ThatsPersonal
ThatsPersonal is a Mumbai-based, India-focused D2C e-commerce platform that sells personal adult products to individual consumers online. Founded in 2012, the company is led by founder-CEO Samir Saraiya and operates with an 11-50 employee team.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ThatsPersonal does
ThatsPersonal is a Mumbai-headquartered, India-based direct-to-consumer e-commerce platform that enables consumers to purchase personal adult products online. Founded in 2012, the company operates as a private, for-profit entity with a headcount in the 11-50 range, and is led by founder-CEO Samir Saraiya. The platform's functional role is to provide a discreet online storefront for a product category that has historically had limited organized retail distribution in India due to social stigma and regulatory sensitivity around adult wellness goods.
The product and technology surface of the platform is not characterized in the available data: the website crawl returned only a verification/loading placeholder, and the source records for core technology, proprietary features, product catalog, integrations, and app presence are all unpopulated. As a result, the platform architecture, fulfillment model, payment integrations, and any adjacent content or community features cannot be confirmed from the supplied evidence. No mobile app, API, or third-party integration footprint is documented.
The business model is described in the firmographic record as a standard online retail operation selling personal adult products, but pricing models, average order values, repeat-purchase dynamics, gross margin profile, and revenue mechanics are not disclosed. No funding rounds, investors, ownership structure, customer logos, segment mix, or distribution partnerships are reported, and no M&A, leadership, or restructuring activity is on record. Consequently, the data set is sufficient to establish what ThatsPersonal does at a category level, but is materially thin on operational, financial, and competitive detail.
ThatsPersonal firmographics
Firmographics- Name
- ThatsPersonal
- Website
- https://thatspersonal.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- ThatsPersonal is a Mumbai-based, India-focused D2C e-commerce platform that sells personal adult products to individual consumers online. Founded in 2012, the company is led by founder-CEO Samir Saraiya and operates with an 11-50 employee team.
- Ownership category
- akta.pro rank
ThatsPersonal industry classification
Industry- Product category
- Adult Wellness E-commerce
- NAICS
- Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where ThatsPersonal is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
ThatsPersonal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
ThatsPersonal product offering
Product offeringCore offering
ThatsPersonal operates an online retail platform that enables individual users to purchase personal adult products and intimate lifestyle items. The platform functions as a direct-to-consumer e-commerce destination for sexual wellness and personal care products, primarily serving customers in India with discreet delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal adult products (online retail catalogue) Online retail offering of personal adult products and intimate lifestyle items available for individual consumer purchase through the ThatsPersonal e-commerce platform in India.
Companies that use ThatsPersonal
Customer profileIdeal customer profiles1 record
ThatsPersonal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ThatsPersonal partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
ThatsPersonal competitors and assessment
Company assessmentDirect peers
- Kaamastra: India-based online retailer specializing in adult products, competing in the same niche with overlapping catalog and direct-to-consumer delivery model.
- Bold Care: India-based D2C sexual wellness brand selling men's intimate products online — directly comparable in category, target customer, and e-commerce-first go-to-market.
- MyMuse: India-based D2C intimate wellness brand with a premium positioning and curated product line, competing head-to-head with ThatsPersonal in the online adult products category.
- IMbesharam: Indian online retailer of adult toys and intimate products, sharing category, customer base, and e-commerce distribution model with ThatsPersonal.
Broad incumbents
- Lovehoney: Largest global online retailer of sexual wellness products; relevant as a global benchmark for assortment breadth, brand, and category leadership, though not a direct India competitor.
- PinkCherry: Large online adult retailer operating in North America with extensive SKU range and discreet shipping — comparable as an established e-commerce-led specialist in intimate products.
- Adam & Eve: Long-standing US-based online adult products retailer with broad assortment and subscription mechanics; useful comparable for catalog scale and mature D2C operations in the category.
Emerging players
- Lelo: Premium global sexual wellness brand selling intimate products direct to consumers; comparable as a brand-led, design-forward D2C operator in the same product category.
- Sirona Hygiene: India-based D2C brand in women's intimate hygiene and wellness; adjacent category with overlapping discreet-delivery D2C mechanics and similar Indian customer base.
- Man Matters: India-based men's wellness D2C platform covering intimate and personal care categories; competes for similar male consumer wallet share in adjacent product areas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
ThatsPersonal social profiles
Digital presenceThatsPersonal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThatsPersonal leadership team
Management profileNumber of profiles
Profiles1 record
ThatsPersonal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThatsPersonal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThatsPersonal
What does ThatsPersonal do?
ThatsPersonal operates an online retail platform that enables individual users to purchase personal adult products and intimate lifestyle items. The platform functions as a direct-to-consumer e-commerce destination for sexual wellness and personal care products, primarily serving customers in India with discreet delivery.
When was ThatsPersonal founded?
ThatsPersonal was founded in 2012. It employs 11 to 50 people.
Where is ThatsPersonal based?
ThatsPersonal is headquartered in Mumbai, India, in the Asia region.
Who are ThatsPersonal's main competitors?
Direct peers on record are Kaamastra, Bold Care, MyMuse and IMbesharam. Broad incumbents are Lovehoney, PinkCherry and Adam & Eve. Emerging players are Lelo, Sirona Hygiene and Man Matters.
Does ThatsPersonal have an API?
No public API is recorded for ThatsPersonal.
What industry is ThatsPersonal in?
ThatsPersonal's product category is Adult Wellness E-commerce. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456 and its SIC code is 2844.