New Day Media

What New Day Media does

New Day Media is a Tulsa, Oklahoma-based full-service advertising agency founded in 1998 that provides marketing strategy, creative development, media buying and placement, video production, web development, graphic design, social media management, and Smart TV app development. The firm serves primarily small-to-mid-market businesses across diverse verticals including healthcare, home services, manufacturing, automotive, retail, and professional services, with a secondary focus on direct-response advertisers and content publishers seeking OTT/Smart TV distribution. Operating with a team of approximately 7 named staff under founder/President Gary Murphy, the company is privately held, bootstrapped, and family-influenced.

The company's technology infrastructure is centered on New Day Media Digital, a wholly-owned subsidiary operating a programmatic advertising platform with integrated CTV/OTT delivery, geo-fencing, site and search retargeting, and audience targeting across 35 million+ data segments. A proprietary ADAPT reporting dashboard provides real-time KPI tracking, custom reporting, and campaign visualization. Programmatic inventory access is enabled through integrations with LiveRail, SpotXchange, DoubleClick AdX, Taboola, Outbrain, Nativo, and Roku, alongside 75+ private marketplace deals. Web development services are built on WordPress and WooCommerce open-source platforms, and Smart TV app deployment supports Roku, Apple TV, Amazon Fire TV, and Android TV.

Revenue is generated through project-based professional services fees and media spend management margins across creative production, media buying, and digital campaign execution. Pricing is not publicly disclosed and operates on a quote-based model positioned as 'Affordable Marketing' for budget-conscious SMB clients. The go-to-market motion is primarily consultative direct sales with a complementary self-serve programmatic platform option. A free marketability analysis is offered to prospective direct-response clients, and distribution is entirely direct with no reseller or partner channel.

Name

New Day Media

Legal name

New Day Media Inc

Website

https://newdaymedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

New Day Media is a Tulsa-based full-service advertising agency founded in 1998 that provides creative, media buying, video production, web development, and programmatic digital advertising services to small-to-mid-market businesses and content publishers across the United States.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industries

Video/CTV/OTT Media Buying (MPAAABAE), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Advertising agency services
• Media buying and planning
• Programmatic digital advertising
• CTV OTT advertising
• Video production and distribution

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative and Advertising Services: Fees for comprehensive advertising agency services including marketing strategy, creative development (graphic design, video production), media buying/placement, and campaign management. Revenue is generated through project-based fees and ongoing retainer arrangements for clients requiring continuous marketing support.
2. Digital Marketing Services: Programmatic advertising, CTV/OTT advertising, geo-fencing, and programmatic video services. Revenue generated through media spend management fees and service fees based on campaign budgets and management complexity.
3. Web Development Services: Website design, development, and SEO services using WordPress and WooCommerce platforms. Project-based pricing for responsive web design, landing pages, and e-commerce development.
4. Video Production and Distribution: Corporate video production, commercials, infomercials, long-form programming with encoding, transcoding, closed captioning, and broadcast distribution services. Revenue from production fees and distribution service charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Day Media is a Tulsa-based full-service advertising agency providing media buying, media placement, video production, social media marketing, responsive web design, digital advertising, print, and graphic design services. Through its New Day Media Digital division it also offers programmatic advertising, CTV/OTT campaigns, geo-fencing, retargeting, audience targeting, and proprietary ADAPT reporting analytics. Smart TV/OTT app development and FCC-compliant program distribution with closed captioning round out the offering.

Product overview

New Day Media is a Tulsa-based advertising agency established in 1998, offering a comprehensive suite of marketing and advertising services. The company operates two primary divisions: the core advertising agency (Media Buying, Marketing & Advertising, Video Production, Program Distribution, Graphic Design, Web Development, Smart TV Apps, and Social Media) and New Day Media Digital, a programmatic advertising platform. New Day Media Digital provides CTV/OTT advertising, audience targeting solutions (Geo-Fencing, Advanced Event Targeting, Site Retargeting, Search Retargeting, Contextual Targeting), programmatic video and native programmatic advertising, all managed through their proprietary ADAPT reporting and analytics dashboard. The Smart TV Apps division builds streaming channels for Roku, Apple TV, Amazon Fire TV, and Android TV.

