What IJOY does

IJOY (legal entity SHENZHEN IJOY TECHNOLOGY CO., LTD.) is a Shenzhen-headquartered, privately held manufacturer of vaping hardware founded in 2011 (per firmographic data; company narrative dates the brand to 2013). The company designs, produces, and distributes electronic cigarettes, disposables, subohm tanks, rebuildable atomizers, and Advanced Personal Vaporizers (APVs) across three sub-brands: IJOY (premium vaporizers), CIGPET (APV atomized equipment), and LIO (fashion-oriented disposable vape pens). IJOY employs 501-1000 staff and operates a regional headquarters through IJOY EU B.V. in The Hague, Netherlands. Customers are primarily wholesale distributors, online vape retailers, and exclusive regional agents, with end users being adult smokers and vapers; revenue flows through both B2B orders (200-unit standard MOQ, 2000-unit OEM MOQ) and own-brand e-commerce (ijoycig.com, ijoymall.com, ijoycig.store).

The product portfolio is built around a proprietary IWEPAL chipset powering regulated mods (Captain PD270, Diamond PD270, Saber 100, Captain 2), with claimed industry firsts including the FAATANK airflow-adjustable tank (2013, patented), Captain PD270 as the first 20700 box mod (2017), Avenger 270 as the first AI voice control mod (2018), IJOY Bar IC8000 as the first disposable with a digital display (2023), and Uranus 25000 as the first AI voice control disposable (2024). Supporting technologies include Taste Control dry-hit protection, Innovative Ceramic Coil (ICC), mesh coil platforms, SD Mode dual-atomization, and an X3 coil family compatible across multiple tank lines. Most recent launches (LIO XP 20000, IO50000, XP100K, XP35K, XP50000) push higher puff counts and RGB lighting integration aimed at the smart-disposable segment.

The business model is hardware sales via wholesale and direct channels. IJOY does not publicly disclose pricing on its website; payment is structured as T/T through HSBC Hong Kong on Pay-as-you-go terms. Distribution combines owned e-commerce, authorized third-party retailers (VaporDNA, Element Vape, Vape Wholesale USA), regional distributors (Midwest Goods, Demand Vape, Eightcig), and exclusive territory agents in Vietnam and New Zealand for LIO products, supported by a security-code authentication system to combat counterfeiting. Marketing relies on trade shows (Vape Expo UK, IECIE Shenzhen with a 216 sqm main-sponsor booth, Tobacco Plus Expo), organic social channels (Facebook, Instagram, YouTube, LinkedIn), influencer/reviewer programs, and giveaways. IJOY is self-funded with no disclosed venture capital or institutional rounds, and operates as part of IJOY GROUP alongside consumer electronics, new energy, AI, and internet O2O businesses.

Name

IJOY

Legal name

SHENZHEN IJOY TECHNOLOGY CO., LTD.

Website

https://ijoycig.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IJOY is a Shenzhen-based private manufacturer of electronic cigarettes, disposable vapes, and Advanced Personal Vaporizers, selling through wholesale distributors, online retailers, and exclusive regional agents across 30+ countries under three sub-brands: IJOY, CIGPET, and LIO.

Ownership category

akta.pro rank

Product category

Electronic Cigarettes & Vaping Devices

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Beverage and Tobacco Product Manufacturing (312)

SIC

Tobacco Products (2100)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industry

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Electronic cigarettes
• Disposable vapes
• Vape hardware
• Advanced personal vaporizers
• Vape manufacturing

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: IJOY generates revenue primarily through selling vaporizer hardware including box mods, subohm tanks, pod kits, tube mods, and disposable vape devices. Products range from entry-level kits to high-end advanced personal vaporizers with prices varying by category and features.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

IJOY designs, manufactures, and globally distributes electronic cigarettes, disposable vape pens, and Advanced Personal Vaporizers (APVs) including box mods, tube mods, pod kits, and subohm tanks. The company operates three brands (IJOY, LIO, CIGPET) and sells through its own e-commerce sites (ijoycig.com, ijoymall.com), authorized distributors, and exclusive regional agents across 30+ countries.

Product overview

IJOY is a global electronic vape company offering a broad portfolio of vaping products spanning disposable devices, Advanced Personal Vaporizers (APVs), subohm tanks, rebuildable atomizers, and accessories. The portfolio is organized into three main sub-brands: IJOY (core APV and disposable brand), LIO (fashion-oriented disposable vape brand), and CIGPET (APV manufacturing brand). Key product lines include: high-capacity smart disposable devices (XP series, IO series, Uranus series, Bar IC8000, Bar SD10000, LIO series) featuring innovations such as AI voice control, LED smart screens, adjustable power modes, visible e-liquid chambers, and RGB lighting; box mod and tube mod platforms (Avenger 270 with AI voice control, Captain PD270, Diamond PD270, Captain 2, CAPO series, Saber 100, Wand Mod) powered by proprietary IWEPAL chipset with full temperature control; and subohm/RDA tanks (Avenger Subohm Tank, Captain X3S, Captain V, Diamond Subohm Tank, Tornado RTA/RDTA, Reaper Plus) with extensive coil compatibility. The company differentiates through proprietary technologies including AI voice control (Avenger 270, Uranus 25000), Taste Control, LED smart screen displays, SD Mode adjustable power, and RGB lighting systems. IJOY also operates the IJOY Mall online direct selling platform.

Differentiator

Problem solved

Functional benefit

Products and services

• IJOY XP100K Disposable High-capacity disposable vaping device with large puff count, featuring push-down top design. Aimed at adult vapers seeking extended-use disposable options.
• IJOY XP35K Disposable Disposable vaping device with push-down top design and extended puff capacity. Targeted at adult vapers seeking long-lasting disposables.
• IJOY IO50000 Disposable Premium disposable vape with no charging required, powered by a built-in 2500mAh non-rechargeable battery, delivering approximately 50,000 puffs. Features vibrant RGB lighting, soft silicone mouthpiece, anodized aluminum alloy body, 1.0Ω mesh coil, 18mL pre-filled e-liquid, visible fresh e-liquid tank, push-down top design, and display screen showing battery percentage. 5% (50mg) nicotine strength. Aimed at adult vapers seeking high-capacity disposables.
• IJOY XP50000 Disposable High-capacity disposable vaping device with push-down top design, featuring the XP platform technology. Targeted at adult vapers seeking extended-use disposable options.
• IJOY LUNA Disposable Disposable vaping device featuring smart disposable technology in the IJOY product lineup. Targeted at adult vapers.
• IJOY Uranus 25000 Disposable Disposable vape marketed as 'the first AI voice control disposable', featuring AI voice commands for lighting control, power mode switching, and color changes. Supports Normal Mode at 25W and Boost Mode at 40W, with RGB lighting synced to music or set to waterfall effects. Approximately 25,000 puffs capacity. Targeted at adult vapers seeking innovative smart disposables.
• LIO XP 20000 Disposable Disposable vape with 20,000 puff capacity featuring 900mAh battery, 0.8Ω mesh coil, 12mL e-liquid capacity, adjustable airflow (MTL to DTL), push-down activation, smart LED battery indicator (red for 0-20%, white for 20-100%), visible fresh e-liquid chamber, and 10 unique flavors. Output at 11.5W. Targeted at adult vapers.
• LIO Stone 12000 Disposable vaping device with 12,000 puff capacity in the LIO sub-brand lineup. Targeted at adult vapers.

Quantifiable outcome

• First AI Voice Control vape mod launched (2018)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LostArtLiquidscoreGTM or Marketing Partner · 4 April 2018IJOY partnered with LostArtLiquids for the Avenger 270 Kit launch giveaway campaign. The partnership offered 5 Avenger 270 kits and 80 bottles of LostArtLiquids e-liquid to winners across Instagram and Facebook promotional activities.
• SEVIA USA (Innokin, Aspire, Kanger, Smok, Joyetech)coreStrategic or Co-development PartnerIJOY joined SEVIA USA coalition with fellow manufacturers Innokin, Aspire, Kanger, Smok, and Joyetech to collectively fight against overreaching FDA regulations. The coalition financially supports organizations like CASAA, AVA, and VTA to defend the vaping industry.
• Vaping360minorGTM or Marketing PartnerPartnership with Vaping360 for 100-prize giveaway campaign including IJOY Goodger tanks, Tornado RDTAs, and Solo Mini kits. Winners contacted via email for shipping.
• Vietnam Exclusive AgentcoreChannel Partner/ Reseller/ DistributorExclusive agent partnership established in Vietnam to combat counterfeit LIO disposable products. All authentic products feature security codes verified on official website.
• New Zealand Exclusive AgentcoreChannel Partner/ Reseller/ DistributorExclusive agent partnership in New Zealand for LIO BOOM products. 50mg nicotine versions with New Zealand-specific packaging (including Menthol Ice, total 31 flavors) are only available through authorized channels.
• VapeWholesale USAminorChannel Partner/ Reseller/ DistributorOfficial online wholesale partner for IJOY products in USA market.
• Spotless DistrominorChannel Partner/ Reseller/ DistributorAuthorized retailer for exclusive Black Panther Edition of Avenger 270.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joyetech: Joyetech is a Chinese vape manufacturer producing e-cigarettes, mods, and atomizers globally. Joyetech is a SEVIA USA coalition member with IJOY, sharing similar product lines (APVs, tanks, starter kits) and competing in the same price tiers across global retail and wholesale channels.
• Lost Vape: Lost Vape is a vape manufacturer producing high-end box mods and pod systems with proprietary DNA chipset (licensed from Evolv). Lost Vape directly competes with IJOY in the premium APV/mod category with similar target customers (enthusiast vapers) and comparable retail price points.
• Geek Bar (GEEKBAR): Geek Bar is a major disposable vape brand manufactured in Shenzhen, directly competing with IJOY's LIO and disposable product lines. It targets the same adult vaper segment with comparable puff-count disposables and similar retail distribution channels.
• Aspire: Aspire is a global vape manufacturer specializing in tanks, mods, and pod systems. A SEVIA USA coalition partner with IJOY, Aspire competes in the same APV hardware category with comparable target customers and distribution channels across North America, Europe, and Asia.
• Uwell: Uwell is a vape manufacturer known for subohm tanks and pod systems with proprietary coil technology (Pro-FOCS). Uwell is directly comparable to IJOY as a China-based vape manufacturer competing in the subohm tank and mod kit categories globally.
• Voopoo: Voopoo is a Shenzhen-based vape manufacturer known for the Drag series mods and disposable devices. It directly competes with IJOY in the box mod and disposable vape categories, with comparable proprietary technology (Voopoo's GENE chip vs IJOY's IWEPAL) and global distribution.
• SMOK (Shenzhen IVPS Technology): SMOK is a major Shenzhen-based vape manufacturer producing mods, tanks, and pod systems globally. SMOK is a SEVIA USA coalition member alongside IJOY, indicating overlapping industry positioning, comparable product categories (box mods, subohm tanks), and shared regulatory exposure.
• Vaporesso: Vaporesso is a global vape brand owned by Smoore International, producing mods, tanks, and pod systems. Vaporesso directly competes with IJOY in the APV and starter kit categories, sharing target customers (adult vapers) and similar product innovation cadence.
• Innokin: Innokin is a vape manufacturer producing mods, tanks, and pod systems with proprietary chipset technology. As a SEVIA USA coalition partner with IJOY, Innokin is a direct peer in terms of product portfolio (APV hardware), technology approach (proprietary chipsets), and target market (adult vapers globally).

Broad incumbents

• Smoore International: Smoore International is a Shenzhen-based global leader in vape technology and manufacturing, supplying components and devices to many global brands. It is directly comparable to IJOY as a Chinese vape manufacturer with proprietary technology, though at significantly larger scale (publicly listed, multi-billion dollar valuation).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/iJOYGlobal
• Facebookfacebook.com/ijoycigglobal
• LinkedInlinkedin.com/company/ijoyglobal
• Instagraminstagram.com/ijoyglobal
• Xx.com/ijoyglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IJOY