What yoreM does

yoreM B.V. is a Dutch digital marketing agency headquartered in Utrecht, founded in 2015 (originally as Verovert Online, later rebranded to yoreM with the tagline "Digital in Real Estate"). The company specializes in digitizing the end-to-end sales process of newbuild residential properties for real estate developers and project developers across the Netherlands. Its service portfolio spans branding, custom WordPress website development with API integrations, online advertising across Meta, Google, LinkedIn, and TikTok, content marketing (social, email newsletters, automations), and its proprietary CRM platform yoreCRM. The company operates as a subsidiary of Synchroon, which itself sits within TBI Holdings.

yoreCRM is the technical and commercial centerpiece of the offering: a proprietary CRM system purpose-built for Dutch newbuild property sales, with features including leadscoring, a matchmaker module that pairs prospects with projects, a contractgenerator, dynamic pricing capabilities, sales qualified lead identification, and behavior-driven marketing automation. yoreM has built native integrations connecting yoreCRM to Nieuwbouw.nl (the dominant Dutch newbuild listing platform), Gravity Forms, Mailchimp, and uses n8n for workflow automation linking Meta Lead Ads into client CRMs. Over a decade in operation, the company reports engagement on 500+ newbuild projects and campaigns supporting 15,000+ home sales and rentals, with online channels driving an average of 60% of total project registrations.

yoreM operates a hybrid revenue model combining project-based professional services (branding, websites, advertising campaigns) with what is described as subscription/recurring revenue from yoreCRM licensing bundled into client engagements. The company serves exclusively Dutch enterprise real estate developers, with a sales-led go-to-market motion targeting direct engagement with developer decision-makers. The current team comprises 9 specialists covering business management, online marketing, project management, frontend and backend development, and design. yoreM is GDPR/AVG compliant (self-attested) and maintains data processing agreements with its subprocessors including Google and Mailchimp.

Name

yoreM

Legal name

yoreM B.V.

Website

https://yorem.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

yoreM is a Dutch digital marketing agency that helps real estate developers digitize the newbuild property sales process through branding, websites, paid advertising, content marketing, and its proprietary yoreCRM platform, serving enterprise property developers across the Netherlands.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• Real estate marketing
• New-build property sales
• Property CRM software
• Real estate digital agency
• Online advertising services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full suite of digital marketing services including branding, websites, online advertising, content marketing, and CRM solutions for real estate developers. Revenue generated through project-based service contracts covering multiple deliverables.
2. yoreCRM Licensing: Proprietary CRM system provided as part of the digital marketing package for newbuild projects, enabling developers to manage customer relationships and housing data.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

yoreM (formerly Verovert Online) is a Dutch digital marketing agency specializing in new-build real estate. It provides branding, websites, online advertising, content marketing, and its proprietary yoreCRM platform to real estate and project developers to digitalize and accelerate the sales process of new-build homes.

Product overview

yoreM is a digital real estate marketing agency offering an integrated suite of services centered around its proprietary CRM platform, yoreCRM, complemented by website development, online advertising, content marketing, and branding services. The company positions itself as a one-stop partner for digitizing the entire new-build property sales process — from first digital contact through property purchase. yoreM's services are: yoreCRM (their core CRM and sales management platform), Websites (project/corporate web development), Online Adverteren (paid advertising across Meta, Google, LinkedIn, TikTok), Contentmarketing (social media, newsletters, automations), and Branding (visual identity and design). All services are delivered in-house and designed to work together, with yoreCRM serving as the central data hub for leads and sales.

Differentiator

Problem solved

Functional benefit

Brands

• yoreCRM: A proprietary CRM system developed by yoreM for managing customer relationships and housing data for new-build real estate projects. Features include leadscoring, matchmaker, contractgenerator, dynamic pricing, and sales qualified leads functionality.

