Arcade
Arcade is a Dutch non-profit housing corporation (woningcorporatie) and the largest social housing provider in Westland, managing approximately 10,800 rental dwellings across Westland and Den Haag for low-income families, free-sector tenants, elderly residents, and commercial occupiers.
- Company typePrivate
- Founded1914
- HeadquartersNaaldwijk, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Arcade does
Arcade is a Dutch non-profit housing corporation (woningcorporatie) headquartered in Naaldwijk, Netherlands, operating in Westland and Den Haag. Founded in 1914, it is the largest social housing provider in Westland with a portfolio of approximately 10,800 rental dwellings. The organization serves households across multiple segments: social housing tenants qualifying under Dutch income thresholds, free-sector rental tenants, elderly and care-need populations, and commercial tenants of business spaces. Housing allocation is managed through the Woonnet Haaglanden centralized registration system under regulated 'passend toewijzen' (appropriate allocation) rules, making Arcade a passive landlord rather than an active marketer.
The company operates four primary revenue streams: recurring rental income from regulated social housing, recurring rental income from free-sector housing, sales of newly constructed properties, and recurring rental income from commercial spaces and parking. Pricing for social units is governed by Dutch government policy with annual rent increases subject to national guidelines; free-sector pricing is market-based. The business model is asset-heavy and capital-intensive, with growth funded through the Dutch social housing guarantee structure (Waarborgfonds Sociale Woningbouw) and supported by tax-advantaged status.
Arcade's underlying technology stack is minimal. The sole digital product is the 'Mijn Arcade' tenant portal, a standard self-service web application for tenant account management, contract viewing, and repair scheduling. No proprietary systems, data platforms, or AI capabilities are described. Active new construction projects across Westland municipalities (Choorstraat, Flora Campus, Insula 1 & 2, Aan de Singel, Waelpolder) and Den Haag (Waldorp Four, Woonzorgpark Rosenburg) indicate ongoing portfolio expansion, alongside a portfolio-wide sustainability program (solar panels, energy retrofits, and major neighborhood renovations such as Verduurzaming Monster Noord and Oranjebuurt fase 2). Governance is overseen by a Raad van Commissarissen (Supervisory Board), with a new chairman appointed in July 2026.
Arcade firmographics
Firmographics- Name
- Arcade
- Legal name
- Arcade
- Website
- https://arcadewonen.nl
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arcade is a Dutch non-profit housing corporation (woningcorporatie) and the largest social housing provider in Westland, managing approximately 10,800 rental dwellings across Westland and Den Haag for low-income families, free-sector tenants, elderly residents, and commercial occupiers.
- Ownership category
- akta.pro rank
Where Arcade is headquartered
LocationHeadquarters
- HQ city
- Naaldwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Arcade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Social Housing Rentals: Rental income from approximately 10,800 social rental dwellings (sociale huurwoningen) in Westland and The Hague. Rent pricing is governed by Dutch housing regulations, with annual rent increases subject to government guidelines.
- Free-Sector Rental Housing: Rental income from free-sector huurwoningen (vrije sector huurwoningen) which are priced above social housing thresholds and not subject to the same regulatory constraints.
- Property Sales (New Construction): Revenue from sale of newly constructed properties (koop) including various residential projects in the Westland and Den Haag regions.
- Commercial and Auxiliary Rentals: Income from rental of business spaces (bedrijfsruimtes), parking spaces (parkeerplaatsen), and garage boxes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Arcade product offering
Product offeringCore offering
Arcade is a Dutch housing corporation that manages approximately 10,800 rental dwellings across Westland and The Hague. It provides social rental housing, free-sector rental housing, commercial spaces, and parking facilities, while investing in new construction and energy-sustainability programs to address regional housing demand.
Product overview
Arcade operates as a housing corporation (woningcorporatie) offering a portfolio of housing services across Westland and Den Haag. The core offerings consist of social rental housing (sociale huurwoningen), private sector rental housing (vrije sector huurwoningen), commercial spaces (bedrijfsruimtes), and parking facilities. Tenants interact with Arcade through the Mijn Arcade self-service portal for account management, contract viewing, and repair scheduling. The company also engages in new construction projects (nieuwbouwprojecten) such as Flora Campus and Waldorp Four, and provides sustainability services including solar panels and energy efficiency programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Rental Housing (Sociale huurwoningen)
Companies that use Arcade
Customer profileSegments4 records
Ideal customer profiles3 records
Arcade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arcade partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Arcade competitors and assessment
Company assessmentDirect peers
- Ymere: Large Dutch woningcorporatie with around 75,000 dwellings across North Holland, including the Amsterdam metropolitan area. Comparable in operating model, regulatory positioning, and active new construction and sustainability programs targeting affordable housing shortage.
- Haag Wonen: Dutch social housing corporation operating in The Hague. Direct competitor in the same Woonnet Haaglanden allocation system used by Arcade, serving overlapping tenant populations with similar social and free-sector rental offerings.
- Vestia: Dutch social housing corporation operating primarily in the Zuid-Holland region, including parts of The Hague metropolitan area. Direct geographic and operational overlap with Arcade's Den Haag portfolio, with similar portfolio mix of social and free-sector rentals.
- Staedion: Den Haag-based woningcorporatie managing approximately 36,000 dwellings, making it a direct in-region peer of Arcade. Comparable regulatory framework, tenant mix, and focus on urban affordable housing in the same Haaglanden allocation region (Woonnet Haaglanden).
- Woonin: Dutch woningcorporatie managing tens of thousands of social and free-sector rental dwellings primarily in the Utrecht and Eemland regions. Directly comparable as a Dutch social housing corporation of similar scale, operating under identical regulatory frameworks with similar tenant allocation and sustainability programs.
Others
- Woonnet Haaglanden: Regional housing allocation system used by Arcade and other Haaglanden woningcorporaties for distributing social rental properties. Relevant as a key distribution/operating platform Arcade depends on, rather than a competitor — but materially shapes how the company reaches tenants.
- Aedes (branchevereniging): Dutch trade association representing the interests of woningcorporaties. Arcade is referenced as engaging with the Aedes chair on local housing solutions. Relevant as the sectoral governing body and policy voice shaping the regulatory environment in which Arcade operates.
Broad incumbents
- Eigen Haard: Large Amsterdam-area woningcorporatie managing tens of thousands of dwellings. Comparable as an established Dutch social housing incumbent with similar new construction and sustainability programs, though operating in a different primary metropolitan market.
Regional players
- Wonen Limburg: Dutch woningcorporatie operating in the Limburg province. Comparable operating model and regulatory framework as a Dutch social housing corporation, but serves a distinct geographic region with different demographic and economic conditions than Westland/Den Haag.
- Rijswijk Wonen: Dutch woningcorporatie operating in Rijswijk, adjacent to the Westland/Den Haag corridor. Comparable operating model and regulatory framework, serving a neighboring but distinct municipality within the broader Zuid-Holland housing market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arcade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcade leadership team
Management profileNumber of profiles
Arcade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcade
What does Arcade do?
Arcade is a Dutch housing corporation that manages approximately 10,800 rental dwellings across Westland and The Hague. It provides social rental housing, free-sector rental housing, commercial spaces, and parking facilities, while investing in new construction and energy-sustainability programs to address regional housing demand.
Is Arcade a public or private company?
Arcade is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Arcade founded?
Arcade was founded in 1914. It employs 51 to 100 people.
Where is Arcade based?
Arcade is headquartered in Naaldwijk, Netherlands, in the Europe region.
How does Arcade make money?
Four revenue lines are on record. Social Housing Rentals are the primary driver. The others are free-Sector Rental Housing, property Sales (New Construction) and commercial and Auxiliary Rentals.
Who are Arcade's main competitors?
Direct peers on record are Ymere, Haag Wonen, Vestia, Staedion and Woonin. Others are Woonnet Haaglanden and Aedes (branchevereniging). Eigen Haard is listed as a broad incumbent. Regional players are Wonen Limburg and Rijswijk Wonen.
Does Arcade have an API?
No public API is recorded for Arcade.