Cuttsy & Cuttsy

What Cuttsy & Cuttsy does

Cuttsy+Cuttsy is an independent, employee-owned healthcare communications agency headquartered in Pampisford, Cambridgeshire, founded in 2011 by siblings Mathew Cutts and Caroline Benson. The firm serves pharmaceutical and biotechnology companies (AstraZeneca, Gilead, Novo Nordisk, Regeneron, Eisai, GenSight Biologics, Evinova and others), Contract Research Organisations, and patient advocacy groups, operating from a 100% renewable-energy office at Unity Campus. In February 2026 it transitioned to an Employee Ownership Trust while retaining its founding leadership.

The agency's offering centres on two service lines: Clinical Trial Engagement (recruitment and retention communications, study branding, HCP and participant materials, localised across 40+ countries and up to 72 languages) and Healthcare Communications (education, disease awareness, brand development, advisory board facilitation). Underlying these services are proprietary assets including the ccura AI suite for content generation and process automation, the R:SQD predictive scoring tool for trial readiness, the SOURCE evidence-quality framework, and the Co+Create user engagement methodology. Content is independently certified to PIF TICK standards and delivered through Veeva Vault for pharma compliance workflows.

Revenue is generated through project-based professional services engagements with enterprise pharmaceutical and biotech clients, supplemented by an emerging portfolio of productised assessment tools and thought-leadership research reports (The Participation Equation, The Site Factor, Integrating Patient First). Pricing is not publicly disclosed; engagements are scoped to individual client needs. Distribution is direct enterprise sales supported by conference presence (ASCO, NEXT Pharma Summit, Reuters Pharma, MAPS EMEA, Patients as Partners EU), proprietary content marketing, and a patient-facing podcast, with no external funding and profits reinvested for growth.

Name

Cuttsy & Cuttsy

Legal name

Cuttsy and Cuttsy Ltd.

Website

https://cuttsyandcuttsy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuttsy+Cuttsy is an independent, employee-owned UK healthcare communications agency serving pharmaceutical, biotechnology, and CRO clients with clinical trial engagement and healthcare communications services, supported by proprietary AI (ccura) and predictive scoring (R:SQD) tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Communications Services: Full-service healthcare communications agency providing strategic consulting, creative development, and communication materials for pharmaceutical companies, biotech firms, and healthcare organizations. Revenue generated through project-based professional services engagements.
2. Clinical Trial Engagement Services: Specialized services supporting clinical trial recruitment and retention including study branding, recruitment communications planning, HCP support materials, and participant engagement materials. Delivered as agency services to pharmaceutical sponsors and CROs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cuttsy+Cuttsy is an independent healthcare communications agency providing clinical trial engagement and healthcare communications services to pharmaceutical, biotechnology, and healthcare organisations. The company delivers strategic consulting, creative development, recruitment and retention communications, disease awareness campaigns, and patient/HCP-facing materials, supported by proprietary tools including the ccura AI suite and the R:SQD scoring algorithm.

Product overview

Cuttsy+Cuttsy is a healthcare communications agency offering two core service lines: Clinical Trial Engagement (recruitment, retention, and participant communications across 40+ countries) and Healthcare Communications (education, brand development, disease awareness). The portfolio includes proprietary AI-powered tools (ccura) for streamlined content creation and assessment platforms (R:SQD) for predicting trial success. Supporting resources include research reports (The Participation Equation, The Site Factor), the Experience Gap roadmap, the Co+Create engagement framework, and patient education materials including the Patient Podspective podcast. The company also offers health literacy resources and a suite of 'In Plain English' patient books. All services emphasise patient-centricity, accessibility, and trusted information verified through the PIF TICK quality standard.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Trial Engagement Channel-agnostic strategies and communications supporting clinical trial recruitment and retention, including study branding, recruitment communications planning, HCP support materials, participant engagement materials, and localisation across up to 72 languages in 40+ countries. Delivered to pharmaceutical sponsors and CROs.
• Healthcare Communications Creative and collaborative healthcare education and communication solutions including audience insights, education and training materials, patient pathway mapping, disease awareness campaigns, brand development, and advisory board facilitation. For pharmaceutical and biotechnology companies.
• ccura (AI Suite)

