Olé & Obrigado
Olé & Obrigado is a U.S. importer and distributor of fine wines and artisanal spirits from Spain and Portugal, founded in 2018 and co-led by Patrick Mata and Alberto Orte, serving wine distributors, restaurants, retailers, and consumers via a multi-channel trade model.
- Company typePrivate
- Founded2018
- HeadquartersNew Rochelle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Olé & Obrigado does
Olé & Obrigado is a U.S.-based importer and distributor of fine wines and artisanal spirits, specializing in the Iberian Peninsula. Founded in 2018 and headquartered in New Rochelle, NY with a regional operating base in Jerez de la Frontera, Spain, the company is co-led by business partners Patrick Mata and Alberto Orte, with Orte also serving as a winemaker and farmer. Its portfolio spans over 200 SKUs across Spanish Denominations of Origin (Rioja, Valdeorras, Rías Baixas, Ribera del Duero, Priorat, Bierzo, Penedès, Terra Alta) and Portuguese regions (Douro, Bairrada, Dão, Vinho Verde, Azores, Alentejo, Madeira), with a supplementary spirits line including mezcal (Tiawi·Tiawi Wild Berraquito Agave), tequila (La Flor Verde), and gin (Nordés Atlantic Gin). The company emphasizes indigenous grape varieties, biodynamic and organic farming, and storytelling around family-owned producers.
The business operates a multi-channel B2B trade model. Sales are transacted through a Distributor Portal for wine and spirits distributors, a Sale-Sheet App for product information, and downstream placement via restaurants and retail stores surfaced through Restaurant and Store Locator tools on the company website. The underlying technology stack is described as a conventional wine import and distribution platform without disclosed proprietary AI, data, or automation features. Pricing is not publicly disclosed; revenue mechanics reflect a transaction-fee import-and-resale model.
Demand generation and brand-building are driven by content and experiences rather than paid acquisition. The company runs virtual food and wine pairing events on Zoom featuring notable chefs (e.g., Chef Katie Button, Chef George Mendes, Aldo Sohm, Yannick Benjamin), publishes winemaker profiles and regional resources, and operates the El Camino del Albariño experiential wine-travel program with a companion cookbook. Ticket proceeds from virtual events are donated to nonprofit partners including World Central Kitchen, Lawyers for Civil Rights, the South Bronx Educational Foundation, and Wheeling Forward. The company has achieved Carbon Neutral certification and markets itself on social responsibility as well as on the depth of its Iberian portfolio.
Olé & Obrigado firmographics
Firmographics- Name
- Olé & Obrigado
- Website
- https://oleobrigado.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olé & Obrigado is a U.S. importer and distributor of fine wines and artisanal spirits from Spain and Portugal, founded in 2018 and co-led by Patrick Mata and Alberto Orte, serving wine distributors, restaurants, retailers, and consumers via a multi-channel trade model.
- Ownership category
- akta.pro rank
Olé & Obrigado industry classification
Industry- Product category
- Wine & Spirits Import and Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Olé & Obrigado is headquartered
LocationHeadquarters
- HQ city
- New Rochelle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Olé & Obrigado business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine and Spirits Import and Distribution: Olé & Obrigado imports fine wines and spirits from family-owned wineries in Spain and Portugal and distributes them to U.S. markets through distributor portals, restaurants, and retail stores.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Olé & Obrigado product offering
Product offeringCore offering
Olé & Obrigado imports and distributes fine wines from family-owned wineries across Spain and Portugal for the U.S. market, offering over 200 SKUs from denominations of origin including Rioja, Rías Baixas, Valdeorras, Douro, and Madeira. The company also distributes a curated selection of premium spirits (mezcal, gin, tequila) and operates trade-tools such as a Distributor Portal and Sale-Sheet App for B2B partners alongside consumer-facing restaurant and store locators.
Product overview
Olé & Obrigado is a highly specialized wine import company offering the most comprehensive and well-curated collection of wines from Spain and Portugal available in the U.S., founded by business partners Patrick Mata and Alberto Orte. The company's core product consists of two wine portfolios: a Spanish Wine Portfolio featuring family-owned wineries from major Denominations of Origin (Rioja, Valdeorras, Rías Baixas, Ribera del Duero, Priorat, Bierzo, Terra Alta, Penedès, and others) and a Portuguese Wine Portfolio spanning regions including Douro, Bairrada, Dão, Vinho Verde, Azores, Alentejo, and Madeira. Additionally, Olé & Obrigado distributes premium spirits including artisanal mezcales (Tiawi·Tiawi), tequila (La Flor Verde), and gin (Nordés Atlantic Gin). The company supports its product portfolio with resources including producer profiles, store/restaurant locators, a sale-sheet app, and a downloadable catalog, while also offering experiential programs such as Food and Wine Pairing Experiences and the El Camino del Albariño culinary travel initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Spanish Wine Portfolio A curated collection of fine wines imported from family-owned Spanish wineries across major Denominations of Origin (Rioja, Valdeorras, Rías Baixas, Ribera del Duero, Priorat, Bierzo, Terra Alta, Penedès, and others) for distribution to U.S. trade accounts.
- Portuguese Wine Portfolio A curated collection of fine wines imported from family-owned Portuguese wineries spanning regions including Douro, Bairrada, Dão, Vinho Verde, Azores, Alentejo, and Madeira for distribution to U.S. trade accounts.
