ASO Safety Solutions

What ASO Safety Solutions does

ASO Safety Solutions (legally ASO GmbH) is a German, family-owned manufacturer of safety sensor technology for industrial automation, headquartered in Lippstadt, Germany and operating through wholly-owned subsidiaries in Landing, New Jersey (USA) and Nanjing (China). Founded in 1984 and celebrating its 40th anniversary in 2024, the company designs, manufactures and distributes contact-based and contactless safety components used to protect personnel around automated machinery, doors, gates, barriers, and material-handling equipment. Its product portfolio spans the LISENS family of 60 GHz radar sensors, the SENTIR family of safety contact mats, edges and bumpers, ELMON safety relays and inductive signal-transmission systems, DRICO drive controls for gates and barriers, and JCM wireless transmission systems, with disclosed annual production volumes exceeding 40,000 electronic devices, 30,000 mats, 15,000 bumpers and more than one million metres of safety contact edges.

The technology centres on deterministic electromechanical and radar-based sensing rather than software-defined AI, and the platform is qualified against standards such as DIN EN 12453 (gates and barriers), with TÜV ISO 9001, BAST quality seals and UL listings. The flagship LISENS scan radar is positioned as a single 'E'-class device that replaces contact edges and light curtains for barrier security, offers a 13-metre range with a 100-degree horizontal field of view, monitors three-dimensional volumes and supports Wi-Fi-based commissioning via a web interface. Hardware is configured in modular SKUs such as multiple ELMON relay variants, SENTIR edge profiles, DRICO slife 100/750/1500/2400 FU drives and ELMON inductive plus JCM wireless transmitters and receivers.

ASO runs a hybrid go-to-market combining direct field sales from its three regional headquarters with an international channel of more than 20 distribution partners across 18+ countries in Europe, North America, South America, Asia-Pacific, the Middle East and Africa. Marketing is centred on trade-fair presence (Perimeter Protection, R+T, FMB, The Security Event, APA Expo, Indumation, GSE Expo Europe), a multilingual website with technical downloads and certifications, and active B2B social channels. Revenue is generated via B2B hardware sales under quote-based pricing to OEMs and system integrators in industrial automation and collaborative robotics, door/gate/barrier manufacturing, ground support equipment (aviation), and lifting/conveying technology; specific financial figures are not publicly disclosed.

Name

ASO Safety Solutions

Legal name

ASO GmbH

Website

https://asosafety.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned German manufacturer of safety sensor technology for industrial automation, producing radar sensors, mats, edges, bumpers, and relays. Serves OEMs in industrial automation, gates, ground support equipment, and lifting applications across 18+ countries via direct sales and channel partners.

Ownership category

akta.pro rank

Product category

Industrial Safety Sensors

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF)

akta.pro secondary industry

Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)

Keywords

• Industrial safety sensors
• Safety contact edges
• Radar sensor barriers
• Safety relays
• Machine safety components

Headquarters

HQ city

Mays Landing

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety Sensor Hardware Sales: ASO Safety Solutions generates revenue primarily through the manufacture and sale of safety sensor hardware including radar sensors, safety mats, safety edges, safety bumpers, safety relays, signal transmission systems, and drive controls. Products are sold through direct sales and channel partners globally.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ASO Safety Solutions designs, manufactures and sells industrial safety sensor hardware used to detect people, objects or contact in hazardous zones around automated machinery, gates, barriers, doors, cobots and material handling equipment. Its core products are the LISENS scan 60 GHz radar sensor (used to secure barriers and gates per DIN EN 12453), SENTIR contact mats, edges and bumpers, ELMON safety relays, DRICO drive controls, and ELMON/JCM signal transmission systems, sold to industrial OEMs, system integrators and end users worldwide.

Product overview

ASO Safety Solutions offers a comprehensive portfolio of safety sensor technology for industrial automation. The product line centers on contact-based and contact-less safety sensors, including radar sensors (LISENS scan), safety contact bumpers (SENTIR bumper), safety contact mats (SENTIR mat), safety contact edges (SENTIR edge), safety relays (ELMON relay), drive controls (DRICO slife), and signal transmission systems (ELMON inductive, JCM). The products function as integrated safety components: sensors detect contact or presence, relays process safety signals, and drive controls manage barrier/gate operation. The company also offers the SENTIR safety bundle for robotics applications and SENTIR safety foot for GSE applications. These products are designed for industrial safety applications including gates, barriers, doors, elevators, robotics, and material handling equipment.

Differentiator

Problem solved

Functional benefit

Brands

• LISENS: Product family including radar sensors (LISENS scan) and light curtains for securing barriers and gates
• SENTIR
• ELMON
• DRICO

Products and services

• LISENS scan Radar Sensor 60 GHz radar sensor for securing barriers and gates per DIN EN 12453, with 13 m range, 100° horizontal opening angle, weather- and tamper-insensitive detection, ability to replace contact edges and light curtains, and enable virtual induction loops. Used by gate/barrier OEMs and industrial automation integrators.
• SENTIR Safety Mats Safety contact mats for area monitoring and securing dangerous zones around machinery; stepping on the mat triggers immediate machine stop or speed reduction. Features high robustness, low maintenance and customizable shapes, surfaces, colors and switching zones. Used in industrial automation, robotics and machine safety applications.
• SENTIR Safety Bumpers Safety contact bumpers providing reliable protection for personnel near moving or rotating machine parts, vehicles and automated systems. Characterized by fast response times, excellent damping properties and high longevity. Used on industrial machinery, automated systems and moving equipment.
• SENTIR Safety Edges Safety contact edges installed on the edges of doors, gates and other closures to detect contact and prevent crushing or shearing hazards. Available in multiple models (8-8, 15-10, 15.25, 25.30, 25.45, 35.55, 65, 85, 92.20, 95.20, 115SK, 30.70 variants). Used on industrial doors, gates and barriers.
• ELMON Safety Relays Safety relay modules that process signals from safety sensors and control safety functions, providing reliable switching and control. Multiple models available (e.g. ELMON relay 01-27, 31, 31-31, 32-242, 35, 35-32, 39-726, 41, 41-312, 41-322, 41-822). Used by safety system integrators and machine builders.
• DRICO slife Drive Controls Drive control systems for gate and barrier operation, complementing the radar and contact-based sensor technology. Models include DRICO slife 100, 750, 1500 and 2400 FU variants. Used by gate and barrier OEMs.
• Signal Transmission Systems (ELMON inductive / JCM) ELMON inductive and JCM wireless (868 MHz) signal transmission systems enabling safe and reliable data communication between safety sensors and control units. Includes ELMON inductive models (71-242, 74-312, 77) and JCM sender (RB3 T868 WD) and receiver (RB3 R868 W) units. Used wherever cable-based signal transmission between safety components is impractical.
• SENTIR Safety Bundle Robotik Bundled safety solution for collaborative robotics combining SENTIR safety contact mats and safety contact bumpers, designed for collaborative robot applications with Universal Robots and other cobots.
• SENTIR Safety Foot GSE Dedicated safety foot product for Ground Support Equipment (GSE) applications in airport operations such as baggage handling and aircraft tractors.

Quantifiable outcome

• Radar sensor range of 13 metres with 100-degree horizontal opening angle
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

25 partnerships are on record, tiered core and minor.

• AB-MATIC NVcoreChannel Partner/ Reseller/ DistributorBelgian distribution partner (Flanders region) representing ASO Safety Solutions products in Belgium and Luxembourg. Operates as Competence Partner Center.
• ToolDrives GmbH & Co. KGcoreStrategic or Co-development PartnerGerman partner co-exhibiting at FMB trade fair 2025. Represents ASO at joint booth in Bad Salzuflen focused on mechanical construction and automation.
• JDT J.D. Theile GmbH & Co. KGcoreStrategic or Co-development PartnerGerman partner co-exhibiting at FMB trade fair 2025. Part of collaborative booth showcasing automation solutions.
• SOLTEKIN SLcoreChannel Partner/ Reseller/ DistributorSpanish distribution partner representing ASO Safety Solutions in Spain and Portugal. Co-exhibited with European sales team at APA Expo Valencia.
• EasyGates DirectcoreChannel Partner/ Reseller/ DistributorUK distribution partner representing ASO products. Co-exhibited at The Security Event in Birmingham showcasing LISENSscan radar sensor.
• OEM Automatic KLITSOminorChannel Partner/ Reseller/ DistributorDanish distribution partner handling sales of ASO safety products in Denmark.
• OEM AutomaticminorChannel Partner/ Reseller/ DistributorSwedish distribution partner handling sales of ASO safety products in Sweden.
• SafepartminorChannel Partner/ Reseller/ DistributorGerman distribution partner (based in Hameln) handling regional sales of ASO safety products.
• Sähkölehto OyminorChannel Partner/ Reseller/ DistributorFinnish distribution partner handling sales of ASO safety products in Finland and Estonia.
• VRD / ASOminorChannel Partner/ Reseller/ DistributorFrench distribution partner handling sales of ASO safety products in France.
• Servi Tech Ltd.minorChannel Partner/ Reseller/ DistributorIsraeli distribution partner handling sales of ASO safety products in Israel.
• Tritecnica S.p.A.minorChannel Partner/ Reseller/ DistributorItalian distribution partner handling sales of ASO safety products in Italy.
• MAHANI Electric Co., Ltd.minorChannel Partner/ Reseller/ DistributorKorean distribution partner handling sales of ASO safety products in South Korea.
• KNAP AutomationminorChannel Partner/ Reseller/ DistributorDutch distribution partner handling sales of ASO safety products in the Netherlands.
• Contra Elektronische Bauelemente Vertriebs GmbHminorChannel Partner/ Reseller/ DistributorAustrian distribution partner handling sales of ASO safety products in Austria.
• Bibus Menos Sp. z. o. o.minorChannel Partner/ Reseller/ DistributorPolish distribution partner handling sales of ASO safety products in Poland.
• MATTLE Industrie-Produkte AGminorChannel Partner/ Reseller/ DistributorSwiss distribution partner handling sales of ASO safety products in Switzerland.
• Soltekin S. L.minorChannel Partner/ Reseller/ DistributorSpanish distribution partner handling sales of ASO safety products in Spain and Portugal.
• Daybreak International CorporationminorChannel Partner/ Reseller/ DistributorTaiwanese distribution partner handling sales of ASO safety products in Taiwan.
• DÖNÜŞÜMminorChannel Partner/ Reseller/ DistributorTurkish distribution partner handling sales of ASO safety products in Turkey.
• CONTRA, spol. s r.o.minorChannel Partner/ Reseller/ DistributorCzech and Slovak distribution partner handling sales of ASO safety products in Czech Republic and Slovakia.
• Easy Gates Ltd.minorChannel Partner/ Reseller/ DistributorUK distribution partner handling sales of ASO safety products in United Kingdom.
• Control Para la Industria SAminorChannel Partner/ Reseller/ DistributorArgentinean distribution partner handling sales of ASO safety products in Argentina.
• Portcullis Australia PTY Ltd.minorChannel Partner/ Reseller/ DistributorAustralian distribution partner specializing in door and gate applications, handling sales of ASO safety products in Australia.
• Venus Automation PTY Ltd.minorChannel Partner/ Reseller/ DistributorAustralian distribution partner specializing in industrial applications, handling sales of ASO safety products in Australia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Omron Corporation: Japanese industrial automation giant offering safety sensors, safety controllers, and machine guarding products within a comprehensive automation portfolio. Broad incumbent serving the same industrial automation and cobot customer base as ASO.
• Rockwell Automation: Global industrial automation incumbent whose Allen-Bradley line includes safety relays, safety I/O, and machine safety sensors within a much broader automation platform. Competes at large machine builders and end customers using ASO products.
• Keyence Corporation: Global leader in industrial sensors, measurement systems, and machine safety/automation components across a much broader portfolio. Competes with ASO at industrial OEMs and integrators buying safety sensors as part of wider automation stacks.

Direct peers

• SICK AG: Global leader in industrial sensors including safety light curtains, safety laser scanners, and radar-based safety devices used around machinery, gates, and automated lines. Directly competes with ASO's radar (LISENS scan) and safety edge/mat portfolio.
• Euchner GmbH + Co. KG: German mid-sized safety specialist producing safety switches, safety relays, and machine guarding sensors. Comparable family-run German vendor serving the same European machine-safety OEM channel and competing in safety relays and contact-based sensing.
• Pepperl+Fuchs: German manufacturer of industrial sensors and explosion-protection equipment with a substantial safety product line (safety barriers, proximity sensors, machine safety sensors). Overlaps ASO's industrial sensor portfolio across factory automation and gates.
• Banner Engineering: US-based manufacturer of safety light curtains, safety controllers, and industrial sensors for machine guarding and gate/barrier applications. Closely overlaps ASO's SENTIR/LISENS/ELMON product families and serves similar industrial OEMs.
• Pilz GmbH & Co. KG: German family-owned industrial safety specialist offering safety sensors, safety relays, and machine safety controllers. Direct comparable to ASO on product category (machine safety sensors/rely), target customers (industrial automation), and origin (German mid-market family-run safety vendor).
• ifm electronic: German industrial sensor manufacturer offering position, process, and safety sensors for factory automation, machinery, and material handling. Comparable on product type (industrial sensors including safety) and European OEM/customer base.
• Schmersal Group: German-founded safety switching and machine guarding specialist offering safety sensors, safety relays, and drive controls for industrial automation. Directly competes with ASO's ELMON relay and DRICO drive/gate control lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ASOGmbHDeutschland
• LinkedInlinkedin.com/company/aso-safety-solutions-us
• Instagraminstagram.com/ausbildung_aso
• Facebookfacebook.com/ASO-Safety-Solutions-527497123972290

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASO Safety Solutions