% market share in Brazil, and is extending into adjacent product lines including mobile, life, financial protection, personal accident, and extended warranty coverage. The company's technology stack centers on the proprietary Xavier issuance system, which grants partners autonomy over pricing and commissions up to 65%, complemented by an API integration platform, white-label solutions, and a complete backoffice for policy issuance and management.
Hero distributes through a B2B2C model combining a network of more than 5,000 agencies and brokers with named enterprise channel partners including BTG Pactual, Clicktrip, Befly, Seguros Promo, Sakura, and Alper. Over 4 million individuals have been insured, with 1.8 million added in 2025, generating approximately R$300 million in premium volume and R$150 million in revenue across the company's history, including R$80 million in the first half of 2024 (40% YoY growth). The company reinvests commission economics into partner-facing differentiation, including 72-hour reimbursement processing, 24/7 trilingual in-house assistance, and value-add partnerships with Hospital Israelita Albert Einstein, W Premium VIP lounges, Club Avolta, and CRMBonus cashback.
In March 2026, Hero raised its first institutional round of R$35 million (~$7 million USD) led by Headline XP with participation from Actyus Fundo de Investimentos (linked to Andbank), earmarked for international expansion into Argentina, Chile, and Mexico, additional product diversification, and technology investment. The company employs 11-50 people, indicating a lean operating model that depends heavily on its distribution network and partner integrations rather than large internal headcount.
Hero Seguros firmographics
Firmographics- Name
- Hero Seguros
- Legal name
- Hero Seguros
- Website
- https://heroseguros.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hero Seguros is a Brazilian insurtech operating as an MGA under Generali Brasil, distributing travel insurance and adjacent products (life, mobile, extended warranty) through a B2B2C model reaching 4 million+ customers via 5,000+ agencies and named enterprise partners.
- Ownership category
- akta.pro rank
Hero Seguros industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF)
Keywords
Where Hero Seguros is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Hero Seguros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premium Revenue: Hero Seguros operates as an MGA (Managing General Agent) partnered with Generali Brasil, collecting premiums from insurance policies sold. The company has generated approximately R$150 million in revenue from R$300 million in premiums across 4 million policies sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Partner commission structure - up to 65% commissions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Hero Seguros product offering
Product offeringCore offering
Hero Seguros is a Brazilian insurtech operating as a Managing General Agent (MGA) partnered with Generali Brasil. It distributes personalized insurance products—primarily travel insurance with 15% Brazilian market share—through a B2B2C model using a network of 5,000+ agencies, brokers, and enterprise partners. The company offers API integration, whitelabel solutions, and the proprietary Xavier issuance system, enabling partners to manage their own pricing and commissions up to 65%.
Product overview
Hero Seguros is an insurtech company operating as an MGA (Managing General Agent) partnered with Generali Brasil, utilizing a B2B2C distribution model. The core product is Seguro Viagem (Travel Insurance), which dominates with 15% market share in Brazil. The company offers additional insurance products including Seguro Celular (Mobile Insurance), Seguro de Vida (Life Insurance), Proteção Financeira (Financial Protection), Acidente Pessoal (Personal Accident Coverage), and Garantia Estendida (Extended Warranty). For enterprise partners, Hero provides an API for system integration, a white-label solution, and the Xavier proprietary backoffice system enabling partners to manage prices and commissions with up to 65% commission rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro Viagem (Travel Insurance) Primary travel insurance product providing coverage for trips including medical assistance, travel delays, luggage protection, and 24/7 trilingual internal customer service. Hero Seguros holds 15% market share in Brazil's travel insurance segment.
- Seguro Celular (Mobile Insurance) Mobile phone insurance product offering protection for smartphones, distributed through a white-label partnership with Simple2u.
- Seguro de Vida (Life Insurance) Life insurance product line launched as part of the company's diversification strategy beyond travel insurance.
- Proteção Financeira (Financial Protection) Financial protection insurance product added to the portfolio as part of the company's product diversification.
- Acidente Pessoal (Personal Accident Coverage) Personal accident coverage insurance product offered as part of the expanding product portfolio.
- Garantia Estendida (Extended Warranty) Extended warranty insurance product targeting mid-sized retailers, offered as part of the newer product lines.
- Xavier Backoffice & Issuance System Proprietary issuance system that provides partners with full autonomy over prices and commissions, which can reach up to 65%. Part of the white-label solution with complete backoffice capabilities for insurance issuance.
- API para Parceiros (Partner API) Partner-facing API enabling integration with partners' own systems, allowing direct sales channel connectivity and system integration.
Quantifiable outcome
- 72-hour reimbursement processing time - fastest in the travel insurance market
- +3 more outcomes
Companies that use Hero Seguros
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Hero Seguros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hero Seguros partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Generali BrasilcoreHero Seguros operates as an MGA (Managing General Agent) partnered with Generali Brasil, the insurance company responsible for the policies commercialized. Generali brings 200 years of history, 70 million clients, and over 82,000 employees globally.
