MKG Marketing

What MKG Marketing does

MKG Marketing is a B2B SaaS and technology digital marketing agency founded in 2011 by Mike Krass and Kerry Guard. It operates as a remote-first boutique firm of approximately 15 employees, with Kerry Guard serving as CEO and Mike Krass serving as Owner/Visionary. The company delivers four interconnected service lines — Marketing Strategy, Search Visibility Optimization (SVO), Digital Advertising, and Marketing Leadership + Activation — anchored by Account Direction and Project Management on every engagement. Its proprietary SVO framework unifies SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to drive brand visibility across Google, ChatGPT, Perplexity, and Google AI Overviews.

Underlying the service delivery are several branded components: the mkgOS proprietary operating system (audit, execution, monthly Scorecard reporting), the TRACK methodology (Think, Ready, Activate, Calibrate, Keep Going), and the CAR framework (Construct, Accelerate, Route). The agency's primary verticals are cybersecurity (50%+ of the client base since 2017), data infrastructure and analytics (since 2017), and semiconductors/storage (since 2019), with named engagements including ExtraHop, Solidigm, Illumio, Qualys, Cloudera, Informatica, Dropzone AI, and NETGEAR/Arlo.

MKG generates revenue through published monthly subscriptions ($4,625 Startup / $10,450 Scale-up / $15,580+ Enterprise per month for SVO) and a $5,000 one-time Marketing Audit entry engagement. Average client tenure is 36 months, average employee tenure is 3.09 years, and the firm reports zero departures in 2025. The agency is founder-owned and privately held with no external funding, holds Google Premier Partner and Semrush Partner designations, and operates from a distributed US/Europe footprint with new European coverage in Guernsey.

Name

MKG Marketing

Legal name

MKG Marketing, Inc.

Website

https://mkgmarketinginc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MKG Marketing is a remote-first B2B SaaS and technology digital marketing agency (~15 employees) that delivers Search Visibility Optimization (SEO+AEO+GEO), Digital Advertising, Marketing Strategy, and Marketing Leadership services, specializing in cybersecurity, data infrastructure, and semiconductors for clients such as ExtraHop, Solidigm, and Illumio.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: MKG Marketing generates revenue through ongoing service retainers and project-based engagements. Services include Search Visibility Optimization (SVO), Digital Advertising, Marketing Strategy, and Marketing Leadership + Activation. Engagements begin with a Marketing Audit ($5,000) followed by scoped retainers. Pricing is published on their website for transparency.
2. Search Visibility Optimization (SVO) Tiers: Three investment tiers: Startup ($4,625/month), Scale-up ($10,450/month), Enterprise ($15,580+/month). All tiers include account direction, dedicated management, SEMRush Dashboard Access, and monthly deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels13 records

Core offering

MKG Marketing is a remote-first digital marketing agency that builds and executes B2B SaaS and technology marketing programs on a retainer and project basis. Its flagship practice, Search Visibility Optimization (SVO), unifies SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) so client brands are cited across traditional search engines and AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews. Service delivery is powered by a proprietary platform (mkgOS) and proprietary execution frameworks (TRACK and CAR).

Product overview

MKG Marketing is a B2B SaaS and technology digital marketing agency offering a portfolio of four interconnected core services anchored by Account Direction and Project Management. The primary offering is Search Visibility Optimization (SVO), a unified framework combining SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), which is supported by Digital Advertising (paid search, social, display), Marketing Leadership + Activation (fractional CMO services), and Marketing Strategy + Analytics. All services are powered by MKG's proprietary mkgOS operating system and executed via their TRACK and CAR methodologies. The company specializes in cybersecurity and data infrastructure sectors, having worked with clients including ExtraHop, Solidigm, Illumio, Cloudera, and Dropzone AI since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Visibility Optimization (SVO) Unified Search Visibility Optimization service combining SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to ensure client brands are cited and referenced across traditional search engines and AI-powered answer engines including ChatGPT, Perplexity, and Google AI Overviews. Delivered via three published monthly subscription tiers (Startup $4,625, Scale-up $10,450, Enterprise $15,580+) and integrated with the proprietary mkgOS platform.
• Digital Advertising Paid media programs across Paid Search (Google and Bing Ads), Paid Social (LinkedIn), and Paid Display/Retargeting designed to capture demand and amplify organic trust across the B2B buying journey. Includes dedicated account direction and management, with example outcomes such as Dropzone AI achieving $107k closed revenue and 137% ROI in six months from a dual-channel Google + LinkedIn strategy.
• Marketing Leadership + Activation Fractional senior marketing leadership service providing strategy, execution, and systems for B2B SaaS and technology companies in the 'Growth Valley' that cannot yet afford full internal marketing teams. Includes positioning, messaging, vision, and execution as a complete operational installation led by senior strategists and supported by the mkgOS platform.
• Marketing Strategy B2B SaaS marketing strategy consulting including persona research, buyer journey mapping, competitive analysis, data-powered omnichannel strategy, and conversion insights that translate performance data into actionable revenue-generating recommendations for B2B SaaS and technology clients.
• Marketing Audit One-time, $5,000 comprehensive B2B SaaS Marketing Audit covering what is working, what is not, and what a real fix looks like across SEO, AEO, GEO, paid, and analytics. No pitch and no obligation, positioned as the gateway into ongoing retainer engagements.

Quantifiable outcome

• ExtraHop: Pipeline grew 5x on 2x spend. Protocol Library drove 100k visits, 14% of site traffic. ExtraHop acquired by Bain Capital for $900M.
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SemrushcoreTechnology or IntegrationSemrush Partner relationship. MKG Marketing is a Semrush Partner agency, utilizing Semrush One for citation tracking across ChatGPT, Perplexity, and Google AI Overviews as part of their SVO service delivery. The partnership provides MKG access to advanced SEO and AI search tracking tools for client work.
• GooglecoreTechnology or IntegrationGoogle Partner status. MKG Marketing has Google Partner designation (Agency ID: 2090541156), indicating certified expertise in Google Ads and advertising platform proficiency. Google Premier Agency Partner status mentioned in historical context.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Directive: B2B and enterprise SaaS digital marketing agency focused on SEO, paid media, and content marketing for technology buyers. Closely comparable in SaaS/tech vertical and SEO+paid service mix, but operates at materially larger scale and serves more enterprise accounts than MKG.
• Ironpaper: B2B growth marketing agency focused on demand generation, ABM, and content for technology and industrial companies. Comparable in B2B tech focus and demand-gen-led service offering, with similar emphasis on measurable pipeline outcomes.
• Refine Labs: B2B marketing agency known for demand generation, category creation, and audience-building playbooks. Comparable in B2B tech focus and methodology-driven (not media-buying) approach, though Refine Labs is positioned more around brand and demand-gen narrative than MKG's SEO/AEO-led service.
• Kalungi: Outsourced B2B SaaS marketing agency providing fractional marketing teams for software companies. Comparable in B2B SaaS-only vertical focus and similar boutique, founder-led model delivering strategy + execution to technology clients without an in-house CMO.
• Heinz Marketing: B2B marketing agency providing demand generation, lead nurturing, and marketing strategy for technology and SaaS companies. Comparable in vertical specialization (B2B SaaS/tech) and boutique scale, with similar emphasis on strategy-plus-execution delivery rather than pure media buying.
• GoNorthwest: B2B SaaS digital marketing agency offering SEO, PPC, content marketing, and analytics services. Comparable in B2B SaaS focus and SEO + paid media service mix; operates at similar boutique scale to MKG.
• DemandZen: B2B SaaS demand generation agency focused on content marketing, SEO, and lead nurturing for software companies. Comparable in B2B SaaS vertical and content/SEO-led demand gen approach, with similar small-team boutique delivery model.
• Single Grain: Digital marketing agency specializing in SEO, PPC, and content for SaaS and B2B technology companies. Closely comparable to MKG in vertical focus (B2B SaaS/tech), service mix (SEO + paid media), and founder-led boutique positioning, though Single Grain has broader consumer/SaaS reach and a higher public profile.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content across many industries. Comparable in core SEO/PPC services but operates at significantly larger scale (hundreds of employees), serves broader verticals, and competes on volume rather than vertical specialization.
• Straight North: B2B digital marketing agency offering SEO, PPC, and lead generation services with broader industry coverage. Comparable in B2B focus and SEO/PPC service mix, but operates at larger scale with broader vertical reach than MKG's cybersecurity/tech concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mkgmarketinginc
• Facebookfacebook.com/mkgmarketinginc
• LinkedInlinkedin.com/company/mkg-marketing
• Instagraminstagram.com/mkgmarketinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKG Marketing