What Vaping360 does

Vaping360, operating as Vaping360 GmbH and headquartered in Braunschweig, Germany, is a privately held vertical media company founded in 2014 that has positioned itself as the world's largest vaping-focused content platform. The core product is a website (vaping360.com) that delivers product reviews, best-of lists, news, regulatory coverage, and industry insights, supplemented by a YouTube video channel and a 3,646-product searchable database with 571 expert reviews. The platform serves two primary audiences: adult consumers (vapers and smokers seeking product information) and B2B buyers (vape retailers, distributors, manufacturers, and brands). Free editorial content drives an audience of 250,000+ monthly website visitors and 180,000+ social media followers, which the company monetizes exclusively through advertising.

Revenue is generated entirely through advertising products: tiered banner packages (Silver, Gold, Diamond) with explicit impression-share guarantees, sponsored expert reviews at €2,500 each, press release publishing at €750 each, and custom video campaigns for brands. The Trusted Brand Partner program features 50+ vape brands, and the annual Vaping360 Awards (2024, 2025) functions as a recurring tentpole event driving concentrated advertiser spend. The company employs 11-50 people, has no disclosed funding rounds, and is independently owned with no parent company or institutional investors identified in available materials.

The company is currently expanding its B2B surface with a Business Hub, a 2026 Vape Market Playbook, and a professional newsletter targeting industry operators, suggesting a deliberate upmarket shift from pure consumer content into paid B2B intelligence and decision-support products. Geographic reach is global on the content side, with concentrated coverage of US, UK, and EU regulatory developments.

Name

Vaping360

Legal name

Vaping360 GmbH

Website

https://vaping360.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vaping360 is a privately held vertical media company operating the world's largest vaping content platform, serving adult consumers with reviews and best-of lists and monetizing 250k+ monthly visitors through advertising, sponsored reviews, and video campaigns aimed at 50+ vape brand partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Services: Banner advertising across website zones A-E with Silver, Gold, and Diamond packages offering different impression shares and exclusivity levels.
2. Sponsored Reviews: Expert product reviews written by experienced vaping writers, priced at €2,500 with delivery within 15 business days.
3. Press Release Publishing: Press release publication on Vaping360 website with guaranteed initial placement at top of News section for €750.
4. Video Campaign Services: Custom video campaigns for brands including product spotlights, unboxings, and brand storytelling content shared across Vaping360 platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vaping360 is a vaping-focused media platform that publishes product reviews, best-of lists, news, regulatory coverage, and video content, while selling advertising, sponsored reviews, press releases, and video campaigns to vape brands, manufacturers, and retailers. The site functions as both an editorial resource for adult vapers/smokers and a B2B marketing channel for the global vape industry.

Product overview

Vaping360 is the world's largest vaping media website and platform serving over 250,000 monthly visitors. The platform operates as a comprehensive ecosystem of interconnected products including: a core website providing vaping news, reviews, and industry insights; a Vape Product Database (3,646+ products) for product discovery; curated Best-of lists (Best Pod Vapes, Best Disposable Vapes, Best Lost Mary Flavors, Best Nicotine-Free Vapes); V360 Awards recognizing top industry products; Vape Market Playbook providing B2B market intelligence; Vaping360 Videos featuring unboxings and tutorials; and a Business Hub for industry professionals. The platform also offers advertising services for brands. The products are organized around core content verticals (Reviews, News, Best Products, Videos) with specialized sub-catergories for different vape types and use cases, creating an integrated media and information platform for consumers and industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Marketing and advertising solutions for vape brands and manufacturers, including banner ads (Silver/Gold/Diamond packages with impression-share tiers), expert sponsored reviews (€2,500), press release publishing (€750), and custom video campaigns. Sold directly via [email protected] during 09:00-18:00 CET business hours.
• Vape Market Playbook 2026 B2B guide offering practical, data-driven coverage of where the vape market is heading, including regulatory risks, market-specific strategies, and product trends for vape retailers, distributors, and brands.
• V360 Awards Annual industry awards program recognizing groundbreaking products and standout brands in the vaping industry across categories including Best Disposable Vape, Best Design, Best Technology Innovation, and Best Beginner Vape.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• CyphcoreStrategic or Co-development Partner · 1 January 2025VOOPOO partnered with Cyph to create the NAVI × Cyph Kit 80K, a joint product designed for vaping beginners and disposable vape users transitioning to reusable devices. The product won Platinum at the London Design Awards 2025 and was recognized at Vaping360 Awards 2025. The collaboration combines VOOPOO's hardware expertise with Cyph's e-liquid (Cyph Salts 50mg included in kit).
• OXVAmajorGTM or Marketing PartnerOXVA is featured as a trusted brand partner on Vaping360's platform. Their products are extensively reviewed and featured on the site (XLIM series, NeXLIM devices). OXVA products receive prominent placement in best-of lists and review content.
• VapeLoftminorGTM or Marketing PartnerVapeLoft is listed as one of Vaping360's trusted brand partners with exclusive brand exposure on the platform.
• VapeSourcingminorGTM or Marketing PartnerVapeSourcing is featured as a trusted brand partner in Vaping360's Explore Our Trusted Brands section.
• Element VapeminorGTM or Marketing PartnerElement Vape is listed as one of Vaping360's trusted brand partners with exclusive brand exposure on the platform.
• MiPodminorGTM or Marketing PartnerMiPod is featured as a trusted brand partner in Vaping360's Explore Our Trusted Brands section.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ECigClick: UK-based vape review and news site covering e-cigarettes, e-liquids, and mods with hands-on reviews. Direct competitor to Vaping360 in the English-language vape media space, sharing a content-led, advertising-supported model.
• Vaping Post: International vape news and review publication serving consumers and industry professionals. Competes with Vaping360 for global vape audience attention and brand advertising budgets.
• Planet of the Vapes: Long-running UK vape news, reviews, and advocacy site. Closely comparable to Vaping360 in editorial mix (news + reviews) and B2B/consumer audience overlap.
• Spinfuel VAPE: U.S. vape review and news publication with a focus on expert product reviews and industry commentary. Direct competitor for advertising spend from the same brand set V360 serves.
• Vapor Vanity: Vape-focused review and news site. Competes for SEO traffic on best-of and brand queries that drive V360's organic discovery funnel.

Broad incumbents

• Leafly: Largest cannabis product database and review platform. Comparable to V360's product-database-plus-expert-review model, but in a larger and higher-ARPU vertical—useful as a 'what V360 could look like scaled' benchmark.
• Tobacco Reporter: B2B trade publication covering tobacco, nicotine pouches, and vaping. Comparable as a B2B advertising platform targeting manufacturers and distributors in adjacent/overlapping categories.
• High Times: Cannabis-focused media brand combining editorial, reviews, events, and awards. Comparable to V360's editorial-plus-awards model (V360 Awards) and a benchmark for niche-vertical media monetization.

Emerging players

• AllBud: Cannabis strain and product review directory. Analogous niche-vertical product database with expert reviews, mirroring V360's 3,646-product/571-review structure.

Regional players

• Vape UK: UK vape retailer with editorial/review content and brand-partner features. Hybrid retail-media model that overlaps V360's B2B audience in the UK/EU regulatory environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vaping360.official
• Xx.com/vaping360
• LinkedInlinkedin.com/company/vaping360

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaping360