WE22

What WE22 does

WE22 (formerly Content Management AG, founded 1999 in Germany; legal entity we22 Solutions GmbH) is a private B2B software company that operates a white-label, OEM-embedded website-building and digitalization platform used by telecom providers, hosters, and industrial manufacturers to serve their small-business customers. Its core technology is the CM4all website builder — described as one of the first web-based CMS systems — supported by a proprietary hosting platform and four complementary tools (Expertizer for sales/consulting guidance across 240+ professions, Operator for account and CRM-linked service management, Cooperator for partner collaboration, and Creator for content-as-a-service). The Zentillion platform extends this stack into a dedicated ecosystem for industrial manufacturers with multi-stage distribution, providing a sitebuilder, content hub, analytics dashboard (Daten Cockpit), online marketing tools, and a service unit that has delivered 25,000+ website projects.

WE22 reaches end customers almost exclusively through a B2B2C partner channel: more than 70 telecom providers (Deutsche Telekom, STRATO, Vodafone, NTT, Hostnet, Hostpoint, 1&1/United Internet) and over 100 industry partners (Brillux, Villeroy & Boch, Datev, Hörmann, JAB, Dermalogica, PCI, Autoscout24, CGM, Wolters) white-label the CM4all or Zentillion technology under their own brands, embedding it into portals, billing, and customer journeys for their SMB end users. Direct revenue-generating motions include multi-year OEM software licensing (license/royalty economics), recurring SaaS subscriptions for hosting, domain, and email (OX Mail) infrastructure, professional services (white-label build, consulting, support, online marketing), and content-distribution subscriptions on the Zentillion platform. Pricing is uniformly consultative ("Request a Demo," "Book a Tour"), with no public price list disclosed.

The company is founder-controlled (Robert Schovenberg co-founded it with Cornel Schnietz), with Michael Klemund as Managing Director (Geschäftsführer) and Lars Kramer listed as CFO. It has raised no disclosed external funding, operates from Cologne (HQ), Berlin, Erfurt, and Boston with 150+ employees, and reports no product-level AI/ML capabilities or patents in the available source material. WE22 states it has jointly served 3.3 million small businesses across more than 50 countries through its partner network.

Name

WE22

Legal name

we22 Solutions GmbH

Website

https://we22.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

WE22 operates a white-label, OEM-embedded website builder (CM4all) and partner-network digitalization platform (Zentillion), enabling telecom providers, hosters, and industrial manufacturers to deliver SMB websites and digital services under their own brands.

Ownership category

akta.pro rank

Product category

Website Builder Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• White-label website builder
• CMS software platform
• OEM web solutions
• Partner network digitization
• Website hosting infrastructure

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. White-label OEM Software Licensing: we22 licenses its CM4all website builder as a white-label OEM solution to telecom providers and industrial companies (e.g., Deutsche Telekom, STRATO, Hostnet). These partners embed and resell the software under their own brand to SMB customers. Revenue is generated through licensing fees, typically per-user or subscription-based, paid by the OEM partner.
2. SaaS Subscription (Operations): Hosting, domain administration, email services (OX Mail), and infrastructure provided as cloud-based or on-premise solutions. Customers and partners subscribe to the platform on a recurring basis, paying for hosting, domain, SSL certificates, and related infrastructure services.
3. Professional Services: White-label services in consulting, website creation with industry-specific content and applications, customer support, and online marketing. Services are tailored per partner and include build-it-for-me offerings, training, and ongoing customer management through the Service Unit.
4. Content Distribution (Zentillion): The Zentillion platform enables manufacturers to distribute branded content and applications to thousands of partner websites, monetized as part of the broader platform engagement with industrial partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

WE22 develops and operates the CM4all white-label website builder and the Zentillion platform, providing software, hosting infrastructure, and professional services that enable telecom providers, industrial manufacturers, and hosting companies to offer branded website creation and digitalization tools to small businesses. The company also runs web4business, a direct service arm serving craft and trade SMBs with website creation, content, and online marketing.

