ActionFunder
ActionFunder is a UK-based SaaS platform that connects enterprises (FTSE 100 companies, housing associations, property developers, utilities, and local authorities) with vetted non-profits for community grant funding. It monetises via tiered subscriptions (£250–£2,000+/month), a 2.25% payment transaction fee, and add-on services for enterprise buyers across all four UK nations.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ActionFunder does
ActionFunder Limited is a UK-domiciled (registered office at 3 Garrick Street, London, company number 05611771), private founder-owned SaaS company that operates a cloud-based grant management platform connecting enterprises — primarily property developers, housing associations, construction firms, utilities, hospitality operators, and local authorities — with vetted non-profit community projects. The company traces its lineage to Project Dirt (founded 2008) and an interim Semble brand, launching the ActionFunder platform as a standalone product in 2021. The platform consists of a Grant Management module (fund design, compliance checks, FCA-regulated payment processing via Stripe, and impact reporting) and a Social Value module (local-needs analysis, bid-writing content export, and reporting against HACT, TOMs, SVP, B4SI, and UN SDG frameworks); add-on services include facilitated judging panels, consultancy, and bespoke feature development.
The underlying technology stack combines web-based SaaS (CookieYes-consented, HubSpot-instrumented site; the app runs at app.actionfunder.org) with proprietary AI-driven project shortlisting and smart matching that sifts through 15,000+ vetted non-profits against funder-defined scoring criteria. The platform supports text, structured-data, image, and video modalities (non-profits can submit video pitches; funded projects must supply at least two photo or video updates). Payments are processed through Stripe Payments Europe / Stripe UK (FCA reference 900461) under a Connected Account model for non-profit payouts and Direct Debit / Holding flows for funders. Compliance footprint includes Cyber Essentials certification and UK GDPR / Data Protection Act 2018 compliance.
The commercial model is a five-tier annual subscription (£250 Data Only, £500 Starter, £1,000 Growth, £2,000 Advanced, Enterprise priced on application) plus a flat 2.25% transaction fee on all payments. Non-profits access the platform for free, creating a two-sided marketplace with self-serve onboarding. Go-to-market is primarily direct enterprise field sales into FTSE 100 companies, housing associations, and local authorities, supported by content marketing, an NLA co-hosted 'How to GiveAF' event series, webinars, LinkedIn-led organic social, and case studies. Named enterprise customers include SNG (Sovereign Network Group), Sir Robert McAlpine, Get Living, Brent Cross Town (Related Argent), Casey Group, Thames Water, Greene King, Microsoft, Accenture, Clarion Housing Group, Pennon, and South West Water; the platform has helped distribute £6.5m+ to community projects across the UK.
ActionFunder firmographics
Firmographics- Name
- ActionFunder
- Legal name
- ActionFunder Limited
- Website
- https://actionfunder.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ActionFunder is a UK-based SaaS platform that connects enterprises (FTSE 100 companies, housing associations, property developers, utilities, and local authorities) with vetted non-profits for community grant funding. It monetises via tiered subscriptions (£250–£2,000+/month), a 2.25% payment transaction fee, and add-on services for enterprise buyers across all four UK nations.
- Ownership category
- akta.pro rank
ActionFunder industry classification
Industry- Product category
- Grant Management Software
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Grantmaking Foundations (813211)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industries
- Results-Based Financing (RBF) & Performance-Based Grants (BPADAOAF), Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF)
Keywords
Where ActionFunder is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ActionFunder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription plans: Monthly subscription tiers (Data only £250, Starter £500, Growth £1,000, Advanced £2,000, Enterprise POA) with annual billing. Subscription fees are charged annually up front for a minimum of 12 months. Tier features scale with grantee limits (10, 50, 100, unlimited)
- Transaction fees: A flat 2.25% transaction fee applies to all plans, covering costs associated with facilitating payments through Stripe
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Data only - Search VCSE data and export reports |
| Subscription | Annual | Starter - 10 grantees with AI shortlisting |
| Subscription | Annual | Growth - 50 grantees with dedicated support |
| Subscription | Annual | Advanced - 100 grantees with strategic consultancy |
| Subscription | Multi-year contract | Enterprise - Unlimited grantees with bespoke package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
ActionFunder product offering
Product offeringCore offering
ActionFunder is a cloud-based SaaS grant management platform that enables businesses, housing associations, property developers, and local authorities to find, fund, and follow community projects. The platform combines AI-powered matching against 15,000+ vetted non-profits with end-to-end grant management tools including fund design, due diligence, FCA-regulated payments via Stripe, stakeholder voting, and real-time impact reporting aligned with HACT, TOMs, SVP, B4SI, and UN SDGs frameworks. Non-profits access the platform for free while businesses subscribe to tiered annual plans ranging from £250 to £2,000+ per month plus a 2.25% transaction fee.
Product overview
ActionFunder is a grant management platform that enables businesses and foundations to find, fund and follow community projects. The platform consists of the core ActionFunder platform with two main modules (Grant Management and Social Value), multiple pricing tiers (Data Only, Starter, Growth, Advanced, Enterprise), and optional add-on services (Facilitated Judging Panels, Consultancy, Bespoke Development, Custom Reporting, Workshops). The platform integrates AI-powered smart matching and shortlisting for project discovery, along with voting tools, direct messaging, impact dashboards, and real-time project updates. A free Non-profit Portal connects community organizations seeking funding with funders on the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- ActionFunder Grant Management Module End-to-end grant management module for businesses, housing associations, property developers, and local authorities, covering fund design, due diligence, automated compliance checks, secure FCA-regulated payments via Stripe, and consolidated impact reporting across all funding programmes.
- ActionFunder Social Value Module Module that helps organisations discover local delivery partners, prove social value credentials in competitive bids, and track real-time social impact through dashboards, rich multimedia updates, and bid-ready content export. Includes local needs analysis.
- Non-profit Portal Free portal for non-profits, charities, CICs, and social enterprises to create profiles, upload projects, apply for multiple funds with a single application, receive smart matching with relevant funders, submit video pitches, and provide reporting on funded projects.
- Facilitated Judging Panels Add-on service in which an ActionFunder facilitator runs grant judging panels online or in person using the platform's smart shortlisting tools, supporting fair, focused and engaging selection processes for funders.
- Consultancy and Research Add-on expert advisory service supporting funders in exploring funding trends, community needs analysis, and impact strategy development.
- Bespoke Feature Development Add-on service providing custom tool development tailored to specific funding programme goals and requirements on the ActionFunder platform.
- Custom Reporting Frameworks Add-on service designing survey questions and configuring reporting outputs aligned to organisational impact frameworks, ranging from TOMs to SVB and other custom metrics.
- Participatory Stakeholder Workshops Add-on service providing workshop design and facilitation to support collaboration, insight generation, and inclusive decision-making among stakeholders in funding programmes.
Quantifiable outcome
- 90% of SNG's funding now distributed through ActionFunder in one streamlined process
- +4 more outcomes
Companies that use ActionFunder
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
ActionFunder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
ActionFunder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecorePayment processing partnership with Stripe Payments Europe Limited and Stripe Payments UK Ltd for grant payments. Stripe UK is FCA authorised. Handles Direct Debit and Holding payment methods for funders and Connected Account payouts for non-profits.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
ActionFunder competitors and assessment
Company assessmentBroad incumbents
- Benevity: Benevity is a large North American corporate purpose and CSR/disaster-giving platform used by thousands of enterprises for volunteering, donations, grantmaking and impact reporting. It competes with ActionFunder in the corporate community-investment wallet but operates globally and at far larger scale, overlapping on impact dashboards and grant workflows rather than on UK S106/CIL use cases.
- Bonterra (formerly CyberGrants / Network for Good): Bonterra's CSR/grantmaking suite (including the former CyberGrants) serves enterprises and foundations with corporate giving, grant management, employee engagement and outcomes reporting. It is a broader incumbent than ActionFunder with established US/global footprint, directly competing for the same corporate community-investment budget.
- Salesforce.org Philanthropy Cloud: Salesforce.org offers enterprise CSR and employee engagement products, including giving, volunteering and grants modules integrated with the Salesforce ecosystem. It targets the same large-enterprise CSR buyer as ActionFunder but bundles giving into a broader CRM and philanthropy stack.
- Blackbaud (YourCause / GGPA): Blackbaud, including YourCause and corporate social responsibility products, is a major incumbent in nonprofit and CSR software, offering giving, volunteer and grant management for enterprises and foundations. It is a broader, established competitor to ActionFunder with deep nonprofit CRM capabilities.
Direct peers
- Fluxx: Fluxx is a cloud grant management platform for foundations and corporate giving programs, covering applications, reviews, payments and impact reporting. It is the closest direct functional analogue to ActionFunder's grant management workflow, though it skews toward US foundations rather than UK CSR/social value.
- Submittable: Submittable is a SaaS application and review platform used heavily by grants programs, foundations and corporate giving teams. It overlaps with ActionFunder on shortlisting, reviewer workflows and impact reporting, competing for the same corporate and foundation software budgets.
- SmartSimple: SmartSimple provides configurable grant management, application tracking and reporting software for foundations and corporate grantmakers. It is a direct competitor in the grant-management technology category, with deeper configuration capability but heavier implementation footprint than ActionFunder.
- Good360: Good360 is a product philanthropy and nonprofit-corporate matching nonprofit that distributes donated goods through vetted community organisations. It competes with ActionFunder on the corporate-to-nonprofit matching and reporting layer, especially for large retail and consumer-facing funders.
- SurveyMonkey Apply (formerly FluidReview): SurveyMonkey Apply is an application management platform used for grants, awards and scholarships, with reviewer workflows, scoring and reporting. It is a direct peer on the application/shortlisting side of ActionFunder's grant management workflow.
- Social Value Portal: Social Value Portal is the UK leader in social value measurement and the TOMs framework, integrated with ActionFunder for data export. It is the closest comparable in the UK social-value bid and reporting workflow that ActionFunder's Social Value Module competes against and complements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
ActionFunder social profiles
Digital presenceActionFunder compliance and trust
Trust signalCompliance3 records
ActionFunder financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionFunder leadership team
Management profileNumber of profiles
Profiles11 records
ActionFunder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionFunder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionFunder
What does ActionFunder do?
ActionFunder is a cloud-based SaaS grant management platform that enables businesses, housing associations, property developers, and local authorities to find, fund, and follow community projects. The platform combines AI-powered matching against 15,000+ vetted non-profits with end-to-end grant management tools including fund design, due diligence, FCA-regulated payments via Stripe, stakeholder voting, and real-time impact reporting aligned with HACT, TOMs, SVP, B4SI, and UN SDGs frameworks. Non-profits access the platform for free while businesses subscribe to tiered annual plans ranging from £250 to £2,000+ per month plus a 2.25% transaction fee.
Is ActionFunder a public or private company?
ActionFunder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ActionFunder founded?
ActionFunder was founded in 2021. It employs 11 to 50 people.
Where is ActionFunder based?
ActionFunder is headquartered in London, United Kingdom, in the Europe region.
How does ActionFunder make money?
Two revenue lines are on record. Subscription plans are the primary driver. The others are transaction fees.
Who are ActionFunder's main competitors?
Broad incumbents on record are Benevity, Bonterra (formerly CyberGrants / Network for Good), Salesforce.org Philanthropy Cloud and Blackbaud (YourCause / GGPA). Direct peers are Fluxx, Submittable, SmartSimple, Good360, SurveyMonkey Apply (formerly FluidReview) and Social Value Portal.
Does ActionFunder have an API?
No public API is recorded for ActionFunder.
What industry is ActionFunder in?
ActionFunder's product category is Grant Management Software. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of BPADAOAF, Results-Based Financing (RBF) & Performance-Based Grants. Its NAICS code is 81321 and its SIC code is 7372.