badeog
Både Og is Norway's oldest radio advertising production agency, founded in 1989 and based in Oslo, producing radio ads, podcasts, commercial films, TV content, and strategic audio design for enterprise brand clients across diverse industries, operating under Skyskraper Holding.
- Company typePrivate
- Founded1989
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What badeog does
Både Og is a Norwegian creative production company founded in 1989 and headquartered at Maridalsveien 89 in Oslo. It is Norway's oldest radio advertising production agency and operates as a subsidiary of Skyskraper Holding. The company produces radio advertisements, podcasts, commercial films, editorial TV content, and strategic audio design for advertising agencies and direct brand clients. Over 35 years it has expanded from radio into podcast production (since 2012), commercial film, TV production, and film post-production, maintaining a roster of award-winning directors, copywriters, sound designers, and composers.
The company's production infrastructure comprises five purpose-built studios (Studio Rød, Grønn, Blå, Gul, and 89) equipped with Pro Tools Ultimate, DaVinci Resolve, NEVE preamps, Tube-Tech compressors, and BlackMagic video systems, supported by dedicated post-production suites for offline editing, online finishing, compositing, color grading, motion graphics, and audio post-production. Både Og also maintains an in-house voice casting archive of Norwegian actors and produces original music. The company is a member of Green Producers Club, delivering carbon accounting on film productions with typical 90-98% climate scores. Notable client work spans Telenor, Tine, OBOS, Blåkläder, NRK, Podimo, and Pfizer, among others.
Både Og generates revenue through project-based professional services: radio ad production, branded podcast development and distribution, commercial film production, TV documentary production, strategic sound design and sonic logos, and post-production services. Pricing is quote-based and varies by project scope. The go-to-market motion is sales-led through direct client engagement with advertising agencies and brand clients, supplemented by event-driven marketing (industry awards such as Gullblyant, Gullmikken, Clio, Komiprisen). Podcast content is distributed through NRK, Spotify, Apple Podcasts, Podimo, Podme, and Bauer Media, with self-developed IP distributed via Viaplay. Leadership comprises CEO Ola-Per Ekblom, Creative Director Eskil Vincent Paus, Podcast Manager Mie Sten, and Chairman/Owner Geir E. Osnes.
badeog firmographics
Firmographics- Name
- badeog
- Legal name
- Både Og
- Website
- https://badeog.no
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Både Og is Norway's oldest radio advertising production agency, founded in 1989 and based in Oslo, producing radio ads, podcasts, commercial films, TV content, and strategic audio design for enterprise brand clients across diverse industries, operating under Skyskraper Holding.
- Ownership category
- akta.pro rank
badeog industry classification
Industry- Product category
- Audio and Film Production Services
- NAICS
- Motion Picture and Video Production (51211), Advertising Agencies (541810), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where badeog is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
badeog business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Radio Production Services: Production of radio advertising spots and campaigns. Pricing varies based on scope: simple productions with one voice and basic sound are lower cost, while productions with multiple voices, composed music, and demanding sound design cost more. Multiple versions are often more economical than single productions.
- Film/TV Production: Production of commercial films for small and large screens, and editorial TV content production. Services include development, production, and delivery of finished content.
- Podcast Production: Full-service podcast production including development, recording, editing, and distribution. Also produces podcast content for channels, platforms, and commercial clients.
- Sound Design and Audio Branding: Strategic sound design services including sonic logos (ljoud logos), music profiles, and comprehensive audio branding for brands.
- Post-production Services: Post-production services including editing, color grading, online finishing, compositing, motion graphics, and audio post-production for film and video content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Simple radio production with one voice and basic sound |
| Other | Pay-as-you-go | Multi-voice productions with composed music and complex sound design |
| Other | Multi-year contract | Volume production of multiple spots |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
badeog product offering
Product offeringCore offering
Både Og is a Norwegian media production house founded in 1989 that produces radio commercials, podcasts, films, TV commercials, and audio branding (strategic sound design) for advertising agencies and brand clients. The company operates five in-house production studios in Oslo covering the full production workflow from creative concept development through recording, post-production, sound design, voice casting, and final mix.
Product overview
Både Og is a Norwegian production company founded in 1989, specializing in audio, film, and text production. As Norway's oldest radio advertising production agency and part of Skyskraper Holding, the company operates five core service areas: Radio Production (radioproduksjon), Podcast Production (podkast), Strategic Audio Design (lyddesign), Film Production (filmproduksjon), and TV Production. Supporting services include Post-Production with dedicated editing suites, Studios and Equipment (five professional studios), and Voice Casting. The company produces both commercial content (advertising, branded podcasts) and editorial content (documentary series, true crime podcasts). Notable podcast productions include 'Norsken, Svensken og Dansken' for NRK, award-winning 'Olivia Flytter', and 'Fryktløs' sponsored by Blåkläder. Productions are distributed across NRK, Spotify, Apple Podcasts, Podimo, Podme, Bauer Media, and Viaplay. The company is a member of Green Producers Club, ensuring sustainable film production practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Commercial Production
- Podcast Production
- Audio Branding / Strategic Sound Design
- Film Production
- TV Commercial Production
- Post-Production and Sound Design
Quantifiable outcome
- Podkasten Olivia flytter won 'Årets merkevarepodkast 2024' at Prix Norge
- +3 more outcomes
Companies that use badeog
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
badeog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
badeog partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and major.
- Skyskraper HoldingcoreParent company that owns Både Og as part of a corporate group structure.
- Green Producers ClubcoreBåde Og Film is a member of Green Producers Club, which commits to sustainable production methods. They deliver climate accounts after each production, typically achieving 90-98% climate score, and compensate remaining CO2 footprint through purchased carbon credits.
- TriggerminorReklamebyrået (advertising agency) Trigger collaborated with Glava and Både Og on the Energisparring podcast production.
- Arctic CouncilminorThis Way Up documentary podcast series produced in collaboration with Arctic Council, the leading intergovernmental forum promoting cooperation in the Arctic.
- NRKcoreMajor production partner for radio programs and podcasts distributed through NRK, including Norsken, svensken og dansken and various historical/music podcasts.
- PodimomajorPodcast platform for commercial distribution. Både Og produces Halv banan podcast for Podimo as part of their humor initiative.
- PodmeminorPodcast subscription platform partner for distribution of produced podcast content.
- GlavaminorEnergy insulation company for whom Både Og produces the Energisparring branded podcast about energy efficiency.
- BlåklädermajorSwedish workwear company sponsor of the Fryktløs podcast. Både Og produces the podcast featuring guests who share extraordinary stories of facing fear. Podcast has reached over 600,000 listeners.
- Bauer MediaminorPodcast distribution partner for various Både Og productions including Otto og Anne tar pulsen på landet.
- Svarttrost ProduksjonerminorProduction company for whom Både Og produced the Gutten som forsvant true crime podcast.
- Reitan RetailminorMajor Norwegian retail group for whom Både Og produces podcast content including Hos Ole Robert.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
badeog competitors and assessment
Company assessmentRegional players
- Storm Studios: Norwegian production house offering film, TV, and post-production services. Comparable Nordic peer competing for similar advertising and editorial production budgets within Norway.
- Bacon: Oslo-based creative production company producing film, content, and campaigns for Nordic brands. Direct regional competitor for Både Og's commercial film and advertising production work.
Emerging players
- Sounds Like These: Independent sound design and sonic branding studio. Niche, smaller-scale peer operating in the same audio branding and sound design space where Både Og has built deep Norwegian brand relationships.
Direct peers
- Listen: UK-based audio branding and music agency specializing in sonic logos and brand sound for international clients. Closely mirrors Både Og's combination of sound design, music composition, and strategic audio branding for enterprise clients.
- Pacific Content: Canadian branded podcast production agency working with major publishers and brands. Directly comparable to Både Og's podcast production arm (NRK, Podimo, Blåkläder partnerships) — same model of developing, producing, and distributing brand-funded podcasts.
- Made Music Studio: New York-based sonic branding and music studio developing sound logos and audio identities for global brands. Highly comparable to Både Og's audio branding practice — both operate at the intersection of advertising creativity and proprietary audio IP.
- MassiveMusic: Global sound branding and music agency creating sonic logos and audio identities for major brands. Directly comparable to Både Og's Strategic Audio Design / sonic logo offering for clients like Telenor and Tine, with a similar creative-services-led model.
- Antfood: Audio branding and music production studio serving global brands with sonic identities, original scores, and sound design. Directly comparable to Både Og across sound branding, radio production capability, and award-winning creative output.
- Jar Audio: Branded podcast agency producing strategy, development, and full-service podcast production for brands. Mirrors Både Og's end-to-end branded podcast offering, including the award-winning Olivia Flytter production model.
Broad incumbents
- HeyHuman: Larger creative agency producing campaigns, film, and content with audio production capabilities in-house. Represents the broader incumbent competitor set against which Både Og's boutique specialist model competes for brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
badeog social profiles
Digital presencebadeog financial estimates
Financial estimateRevenue estimate
Valuation estimate
badeog leadership team
Management profileNumber of profiles
Profiles5 records
badeog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
badeog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about badeog
What does badeog do?
Både Og is a Norwegian media production house founded in 1989 that produces radio commercials, podcasts, films, TV commercials, and audio branding (strategic sound design) for advertising agencies and brand clients. The company operates five in-house production studios in Oslo covering the full production workflow from creative concept development through recording, post-production, sound design, voice casting, and final mix.
Is badeog a public or private company?
badeog is a private company. It is classified as corporate owned and is currently operating.
When was badeog founded?
badeog was founded in 1989. It employs 11 to 50 people.
Where is badeog based?
badeog is headquartered in Oslo, Norway, in the Europe region.
How does badeog make money?
Five revenue lines are on record. Radio Production Services are the primary driver. The others are film/TV Production, podcast Production, sound Design and Audio Branding and post-production Services.
Who are badeog's main competitors?
Regional players on record are Storm Studios and Bacon. Sounds Like These is listed as an emerging player. Direct peers are Listen, Pacific Content, Made Music Studio, MassiveMusic, Antfood and Jar Audio. HeyHuman is listed as a broad incumbent.
Does badeog have an API?
No public API is recorded for badeog.
What industry is badeog in?
badeog's product category is Audio and Film Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.