Hinckley Springs
Hinckley Springs is a regional bottled water delivery brand under Primo Water North America, offering subscription-based 3- and 5-gallon water delivery, dispensers, exchange and refill services, and filtration systems to residential and office customers across the United States and Canada.
- Company typePrivate
- Founded1888
- HeadquartersLakeland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hinckley Springs does
Hinckley Springs is a regional bottled water delivery brand operating under DS Services of America, Inc. (dba Primo Water North America), a wholly-owned subsidiary within the Primo Brands portfolio. The company delivers 3- and 5-gallon bottled water to homes and offices on a recurring two-week subscription schedule, complemented by top-load and bottom-load water dispensers, case packs of smaller bottles, sparkling water, and coffee and tea. Customers in the United States and Canada manage orders through the MyWater+ mobile application or the water.com web portal.
The underlying technology centers on water filtration, purification, and bottling, with exchange bottles cleaned and filled in contaminant-free environments and mineralized for taste. Beyond direct delivery, the brand operates a multi-channel hydration platform including Primo Water Exchange Stations (pre-filled bottle swaps) and 23,500 self-service refill locations across the United States and Canada. A direct-install water filtration product line connects to existing plumbing in homes and offices, extending the offering from delivered-and-exchanged bottles to plumbed point-of-use filtration.
Revenue is generated across six distinct streams: recurring bottled water delivery subscriptions, case pack sales (still and sparkling), hardware sales of dispensers, per-bottle exchange transactions, per-refill self-service transactions at retail, and water filtration system installations and subscriptions. The go-to-market is direct-to-consumer, serving both residential households and small/medium business and office customers through a horizontally-segmented subscription model with no disclosed enterprise contracts or named customer logos.
Hinckley Springs firmographics
Firmographics- Name
- Hinckley Springs
- Legal name
- DS Services of America, Inc.
- Website
- https://hinckleysprings.com
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hinckley Springs is a regional bottled water delivery brand under Primo Water North America, offering subscription-based 3- and 5-gallon water delivery, dispensers, exchange and refill services, and filtration systems to residential and office customers across the United States and Canada.
- Ownership category
- akta.pro rank
Hinckley Springs industry classification
Industry- Product category
- Bottled Water Delivery
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
Keywords
Where Hinckley Springs is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hinckley Springs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bottled Water Delivery: Subscription-based delivery of 3 and 5 gallon bottled water to homes and offices on a recurring schedule (every 2 weeks). Customers sign up for regular deliveries and can customize their orders.
- Case Pack Sales: One-time and subscription sales of individual water case packs including still and sparkling water varieties.
- Water Dispensers and Equipment: Sales of water dispensers (hot/cold, top-load, bottom-load) and related equipment for home and office use.
- Water Exchange Service: Pre-filled exchange water bottles for use with Primo Water dispensers, sold through exchange stations.
- Self-Service Water Refill: Self-service water refill stations at 23,500 retail locations where customers pay per refill.
- Water Filtration Systems: Direct-to-home/office water filtration solutions that connect to existing water supply for fresh-tasting water on demand.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hinckley Springs product offering
Product offeringCore offering
Hinckley Springs delivers bottled drinking water directly to homes and offices on a bi-weekly subscription schedule. Customers can choose 3- and 5-gallon bottles, water dispensers, case packs, sparkling water, and complementary beverages, and can also access water exchange and self-service refill at retail locations, plus installed water filtration systems. Orders are managed online or via the MyWater+ mobile app.
Product overview
Hinckley Springs is a water delivery brand under Primo Water North America (DS Services of America, Inc.) offering multiple hydration solutions. The core offering is a scheduled bottled water delivery service for 3 and 5 gallon large format bottles, complemented by water dispensers, case packs, sparkling water, and coffee/tea products. Beyond direct delivery, the portfolio includes Water Exchange stations (pre-filled bottle swaps), Water Refill self-service stations at 23,500 retail locations, and Water Filtration systems that connect to existing plumbing. Customers can manage their orders through the MyWater+ app or online account portal. The products work together to provide comprehensive residential and office hydration solutions across still, sparkling, filtered, and exchange formats.
