Blind Zebra Consulting
Blind Zebra Consulting is an Indianapolis-based sales execution firm that sells and implements the Blind Zebra Sales Operating System (BZSOS), a methodology-agnostic, CRM-agnostic system of 44+ SOPs and tools for outside B2B sales teams, founded in 2023 by Bryan Neale.
- Company typePrivate
- Founded2023
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blind Zebra Consulting does
Blind Zebra Consulting, operating as Blind Zebra, LLC, is an Indianapolis-based sales execution firm founded by Bryan Neale in December 2023 that sells and implements the Blind Zebra Sales Operating System (BZSOS). BZSOS is a methodology-agnostic, CRM-agnostic framework that converts conceptual sales training into standardized SOPs, checklists, inspection tools, KPIs, and play sheets for outside B2B sales teams. The core platform comprises 44+ tools — including the Personal Business Plan, LinkedIn Appointment Generator, Calendar First (which reportedly books meetings ~70% of the time on stalled opportunities), ProdPods, Pipeline Cleanout Play Sheet, Mutual Timeline Agreement, Q4 Deal Accelerator, Deal Inspection, and Calendar Inspection — supported by an LMS and a 3-day live Operations Coach (OC) certification program delivered at the firm's Indianapolis headquarters.
The company runs a direct, sales-led go-to-market motion centered on a structured consultation process (Coin Toss Convo → Game Plan Meeting → Yellow Flags Meeting → Go/No Go). Revenue comes from two streams: (1) BZSOS certification and implementation sold as professional services with multi-year contracts priced by organization size, and (2) ongoing support and coaching sold as recurring revenue through Coach on Call, monthly leader/seller calls, and the BZ Community. As of early 2026 the firm reported 122+ certified Operations Coaches delivering BZSOS to nearly 1,000 salespeople across customer organizations, anchored by enterprise deployments at Airgas (3,500 sellers, ~500 leaders, 18,000 employees) and Ryan Fireprotection.
Blind Zebra is founder/owner-operated with a 1-10 employee headcount, no disclosed institutional funding or external shareholders, and a content-led demand-generation engine (blog, podcast, webinars, SEO, LinkedIn, YouTube, email). The company is run internally on the EOS/Traction operating system, with Bryan Neale as Founder/Visionary and Stephanie Neale as CEO/Integrator. Minor co-marketing partnerships with PathFactory and Chili Piper extend reach into the broader sales-tech ecosystem. AI is referenced only as light text-based automation around CRM updates and LinkedIn outreach, with no proprietary models, research footprint, or AI/ML hires disclosed.
Blind Zebra Consulting firmographics
Firmographics- Name
- Blind Zebra Consulting
- Legal name
- Blind Zebra, LLC
- Website
- https://blind-zebra.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blind Zebra Consulting is an Indianapolis-based sales execution firm that sells and implements the Blind Zebra Sales Operating System (BZSOS), a methodology-agnostic, CRM-agnostic system of 44+ SOPs and tools for outside B2B sales teams, founded in 2023 by Bryan Neale.
- Ownership category
- akta.pro rank
Blind Zebra Consulting industry classification
Industry- Product category
- Sales Training and Consulting
- NAICS
- Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where Blind Zebra Consulting is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blind Zebra Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- BZSOS Certification and Implementation: Blind Zebra generates revenue through certification programs where sales and executive leaders become certified in BZSOS through live training at their Indianapolis HQ. This includes the 3-day OC Certification, ongoing monthly coaching sessions, and LMS access. Organizations pay for the certification and installation of the sales operating system.
