Aland Realty
Aland Realty is an independently owned real estate brokerage founded in 2011, serving residential and commercial buyers, sellers, developers, and luxury clients across New Hampshire, Maine, and Massachusetts from six offices with approximately 20 licensed agents.
- Company typePrivate
- Founded2011
- HeadquartersPortsmouth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Aland Realty does
Aland Realty is a privately held, independently owned real estate brokerage founded in 2011 and headquartered at 175 Market St, Portsmouth, NH. The firm serves residential and commercial buyers, sellers, developers, and luxury clients across New Hampshire, Maine, and Massachusetts, operating from six offices (Portsmouth, Dover, Ogunquit, Kittery, Kennebunk, and Boston) with a team of approximately 20 licensed agents. The company is founded and managed by real estate brokers and attorneys, which it positions as a differentiator relative to typical brokerages.
The firm's core service lines include residential buyer/seller representation, commercial brokerage, luxury real estate, new construction representation, and relocation and referral services. Its digital surface is built on the Propertybase platform connected to PrimeMLS, providing property search, featured listings, and subscription-style market insights derived from regional listing and sales data. Aland also offers educational buyer and seller resources and integrates with Havenly for virtual staging. The firm participates in industry networks including Leading Real Estate Companies of the World and Luxury Portfolio International, which provide referral reach and luxury marketing exposure.
Aland's revenue model is traditional transaction-based commission, earned on closings for both buyer and seller representation, with rates negotiated at the contract level. Commissions are not publicly disclosed. The firm has no external funding, parent company, or M&A activity disclosed, and is privately held with no IPO history. The August 2024 NAR settlement, which ended public display of buyer agent compensation on the MLS, is a structural industry headwind applicable to Aland's revenue mechanics.
Aland Realty firmographics
Firmographics- Name
- Aland Realty
- Legal name
- Aland Realty
- Website
- https://alandrealty.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aland Realty is an independently owned real estate brokerage founded in 2011, serving residential and commercial buyers, sellers, developers, and luxury clients across New Hampshire, Maine, and Massachusetts from six offices with approximately 20 licensed agents.
- Ownership category
- akta.pro rank
Aland Realty industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Aland Realty is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Aland Realty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions for both buyers and sellers. Commissions are typically negotiable and paid at closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aland Realty product offering
Product offeringCore offering
Aland Realty is an independent real estate brokerage providing buyer and seller representation for residential, commercial, luxury, and new construction properties across New Hampshire, Maine, and Massachusetts. Services span property search, market analysis, negotiation, transaction management, and relocation support, delivered through approximately 20 licensed agents across six office locations. The firm differentiates through broker-attorney leadership and international exposure via Luxury Portfolio International and Leading Real Estate Companies of the World memberships.
Product overview
Aland Realty is a locally owned, independent real estate brokerage operating across New Hampshire, Maine, and Massachusetts. Founded and managed by real estate brokers and attorneys, the firm offers a comprehensive suite of residential and commercial real estate services organized into three core pillars: (1) Agent Services for buying, selling, commercial transactions, and luxury property representation; (2) Digital Tools including a Propertybase-powered property search platform with MLS connectivity, market insights subscriptions, and a featured properties showcase; and (3) Educational Resources encompassing buyer and seller guides, checklists, and market education materials. The firm also provides specialized services for new construction, relocation, and international buyers through affiliations with Leading Real Estate Companies of the World and Luxury Portfolio International. The company operates multiple offices in Portsmouth, Dover, Ogunquit, Kittery, Kennebunk, and Boston.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Buyer and seller representation for residential properties across New Hampshire, Maine, and Massachusetts, encompassing property search, market analysis, negotiation, and transaction management through closing.
- Commercial Real Estate Services Commercial property buying, selling, leasing, and tenant representation for retail, office, industrial, and investment properties in the New England region.
- Luxury Real Estate Services High-value residential property representation with international buyer exposure via Luxury Portfolio International and Leading Real Estate Companies of the World memberships.
- New Construction Services Representation and consultation for new construction projects, including working with developers and builders for custom home purchases and lot sales.