Quantifiable outcome

• 110,000+ clinical trial participants supported
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• EcologiminorStrategic or Co-development Partner · 1 September 2021Partnership began September 2021 with aim to collectively reverse climate change. Company donates trees via Ecologi platform.
• VeevacoreTechnology or IntegrationFull-service Veeva Vault partner providing content development for pharmaceutical Marketing and Medical Affairs teams. Content is reviewed by legal, regulatory, and medical departments ensuring compliance with industry guidelines.
• BHBIA (British Healthcare Business Intelligence Association)coreOthersMember representing market research and BI professionals in healthcare. Promotes and accelerates highest standards of ethics and quality. Access to training and professional development events.
• PIF (Patient Information Forum)coreOthersPIF TICK accredited agency - independently certified health information standard. Gained certification in 2022 demonstrating commitment to evidence-based, jargon-free content.
• Investors in PeoplecoreOthersAchieved Platinum accreditation placing company among top 2% of organizations assessed globally.
• EcoVadiscoreOthersGold sustainability rating provider placing company in top 5% of all companies assessed. Partner for ESG strategy assessment.
• CDP (Carbon Disclosure Project)coreOthersGlobal non-profit environmental disclosure system partner. Company maintains consistent B rating for environmental impact and risk management.
• PM SocietycoreOthersActive member and participant in PM Society events and recruitment fairs.
• ISPEP (International Society for Patient Engagement Professionals)coreStrategic or Co-development PartnerCollaboration with ISPEP on clinical trial participant research report 'The Participation Equation', ensuring report meets needs of patient engagement and clinical operations teams.
• Code ClarityminorOthersAgency Collection member supporting clarity in communications.
• APG (Association ofPublishers' Group)minorOthersAgency membership supporting advertising and publishing industry standards.
• Healthcare Communications Association (HCA)coreOthersParticipates in HCA recruitment fairs and professional development events.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fishawack Health: Independent, UK-headquartered healthcare communications agency serving pharma and biotech with clinical trial communications, medical affairs and patient engagement services — directly comparable in size, geography and service mix to Cuttsy+Cuttsy.
• Real Chemistry: US-based healthcare communications and data-driven marketing agency focused on pharma, biotech and healthcare, with overlapping clinical trial engagement and patient communications capabilities.
• Envision Pharma Group: Global medical communications and publications agency serving pharma and biotech, with comparable scientific content and clinical trial communications services.
• Avalere Health: Healthcare consulting and communications firm working with pharma, biotech and patient groups, with overlapping patient engagement and evidence-based communications offerings.
• Lumanity: Healthcare consultancy and communications firm combining evidence generation, patient engagement and medical communications for pharma and biotech clients.
• 90TEN (part of Envision Pharma Group): UK-based healthcare communications agency with patient engagement, medical education and clinical trial communications services for pharma — closely comparable to Cuttsy+Cuttsy in size, geography and category.

Broad incumbents

• Havas Life (Havas Health & You): Global healthcare communications network within Havas offering clinical trial engagement, patient communications and broader pharma marketing services — overlaps with Cuttsy+Cuttsy but operates at much larger scale across media and creative.
• McCann Health: Global healthcare communications network within IPG, providing pharma advertising, medical communications and patient engagement across major markets — a broader incumbent with overlapping capabilities.
• Inizio: Large global health commercialization platform combining medical affairs, clinical trial support (Ashfield) and communications agencies — a scaled incumbent operating across the same pharma buyer set as Cuttsy+Cuttsy.
• Eversana: Commercialization services platform for life sciences, with patient services, medical communications and clinical trial support adjacencies — overlapping client base but a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cuttsyandcuttsy

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuttsy & Cuttsy