Differentiator
Problem solved
Functional benefit
Products and services
- 3 and 5 Gallon Water Delivery
Companies that use Hinckley Springs
Customer profileSegments2 records
Ideal customer profiles2 records
Hinckley Springs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hinckley Springs partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights6 records
Hinckley Springs competitors and assessment
Company assessmentDirect peers
- Primo Water Corporation / Primo Brands: Parent operating company (formerly Primo Water Corporation, merged with DS Services of America / Primo Water North America). Directly comparable as the parent entity running the Hinckley Springs brand alongside sister brands like Primo, Sparkletts, and Crystal Springs.
- Sparkletts: Sister brand under Primo Brands offering direct home/office bottled water delivery and dispensers with the same subscription-driven model. Closest direct competitor within the parent portfolio, competing for overlapping residential and office accounts.
- Culligan: Leading direct-to-consumer water treatment and bottled water delivery company offering home/office delivery, exchange, and filtration systems. Closest independent competitor to Hinckley Springs in the subscription bottled water delivery category.
- Crystal Springs Water: Regional bottled water delivery brand (also part of Primo Brands) offering home and office 3- and 5-gallon delivery, exchange, and dispensers. Directly comparable in product offering, subscription model, and target customer.
- Mountain Valley Spring Water: Premium spring water brand offering home/office delivery of large-format bottles (similar 3- and 5-gallon sizes) and retail bottled water. Comparable in direct-to-door delivery model and target residential/office customer.
Broad incumbents
- Poland Spring (Nestlé Waters): Major national bottled water brand under Nestlé Waters North America, offering still and sparkling bottled water across retail and foodservice channels. Comparable in core bottled water category with far broader national distribution scale.
- Dasani (The Coca-Cola Company): National bottled water brand owned by Coca-Cola, distributed through retail and foodservice at scale. Comparable in bottled water category but competes primarily through retail channels rather than subscription delivery.
- Aquafina (PepsiCo): National bottled water brand owned by PepsiCo, distributed across retail and foodservice. Comparable as a major bottled water competitor but does not offer subscription home delivery.
Emerging players
- BRITA (The Clorox Company): Leading consumer water filtration brand (pitchers, dispensers, refrigerator filters) competing directly with Hinckley Springs' filtration offering as a substitute for bottled water delivery. Comparable in target customer and hydration use case but with at-home filtration business model.
- ZeroWater: Consumer water filtration brand (pitchers and dispensers using ion-exchange technology) positioned as a substitute for bottled water. Comparable in addressing consumer demand for filtered drinking water without bottled delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Hinckley Springs social profiles
Digital presenceHinckley Springs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hinckley Springs leadership team
Management profileNumber of profiles
Hinckley Springs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hinckley Springs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hinckley Springs
What does Hinckley Springs do?
Hinckley Springs delivers bottled drinking water directly to homes and offices on a bi-weekly subscription schedule. Customers can choose 3- and 5-gallon bottles, water dispensers, case packs, sparkling water, and complementary beverages, and can also access water exchange and self-service refill at retail locations, plus installed water filtration systems. Orders are managed online or via the MyWater+ mobile app.
Is Hinckley Springs a public or private company?
Hinckley Springs is a private company. It is classified as corporate owned and is currently operating.
When was Hinckley Springs founded?
Hinckley Springs was founded in 1888. It employs 101 to 250 people.
Where is Hinckley Springs based?
Hinckley Springs is headquartered in Lakeland, United States, in the North America region.
How does Hinckley Springs make money?
Six revenue lines are on record. Bottled Water Delivery is the primary driver. The others are case Pack Sales, water Dispensers and Equipment, water Exchange Service, self-Service Water Refill and water Filtration Systems.
Who are Hinckley Springs's main competitors?
Direct peers on record are Primo Water Corporation / Primo Brands, Sparkletts, Culligan, Crystal Springs Water and Mountain Valley Spring Water. Broad incumbents are Poland Spring (Nestlé Waters), Dasani (The Coca-Cola Company) and Aquafina (PepsiCo). Emerging players are BRITA (The Clorox Company) and ZeroWater.
Does Hinckley Springs have an API?
No public API is recorded for Hinckley Springs.
What industry is Hinckley Springs in?
Hinckley Springs's product category is Bottled Water Delivery. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 312112 and its SIC code is 2080.