- Relocation and Referral Services Relocation assistance for clients moving into or out of the region, including connections to moving services, temporary housing, area orientation, and referrals to partner brokerages nationwide.
Companies that use Aland Realty
Customer profileSegments5 records
Ideal customer profiles5 records
Aland Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aland Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Leading Real Estate Companies of the WorldcoreAland Realty is a member of Leading Real Estate Companies of the World, providing access to a global network of real estate professionals and additional marketing exposure through the organization's international platform.
- Luxury Portfolio InternationalcoreMembership in Luxury Portfolio International provides marketing for high-value property listings with exposure to affluent buyers globally through the network's premium platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Aland Realty competitors and assessment
Company assessmentBroad incumbents
- Century 21: Globally franchised residential brokerage with franchise presence across NH, ME, and MA; competes for the same residential buyers, sellers, and agents as Aland under a national brand.
- RE/MAX: Globally franchised residential brokerage with strong New England franchisee density; same commission-based buyer/seller representation model as Aland but with international referral reach through the RE/MAX network.
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S.; competes for agents and listings in NH/ME/MA with a similar full-service residential model but adds training infrastructure and a profit-sharing agent equity program.
- Coldwell Banker Residential Brokerage: National franchise brokerage with significant New England presence; offers the same buyer/seller representation model as Aland but at vastly greater scale, with stronger brand recognition and franchise-driven marketing resources.
- Better Homes and Gardens Real Estate: Franchised residential brokerage with growing New England affiliate network; comparable buyer/seller representation model and luxury-aligned brand positioning adjacent to Aland's value proposition.
Emerging players
- Redfin: Tech-enabled brokerage offering lower-commission buyer representation in many New England markets; pressures traditional full-service brokerages like Aland on consumer-facing pricing and digital UX expectations.
- Compass: Tech-forward national brokerage rapidly expanding in New England luxury and premium segments; competes for the same high-end agents and listings as Aland while offering proprietary technology, marketing platform, and a tech-enabled agent experience.
- eXp Realty: Cloud-based brokerage that recruits agents from traditional firms like Aland with aggressive commission splits and equity participation; a structural threat to Aland's agent retention rather than a direct listing competitor.
Direct peers
- Sotheby's International Realty: Luxury-focused international brokerage network with affiliates in New England; directly comparable to Aland's Luxury Portfolio International affiliation and competes for the same high-net-worth buyers and luxury listings.
- Berkshire Hathaway HomeServices Verani Realty: New Hampshire-headquartered residential brokerage with multi-office coverage across NH, ME, and MA — most direct geographic and service-line peer to Aland, competing for the same agents, listings, and buyers in the Seacoast and Greater Boston corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aland Realty social profiles
Digital presenceAland Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aland Realty leadership team
Management profileNumber of profiles
Aland Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aland Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aland Realty
What does Aland Realty do?
Aland Realty is an independent real estate brokerage providing buyer and seller representation for residential, commercial, luxury, and new construction properties across New Hampshire, Maine, and Massachusetts. Services span property search, market analysis, negotiation, transaction management, and relocation support, delivered through approximately 20 licensed agents across six office locations. The firm differentiates through broker-attorney leadership and international exposure via Luxury Portfolio International and Leading Real Estate Companies of the World memberships.
Is Aland Realty a public or private company?
Aland Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aland Realty founded?
Aland Realty was founded in 2011. It employs 11 to 50 people.
Where is Aland Realty based?
Aland Realty is headquartered in Portsmouth, United States, in the North America region.
How does Aland Realty make money?
One revenue line is on record: real Estate Commission.
Who are Aland Realty's main competitors?
Broad incumbents on record are Century 21, RE/MAX, Keller Williams Realty, Coldwell Banker Residential Brokerage and Better Homes and Gardens Real Estate. Emerging players are Redfin, Compass and eXp Realty. Direct peers are Sotheby's International Realty and Berkshire Hathaway HomeServices Verani Realty.
Does Aland Realty have an API?
No public API is recorded for Aland Realty.
What industry is Aland Realty in?
Aland Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.