Differentiator

Problem solved

Functional benefit

Brands

• New Day Media Digital: Digital programmatic advertising division specializing in OTT/CTV advertising, audience targeting, geo-fencing, and programmatic video services

Products and services

• Media Buying Negotiation and placement of advertising across various media channels including traditional and digital platforms to achieve optimal ROI for client budgets.
• Marketing & Advertising Strategic marketing consulting and creative advertising services including campaign development, media budgeting, and brand positioning for business clients.
• Video Production Professional video content creation including corporate videos, TV commercials, infomercials, long-form programming, and other video content for broadcast, streaming, and social media platforms.
• Program Distribution Video encoding, transcoding, closed captioning, and broadcast distribution services ensuring FCC compliance and proper delivery to television stations and digital platforms.
• Graphic Design Visual design services including logo design, brand identity development, print design (business cards, brochures, billboards), and advertising design across all mediums for business clients.
• Digital Marketing Digital advertising services including display ads, IP matching, geo targeting, CPC advertising, and online campaign management for business clients.
• Web Development Website design and development using WordPress and WooCommerce platforms, including responsive web design, landing pages, and search engine optimization (SEO) services for business clients.
• Smart TV Apps Development and deployment of streaming channel apps for Roku, Apple TV, Amazon Fire TV, and Android TV platforms, with live streaming, on-demand archive, and 24/7 broadcast capabilities for content publishers and ministries.
• Social Media Social media marketing, profile management, reputation management, content creation, and Google Business Profile management services for business clients.
• Programmatic Platform (New Day Media Digital) Automated digital advertising platform offering audience creation, optimization, expansion, insights, campaign management, reporting, analytics, and conversion zone tracking for advertisers. Operated through the New Day Media Digital subsidiary.
• CTV/OTT Advertising Connected TV and over-the-top advertising solution combining TV impact with digital targeting precision, enabling ad delivery across premium publisher networks and devices including Roku, Apple TV, Amazon Fire TV, and Android TV.

Quantifiable outcome

• 95% video completion rate for CTV advertising (compared to 82% average video completion rate across platforms)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Extreme ReachcoreStrategic or Co-development PartnerPartnership with Extreme Reach for quarterly CTV/advertising performance reports and industry benchmarking. Extreme Reach provides data showing CTV ad performance metrics, including the 38% market share of CTV impressions and 95% video completion rates that New Day Media references in their marketing materials.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency with broad service offering (SEO, paid media, web design, content) and proprietary reporting platform (MarketingCloudFX). Comparable integrated agency model, though at significantly larger scale.
• Hawke Media: Full-service digital marketing agency serving SMBs and mid-market clients with media buying, creative, and digital campaign management. Closely comparable in service breadth and customer profile.
• Lounge Lizard: Digital marketing and web design agency offering branding, web development, and digital advertising to SMB and mid-market clients. Comparable service breadth and customer profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency delivering web design, SEO, social media, and media buying to SMBs. Similar full-stack service model and customer profile.
• Power Digital Marketing: Performance marketing agency combining paid media, content, SEO, and creative for growth-stage and mid-market brands. Similar integrated agency model with stronger performance-marketing bent.
• Cardinal Digital Marketing: Digital marketing agency offering SEO, paid media, web design, and analytics to multi-location and SMB clients. Similar integrated agency model and customer base.
• Ignite Visibility: Performance-focused digital marketing agency offering media buying, SEO, social media, and creative services to mid-market clients. Comparable service mix and growth-stage agency profile.
• SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and media buying to SMB clients. Similar agency model targeting the same value-conscious mid-market segment.

Emerging players

• MNTN: CTV/OTT advertising platform and self-serve solution enabling SMBs to run connected TV campaigns. Comparable CTV focus but as a tech platform rather than full-service agency.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with significant CTV/OTT and programmatic capabilities. Overlaps with NDM's media-buying and digital services but operates at substantially greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newdaymedia
• Facebookfacebook.com/newdaymedia/?fref=ts
• LinkedInlinkedin.com/company/130365

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Day Media