Pharmadata
Pharmadata Oy is a Helsinki-based software company providing cloud-based pharmacy management systems (Omapd, pd3) and the EasyMedi ordering platform to Finnish pharmacies, wholly owned by the Finnish Pharmacists' Association (Apteekkariliitto).
- Company typePrivate
- Founded1991
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pharmadata does
Pharmadata Oy is a Helsinki-based Finnish software company that develops and operates cloud-based pharmacy management and ordering systems for the Finnish pharmacy market. The company is wholly owned by Suomen Apteekkariliitto (the Finnish Pharmacists' Association), positioning it as a cooperative-style ICT services provider whose interests are structurally aligned with Finnish pharmacy operators. Its product portfolio centers on Omapd, a next-generation browser-based pharmacy management system launched in October 2022 and classified as a Valvira A-class social and healthcare information system; the legacy pd3 system still in operation at many pharmacies; and EasyMedi, an ordering and communication platform with approximately 65% market share serving around 400 main pharmacies in Finland. Supporting products include pd Analyysi (analytics), pd Kilpi (workstation security management), pd Käsipääte (handheld inventory terminals), and the Neuvo/OmaNeuvo knowledge base. Both Omapd and pd3 hold mandatory Kela certification enabling connection to Finland's national Kanta prescription services.
Pharmadata generates revenue primarily through annual subscriptions for its pharmacy management systems, complemented by professional services (training, customized implementations, and ~50 pharmacy ownership transitions per year), hardware sales (workstations and handheld terminals), and add-on modules. Its go-to-market is a direct sales-led model through account managers and customer success teams, supported by participation in major Finnish pharmacy industry events (Apteekkari, Proviisoripäivä, Lääkeala NYT koulutuskiertue, Pohjolan Apteekkipäivä) and a design research partnership with LAB Muotoiluinstituutti. Customer service is staffed entirely by former pharmacy professionals (farmaseutti/proviisori), providing deep domain credibility. Integrations span the Kanta prescription center, Fimea Erkka for special permits, Shopify for e-commerce, and Microsoft's AI-powered security stack; data is hosted at the Kuopio data center operated by ISO 27001-certified Enfo Oyj via a proprietary Apteekkiverkko (Pharmacy Network).
The company operates exclusively in Finland, serving pharmacies of all sizes from small single-location outlets (e.g., Taalintehtaan apteekki) to large multi-branch operations (e.g., Tapiolan apteekki with ~30 staff), plus downstream care homes and home care providers ordering medications through EasyMedi. With 11-50 employees, Pharmadata is a focused mid-sized software company that acquired EasyMedi Healthcare Oy in 2016 (merged 2018). Recent leadership transitions include Susanna Kämäräinen as CEO from December 2024 and Peter Hiltunen as CEO from May 2025. A contained cybersecurity incident in March 2025 and the pd3 Kanta monitoring audit passed without remarks in January 2025 bracket the recent operational period.
Pharmadata firmographics
Firmographics- Name
- Pharmadata
- Legal name
- Pharmadata Oy
- Website
- https://pharmadata.fi
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pharmadata Oy is a Helsinki-based software company providing cloud-based pharmacy management systems (Omapd, pd3) and the EasyMedi ordering platform to Finnish pharmacies, wholly owned by the Finnish Pharmacists' Association (Apteekkariliitto).
- Ownership category
- akta.pro rank
Pharmadata industry classification
Industry- Product category
- Pharmacy Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP) (HLACAKAO)
Keywords
Where Pharmadata is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Pharmadata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Pharmacy Management System Licenses: Pharmadata provides Omapd and pd3 pharmacy management systems to Finnish pharmacies on a subscription/license basis. Systems are cloud-based with maintenance and updates included.
- EasyMedi Ordering System: EasyMedi order and communication system for care facilities and home care, used by approximately 400 main pharmacies in Finland (about 65% market share). Revenue from licensing to pharmacies.
- Implementation and Training Services: Pharmadata provides training services, system implementation support for pharmacy transitions, and ongoing customer support. Services include customized training, Presto and Procuro training, system webinars, and pharmacist transition services.
- Hardware and Equipment: Sale of workstations, pd Käsipääte handheld terminals, and other pharmacy technology equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pharmacy management systems - subscription model |
| Other | Multi-year contract | Training and professional services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pharmadata product offering
Product offeringCore offering
Pharmadata develops, operates, and supports cloud-based pharmacy management systems (Omapd and pd3) and an ordering/communication platform (EasyMedi) for Finnish pharmacies. The company also provides pharmacy ownership transition services, customized training, analytics tools, and security packages to support day-to-day pharmacy operations, prescription processing via Kanta services, and medicine ordering from care homes and home care providers.
Product overview
Pharmadata provides a cloud-based pharmacy management ecosystem centered on two main systems — Omapd (the next-generation browser-based system) and pd3 (the predecessor system still in use at many pharmacies) — complemented by the EasyMedi ordering and communication platform. Omapd and pd3 serve as full pharmacy management systems handling prescription processing, Kanta services, inventory, sales, and billing, while EasyMedi manages medicine orders and dose dispensing change notifications from care homes and home care providers. The portfolio also includes analytics (pd Analyysi), workstation security management (pd Kilpi), handheld inventory terminals (pd Käsipääte), pharmacy ownership transition services, and the Neuvo knowledge base. Pharmadata serves the majority of Finnish pharmacies, with approximately 400 EasyMedi licenses and a market share of about 60% for the ordering system.
Differentiator
Problem solved
Functional benefit
Brands
- Omapd: Next-generation cloud-based pharmacy management system - the first browser-based pharmacy system in Finland, featuring role-based workspaces, visual interface, and integrated analysis tools.
- EasyMedi
- pd³
- pd Analyysi
- Neuvo / OmaNeuvo
Products and services
- Omapd Cloud-based, browser-based pharmacy management system offering role-specific workspaces for customer service, pharmacy owner, and inventory management, with integrated Kela certification, prescription processing, analytics, and automated software updates. Targeted at Finnish pharmacies needing a modern next-generation system with regulatory compliance.
- EasyMedi Versatile ordering and communication system for pharmacies, enabling care homes, home care, and other institutional customers to place medicine orders online. Handles dose dispensing change notifications and is usable on mobile devices, integrating with Omapd and pd3 systems.
- pd3 Previous-generation cloud-based pharmacy management system, predecessor to Omapd. Remains in use at many Finnish pharmacies and offers prescription handling, inventory management, and Kanta services integration.
- pd Analyysi Analytics and business intelligence tool for pharmacies providing real-time KPI dashboards, sales margin analysis, customer flow tracking, shelf-location reporting, and Power BI-based reporting for pharmacy leadership.
- Apteekkarinvaihdospalvelu (Pharmacy Ownership Transition Service) Service that handles all complex procedures associated with pharmacy ownership transitions, including system data transfer, parameterization (parametrointi), and onboarding support for both outgoing and incoming pharmacy owners.
- Koulutus- ja webinaaripalvelut (Training and Webinar Services) Tailored training programmes, Presto and Procuro training, and system webinars to support pharmacy staff in using Omapd, pd3, and EasyMedi effectively.
- Neuvo / OmaNeuvo Knowledge Base Knowledge base and communication platform providing step-by-step instructions, how-to videos, Tietotippa guidance materials, and troubleshooting support integrated directly within the Omapd and pd3 workflow via OmaNeuvo.
Quantifiable outcome
- EasyMedi has approximately 65% market share among Finnish pharmacies with about 400 main pharmacy licenses
- +4 more outcomes
Companies that use Pharmadata
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Pharmadata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature11 records
Pharmadata partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LAB Muotoiluinstituutti (Lappeenranta-Lahti University of Technology)corePharmadata partnered with LAB Muotoiluinstituutti for user-centered design research and product development. The partnership includes surveys, interviews, and workshops with pharmacy staff, care facilities, and consumers to improve Omapd usability and develop future scenarios for 2028-2030.
- Suomen Apteekkariliitto (Finnish Pharmacists' Association)corePharmadata is the ICT company of the Finnish Pharmacists' Association. Products are developed for and owned by Finnish pharmacies through the association.
- KelacoreKela certification is mandatory for pharmacy systems to connect to Kanta prescription services. Pharmadata works with Kela on system certification and testing.
- FimeacoreFimea (Finnish Medicines Agency) sets requirements for pharmacy operations. Pharmadata coordinates with Fimea on medication exchange, special permits (Erkka), and biological medicine substitution.
- KPMGminorKPMG conducted independent security audit of Omapd system including penetration testing, documentation review, and security assessment for Valvira certification.
- EasyMedi Healthcare Oy (acquired)coreEasyMedi Healthcare Oy was acquired by Pharmadata in 2016 and merged in 2018. Originally developed by BM&M (mainostoimisto) starting in 2007.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pharmadata competitors and assessment
Company assessmentBroad incumbents
- EMIS Group: UK-listed healthcare IT provider offering pharmacy, primary care and clinical systems across the NHS. Comparable in regulatory-driven healthcare IT serving community pharmacies and clinical workflows.
- Wolters Kluwer Health: Global clinical decision support and pharmacy information provider (Medi-Span, UpToDate, Sentri7). Overlaps in medication data, drug interaction and ePrescribing tooling used in pharmacy workflows.
- Vitec Software Group: Nordic vertical software acquirer focused on niche SaaS, including healthcare/pharmacy-adjacent businesses. Comparable as a Nordic vertical-SaaS roll-up model targeting regulated industries.
- TietoEVRY: Major Nordic IT services company with Finnish roots and vertical solutions spanning healthcare, retail and pharmacy. Comparable in regional footprint and customer overlap, though not pharmacy-specialized.
- Veradigm (Allscripts): US health-IT firm offering practice management and ePrescribing/eMAR tools used by ambulatory and pharmacy-adjacent settings. Comparable pharmacy/clinical IT vendor with regulatory interoperability focus.
- Epic Systems: US-based healthcare IT leader providing integrated EHR with embedded pharmacy, ePrescribing and medication-management modules. Comparable in regulatory-driven clinical IT, though at much larger scale.
Direct peers
- CompuGroup Medical: German healthcare IT vendor with pharmacy management systems (WINAPO, PharmacyOS) and adjacent ePrescribing solutions. Closely comparable as a pharmacy-IT specialist in a single European country.
- Zucchetti Group: Italian software group with a pharmacy vertical suite (Pharma) serving thousands of Italian pharmacies with similar regulatory-driven prescription workflows. Comparable in country-level pharmacy IT focus.
- Cegedim: French healthcare IT leader with a dedicated pharmacy software business (Résopharma/Smart Rx) serving thousands of pharmacies across Europe. Directly comparable in product category and pharmacy-IT regulatory moat.
Emerging players
- Phoenix Group (pharmacy IT/operations): European pharmacy distribution and IT services group operating pharmacy IT/automation tools across multiple EU countries. Comparable as a pharmacy-focused technology and services player with multi-country reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pharmadata social profiles
Digital presencePharmadata compliance and trust
Trust signalCompliance4 records
Pharmadata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharmadata leadership team
Management profileNumber of profiles
Profiles8 records
Pharmadata subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pharmadata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharmadata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharmadata
What does Pharmadata do?
Pharmadata develops, operates, and supports cloud-based pharmacy management systems (Omapd and pd3) and an ordering/communication platform (EasyMedi) for Finnish pharmacies. The company also provides pharmacy ownership transition services, customized training, analytics tools, and security packages to support day-to-day pharmacy operations, prescription processing via Kanta services, and medicine ordering from care homes and home care providers.
Is Pharmadata a public or private company?
Pharmadata is a private company. It is classified as corporate owned and is currently operating.
When was Pharmadata founded?
Pharmadata was founded in 1991. It employs 11 to 50 people.
Where is Pharmadata based?
Pharmadata is headquartered in Helsinki, Finland, in the Europe region.
How does Pharmadata make money?
Four revenue lines are on record. Pharmacy Management System Licenses are the primary driver. The others are easyMedi Ordering System, implementation and Training Services and hardware and Equipment.
Who are Pharmadata's main competitors?
Broad incumbents on record are EMIS Group, Wolters Kluwer Health, Vitec Software Group, TietoEVRY, Veradigm (Allscripts) and Epic Systems. Direct peers are CompuGroup Medical, Zucchetti Group and Cegedim. Phoenix Group (pharmacy IT/operations) is listed as an emerging player.
Does Pharmadata have an API?
No public API is recorded for Pharmadata.
What industry is Pharmadata in?
Pharmadata's product category is Pharmacy Management Software. Its primary akta.pro industry code is HLACAKAO, Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP). Its NAICS code is 51821.