Fibrenew Portland

What Fibrenew Portland does

Fibrenew Portland is a franchise location within Fibrenew International Ltd., a private Canadian-domiciled franchise system founded in 1987 and headquartered in Diamond Valley, Alberta. The brand operates 314+ independently owned franchise locations globally, each delivering mobile, on-site repair and restoration services for leather, plastic, vinyl, fabric, and upholstery surfaces. Fibrenew serves eight primary verticals — residential furniture, automotive interiors, medical/healthcare furniture, commercial/hospitality, marine, aviation, RV/motorhome, and residential vinyl siding — with named reference customers spanning restaurants (Baonecci Ristorante), schools, and individual luxury vehicle owners (Lexus, Jaguar, BMW).

The company's competitive core is a proprietary stack of in-house manufactured repair products, exclusive color matching technology, and pioneering repair techniques that the company states cannot be replicated with off-the-shelf alternatives. Training is delivered through a dedicated academy in Calgary running 9-10 sessions per year, creating a structured franchisee onboarding pipeline. The technology layer is intentionally artisanal rather than digital — the company explicitly markets its services as craftsmanship that cannot be replaced by AI.

Fibrenew's revenue model operates at two tiers. At the franchisor level (Fibrenew International Ltd.), revenue is generated from franchise fees, ongoing royalties, and a direct-to-consumer e-commerce line of professional-grade care kits (Leather, Plastic & Vinyl, Combo Kits, and Microfiber Accessories priced $24-$105 USD). At the franchisee level (including Fibrenew Portland), revenue comes from quote-based mobile restoration services billed to end customers across residential, commercial, automotive, medical, marine, aviation, and RV sectors. Distribution is anchored by a corporate website with location-based lead routing to franchisees, supplemented by a content blog (100+ articles), a podcast (Fibrenew Exchange), live franchise recruitment webinars, and a Preferred Partner Program for B2B referrals. The system is led by Dan Hoffman (CEO, Owner and Founder) and has earned consistent Entrepreneur Magazine Franchise 500 recognition alongside multiple 2025-2026 Franchise Business Review awards.

Name

Fibrenew Portland

Legal name

Fibrenew International Ltd.

Website

https://fibrenew.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Fibrenew Portland is a franchise location of Fibrenew International Ltd., a global mobile restoration franchise network specializing in on-site leather, plastic, vinyl, fabric, and upholstery repair for residential, automotive, medical, commercial, marine, aviation, and RV customers.

Ownership category

akta.pro rank

Product category

Leather, Plastic and Vinyl Restoration Services

akta.pro primary industry

Repair, Refurbishment & Upcycling Services (Industrial Scale) (IMAOAMAK)

Keywords

• Leather restoration services
• Vinyl repair services
• Plastic restoration services
• Upholstery repair services
• Mobile furniture repair

Headquarters

HQ city

Dwight

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Franchise Fees and Royalties: Fibrenew generates revenue through franchise fees from new franchise owners and ongoing royalty payments based on franchisee revenue. Franchise opportunities are available across USA, Canada and internationally.
2. Care Kit and Product Sales: Sale of professional-grade leather, plastic, and vinyl cleaning and care products directly to consumers and franchisees. Products include cleaner and protector kits ranging from $24-$105 USD.
3. Mobile Restoration Services: Each franchisee generates revenue through on-site restoration services. Services include leather repair, vinyl repair, plastic restoration, fabric restoration, and upholstery repair across residential, automotive, commercial, medical, marine, aviation, and RV sectors.

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Fibrenew Portland provides mobile, on-site restoration and repair of leather, plastic, vinyl, fabric, and upholstery for residential furniture, automotive interiors, medical equipment, commercial seating, marine and aviation interiors, RV components, and vinyl siding/windows. Services are delivered by a local franchise operator using the Fibrenew proprietary product line and color-matching technology, complemented by direct sale of professional-grade cleaning and protection care kits.