- ClicktripcoreClicktrip is a travel technology partner distributing Hero Seguros travel insurance products through its platform.
- BTG PactualcoreBTG Pactual, a major Brazilian investment bank and financial services company, distributes Hero Seguros insurance products through its financial channels.
- BeflyminorBefly, a travel services company, distributes Hero Seguros travel insurance products.
- Seguros PromominorSeguros Promo distributes Hero Seguros insurance products through its promotional insurance platform.
- CRMBonusminorCRMBonus partnered with Hero Seguros to offer cashback rewards on travel insurance purchases, announced in July 2024.
- Hospital Israelita Albert EinsteinminorHero Seguros provides access to Telemedicina Albert Einstein's Pronto Atendimento Virtual for urgent and emergency medical cases with specialized doctors.
- W Premium GroupminorHero Seguros policyholders receive access to W Premium VIP lounges throughout Brazil and 20% discount on any W Premium Group lounge, both departing and arriving.
- Club AvoltaminorHero Seguros provides free Platinum category upgrade to Club Avolta for 6 months with 10% discount at Duty Free stores and Hudson shops.
- Barueri Volleyball ClubminorHero Seguros is the official sponsor of Barueri Volleyball Club, participating in the Superliga with plans for the 2025 season.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Hero Seguros competitors and assessment
Company assessmentDirect peers
- Assist Card: Latin American travel assistance and insurance provider serving travelers across multiple countries, including Brazil. Comparable product offering (travel medical, trip cancellation, baggage) with similar B2B2C distribution through agencies and corporate channels.
- Universal Assistance: Travel assistance and insurance provider with strong presence in Latin America (including Brazil). Comparable product portfolio and distribution through travel agencies and corporate channels.
- 77Seguros: Brazilian travel insurance brokerage and comparison platform with significant online distribution. Competes directly for travel insurance policy volume in Brazil and shares the B2B2C broker-led distribution model.
- 180 Seguros: Brazilian insurtech specializing in travel insurance with digital distribution. Most direct competitor to Hero in the Brazilian travel insurance segment, competing for the same agency and broker distribution channels.
Broad incumbents
- AIG Travel: Global travel insurance provider from major commercial insurer. Comparable travel insurance products with established agency distribution, representing incumbent competition for corporate and retail travel insurance demand in LatAm.
- World Nomads: Established global travel insurance brand with broad geographic reach. Comparable travel insurance product but at much larger scale and primarily consumer-direct rather than B2B2C broker-led distribution.
- Allianz Travel: Global incumbent insurer offering travel insurance through multiple distribution channels including travel agencies. Represents the type of incumbent that larger partners and corporate accounts may default to, setting competitive baseline for Hero's offering.
Emerging players
- Justos: Brazilian insurtech using data and digital distribution. Comparable Brazilian insurtech operating model but focused on auto insurance rather than travel; illustrative of the broader Brazilian insurtech competitive landscape.
- SafetyWing: Digital-first travel and nomad insurance provider with embedded distribution via partners. Comparable in insurtech approach and API/embedded distribution model, though operating in different geographies with overlap on LatAm expansion ambitions.
- PicPay Seguros: Brazilian fintech-super-app offering embedded insurance products via digital channels. Comparable in embedded distribution approach via B2B2C/partnership model, though broader in product scope than Hero.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Hero Seguros social profiles
Digital presenceHero Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero Seguros leadership team
Management profileNumber of profiles
Profiles1 record
Hero Seguros funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero Seguros
What does Hero Seguros do?
Hero Seguros is a Brazilian insurtech operating as a Managing General Agent (MGA) partnered with Generali Brasil. It distributes personalized insurance products—primarily travel insurance with 15% Brazilian market share—through a B2B2C model using a network of 5,000+ agencies, brokers, and enterprise partners. The company offers API integration, whitelabel solutions, and the proprietary Xavier issuance system, enabling partners to manage their own pricing and commissions up to 65%.
Is Hero Seguros a public or private company?
Hero Seguros is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hero Seguros founded?
Hero Seguros was founded in 2022. It employs 11 to 50 people.
Where is Hero Seguros based?
Hero Seguros is headquartered in São Paulo, Brazil, in the Latin America region.
How does Hero Seguros make money?
One revenue line is on record: insurance Premium Revenue.
Who are Hero Seguros's main competitors?
Direct peers on record are Assist Card, Universal Assistance, 77Seguros and 180 Seguros. Broad incumbents are AIG Travel, World Nomads and Allianz Travel. Emerging players are Justos, SafetyWing and PicPay Seguros.
Does Hero Seguros have an API?
Yes. Hero Seguros provides an API for partners with their own systems, enabling direct sales channel integration. The API is part of their white-label solution and complete backoffice system for insurance issuance, allowing partners autonomy over prices and commissions.
What industry is Hero Seguros in?
Hero Seguros's product category is Travel Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of THALALAF, Assistance & Claims Management Platforms (FNOL, TPA Tech). Its NAICS code is 5242 and its SIC code is 6411.