What Wooninc does

Wooninc is a private Dutch social housing corporation (woningcorporatie) headquartered at Winston Churchilllaan 87 in Eindhoven, Netherlands, operating primarily within the Eindhoven municipality and the North Brabant province. Formed through the 2022 merger of Wooninc and Helpt Elkander under an Ondernemingsplan 2022-2025, the organization provides regulated social rental housing allocated through the Wooniezie registration and matching platform using urgency and 'passend toewijzen' (appropriate allocation) criteria. Its housing portfolio spans multiple product lines: social rental units, three tiers of senior housing (Basis, Extra, and Compleet) with progressively integrated care services, mid-market rental under the Stayinc. subsidiary, and specialized housing forms including shared housing (Friendswoning), rooms with support (Kamers met Aandacht), temporary arrangements (Onder de pannen), flexible renting (Flexwonen), trailer homes (Woonwagenzaken), and hospita rental options.

The technology stack is conventional rather than proprietary: a tenant-facing portal (Mijn Wooninc.) for service management (rent payment, repair requests, contract administration), the Wooniezie housing allocation platform for prospective tenants, and digital repair reporting channels. The Compleet senior product relies on a partnership with Vitalis to provide 24/7 on-site care staff, while SeniorenPunt functions as an information and advisory arm. Tenant representation is handled via SHWplus (huurdersvertegenwoordiging), and the organization participates in the Eindhoven Sustainability Pact.

The business model is recurring rental income from regulated social housing, mid-market rental via Stayinc., and senior housing service charges, with rents governed by Dutch housing law and annual rent increases subject to regulatory caps. Tenants can apply for huurtoeslag (housing benefit) where eligible. Distribution is direct: tenants access housing through digital self-serve portals supplemented by physical office hours and information points for senior housing decisions. Marketing and engagement rely on the corporate website, community events, and WhatsApp contact channels.

Name

Wooninc

Legal name

Wooninc

Website

https://wooninc.nl

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Short description

Wooninc is a Dutch social housing corporation headquartered in Eindhoven providing regulated social rental housing, mid-market rentals via Stayinc., and senior living tiers (Basis, Extra, Compleet) through the Wooniezie allocation platform and Mijn Wooninc tenant portal.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Social housing services
• Rental property management
• Senior living housing
• Affordable housing
• Housing allocation

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Social Housing Rent: Wooninc generates revenue primarily through rental income from social housing properties. Tenants pay monthly rent for residential units including social rental housing, senior living (Basis/Extra/Compleet), and mid-rent properties through Stayinc. Revenue model is subscription-based recurring rent with annual rent increases regulated by Dutch housing law.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wooninc is a Dutch social housing corporation that provides affordable and mid-market rental housing in the Eindhoven region. Its offerings include social rental housing allocated through the Wooniezie registration platform, mid-market rental housing under the Stayinc. sub-brand, three tiers of senior living (Basis, Extra, Compleet with on-site care from Vitalis), and alternative housing forms such as shared, supported, temporary, and live-in landlord arrangements. Tenants manage services through the Mijn Wooninc. digital tenant portal.

Product overview

Wooninc is a Dutch social housing corporation (woningcorporatie) based in Eindhoven operating a platform-based service model. The core offering is the Mijn Wooninc tenant portal, which provides residents access to housing services, rent management, and administrative functions. The housing portfolio spans multiple product lines: social rental housing (sociale huurwoningen) via Wooniezie, senior living with three tiers (Basis, Extra, and Compleet with escalating care levels including on-site Vitalis staff), mid-rental housing through Stayinc., and alternative housing forms including Friendswoning, hospita rentals, rooms with support (Kamers met Aandacht), temporary housing (Onder de pannen), and flexible renting (Flexwonen). Additional services include trailer home sites (woonwagenzaken), parking, commercial space, and a repair reporting system. The three senior living tiers represent a progressive escalation from independent living (Basis) through communal amenities (Extra) to full-service care (Compleet).

Differentiator

Problem solved

Functional benefit

Brands

• Stayinc. Mid-market rental housing (middenhuur) brand offering rental properties between social housing and private market rents.
• SeniorenPunt
• Basis (Senioren)
• Extra (Senioren)
• Compleet (Senioren)