Product overview

Fibrenew operates as a mobile restoration service franchise network with over 314 locations, offering leather, plastic, vinyl, fabric, and upholstery repair and restoration services. The company provides on-site professional restoration across residential, automotive, medical, commercial, marine, aviation, and RV markets. The core service offering consists of repair and restoration for damaged surfaces, complemented by leather cleaning and protection services. Fibrenew also markets a line of professional-grade care kits (Leather Cleaner & Protector, Plastic & Vinyl Cleaner & Protector, Combo Kits, and Microfiber Accessories) for consumer maintenance. The franchise model allows independent operators to run local Fibrenew restoration businesses using the company's proprietary products and techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Leather Repair and Restoration Services Professional on-site restoration and repair of damaged leather surfaces including furniture, automotive interiors, marine seating, aviation interiors, and commercial furniture, delivered via mobile service to residential and commercial clients.
• Plastic Repair and Restoration Services Mobile repair and restoration of plastic components including dashboards, door panels, bumpers, RV parts, and vinyl siding for residential and commercial clients.
• Vinyl Repair and Restoration Services Restoration of vinyl surfaces across marine seating, medical furniture, restaurant booth seating, and automotive interiors through professional on-site service.
• Fabric and Upholstery Repair Services Light upholstery repair services including split seam repair, button replacement, and chair mechanism replacement for residential and commercial furniture.
• Ultimate Leather Cleaner & Protector Care Kit Professional-grade leather cleaning and protection care kit available in 8 oz and 16 oz sizes for consumer maintenance of leather items.
• Ultimate Plastic & Vinyl Cleaner & Protector Care Kit Professional-grade plastic and vinyl cleaning and protection care kit available in 8 oz and 16 oz sizes for consumer maintenance of plastic and vinyl surfaces.
• Professional Combo Kit: Leather, Plastic & Vinyl Cleaners & Protectors Bundle of leather, plastic, and vinyl cleaners and protectors available in 8 oz and 16 oz combo sizes for comprehensive surface care.
• Premium Microfiber Applicator & Towel Kit Accessory kit containing premium microfiber applicators and towels for applying cleaning and protection products to leather, plastic, and vinyl surfaces.

Quantifiable outcome

• Tons of furniture prevented from going to landfills each year through restoration services
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PuroClean: PuroClean is a franchise system of property damage restoration specialists. It sits adjacent to Fibrenew with overlap on commercial restoration work and a similar franchise-led growth model, though its core is post-disaster remediation.
• ServiceMaster Restore: ServiceMaster Restore is the corporate brand behind specialty restoration services including Furniture Medic. Comparable to Fibrenew as a multi-brand franchise operator spanning residential and commercial restoration verticals.
• SERVPRO: SERVPRO is the dominant US property-damage restoration franchise, much larger in scale than Fibrenew. Although its core is fire/water/mold remediation, SERVPRO's commercial content-cleaning and restoration capabilities overlap with Fibrenew's commercial/hospitality restoration services.

Direct peers

• Duraclean: Duraclean is a long-standing upholstery and carpet restoration franchise. It is comparable to Fibrenew on residential and commercial on-site cleaning, with similar proprietary cleaning processes and a comparable franchise footprint.
• Rainbow International: Rainbow International is a Neighborly-owned carpet, upholstery, and hard-surface cleaning franchise. It overlaps with Fibrenew on upholstery and leather cleaning services for residential and commercial customers, sharing franchise system economics.
• Stanley Steemer: Stanley Steemer is one of the largest US carpet and upholstery cleaning franchises. Its leather and upholstery cleaning services overlap directly with Fibrenew's residential furniture care, sharing the mobile service-delivery and franchise operating model.
• COIT Cleaning & Restoration Services: COIT is a franchise restoration company providing drapery, upholstery, and leather cleaning services. It competes head-to-head with Fibrenew on residential furniture and commercial upholstery work using a similar on-site service model.
• Chem-Dry: Chem-Dry is a franchise network offering upholstery, carpet, and leather cleaning services. Comparable to Fibrenew in customer type (homeowners, commercial buyers) and franchise footprint; Chem-Dry competes for the same residential maintenance wallet share.
• Furniture Medic: Furniture Medic is a furniture and upholstery repair franchise owned by ServiceMaster Restore. It is the most direct functional comparable to Fibrenew: a franchise system that dispatches technicians to repair damaged furniture, leather, and vinyl on-site for residential and commercial customers.

Emerging players

• Leather Honey: Leather Honey is a DTC brand selling leather conditioner and care products direct to consumers. It partially overlaps with Fibrenew's retail Care Kit line and represents the DIY/home-consumer side of the leather restoration market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbKbFsVRsjYpY41Wa6aKWZA?view_as=subscriber
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/fibrenew-lincoln
• Instagraminstagram.com/fibrenew
• TikToktiktok.com/@fibrenew
• Pinterestpinterest.com/fibrenew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibrenew Portland