- Ongoing Support and Coaching: After initial certification, customers receive ongoing reinforcement through Coach on Call (live deal and leader issue support), monthly leader and seller calls, and access to the BZ Community connecting certified sales orgs across the country. This creates recurring revenue from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Organization size-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Blind Zebra Consulting product offering
Product offeringCore offering
Blind Zebra Consulting provides the Blind Zebra Sales Operating System (BZSOS), a methodology-agnostic and CRM-agnostic sales execution platform that converts conceptual sales methodology into standardized tasks, checklists, and SOPs. The system is delivered through 3-day Operations Coach (OC) Certification programs at the Indianapolis headquarters, an online LMS, ongoing monthly coaching calls, and a library of 44+ sales execution tools used by outside B2B sales teams.
Product overview
Blind Zebra Consulting offers a unified sales execution platform called the Blind Zebra Sales Operating System (BZSOS) — a methodology-agnostic and CRM-agnostic system that converts conceptual sales methodology into standardized tasks and SOPs. The core BZSOS platform is complemented by 44+ integrated tools including the Personal Business Plan, LinkedIn Appointment Generator, Calendar First, ProdPods, Pipeline Cleanout Play Sheet, Q4 Deal Accelerator, Mutual Timeline Agreement, Sales Agenda Formula, Stall Continuum, Question Bank Creator, and various inspection frameworks (Deal Inspection, Calendar Inspection). The system is delivered through a combination of 3-day OC Certification training, on-demand LMS videos, practical workbook-style tools, and ongoing reinforcement via the Sales Execution Podcast and monthly coaching calls. The architecture combines a central execution system with modular tools that can be customized and integrated for different sales methodologies and CRM platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Blind Zebra Sales Operating System (BZSOS) A methodology-agnostic, CRM-agnostic sales execution system comprising 44+ repeatable tools, checklists, SOPs, and inspection frameworks that standardize how sales teams manage opportunities, execute daily activities, and measure results. Sells to B2B companies with outside sales teams.
- OC (Operations Coach) Certification Program A 3-day live certification program held at Blind Zebra HQ in Indianapolis that trains sales and sales enablement leaders to become certified Operations Coaches who install and implement BZSOS within their organizations. Includes monthly follow-up sessions and LMS access.
- Coin Toss Conversation An initial 60-minute sales consultation where Blind Zebra learns about prospect needs and explains BZSOS to determine if there is a mutual fit to continue the sales conversation. Serves as the entry point of the sales-led motion.
- BZSOS Learning Management System (LMS) An on-demand video learning platform featuring short training modules that introduce and reinforce BZSOS tools for salespeople, provided as part of OC Certification and ongoing customer engagement.
- The Sales Execution Podcast A podcast series that breaks down BZSOS tools and sales execution topics, available on Buzzsprout, Apple Podcasts, Spotify, Amazon Music, and RSS. Used for thought leadership and customer reinforcement.
- BZSOS Player Certification Individual salesperson certification and training program for sales team members who will run the BZSOS system in their daily sales activities.
- Coach on Call Ongoing live deal and leader issue support service for certified customers, providing real-time coaching after initial certification to reinforce BZSOS implementation.
Quantifiable outcome
- 25% increase in capture rate (Ryan Fireprotection)
- +5 more outcomes
Companies that use Blind Zebra Consulting
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Blind Zebra Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature15 records
Blind Zebra Consulting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- PathFactoryminorBlind Zebra partnered with PathFactory, a content and revenue intelligence platform, to co-create content on pipeline generation strategies. The partnership produced educational content on diversifying LinkedIn usage and leveraging personalization tools for modern B2B buyers.
- EOS (Entrepreneurial Operating System)coreBlind Zebra uses the EOS/Traction methodology to run its own company operations. The company has a vetted EOS implementer (Justin Most) who helps Blind Zebra operate with discipline and structure. This partnership influences how BZSOS is designed and delivered.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Blind Zebra Consulting competitors and assessment
Company assessmentDirect peers
- Force Management: Enterprise sales training and methodology (Force Framework, MEDDIC-adjacent) provider serving complex B2B sales orgs. Highly comparable in targeting sales leaders and quantifying execution improvement, and competes for the same VP-of-Sales budget.
