Trim Parts

What Trim Parts does

Trim Parts is a sub-brand of Restoration Parts Unlimited (RPUI), a privately held company, that manufactures and distributes aftermarket restoration parts for classic American automobiles. The brand is focused on GM and Mopar vehicles produced between the 1950s and 1970s, including popular models such as the Chevrolet Camaro, Chevelle, Corvette, Impala, Caprice, Monte Carlo, and GMC/Chevrolet trucks. Its catalog contains approximately 1,951 SKUs organized into four product categories: Emblems (490), Exterior Trim (535), Lighting & Lenses (437), and Interior Trim (489).

Products are produced using original tooling or exact reproductions of original tooling, with hand finishing and triple chrome plating applied as standard quality processes to achieve show-quality standards. The range includes fender emblems, hood emblems, grille emblems, headlight and taillight bezels and lenses, door handles, spoilers, hood bars, molding sets, sill plates, dash bezels, console plates, and other decorative or functional body components.

Trim Parts operates as a direct-to-consumer brand sold exclusively through RPUI's e-commerce storefront at rpui.com. Pricing follows a standard MSRP model with tiered promotional discounts ($25 off $250, $50 off $500, $100 off $1,000) and per-unit prices spanning roughly $28 to over $567. Customers are classic car restorers, vintage vehicle customizers, and show-car preparers based in the United States, supported by a phone-based customer service line (888-936-1119) and a vehicle year/make/model selector (garage feature) for product discovery.

Name

Trim Parts

Legal name

Restoration Parts Unlimited

Website

https://trimparts.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Trim Parts, a sub-brand of Restoration Parts Unlimited, manufactures and sells approximately 1,951 SKUs of show-quality reproduction trim, emblems, lighting, and interior components for 1950s-1970s GM and Mopar classic car restorers in the United States through the rpui.com e-commerce platform.

Ownership category

akta.pro rank

Product category

Aftermarket Classic Car Restoration Parts

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

akta.pro secondary industries

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Classic car restoration parts
• Aftermarket auto parts
• Vintage vehicle trim
• GM Mopar emblems bezels
• Show quality reproductions

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Aftermarket Auto Parts Sales: Trim Parts generates revenue through one-time product sales of aftermarket restoration parts for classic GM and Mopar vehicles. Products are sold at MSRP with periodic discounts and promotional pricing. The company sells directly to consumers through RPUI's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Trim Parts manufactures and sells aftermarket restoration parts for classic GM and Mopar vehicles from the 1950s through the 1970s. The portfolio spans four categories—Emblems, Exterior Trim, Lighting & Lenses, and Interior Trim—totaling 1,951 SKUs. Products are produced using original tooling or reproductions of original tooling with hand finishing and triple chrome plating to achieve show-quality, original-specification fit for restoration and customization projects.

Product overview

Trim Parts is a product sub-brand under Restoration Parts Unlimited (RPUI) specializing in classic and vintage automobile restoration parts. The portfolio consists of four main product categories—Emblems, Exterior Trim, Lighting & Lenses, and Interior Trim—spanning over 1,951 total SKUs. Trim Parts produces show-quality reproduction and licensed parts for GM and Mopar vehicles from the 1950s through the 1970s, including popular models like Chevrolet Camaro, Chevelle, Corvette, Impala, Caprice, and Monte Carlo, as well as GMC and Chevrolet trucks. The products are manufactured using original tooling or reproductions of original tooling, with hand finishing and triple chrome plating as standard quality processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Emblems Fender emblems, hood emblems, truck emblems, deck lid emblems, grille emblems, and other decorative emblems for GM and Mopar vehicles from the 1950s-1970s. Includes 490 licensed and reproduction emblem SKUs.
• Exterior Trim Exterior body components including door handles, spoilers, hood bars, grille bars, molding sets, paint break stripe kits, tailgate trim panels, antenna bases, and wheel cover trims. Includes 535 exterior trim SKUs for classic GM and Mopar vehicles.
• Lighting & Lenses Headlight bezels, taillight bezels, tail light lenses, back up light lenses, parking light lenses, and complete light assemblies for classic GM and Mopar vehicles. Includes 437 lighting and lens SKUs.
• Interior Trim Interior components including sill plates, door handle bezels, dash bezels, window trim sets, radio bezel kits, turn signal levers, mirror brackets, console plates, and interior moldings. Includes 489 interior trim SKUs for classic GM and Mopar vehicles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Restoration Parts Unlimited (RPUI)coreOthersTrim Parts operates as a brand under Restoration Parts Unlimited (RPUI). RPUI is the parent company and e-commerce platform that hosts the Trim Parts product catalog alongside other brands including 'The Right Stuff' (specializing in disc brake conversions, pre-bent tubing, cables & hoses, and brake components).

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Year One: Specialist in restoration and performance parts for classic GM, Ford, and Mopar muscle cars. Comparable on vehicle-platform focus, restoration-grade catalog depth, and enthusiast DTC positioning.
• Danchuk Manufacturing: Manufacturer and retailer of reproduction parts specifically for 1955-1957 Chevrolet vehicles. Comparable to Trim Parts on original-tooling reproduction approach, premium 'show quality' finish positioning, and classic GM focus.
• Mac's Antique Auto Parts: Family-owned supplier of restoration parts for 1928-1972 Ford and Mercury vehicles. Comparable on vintage platform focus, deep SKU coverage per vehicle model, and enthusiast-grade catalog structure.
• Classic Industries: One of the largest US-based suppliers of restoration parts for classic GM, Mopar, and Ford vehicles. Directly comparable to Trim Parts on product category (trim, emblems, interior, sheet metal), target customer (classic car restorers), and DTC catalog distribution model.
• The Right Stuff: Sister brand under RPUI specializing in disc brake conversions, pre-bent tubing, cables, hoses, and brake components for classic vehicles. Shares distribution platform with Trim Parts and serves the same restoration customer.
• LMC Truck: Specialist in restoration parts for 1960s-1990s Chevrolet and GMC trucks, including trim, emblems, and interior components. Overlaps directly with Trim Parts' GMC/Chevy truck trim offerings.
• National Parts Depot (NPD): Major classic car restoration parts retailer covering Ford, GM, and Mopar applications. Directly comparable on catalog breadth across emblems, trim, interior, and sheet metal for 1950s-1970s vehicles.

Broad incumbents

• Summit Racing Equipment: Large-scale aftermarket performance and restoration parts retailer. Carries some classic trim and emblem products alongside a much broader performance/modern portfolio; not niche-focused like Trim Parts.

Regional players

• Painless Performance Products: Manufacturer of wiring harnesses and related restoration components primarily for classic American vehicles. Comparable on classic-car restoration supply niche and US-focused distribution, with partial product-category overlap.

Emerging players

• Eastwood Company: Restoration tools, supplies, and select reproduction parts aimed at hobbyist restorers. Partial overlap with Trim Parts in restoration parts, but broader DIY-tools orientation and broader vehicle coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Trimparts
• Facebookfacebook.com/TrimParts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trim Parts