Omri

What Omri does

Omri (legal entity: Laboratoire Omri, SAS) is a French wellness laboratory that develops, manufactures, and sells a portfolio of natural, CBD-infused topical products targeting common physical and mental discomforts. The seven-SKU assortment spans multi-purpose balms, muscle and joint gels, two roller formats (for daytime stress/night-time sleep and for headaches/migraines), a day-and-night massage oil, an invigorating Chinese balm positioned as a French alternative to Tiger Balm, and a wooden self-massage roller inspired by maderotherapy. Formulas are developed by pharmacists and combine cannabidiol with essential oils (lavender, peppermint, eucalyptus, wintergreen, chamomile, frankincense, mandarin) and natural carriers (shea butter, coconut oil, hemp seed oil, grapeseed oil); each product ships with a QR code linking to a short guided video ritual authored by physiotherapists, sophrologues, yoga teachers, or acupuncturists.

The business runs a dual distribution model: a direct-to-consumer Shopify storefront (omri-lab.com) with bilingual French/English support and international shipping, alongside a physical pharmacy partner network across France surfaced through an on-site store locator. Products are sold individually at €7.99–€20.99, with free shipping from €35 and a 10% first-order discount for newsletter subscribers; there is no subscription model and revenue is transactional. Marketing is concentrated on Instagram (@omri_lab), email/newsletter capture, the QR-code video ritual ecosystem, and earned media in wellness and pharmacy trade press (Blissim, Cosmetique Mag, L'Orange Bleue, Le Quotidien du Pharmacien).

The company was registered at RCS Paris on 7 April 2022 with a stated share capital of €1,000 and is headquartered at 64 Rue Tiquetonne, 75001 Paris. It is independently owned with no disclosed parent, institutional investors, or external funding, and operates with 1–10 employees. The website is GDPR-compliant and designates a Data Protection Officer; products are positioned and marketed as cosmetic/wellness items under French and EU cosmetic regulation rather than as therapeutic claims.

Name

Omri

Legal name

Laboratoire Omri, SAS

Website

https://omri-lab.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Laboratoire Omri is a French wellness brand (founded April 2022, Paris) that sells pharmacist-formulated CBD and essential-oil topical products (balms, gels, rollers, oils) paired with expert-guided video rituals, distributed via DTC e-commerce and a French pharmacy network.

Ownership category

akta.pro rank

Product category

Topical Wellness and Natural Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABALAG

Spa Body Treatments & Massage (Oils, Scrubs, Wraps)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRAFAEAK

Health & Pharmacy Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

Keywords

• CBD topical care
• Natural skincare balms
• Aromatherapy wellness
• Self-care rituals
• Pharmacy-grade cosmetics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Omri generates revenue through the direct sale of topical wellness products (balms, gels, rollers, massage oils, self-massage tools) priced at €7.99–€20.99 per unit. The brand operates a Shopify e-commerce storefront and sells through pharmacy partners. Orders are fulfilled within 3–5 business days.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Omri (Laboratoire Omri, SAS) is a French wellness laboratory that designs, manufactures, and sells a small line of pharmacist-formulated, CBD-infused topical products — balms, gels, rollers, and massage oils — paired with expert-authored guided video rituals delivered via QR codes on packaging. The portfolio addresses muscle and joint discomfort, headaches and migraines, stress, sleep, and skin/nail care. Products are sold direct-to-consumer through a Shopify storefront and through a network of French pharmacy partners.