Products and services

• Mijn Wooninc. Digital tenant portal and mobile app for existing tenants to manage housing affairs, pay rent, report repairs, view personal information, and handle administrative tasks online.
• Wonen voor Senioren - Basis Independent senior living for residents aged 55 and above in accessible single-story apartments with wider doorways, elevator access, and spacious bathrooms with showers; residents arrange their own care if needed.
• Wonen voor Senioren - Extra Senior living with independent apartments plus communal meeting spaces, on-site building managers, personal alarm systems, and daily welfare checks at select locations.
• Wonen voor Senioren - Compleet Comprehensive senior living with all Extra features plus on-site Vitalis care staff available 24/7, including personal care, nursing, treatment, caregiver support, restaurant, hairdresser, library, GP, and physiotherapy.
• Stayinc. Middenhuur Mid-market rental housing offered at rates between social housing and the private market, targeting tenants who earn too much for social housing but seek affordable rental options.
• Sociale huurwoningen Social rental housing units offered through the Wooniezie platform to income-qualifying individuals and families, allocated through a registration and response system with urgency criteria and passend toewijzen (appropriate allocation).
• Andere woonvormen (Alternative Housing) Alternative housing arrangements including Friendswoning (shared housing with friends), Huren bij een hospita (live-in landlord rentals), Kamers met Aandacht (supported rooms), Onder de pannen (temporary housing matching renters with homeowners), and Flexwonen (flexible renting for temporary needs).
• Woonwagenzaken Trailer home (caravan) housing sites and facilities managed by Wooninc.
• Reparatie melden (Repair reporting service) Online repair reporting service allowing tenants to submit repair requests covering doors, locks, roofs, gutters, gas, water, electricity, elevators, pests, windows, plumbing, gardens, heating, and ventilation; supplemented by the Klusbus professional maintenance service.
• Parkeerplaatsen en bedrijfsruimte Parking spaces, garages, and commercial space (bedrijfsruimte) available for rent as part of Wooninc's property portfolio.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Stayinc.coreStrategic or Co-development PartnerStayinc. is Wooninc.'s affiliated brand specifically focused on mid-range rental housing, operating separately from social housing while maintaining strategic alignment with Wooninc.'s mission to provide housing options across different income levels.
• VitaliscoreStrategic or Co-development PartnerVitalis provides 24/7 healthcare services within Wooninc.'s Compleet senior living buildings. Care workers are permanently present to deliver personal care, nursing, treatment, and caregiver support services to residents.
• SeniorenPuntminorStrategic or Co-development PartnerSeniorenPunt is a collaboration partner providing information and advisory services for senior housing decisions at Wooninc.'s information points.
• SHWplusminorChannel Partner/ Reseller/ DistributorSHWplus represents Wooninc.'s tenant organization (huurdersvertegenwoordiging) serving as the official body representing tenant interests in discussions and performance agreements with Wooninc.
• Duurzaamheidspact EindhovenminorStrategic or Co-development PartnerWooninc participates in the Eindhoven Sustainability Pact, a collaborative agreement with other organizations in the region to advance sustainable living and environmental goals.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vestia: One of the largest Dutch housing corporations (woningcorporaties), operating in The Hague region. Directly comparable as a regulated social housing provider with similar portfolio of social rental, mid-market, and senior housing offerings.
• Ymere: Major Dutch housing corporation serving the Amsterdam metropolitan area. Comparable to Wooninc as a regulated woningcorporatie providing social rental housing, mid-market rental, and senior living options to a major Dutch city.
• Portaal: Dutch housing corporation operating in Utrecht, Leiden, Nijmegen and Arnhem regions. Comparable to Wooninc as a regulated social housing provider with a multi-region portfolio and similar mix of social and mid-market rental offerings.
• Woonzorg Nederland: Dutch housing corporation specializing in senior and care-integrated housing. Closely comparable to Wooninc's senior housing portfolio (Basis/Extra/Compleet), particularly the care-integrated Compleet offering with embedded healthcare services.
• De Alliantie: Large Dutch housing corporation operating in Amsterdam, Almere, Amersfoort, and other regions. Comparable to Wooninc as a regulated woningcorporatie with diversified rental housing portfolio across multiple income tiers.
• Rochdale: Amsterdam-based Dutch housing corporation. Comparable to Wooninc in providing regulated social housing, senior living, and tenant services within a major Dutch urban market under similar regulatory oversight.
• Habion: Dutch housing corporation focused on senior housing. Comparable to Wooninc's senior-focused sub-brands, particularly the Basis and Extra tiers, providing independent and supported senior living across the Netherlands.
• Eigen Haard: Amsterdam-based Dutch housing corporation. Comparable to Wooninc as a major urban woningcorporatie providing social rental housing, mid-market rental, and senior living options under similar Dutch regulatory framework.
• Woonpartners: Dutch housing corporation based in the Eindhoven region. A particularly close geographic peer to Wooninc, providing directly comparable social rental housing, senior living, and tenant services in overlapping municipalities.

Broad incumbents

• Vitalis WoonZorg Groep: Major Dutch senior care and housing provider. Comparable as a strategic partner and potential broader peer given its embedded role providing 24/7 healthcare services in Wooninc's Compleet senior buildings, representing the integrated senior care model that Wooninc's offering depends on.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wooninc
• Facebookfacebook.com/wooninc
• LinkedInlinkedin.com/company/wooninc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooninc