SAUR
- Company typePrivate
- Founded1926
- HeadquartersPanambi, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
SAUR firmographics
Firmographics- Name
- SAUR
- Legal name
- SAUR Equipamentos S/A
- Website
- https://saur.com.br
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
SAUR industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
- akta.pro secondary industries
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Bulk Cargo Handling Services (Conveying, Grab/Loader Ops, Bagging) (TLAHALAI), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
Keywords
Where SAUR is headquartered
LocationHeadquarters
- HQ city
- Panambi
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
SAUR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: SAUR manufactures and sells a comprehensive portfolio of cargo handling equipment including attachments for forklifts, cranes, agricultural machinery, and industrial equipment. Products are sold directly through consultants and distributors across Brazil and Latin America.
- Equipment Rental: SAUR Rental provides short and medium-term equipment rental (6, 12+ months) for seasonal demands, harvest periods, or equipment maintenance cycles, offering flexible access to SAUR equipment.
- After-Sales Services: Preventive maintenance services, technical support, and field service teams distributed strategically across Brazil and Latin America to support installed equipment.
- Equipment Refurbishment: Reform services that restore equipment to like-new condition with original parts, improvements and updates, delivering renewed equipment with manufacturer quality assurance.
- Replacement Parts: Original SAUR replacement parts for installed equipment, available through the customer portal and digital catalog, maintaining equipment performance and safety.
- Training Services: Technical training programs including on-site training at SAUR facilities, in-company training at customer locations, live online training, and e-learning modules covering operation and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment pricing is quote-based and determined by customer requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
SAUR product offering
Product offeringCore offering
SAUR develops, manufactures, and sells cargo and material handling equipment and attachments for industrial, agricultural, and forestry operations across Latin America. The portfolio includes forklift and loader attachments, clamps, cranes, hoists, dock levelers, lifting platforms, container tippers, agricultural unloaders, civil construction equipment, and the Penzsaur forestry forwarder. The company also delivers equipment rental, maintenance, refurbishment, training, and replacement parts through a national office network.
Product overview
SAUR offers a comprehensive portfolio of cargo handling solutions serving the industrial, agricultural, and forestry sectors across Latin America. The product lineup is organized around three core segments: (1) Industrial solutions including equipment for forklifts, loaders, tractors and handlers (rotating apparatus, clamps, grapples, forks), dock levelers and lifting platforms, truck tarping systems, container tippers, and warehouse automation equipment like layer pickers and push-pull systems; (2) Agricultural (Agronegócio) solutions featuring tipper platforms for grain unloading, dust collection booths, sample collectors, and safety devices for tippers; (3) Agroforestry products through Penzsaur including the Taura PS1668 forwarder attachment. The portfolio also includes specialized devices with 4.0 technology such as telemetry systems and obstacle detection cameras, ATEX explosion-proof systems, and USOMIX complete grain transfer systems. Beyond equipment, SAUR provides supporting services including equipment rental, preventive maintenance, refurbishment, and technical training programs. The company operates across 50+ industry segments including ports, pulp and paper, mining, automotive, food, beverages, and agriculture.
Differentiator
Problem solved
Functional benefit
Products and services
- Forklift, Loader and Handler Attachments Catalog of attachments engineered for forklifts, loaders, and handlers used in industrial, agricultural, and logistics operations to grip, clamp, rotate, and move diverse cargo types.
- Dock Levelers, Lifting Platforms and Leveling Ramps Loading dock equipment that bridges height differences between trucks and warehouse floors for safe, efficient loading and unloading in distribution and logistics facilities.
- Crane, Hoist and Gantry Equipment Lifting equipment for industrial facilities covering cranes, hoists, and gantry systems used to move heavy loads within plants, warehouses, and production areas.
- Trucklift Elevators and Conveyors Truck-mounted elevators and conveyor systems that streamline loading and unloading of palletized and bagged cargo in distribution and logistics operations.
- Civil Construction Equipment Specialized equipment for civil construction sites supporting material handling, lifting, and positioning tasks in building and infrastructure projects.
- Manual Handling Equipment Operator-driven handling tools designed for safe manual movement of loads in warehouses, retail, and light industrial environments.
- Truck Tarping Systems Mechanical and automated systems that apply and remove protective tarpaulins on truck cargo beds, securing loads during road transport.
- Container Tippers Hydraulic devices that tip shipping containers to empty bulk contents, used in industrial facilities, recycling operations, and agricultural processing plants.
- Agricultural Tippers and Unloading Platforms Tippers and unloading platforms designed to discharge agricultural cargo such as grains from trucks and trailers into storage and processing facilities.
- Dust Collection Booths Enclosures with dust extraction systems used during grain and agricultural product unloading to capture airborne particles and maintain air quality in handling facilities.
- Sample Collectors Devices that automatically extract representative samples from grain and agricultural bulk flows during unloading, used for quality control and laboratory analysis.
- Cotton Bale Clamps Specialized clamps designed to grip, lift, and stack cotton bales safely in agricultural and textile logistics operations.
- Penzsaur Taura PS1668 Forestry Forwarder Self-propelled forestry forwarder manufactured by Penzsaur (a SAUR subsidiary) for collecting, loading, and transporting logs in forestry and agroforestry operations.
- ATEX Explosion-Proof Equipment Systems Specialized safety systems engineered to ATEX standards to enable equipment operation in explosive atmospheres such as grain dust environments, oil and gas facilities, and other hazardous zones.
- Industry 4.0 Telemetry Devices Connected telemetry hardware embedded in SAUR equipment to transmit operating data, enabling remote monitoring, preventive maintenance, and productivity analytics for handling fleets.
- USOMIX Grain Transfer System Proprietary SAUR technology for transferring grains between unloaders and downstream equipment during agricultural handling operations.
- Stationary Equipment Fixed-installation handling equipment designed for dedicated material transfer, sorting, and processing functions within industrial and agricultural facilities.
- SAUR Rental Equipment Services Short- and long-term rental of SAUR handling equipment for agribusiness, industrial, and logistics operators that need temporary capacity or want to evaluate equipment before purchase.
- After-Sales Maintenance Services Scheduled and corrective maintenance services delivered by SAUR's service network to keep handling equipment operating safely and reliably across customer sites.
- Equipment Refurbishment Services Refurbishment and remanufacturing services that restore SAUR equipment to operational condition, extend asset life, and provide cost-effective alternatives to new equipment purchases.
- SAUR Training Programs Structured operator training programs that teach safe operation, maintenance basics, and productivity best practices for SAUR handling equipment.
- Replacement Parts Supply Original and compatible replacement parts for SAUR equipment distributed through authorized resellers and SAUR's regional offices, supporting equipment uptime and lifecycle maintenance.
Quantifiable outcome
- Reduced workforce requirements and increased safety in cotton bale handling operations
- +1 more outcomes
Companies that use SAUR
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
SAUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SAUR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VETTERcoreInternational technology partner for fork and handling equipment. VETTER specializes in fork extensions and handling solutions, complementing SAUR's product portfolio with specialized fork technology. The partnership provides access to German engineering expertise in material handling equipment.
- PROBSTcoreInternational partner for handling equipment technology. PROBST offers specialized handling solutions that complement SAUR's product range, providing advanced engineering for cargo and material handling applications.
- KAUPcoreInternational partner for handling equipment technology. KAUP specializes in attachments and handling solutions that complement SAUR's comprehensive product portfolio, providing German engineering excellence.
- PenzsaurcoreSubsidiary and strategic partner specializing in forestry equipment, including the Taura PS1668 forwarder. Penzsaur develops 100% Brazilian forestry equipment for large-scale operations, extending SAUR's reach into the forestry sector.
- Coprel Cooperativa de Geração e DesenvolvimentominorEnergy cooperative providing renewable energy certificates and sustainable energy solutions. SAUR received Renewable Energy Use Certificate from Coprel, demonstrating commitment to sustainable operations.
- Various Industry AssociationsminorActive participation in industry associations including Abimaq (CSEAG, CSMAM, CSMIA), ABRAPOS, VDI, IBGC, FBN, FIERGS, SESI, SIMECS, SINMETRO, and others for industry representation and standards development.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SAUR competitors and assessment
Company assessmentDirect peers
- Cascade Corporation: Cascade is the global leader in forklift attachments and material handling solutions. It directly competes with SAUR's core product lines including clamps, forks, rotators, and specialized attachments for forklifts, with strong presence in industrial and paper handling segments similar to SAUR's portfolio.
- Bolzoni Auramo: Bolzoni Auramo is an Italian manufacturer of forklift attachments, clamps, and material handling equipment serving industrial, paper, and agricultural customers globally. It overlaps directly with SAUR's attachment portfolio including paper roll clamps, bale clamps, and forks.
- KAUP GmbH: KAUP is a German manufacturer of forklift attachments and handling equipment and is also a SAUR technology partner. Despite the partnership, KAUP independently markets attachments globally and competes with SAUR in overlapping product categories such as clamps, rotators, and fork positioners.
Broad incumbents
- Manitou Group: Manitou is a French global manufacturer of material handling, aerial work platforms, and earthmoving equipment. While broader in scope than SAUR, Manitou competes in agricultural and industrial material handling segments where SAUR operates, particularly in Latin American markets.
- Konecranes: Konecranes is a Finnish global leader in cranes, lifting equipment, and port solutions. It overlaps with SAUR's industrial segment including crane attachments, container handling, and port logistics equipment, though at a much larger scale and broader product scope.
- Cargotec (Hiab / Kalmar): Cargotec operates Hiab for loader cranes and Kalmar for port and cargo handling equipment, both of which overlap with SAUR's industrial and port segments. Cargotec provides a useful benchmark for global cargo handling equipment scale and recurring service revenue models.
- Jungheinrich: Jungheinrich is a German intralogistics company offering forklifts, warehouse equipment, and automation solutions. It competes with SAUR in industrial material handling and increasingly in warehouse automation where SAUR offers layer pickers and push-pull systems.
- Hyster-Yale Materials Handling: Hyster-Yale designs and manufactures forklifts and material handling equipment globally. While SAUR is primarily an attachment manufacturer rather than a forklift OEM, Hyster-Yale's broader portfolio includes attachment-adjacent products that compete for the same end-customer wallet.
- Terex Corporation: Terex is a US diversified manufacturer of aerial work platforms, cranes, and materials processing equipment. It overlaps with SAUR's civil construction and material handling product lines, particularly in Latin American markets where Terex has a growing presence.
Emerging players
- Meijer Handling Solutions: Meijer is a Dutch specialized manufacturer of pallet handling attachments and forks, including the well-known 'Vetter' brand. As a specialist in forks and extensions with global distribution, Meijer partially overlaps with SAUR's telescopic forks and Vetter partnership products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SAUR social profiles
Digital presenceSAUR compliance and trust
Trust signalCompliance7 records
SAUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAUR leadership team
Management profileNumber of profiles
SAUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAUR
What does SAUR do?
SAUR develops, manufactures, and sells cargo and material handling equipment and attachments for industrial, agricultural, and forestry operations across Latin America. The portfolio includes forklift and loader attachments, clamps, cranes, hoists, dock levelers, lifting platforms, container tippers, agricultural unloaders, civil construction equipment, and the Penzsaur forestry forwarder. The company also delivers equipment rental, maintenance, refurbishment, training, and replacement parts through a national office network.
Is SAUR a public or private company?
SAUR is a private company. It is classified as family owned and is currently operating.
When was SAUR founded?
SAUR was founded in 1926. It employs 251 to 500 people.
Where is SAUR based?
SAUR is headquartered in Panambi, Brazil, in the Latin America region.
How does SAUR make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, after-Sales Services, equipment Refurbishment, replacement Parts and training Services.
Who are SAUR's main competitors?
Direct peers on record are Cascade Corporation, Bolzoni Auramo and KAUP GmbH. Broad incumbents are Manitou Group, Konecranes, Cargotec (Hiab / Kalmar), Jungheinrich, Hyster-Yale Materials Handling and Terex Corporation. Meijer Handling Solutions is listed as an emerging player.
Does SAUR have an API?
No public API is recorded for SAUR.
What industry is SAUR in?
SAUR's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 3331 and its SIC code is 3523.