Product overview

Omri is a French wellness laboratory offering a portfolio of natural CBD-infused topical products and massage tools. The product line centers on seven core offerings: the Multi-Baume Réconfortant (multi-purpose balm), two roller formats (Jour & Nuit for stress/sleep and Tête Légère for headaches), a Muscle & Joint Gel, a Day & Night Massage Oil, an Invigorating Chinese Balm, and a Self-Massage Roller. Products are organized into three collections—Calme & Sérénité (calm and serenity), Confort & Bien-être (comfort and well-being), and Beauté & Équilibre (beauty and balance). All formulations combine CBD with botanical essential oils (lavender, peppermint, eucalyptus, wintergreen, chamomile, frankincense, mandarin) and natural carriers (shea butter, coconut oil, hemp seed oil, grapeseed oil). The company pairs its physical products with guided video rituals developed by physiotherapists and sophrologues, accessible via QR codes on product packaging.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products consistently rated 4.8–5.0/5.0 across reviews (gel: 4.82/5.0 with 22 reviews; massage oil: 4.81/5.0 with 16 reviews; roller tête légère: 4.91/5.0 with 11 reviews; roller auto-massage: 5.0/5.0 with 5 reviews; baume chinois: 4.8/5.0 with 10 reviews; roller jour & nuit: 4.86/5.0 with 14 reviews; multi-baume: 4.79/5.0 with 14 reviews)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• BlissimminorGTM or Marketing PartnerBlissim is featured as a media partner in the 'ILS PARLENT DE NOUS' (They're talking about us) section of the Omri website, indicating Blissim has featured or covered the Omri brand to its audience.
• L'Orange BleueminorGTM or Marketing PartnerL'Orange Bleue is featured in the 'ILS PARLENT DE NOUS' section of the Omri website, suggesting the brand has been covered or partnered with L'Orange Bleue's audience.
• Cosmetique MagminorGTM or Marketing PartnerCosmetique Mag appears in the 'ILS PARLENT DE NOUS' section, indicating press/media coverage of the Omri brand in the cosmetics trade publication.
• Le Quotidien du PharmacienminorGTM or Marketing PartnerLe Quotidien du Pharmacien appears in the 'ILS PARLENT DE NOUS' section, indicating the brand has received coverage in the French pharmacy trade press.
• French Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorOmri maintains a network of pharmacy partners across France. A store locator page enables consumers to find nearby pharmacies stocking Omri products. Pharmacies can contact Omri via a form on the website to become partners.
• ShopifycoreTechnology or IntegrationShopify powers the Omri e-commerce storefront (omri-lab.com), providing the e-commerce platform, secure payment processing, cookie management, and storefront infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ho Karan: French CBD wellness and skincare brand selling topical oils, balms, and cosmetics with a similar pharmacist-formulated, plant-based positioning. Direct overlap in product format, CBD hero ingredient, and French pharmacy-leaning distribution.
• MUTHA: French natural body care brand offering botanical body oils and treatment products aimed at wellness-minded consumers. Comparable on product format (oil-based body treatments), target customer (wellness/self-care), and premium natural positioning.
• Tiger Balm: Iconic herbal balm brand (counterpart to Omri's 'Baume Chinois Revigorant') used for muscle, joint, and tension relief. Competes head-to-head on the multi-use topical wellness balm category Omri explicitly references as its alternative.
• This Works: Sleep- and stress-focused natural wellness brand combining topical products (balms, rollers, oils) with content-led rituals. Highly comparable to Omri's 'product + ritual' model targeting stress, sleep, and tension relief.

Broad incumbents

• Caudalie: Established French natural beauty and wellness brand with broad pharmacy and DTC distribution. Comparable on 'pharmacy-credible natural French brand' positioning, though Caudalie is far larger and focuses on vinotherapy skincare rather than CBD topicals.
• Clarins: Major French beauty incumbent with strong pharmacy and department-store presence, including body care oils and treatment products. Overlaps with Omri on body oil/treatment formats, French natural-pharma heritage, and multi-segment wellness positioning.
• L'Occitane en Provence: Global French natural beauty brand with a strong body care, balm, and oil portfolio across retail and DTC. Comparable on the natural-ingredient, body-oil/balm category and pharmacy-adjacent distribution, though at much larger scale.
• Nuxe: Major French dermo-cosmetic brand with strong pharmacy presence, including body oils and multi-purpose treatment balms. Comparable on the French pharmacy-credible natural body care category Omri targets.
• Bioderma / NAOS: French dermo-cosmetic pharmacy giant (NAOS group) whose skincare and body care products sit on the same pharmacy shelves Omri targets. Comparable on the pharmacy channel and pharmacist-formulated heritage, though at vastly different scale.

Regional players

• Apothéa: French pharmacy-exclusive natural skincare brand, closely comparable to Omri's French pharmacy distribution thesis and pharmacist-formulated positioning, though operating at greater scale and without a CBD focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/omri_lab
• Facebookfacebook.com/omri.lab
• LinkedInlinkedin.com/company/89204542

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omri