- Sandler Training: Global sales training and methodology franchise where Blind Zebra founder Bryan Neale spent nearly two decades. Direct competitor in sales training/coaching for B2B sales teams, with deeper content library and global franchise network.
- Sales Xceleration: Fractional sales leadership and sales consulting/advisory firm serving SMB and mid-market B2B companies. Comparable business model of consulting-led engagements with sales leaders, overlapping customer profile of companies needing outside-sales execution support.
- Winning by Design: B2B sales training, methodology, and consulting firm focused on SaaS and complex sales. Overlaps with Blind Zebra in sales process design, enablement frameworks, and serving sales leaders seeking execution discipline.
- John Barrows (JBarrows Consulting): Sales training and coaching firm built around a founder personal brand (John Barrows), targeting SDR/AE productivity. Directly comparable in founder-led, methodology-agnostic sales training delivered via training, content, and ongoing coaching.
Emerging players
- Sales Hacker: Sales community and content platform covering sales techniques, tools, and leadership. Overlaps with Blind Zebra in thought leadership, content marketing, and serving sales leaders, but lacks a structured execution methodology product.
- Pavilion: Private membership community and learning platform for sales, marketing, and RevOps leaders. Comparable in serving the same sales-leader persona Blind Zebra targets, with overlapping content, community, and benchmark offerings rather than direct execution methodology.
Broad incumbents
- Dale Carnegie Training: Long-established sales, leadership, and professional development training franchise. Competes broadly in the corporate sales training category with deep brand recognition, global delivery network, and broader curriculum beyond sales execution.
- Corporate Visions / Challenger: Enterprise sales and marketing performance consultancy and home of the Challenger Selling methodology. Competes with Blind Zebra in sales messaging, enablement, and training for large B2B sales organizations, but at much greater scale and broader portfolio.
Others
- Revenue.io (formerly ringDNA): AI-driven sales engagement and revenue intelligence platform that integrates with Salesforce. Adjacent rather than directly competing: serves the same sales execution problem space but as a software layer rather than a methodology/SOP layer like BZSOS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blind Zebra Consulting social profiles
Digital presenceBlind Zebra Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blind Zebra Consulting leadership team
Management profileNumber of profiles
Profiles2 records
Blind Zebra Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blind Zebra Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blind Zebra Consulting
What does Blind Zebra Consulting do?
Blind Zebra Consulting provides the Blind Zebra Sales Operating System (BZSOS), a methodology-agnostic and CRM-agnostic sales execution platform that converts conceptual sales methodology into standardized tasks, checklists, and SOPs. The system is delivered through 3-day Operations Coach (OC) Certification programs at the Indianapolis headquarters, an online LMS, ongoing monthly coaching calls, and a library of 44+ sales execution tools used by outside B2B sales teams.
Is Blind Zebra Consulting a public or private company?
Blind Zebra Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blind Zebra Consulting founded?
Blind Zebra Consulting was founded in 2023. It employs 1 to 10 people.
Where is Blind Zebra Consulting based?
Blind Zebra Consulting is headquartered in Indianapolis, United States, in the North America region.
How does Blind Zebra Consulting make money?
Two revenue lines are on record. BZSOS Certification and Implementation is the primary driver. The others are ongoing Support and Coaching.
Who are Blind Zebra Consulting's main competitors?
Direct peers on record are Force Management, Sandler Training, Sales Xceleration, Winning by Design and John Barrows (JBarrows Consulting). Emerging players are Sales Hacker and Pavilion. Broad incumbents are Dale Carnegie Training and Corporate Visions / Challenger. Revenue.io (formerly ringDNA) is listed as an others.
Does Blind Zebra Consulting have an API?
No public API is recorded for Blind Zebra Consulting.
What industry is Blind Zebra Consulting in?
Blind Zebra Consulting's product category is Sales Training and Consulting. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery. Its NAICS code is 54161 and its SIC code is 8742.