Products and services

• yoreCRM Proprietary CRM platform developed by yoreM for digitalizing and managing the sales process of new-build homes, used by real estate and project developers.
• Branding Branding services for real estate developers to establish identity and positioning for new-build projects.
• Websites Website design and development services for real estate developers showcasing new-build properties.
• Online Advertising Online advertising campaign management for real estate developers to promote new-build projects across digital channels.
• Content Marketing Content marketing services for real estate developers to create content that drives awareness and sales for new-build properties.

Quantifiable outcome

• 500+ newbuild projects completed over 10 years
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationTechnology partnership for digital advertising and analytics. yoreM utilizes Google Analytics for website analytics, Google Tag Manager for script management, Google Search Ads for keyword advertising, Google Display Ads for banner campaigns, and retargeting technologies for marketing purposes.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media advertising partnership through Facebook and Instagram platforms. yoreM runs targeted advertising campaigns, retargeting, and lookalike audience campaigns on these platforms.
• LinkedIncoreTechnology or IntegrationB2B advertising platform used for reaching professional audiences in the real estate sector, particularly for business-to-business advertising campaigns.
• Nieuwbouw.nlcoreTechnology or IntegrationPartnership for listing newbuild projects on Nieuwbouw.nl platform. yoreM developed an integration allowing projects to be automatically posted with all details, and interested parties are automatically captured in yoreCRM.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brainlabs: Global digital media agency with a strong paid search and paid social practice. Comparable to yoreM in the online advertising arm of yoreM's offering, though Brainlabs operates at much greater scale and across multiple verticals.
• HubSpot: Global CRM and marketing automation platform used widely by Dutch SMBs and developers. Represents the broader competitive alternative to yoreCRM: a generalist SaaS suite that yoreM must differentiate against with vertical-specific functionality for Dutch newbuild sales.
• Tam Tam: Established Dutch full-service digital agency with a strong real estate and public sector portfolio. Comparable to yoreM in offering integrated digital marketing and web development to Dutch clients, but operating across multiple verticals rather than focusing exclusively on newbuild real estate.
• Dept: One of the largest independent digital agencies in the Netherlands and globally, offering end-to-end digital marketing, technology, and creative services. Overlaps with yoreM in online advertising, web development, and CRM/marketing automation for large Dutch enterprise clients, though Dept serves all verticals at much greater scale.

Direct peers

• Realworks: Dutch SaaS CRM and back-office platform specifically built for real estate brokers, agents, and newbuild developers. Closest direct comparable to yoreCRM in terms of vertical-specific CRM functionality for Dutch property sales, although Realworks focuses more on brokerage workflows than newbuild sales automation.
• Spotzer Digital: Amsterdam-headquartered digital marketing business focused on SMB and SME customers including real estate agents and property companies. Comparable to yoreM in delivering digital marketing at scale for the real estate vertical, with technology-enabled, multi-market service delivery rather than a single-vertical agency model.
• Greenvalley: Dutch marketing and communications agency with a strong real estate and area development focus. Directly competes with yoreM in branding, websites, and campaign work for Dutch developers and housing projects, with comparable vertical specialization.

Emerging players

• Gispen: Dutch digital agency with a real estate and construction vertical offering branding, web, and online marketing. Comparable to yoreM in service mix and Dutch client base, though broader in vertical scope.
• Plek: Dutch PropTech platform serving residential real estate developers and housing corporations with customer engagement and CRM tooling. Comparable to yoreM's yoreCRM in providing digital-first tooling for Dutch newbuild sales and resident communication, though Plek is more product-led and less of a full-service marketing agency.

Others

• Nieuwbouw.nl: The Netherlands' leading newbuild property listing platform and a key distribution partner for yoreM. While not a direct competitor, it is a strategic counterpart and partial alternative channel to yoreM's owned marketing services, and a structural dependency via yoreM's native integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yorem
• Instagraminstagram.com/yoremarketeers
• Xx.com/yoremarketeers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yoreM