- Tiawi·Tiawi Wild Berraquito Agave Mezcal Artisanal mezcal crafted from 100% wild Berraquito Agave, a rare species endemic to Guerrero, Mexico, produced in limited batches of 187 bottles per batch using traditional pre-Hispanic techniques including underground pit cooking and copper still distillation.
- Nordés Atlantic Gin Atlantic Gin from Galicia, Spain, made with Albariño grape spirit as its base.
- La Flor Verde Tequila Premium tequila made from Blue Agave in Jalisco, Mexico.
- Food and Wine Pairing Experiences Virtual food and wine pairing experiences (Zoom webinars) featuring Olé & Obrigado wines paired with dishes from guest chefs; tickets are sold to attendees with 100% of proceeds donated to partner nonprofits including World Central Kitchen, Lawyers for Civil Rights, South Bronx Educational Foundation, and Wheeling Forward.
- El Camino del Albariño Experiential wine travel and culinary program centered on Albariño wine regions, including paired cookbook 'El Camino del Albariño in the Kitchen'.
Quantifiable outcome
- Carbon Neutral Certified
Companies that use Olé & Obrigado
Customer profileSegments4 records
Ideal customer profiles4 records
Olé & Obrigado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olé & Obrigado partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- World Central KitchenminorCharitable partnership where Olé & Obrigado hosts virtual cooking events with celebrity chefs, with 100% of ticket sales donated to World Central Kitchen's disaster relief food programs.
- Lawyers for Civil RightsminorCharitable beneficiary of the Arroz Negro virtual cooking event with Chef Deborah Hansen of Taberna del Haro, Boston.
- South Bronx Educational FoundationminorBeneficiary of the 9th Annual SBEF Charity Wine Tasting event.
- Wheeling ForwardminorBeneficiary of the Albariño & Alvarinho: Uncorked & Amplified tasting event.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Olé & Obrigado competitors and assessment
Company assessmentDirect peers
- Jorge Ordóñez Selections: Long-standing U.S. importer specializing in Spanish wines from family-owned producers. Directly comparable to Olé & Obrigado in Iberian focus, trade-channel model, and curated portfolio approach.
- Eric Solomon Selections: U.S. importer focused on Spanish and Rhône-style wines from artisanal producers. Mirrors Olé & Obrigado's small-batch, family-owned, storytelling-led portfolio model.
- Europvin: European wine importer focused on Spain and Portugal with a curated portfolio of family estates. Closely comparable in Iberian specialization and three-tier U.S. distribution model.
- Skurnik Wines: Family-run U.S. importer of artisanal wines from France, Italy, Austria, and elsewhere. Comparable as a curated-portfolio specialty importer targeting sommeliers and fine-wine retailers.
- Polaner Selections: Family-owned U.S. importer of fine European wines. Comparable in serving fine-dining and specialty retail channels with a producer-driven, education-heavy approach.
- Kermit Lynch Wine Merchant: Iconic U.S. importer of small-production French (and broader European) wines with a strong producer-storytelling brand. Comparable in mission-driven, education-forward specialty importation.
- Broadbent Selections: Importer of wines and Port from family estates, including significant Iberian exposure. Comparable as a specialty importer with curated Iberian and Port portfolios to U.S. trade.
- Vias Imports: U.S. importer of Italian wines with a similar family-owned, curated-portfolio model. Comparable as a regional-European specialty importer serving the same restaurant and retail channels.
Broad incumbents
- Winebow: Large U.S. wine and spirits importer/distributor with deep portfolios across multiple regions including Iberia. Comparable in product set but at materially larger scale and broader category coverage.
Emerging players
- Hotaling & Co. Craft spirits importer/distributor focused on artisanal, story-led brands. Comparable on the spirits side of Olé & Obrigado's portfolio (mezcal, tequila, gin) and similar brand-building GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Olé & Obrigado social profiles
Digital presenceOlé & Obrigado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olé & Obrigado leadership team
Management profileNumber of profiles
Profiles3 records
Olé & Obrigado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olé & Obrigado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olé & Obrigado
What does Olé & Obrigado do?
Olé & Obrigado imports and distributes fine wines from family-owned wineries across Spain and Portugal for the U.S. market, offering over 200 SKUs from denominations of origin including Rioja, Rías Baixas, Valdeorras, Douro, and Madeira. The company also distributes a curated selection of premium spirits (mezcal, gin, tequila) and operates trade-tools such as a Distributor Portal and Sale-Sheet App for B2B partners alongside consumer-facing restaurant and store locators.
Is Olé & Obrigado a public or private company?
Olé & Obrigado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olé & Obrigado founded?
Olé & Obrigado was founded in 2018. It employs 11 to 50 people.
Where is Olé & Obrigado based?
Olé & Obrigado is headquartered in New Rochelle, United States, in the North America region.
How does Olé & Obrigado make money?
One revenue line is on record: wine and Spirits Import and Distribution.
Who are Olé & Obrigado's main competitors?
Direct peers on record are Jorge Ordóñez Selections, Eric Solomon Selections, Europvin, Skurnik Wines, Polaner Selections, Kermit Lynch Wine Merchant, Broadbent Selections and Vias Imports. Winebow is listed as a broad incumbent. Hotaling & Co. is listed as an emerging player.
Does Olé & Obrigado have an API?
No public API is recorded for Olé & Obrigado.
What industry is Olé & Obrigado in?
Olé & Obrigado's product category is Wine & Spirits Import and Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 42482 and its SIC code is 5180.