Product overview

WE22 offers a platform-plus-modules architecture centered on the CM4all website builder as the core product, supported by four complementary tools (Expertizer, Operator, Cooperator, Creator) for consulting, account management, coordination, and content-as-a-service functionality. Infrastructure services include the CM4all Hosting Platform, domain management, and OX Mail email services. For manufacturers, the separate Zentillion platform provides a comprehensive ecosystem with sitebuilder, content hub, data cockpit, online marketing, and service unit components. The portfolio targets small businesses and their digitization through partner networks across industries including industry, retail, telecommunications, hosting, franchising, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• CM4all: Award-winning and certified white-label website builder software enabling small entrepreneurs to create and maintain state-of-the-art responsive websites. Scalable for several hundred thousand users with API interfaces for partner system integration.
• Zentillion
• web4business
• The Expertizer
• The Operator
• The Cooperator
• The Creator

Products and services

• CM4all Website Builder Award-winning and certified white-label website builder enabling small entrepreneurs to create state-of-the-art responsive websites. Scalable for several hundred thousand users with API interfaces for partner system integration; aimed at telecom, industrial, and hosting partners who resell it to SMBs.
• CM4all Hosting Platform Proprietary hosting and web service infrastructure that enables scalable, cost-effective, and future-proof website operation. Provided as a cloud-based or on-premise installation, GDPR-compliant, with CRM integration, domain administration, and billing capabilities.
• CM4all Expertizer Tool that guides sales and consulting staff through customer discussions in a target-oriented manner, delivering information and arguments for over 200 professions to shorten training periods.
• CM4all Operator Account and service management dashboard for CM4all accounts with notifications, communication management, and direct CRM/workflow system connectivity for partners operating the platform.
• CM4all Cooperator User interface for coordinating communications with service customers, sharing data, and providing feedback on and approving designs across the partner ecosystem.
• CM4all Creator

Quantifiable outcome

• 3.3 million small businesses digitally served through the partner network
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• STRATO AGflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2013STRATO AG is one of the world's leading hosting companies managing 6+ million domains. Since 2013, STRATO is a certified we22/CM4all partner. Product sites were jointly tailored to STRATO's specific needs and end-customer perspective. Customers can select from 250 categories, 144 responsive designs, SEO, and online marketing in STRATO branding.
• Deutsche TelekomflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2000Deutsche Telekom was acquired as the first OEM partner in 2000, marking a pivotal milestone. CM4all technology was embedded into Deutsche Telekom's offerings, making it one of the most significant early partnerships for we22 and validating the white-label OEM business model.
• NTTcoreOEM/ Whitelabel/ Licensing PartnerInternational telecom provider using we22's solutions to efficiently extend its service offering and reach new target groups through the white-labeled CM4all platform.
• VodafonecoreOEM/ Whitelabel/ Licensing PartnerMajor telecommunications provider using we22's white-label website builder to extend its portfolio of digital services to small business customers.
• BrilluxflagshipStrategic or Co-development PartnerBrillux (manufacturer of paints and coatings) partnered with we22 to offer its partner companies a professional online presence. Beyond the website builder, we22 provides consulting, Brillux tool integration, content creation support, and online marketing. The partnership exemplifies the industrial manufacturer B2B2C model.
• Villeroy & BochcoreStrategic or Co-development PartnerPremium tableware and bathroom furnishings manufacturer collaborated with we22 to develop new communication channels for its sales partners, creating future-proof digital networks for brand distribution.
• DatevcoreStrategic or Co-development PartnerLeading ERP software provider for tax consultants, auditors, and companies partnered with we22 to develop new digital communication channels for its partner network.
• HostnetcoreOEM/ Whitelabel/ Licensing PartnerOne of the largest Dutch hosting providers uses we22's CM4all website maker to offer customers an easy way to create outstanding websites and achieve scalable economic success. Partnership active for over five years.
• HostpointminorOEM/ Whitelabel/ Licensing PartnerSwiss hosting provider utilizing CM4all's OEM customization options to tailor the complete application to its own and specific customer needs, with no other product offering as much flexibility.
• HetznerminorOEM/ Whitelabel/ Licensing PartnerGerman hosting provider and server operator using we22's platform to extend services to its SMB customer base.
• StartlogicminorOEM/ Whitelabel/ Licensing PartnerHosting brand operating under the United Internet group (parent of 1&1, Webgo, and others), using we22's white-label website builder for its customers.
• TerraminorOEM/ Whitelabel/ Licensing PartnerHosting provider using we22's solutions to expand its digital service portfolio for small business customers.
• JABcoreStrategic or Co-development PartnerGlobal automotive supplier using we22 for professional homepage creation through a partner with deep industry knowledge and technical implementation capabilities for hundreds of industry-specific homepages.
• ZEG (Zentralgenossenschaft)minorStrategic or Co-development PartnerCentral cooperative in the German trade sector using we22's digital solutions to support its member businesses' online presence.
• 1&1 (United Internet)coreOEM/ Whitelabel/ Licensing PartnerMajor European telecom and hosting provider (parent of 1&1 IONOS, STRATO, etc.) integrating we22's white-label website builder technology into its portfolio of digital services for SMBs.
• AffinityminorOEM/ Whitelabel/ Licensing PartnerPartner whose logo appears in the we22 partner gallery. Industry context suggests a technology or hosting partner.
• EnduranceminorOEM/ Whitelabel/ Licensing PartnerPartner whose logo appears in the we22 partner gallery. Industry context suggests a technology or hosting partner.
• AutoscoutminorStrategic or Co-development PartnerPartner whose logo appears in the we22 partner gallery. AutoScout24 is a leading European online automotive market, suggesting a strategic digital partnership.
• CGMminorStrategic or Co-development PartnerCGM (CompuGroup Medical) is a provider of software and information services for the healthcare sector, partnering with we22 for digital communication solutions.
• DermalogicaminorStrategic or Co-development PartnerProfessional skin therapy brand using we22's digital platform to support its specialist partner network's online presence.
• HörmannminorStrategic or Co-development PartnerLeading manufacturer of doors and gates using we22's platform to digitize its specialist partner and dealer network.
• SothysminorStrategic or Co-development PartnerProfessional cosmetics brand using we22's digital platform to provide its distribution network with branded online presence tools.
• PCI (PCI Augsburg)minorStrategic or Co-development PartnerConstruction chemicals manufacturer using we22's platform to extend digital services to its specialist dealer network.
• WoltersminorStrategic or Co-development PartnerPartner whose logo appears in the we22 partner gallery. Wolters Kluwer is a global information services provider, suggesting a strategic digital partnership.
• Metall & MehrminorStrategic or Co-development PartnerPartner whose logo appears in the we22 partner gallery, serving the metalworking/industrial sector.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Wix.com: Wix is the largest direct-to-consumer SMB website builder with a sizable agency/reseller program and white-label capabilities via Wix Studio. Larger and broader incumbent that competes for the same end SMB but primarily through a direct brand rather than OEM model.
• IONOS (1&1): IONOS is a major European hosting and SMB digital services provider with its own website builder (MyWebsite). It is simultaneously a we22 OEM partner (via 1&1/United Internet/STRATO) and a potential competitor that could insource site-building capability.
• Newfold Digital (Endurance International): Newfold Digital is a global hosting and SMB services conglomerate (parent of HostGator, Bluehost, Hostpoint, etc.) offering integrated website building and online marketing tools to SMBs. Comparable in bundling hosting + website builder for SMBs through hosting-provider channels.
• Squarespace: Squarespace is a leading direct-to-consumer website builder targeting SMBs and creators with design-led templates and integrated commerce. Broader incumbent in the same SMB website-building category that competes for end-SMB attention versus we22's OEM channel.
• Hostinger: Hostinger is a large hosting provider offering integrated AI-assisted website building tools (Hostinger Website Builder) targeted at SMBs. Competes in the same SMB enablement space with a vertically integrated hosting + site builder stack.
• GoDaddy: GoDaddy is a large SMB-focused domain, hosting, and website builder provider targeting very small businesses globally. Comparable in bundling domain + hosting + website creation for SMBs, with a much larger direct-to-consumer brand presence than we22's white-label model.
• Sitecore: Sitecore is an enterprise digital experience platform (DXP) and CMS that serves large manufacturers and multi-brand enterprises with content distribution across digital channels. Comparable on Zentillion-style multi-site content orchestration for industrial customers, though at the enterprise end of the market.

Direct peers

• Webflow: Webflow offers a visual website builder with a partner/embedded program and increasingly targets SMB and enterprise customers through agencies and resellers. Comparable on no-code/low-code website building platform mechanics and partner-led GTM.
• Jimdo: Jimdo is a Germany-based SMB website builder serving a similar small business segment in DACH with comparable DIY website creation, hosting, and online marketing offerings. Direct geographic and product peer, though primarily direct-to-consumer rather than OEM-led.
• Duda: Duda is a leading white-label website builder platform specifically designed for agencies, hosting providers, and SaaS companies to offer website creation under their own brand — directly mirroring we22/CM4all's OEM go-to-market. Closest functional peer in white-label SaaS website builder space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we22-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE22