What MediaWill does

MediaWill is a privately-held South Korean conglomerate established around 1993 and headquartered in Seocho, Seoul. The group operates as MediaWill Holdings (주식회사 미디어윌홀딩스) with 13+ wholly-owned subsidiaries organized into eight business divisions: HR Services (MediaWill operating the Fleamarket/벼룩시장 job board, MediaWill Networks operating Alba Heaven/알바천국 part-time job platform, and Hanseok Manpower staffing), Real Estate (Dabang/다방 property listing app and Real Estate Serve/부동산써브), Marketing (Namu Communication), Distribution (W Shopping/더블유쇼핑 home shopping and Peach Valley), Printing Solutions (IPD/아이피디), Food Service (Dintaifung Korea/딘타이펑 and Mos Burger Korea/모스버거), Senior Care (Injain/인자인), and Media (Tennis Korea/테니스코리아 magazine established 1992 and non-profit MediaWill Sports organization).

The group's platform products serve distinct customer segments: Fleamarket and Alba Heaven connect job seekers and employers (including SMBs) via self-serve online marketplaces; Dabang serves property seekers through a real estate listing app; W Shopping is positioned as the only SME-focused home shopping company in Korea, broadcasting merchandise via TV commerce and supporting small cooperative suppliers; the restaurant chains operate physical storefronts; and Injain runs senior care centers. Underlying technology is not disclosed in source materials - no proprietary models, APIs, SDKs, or technical architecture are described, and platform mechanics appear to be standard marketplace/listing technology. The group has no disclosed app in app stores, no public API, and no technology partnership integrations.

MediaWill's business model is conglomerate-style revenue generation through diversified consumer-facing and SMB-facing channels: listing/placement fees on job and real estate platforms, TV commerce sales commissions through W Shopping (particularly for SME suppliers), restaurant revenue across Dintaifung and Mos Burger Korea locations, senior care service fees, marketing services revenue via Namu Communication, and printing services via IPD. No pricing models are publicly disclosed. The group is founder/management-controlled, with Baek Ki-woong identified as CEO of MediaWill and Kim Seon-ok as CEO of Dintaifung Korea. No external institutional investors, private equity backing, or public listing are mentioned. Corporate philosophy centers on 'Serving Mankind' (인류에 봉사하는 회사), reinforced by long-running CSR programs including the Blood Donation Certificate Drive since 1995 (over 32,053 certificates donated to the Korea Childhood Leukemia Foundation), Coal Briquette Sharing since 2009, the Good Wind Campaign since 2016, Bucheon Philharmonic Orchestra sponsorship since 2002, and Korea Tennis Association support since 1996.

Name

MediaWill

Legal name

(주)미디어윌 그룹

Website

https://mediawill.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaWill is a South Korean privately-held conglomerate operating a diversified portfolio of consumer and SMB businesses including job platforms (Fleamarket, Alba Heaven), real estate apps (Dabang), home shopping (W Shopping), restaurant chains (Dintaifung, Mos Burger Korea), senior care (Injain), and media, serving primarily Korean consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels6 records

Marketing channels4 records

Core offering

MediaWill Group is a South Korean holding company operating a diversified portfolio of consumer-facing platforms and service businesses. Through its subsidiaries it runs online job matching platforms (벼룩시장, 알바천국), real estate listing platforms (다방, 부동산써브), TV home shopping and distribution (W쇼핑, 피치밸리), restaurant operations (딘타이펑, 모스버거), senior care (인자인), printing solutions (아이피디), marketing services (나무커뮤니케이션), and sports/media (미디어윌스포츠, 테니스코리아).

Product overview

MediaWill is a Korean holding company group operating a diversified portfolio of businesses across multiple sectors. The group is organized under MediaWill Holdings and includes: HR services (벼룩시장 job marketplace, 알바천국 part-time job platform, 한석맨파워), real estate platforms (부동산써브, 다방), home shopping/TV commerce (W쇼핑), distribution (피치밸리), marketing services (나무커뮤니케이션), printing solutions (아이피디), food services (딘타이펑, 모스버거), senior care (인자인), and media including 테니스코리아 magazine and MediaWill Sports organization. The group also operates several social contribution programs including 부천필하모닉오케스트라 and various volunteering initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• 벼룩시장: Online job board and employment platform operated by (주)미디어윌, part of the HR services division
• 알바천국
• 다방
• 부동산써브
• W쇼핑
• 피치밸리
• 테니스코리아
• 부천필하모닉오케스트라
• 사랑의 헌혈증서 모으기
• 사랑의 연탄나눔
• 착한바람캠페인

Products and services

• 벼룩시장 (Fleamarket) Job Platform Online job marketplace platform connecting employers with job seekers; one of Korea's major employment platforms offering full-time listings and community features.
• 알바천국 (Alba Heaven) Part-time Job Platform Online platform for part-time and temporary job listings serving the Korean job market.
• 다방 (Dabang) Real Estate Platform Online real estate platform for searching housing, apartments, and commercial properties across Korea.
• 부동산써브 (Real Estate Serve) Real estate services platform helping users find properties for rent or purchase.
• W쇼핑 (W Shopping) Home Shopping Home shopping and TV commerce platform offering a wide range of products (footwear, cosmetics, general merchandise) via TV broadcasts and mobile applications; serves as a distribution channel for Korean SMEs.
• 피치밸리 (Peach Valley) Distribution brand for retail and lifestyle products operated by (주)피치밸리 under MediaWill Group.
• 딘타이펑 (Dintaifung) Restaurant Chain Taiwanese restaurant chain with multiple physical locations across Korea, operated as the food service subsidiary of MediaWill Group.
• 모스버거 (Mos Burger Korea) Fast food restaurant chain operating MosBurger locations in Korea under MediaWill Group's food service division.
• 인자인 (Injain) Senior Care Services Senior care center providing care services for elderly individuals, including the Bucheon location and participation in the Ministry of Health and Welfare "Elderly Love Call" welfare program.
• 아이피디 (IPD) Printing Solutions Professional printing services company offering printing solutions to business clients under MediaWill Group's printing division.
• 나무커뮤니케이션 (Namu Communication) Marketing Services Marketing communications services company offering advertising and marketing support to clients across MediaWill Group.
• 한석맨파워 (Hansuk Manpower) Manpower and staffing services company providing HR and workforce solutions under MediaWill Group.
• 테니스코리아 (Tennis Korea) Magazine Monthly tennis magazine and website covering Grand Slams and Korean tennis; organizes national amateur tournaments, publishes tennis books, and supports international women's challenger tournaments.
• 미디어윌스포츠 (MediaWill Sports) Non-profit sports organization operating tennis and soccer events, including the Fleamarket Cup national amateur tennis championship, NH농협은행 Cup, and W Shopping Cup national women's tennis championship.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 대한장애인테니스협회 (Korea Wheelchair Tennis Association)coreOthers · 30 March 2016MediaWill has been supporting the Korea Wheelchair Tennis Association since 1996, contributing to the development of wheelchair tennis in Korea. The association performs roles including publishing wheelchair tennis textbooks, conducting international wheelchair tennis tournaments, and dispatching overseas delegations.
• 밥상공동체 복지재단 연탄은행 (BabSang Community Welfare Foundation Coal Bank)minorOthers · 1 January 2015MediaWill Group partners with the BabSang Community Welfare Foundation's Coal Bank for their annual coal briquette donation campaign. Since 2013, the group has been delivering coal briquettes and daily necessities to elderly living alone and low-income households during winter months.
• 한국기업매세나협회 (Korea Corporate Mecenat Association)minorOthers · 1 January 2003MediaWill Group has been a member of the Korea Corporate Mecenat Association since 2003, practicing corporate cultural contribution by actively supporting quality cultural and arts activities so that general public can enjoy richer cultural lives.
• 대한테니스협회 (Korea Tennis Association)coreOthers · 1 January 1996MediaWill (벼룩시장) has been sponsoring the Korea Tennis Association since 1996 and organizing international women's challenger tennis tournaments. Starting with 벼룩시장배 국제여자챌린저대회, they expanded to men's tournaments and have contributed to elevating Korean tennis to world-class levels.
• 보건복지부 독거노인종합지원센터 (Ministry of Health and Welfare Senior Solitary Senior Support Center)minorOthers벼룩시장 (Fleamarket) participates in the 'Elderly Love Call' program operated by the Ministry of Health and Welfare's Senior Solitary Senior Support Center, making weekly welfare calls to lonely elderly people in Seoul to help prevent solitary deaths.
• 한국백혈병어린이재단 (Korea Childhood Leukemia Foundation)coreOthersAs part of the '사랑의 헌혈증서 모으기' (Love Blood Donation Certificate Campaign) running since 1995, MediaWill has donated over 32,053 blood donation certificates to the Korea Childhood Leukemia Foundation over 26 years.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Jobkorea: Korea's other dominant job-board operator, directly competing with MediaWill's employment platforms for both job-seekers and corporate recruitment customers.
• Zigbang: Korea's leading property-listing app and the most direct competitor to MediaWill's Dabang (다방) real estate platform, with comparable mobile-first user experience and agent network.
• Coupang: Korea's dominant e-commerce and logistics platform — a major competitive threat to MediaWill's home shopping (W Shopping) and distribution (Peach Valley) businesses as consumer purchasing migrates online.
• Saramin: One of Korea's two leading online job-board platforms and the primary direct competitor to MediaWill's Fleamarket (벼룩시장) and Alba Heaven (알바천국) HR services.
• Hyundae Department Store (Home Shopping): Korean department store and home shopping operator directly competing with W Shopping in the home shopping broadcast and merchandise channel.
• GS Home Shopping: Major Korean home shopping operator under GS Retail — a direct channel competitor to W Shopping (더블유쇼핑) in TV commerce and live commerce broadcasting.

Emerging players

• Wanted: Korea-focused tech-talent job platform gaining share against legacy job boards like Fleamarket — represents the newer generation of recruitment platforms competing with MediaWill's HR services.

Broad incumbents

• Naver: Korea's largest internet platform, operating competing services across job search, real estate (Naver Real Estate), shopping, and content — a broad incumbent that overlaps with multiple MediaWill verticals.
• Lotte Group: Korean conglomerate with retail, food service, and e-commerce operations spanning Lotte Mart, Lotte Department Store, and Lotte Home Shopping — comparable diversified consumer-facing holding company.
• CJ Group: Korean conglomerate with overlapping businesses including CJ O Shopping (home shopping), CJ Foodville (restaurant operations), and CJ ENM (media/entertainment) — directly comparable diversified holding-company structure with media and consumer-facing businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaWill