What Southern Agricultural Insecticides does

Southern Agricultural Insecticides, Inc. is a privately held distributor and formulator of agricultural chemicals founded in 1943 and headquartered operationally in Rubonia, Florida. The company distributes pesticides, fertilizers, potting soils, and horticultural supplies to commercial professional customers — including growers, exporters, golf courses, greenhouses, lawn maintenance operators, pest control companies, sod farms, and wholesale dealers — and to residential lawn-and-garden consumers through landscape supply and retail garden centers in the Southeast United States.

The company's product offering spans 15 commercial water-soluble fertilizers, 20 EPA-registered pesticide products, 7 liquid fertilizers, 4 granular fertilizers, 9 adjuvants, and approximately 61 residential SKUs marketed under the "Southern Ag" brand. In-house production occurs at two of three facility sites: water-soluble fertilizers (e.g., 20-20-20) are produced in Hendersonville, North Carolina, while granular insecticides, liquid fertilizers, insect baits, and liquid pesticide formulations are produced at the Florida location; powder products are packaged in Boone, North Carolina. The portfolio includes conventional chemistries (malathion, permethrin, captan, chlorothalonil, mancozeb) alongside OMRI-certified organic and biological options (Spinosad, Bacillus thuringiensis, Bacillus amyloliquefaciens).

The business operates a sales-led, hybrid GTM combining direct field sales to commercial customers with retail distribution to residential consumers, supported by lift-gate truck delivery across parts of Florida, Georgia, Tennessee, and the Carolinas, and US-wide shipping of professional products via common carriers. Southern Agricultural Insecticides acts as a direct distributor for most major national brand pesticide manufacturers (BASF, Bayer, FMC, Syngenta, Nufarm, AMVAC), supplementing these with proprietary Southern Ag formulations. Pricing is not publicly disclosed, and there is no evidence of subscription, licensing, or recurring-revenue models; the model appears to be transactional product sales.

Name

Southern Agricultural Insecticides

Legal name

Southern Agricultural Insecticides, Inc.

Website

https://southernag.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Agricultural Insecticides is a privately held, Southeast US-based distributor and formulator of pesticides, fertilizers, and horticultural supplies, serving commercial growers, golf courses, sod farms, and residential lawn-and-garden customers through three production/warehouse facilities in Florida and North Carolina.

Ownership category

akta.pro rank

Product category

Agricultural Chemicals

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)

akta.pro secondary industries

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI), Insecticides (AFABAAAB)

Keywords

• Agricultural chemicals distribution
• Pesticide and fertilizer supply
• Crop protection products
• Horticultural products distribution
• Lawn and garden supplies

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Chemical Distribution: Distribution of pesticides, fertilizers, potting soils, and horticultural supplies. Products are sold to commercial customers (growers, golf courses, sod farms, greenhouses) and residential customers (lawn and garden) through direct sales, distributor relationships, and retail garden centers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Southern Agricultural Insecticides, Inc. manufactures and distributes pesticides, fertilizers, potting soils, and horticultural supplies through two main divisions: a Commercial/Agrichemical segment serving professional users and a Residential/Lawn & Garden segment sold under the Southern AG brand. The company operates three warehouse/distribution facilities in the southeastern United States and formulates products in-house, including water-soluble fertilizers, granular insecticides, liquid pesticide formulations, chelated nutritional sprays, and adjuvants. It serves Florida, Georgia, Tennessee, North Carolina, South Carolina, and additional southeastern markets.

Product overview

Southern Agricultural Insecticides is a distributor and producer of pesticides, fertilizers, potting soils, and horticultural supplies serving the Southeast United States. The company offers two product lines: Residential/Lawn & Garden products (Southern AG brand) and Commercial/Agrichemical products. Residential products include fertilizers (All Purpose 10-10-10, Controlled Release 14-14-14, Powerpak 20-20-20, Start-Root-Bloom 10-30-20), insecticides (Permetrol, Conserve Naturalyte, Dipel Dust, Garden Insect Dust, Pyrethrin Concentrate), fungicides (Dithane M-45, Liquid Copper Fungicide, Garden Friendly Fungicide, Triple Action Neem Oil), herbicides (Lawn Weed Killer with Trimec, SURFLAN Pre-Emergent, Crossbow), nutritional sprays (Chelated Iron, Citrus Nutritional, Palm Nutritional), and specialty products (Snail & Slug Bait, Soil Acidifier, Stump Remover). Commercial products include Water Soluble Fertilizers (15 products), Pesticide Products (20 EPA-registered products), Liquid Fertilizers (7 products), Granular Fertilizers (4 products), and Adjuvants (9 products including colorants, spreader stickers, defoamers, and methylated seed oils). The company produces water soluble fertilizers in Hendersonville, NC and granular insecticides, liquid fertilizers, and pesticide formulations in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• All Purpose 10-10-10 Fertilizer
• Powerpak 20-20-20 Water Soluble Fertilizer Water-soluble 20-20-20 NPK fertilizer for foliar feeding and fertigation in commercial growing operations.
• Sulfate of Potash 0-0-50 High-potassium fertilizer (0-0-50) used to promote fruiting, flowering, and overall plant vigor.
• Controlled Release 14-14-14 Fertilizer Polymer-coated controlled-release fertilizer providing steady nutrition over an extended period, used in nursery and landscape applications.
• Plant Starter 12-48-8 Water Soluble Fertilizer High-phosphorus water-soluble starter fertilizer designed to promote root development in transplants and seedlings.
• Triple Super Phosphate 0-45-0 Concentrated phosphate fertilizer (0-45-0) used to correct phosphorus deficiency and support root growth.
• Max Acid 30-10-10 High Acid Water Soluble Fertilizer High-acid 30-10-10 water-soluble fertilizer formulated for alkaline-water conditions and acid-loving crops.
• Kelp Green 0-0-15 Water Soluble Fertilizer Kelp-based 0-0-15 water-soluble fertilizer providing potassium and natural biostimulants.
• Manganese Sulfate 31% Powder Manganese sulfate powder (31%) used to correct manganese deficiency in crops and turf.
• Magnesium Sulfate 9.8% Mg (Epsom Salt) Epsom salt supplying magnesium and sulfur, used to correct deficiencies and improve crop quality.
• Iron Granules 22% (Fe) Granular iron supplement (22% Fe) used to correct iron chlorosis in turf and ornamentals.
• Zinc Sulfate 35.5% Powder Zinc sulfate powder (35.5%) used to address zinc deficiency in crops.
• Start Root Bloom 1-7-6 Liquid Fertilizer Liquid 1-7-6 fertilizer designed to support root development and early bloom in ornamentals and vegetables.
• Plug Fast 13-2-3 Plug Production Fertilizer 13-2-3 fertilizer formulated specifically for plug and liner production in greenhouses and nurseries.
• Essential Minor Elements with Iron Combined micronutrient blend with iron for correcting multiple trace-element deficiencies.
• Permetrol Lawn Insecticide Granules Granular permethrin-based insecticide for control of surface-feeding lawn insects such as chinch bugs, sod webworms, and armyworms.
• Permetrol Lawn Insecticide Liquid Spray Liquid permethrin insecticide for residential and commercial lawn insect control, applied as a foliar spray.
• Thuricide BT Concentrate Bacillus thuringiensis (Bt) biological insecticide concentrate for control of caterpillars and worm pests on ornamentals and vegetables.
• Conserve Naturalyte Insect Control Spinosad-based insecticide for control of thrips, leafminers, and other listed insects in greenhouse and nursery production.
• Dipel Dust Biological Insecticide Dust formulation of Bacillus thuringiensis for caterpillar control in gardens and small-scale crop production.
• Pyrethrin Concentrate Insecticide Natural pyrethrin-based broad-spectrum insecticide for fast knockdown of soft-bodied insects.
• Malathion-Oil Citrus & Ornamental Spray Malathion combined with horticultural oil for control of scale, mites, whiteflies, and other pests on citrus and ornamentals.
• Malathion 50% E.C. Emulsifiable concentrate malathion (50%) for broad-spectrum insect control on fruits, vegetables, and ornamentals.
• Carbaryl 5% Garden Dust Carbaryl (Sevin) 5% dust for residential garden insect control.
• Garden Insect Dust with 1% Sevin Carbaryl-based ready-to-use garden dust for control of common garden insect pests.
• Lawnstar Bifenthrin I/T 7.9% F Bifenthrin 7.9% flowable insecticide/termiticide for professional lawn, ornamental, and perimeter pest control.
• Insecticidal Soap Concentrate Potassium salts of fatty acids-based insecticidal soap for soft-bodied pest control on ornamentals and edibles.
• Mole Cricket Bait 1% L Carbaryl Carbaryl 1% granular bait for mole cricket control in turfgrass.
• Wettable Sulfur 92% Fungicide-Insecticide 92% wettable sulfur used as a fungicide and miticide on fruits, vegetables, and ornamentals.
• Triple Action Neem Oil Concentrate Neem oil concentrate with fungicide, insecticide, and miticide properties for use on ornamentals and edibles.
• Thiomyl Systemic Fungicide Thiophanate-methyl-based systemic fungicide for control of a broad range of ornamental and turf diseases.
• Liquid Copper Fungicide Liquid copper-based fungicide/bactericide for use on vegetables, fruits, and ornamentals.
• Dithane M-45 Mancozeb Fungicide Mancozeb-based protectant fungicide for control of many plant diseases on fruits, vegetables, and turf.
• Captan 50W Fungicide Captan 50% wettable powder fungicide for disease control on fruits, vegetables, and ornamentals.
• Garden Friendly Fungicide (Conc) Concentrate garden fungicide formulated for residential use on ornamentals and edibles.
• Liquid Ornamental & Vegetable Fungicide Liquid fungicide labeled for use on ornamental and vegetable crops.
• SURFLAN A.S. Specialty Herbicide Oryzalin-based pre-emergent herbicide for control of annual grasses and broadleaf weeds in ornamentals and landscape beds.
• Lawn Weed Killer with Trimec Trimec-based post-emergent broadleaf weed killer for residential and commercial turf.
• Crossbow Specialty Herbicide 2,4-D and triclopyr-based herbicide for brush and broadleaf weed control in pastures, rangeland, and non-crop areas.
• Chelated Liquid Iron 5% 5% chelated liquid iron nutritional spray for correcting iron deficiency in turf, ornamentals, and trees.
• Citrus Nutritional Spray Foliar nutritional spray formulated for citrus crops to supply essential micronutrients.
• Palm Nutritional Spray Foliar nutritional spray tailored for palm trees to prevent and correct micronutrient deficiencies.
• Chelated General Purpose Nutritional Spray General-purpose chelated foliar nutritional spray for use on a wide range of crops and ornamentals.
• Stump Remover Chemical stump remover product that accelerates the decomposition of tree stumps.
• Stop Blossom-End Rot (RTU Spray) Ready-to-use foliar calcium spray to prevent and correct blossom-end rot on tomatoes and other vegetables.
• Snail & Slug Bait Molluscicide bait for control of snails and slugs in gardens and ornamental beds.
• Soil Acidifier (Granular) Granular soil acidifier used to lower soil pH for acid-loving plants such as azaleas, blueberries, and camellias.
• SA-20 Disinfectant Disinfectant product used in greenhouse, nursery, and animal-housing sanitation applications.
• SA Surfactant for Herbicides Non-ionic surfactant/wetting agent designed to improve spray coverage and uptake of herbicide applications.
• SA Spreader Sticker Spreader-sticker adjuvant that improves spray droplet adhesion and uniform coverage of pesticide applications.
• SA-50 Defoamer Silicone-based defoamer/defoaming agent used to suppress foam in spray tanks.
• SA Methylated Seed Oil Methylated seed oil adjuvant used to enhance penetration of systemic herbicides.
• SA Blue Colorant (Spray Pattern Indicator) Blue spray-pattern indicator dye used to mark treated areas and prevent spray overlap.
• South Agricultural Insecticides Two-Segment Distribution Service Distribution service delivering agricultural chemical products to professional/commercial users (vegetation managers, applicators, distributors, federal/state workers) and to retail garden centers serving residential customers across the southeastern U.S.

Quantifiable outcome

• Delivery available in select areas of Florida, Georgia, Tennessee and Carolinas
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• AGRISELminorOthersSupplier of turf, ornamental, horticulture, golf, and landscaping products. Part of Southern Ag's extensive network of national brand suppliers.
• AMVAC Chemical Corp.minorOthersNational brand pesticide supplier. Specimen labels and SDS available through manufacturer's website, Agrian website, or CDMS website.
• BASF (Better Plants / Better Turf)minorOthersMajor national brand supplier for Better Plants and Better Turf product lines. Specimen labels and SDS available through manufacturer's website.
• Bayer T&OminorOthersNational brand supplier for turf and ornamental products under Bayer's Backed by Bayer program.
• FMCminorOthersFMC Professional Solutions provides professional pesticide products distributed through Southern Ag.
• SyngentaminorOthersMajor international agricultural company supplier of crop protection products including Syngenta Bioline.
• NufarmminorOthersCrop protection and specialty chemical supplier providing products distributed by Southern Ag.
• Andersons FertilizerminorOthersFertilizer products distributed through Southern Ag's commercial distribution network.
• MilorganiteminorOthersOrganic nitrogen fertilizer supplier with products distributed through Southern Ag.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lebanon Seaboard Corporation (LebanonTurf): Manufacturer of specialty turf and ornamental fertilizers serving the professional golf, sports turf, and lawn-care markets with overlapping customer base to Southern Ag's commercial line.
• Triangle Chemical Company: Southeastern US distributor of crop protection chemicals and specialty fertilizers, distribution partner for many of the same national brand suppliers.
• Brandt Consolidated: Specialty agricultural input manufacturer and distributor with adjuvants, micronutrients, and biologicals closely mirroring Southern Ag's product portfolio.
• Howard Fertilizer & Chemical Company: Florida-based regional fertilizer and agrochemical manufacturer/distributor with similar Southeast geographic focus and blended product portfolio.
• Harrell's LLC: Florida-based specialty distributor of fertilizers and crop protection products serving golf, turf, and ornamental markets across the Southeast. Highly comparable hybrid manufacturer-distributor model serving overlapping customer segments.
• Knox Fertilizer Company: Regional fertilizer and crop protection distributor headquartered in Indiana with strong Southeast US footprint. Comparable wholesale-plus-custom-blend business serving agricultural dealers and growers.

Broad incumbents

• SiteOne Landscape Supply: National distributor of landscape supplies including fertilizers, pesticides, and irrigation products serving landscape professionals and residential customers. Overlaps with Southern Ag's residential and turf business at far greater scale.
• FMC Corporation: Global crop protection chemical manufacturer that is both a competitor in the underlying chemistry space and a key national-brand supplier to Southern Ag. Useful as upstream/downstream reference.
• WinField United: National agricultural retail and distributor network under Land O'Lakes serving growers across the US with crop protection, seed, and fertility products. Operates at much larger scale than Southern Ag across similar product categories.

Emerging players

• BioSafe Systems: Specialty biological and organic crop protection product manufacturer, directly comparable to the OMRI-listed biologicals segment (Conserve, Thuricide, Bacillus biofungicide) carried under Southern Ag's own brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southern-agricultural-insecticides

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Agricultural Insecticides