Longbow Strategic Group

What Longbow Strategic Group does

Longbow Strategic Group, Inc. is a privately held, boutique marketing agency headquartered at 930 South Harbor City Blvd., Suite 505, Melbourne, Florida. Founded by Eric Needle in 1994, the firm offers an integrated suite of services organized around three pillars: Brand (identity, strategy, messaging, research, public relations), Creative (design, content, copywriting, print, tradeshow, promotional items), and Web (design, development, accessibility, promotion, email, social media, search marketing, digital advertising, news management). The technical stack centers on WordPress-based web development with responsive design, SEO-driven content optimization, and digital advertising campaign management across Google, Bing, Meta, and LinkedIn. A subsidiary brand, GreenDev (launched November 2018), focuses on website design, build, and promotion as a distinct product line.

The firm targets small-to-medium businesses as its primary segment, with nonprofits as a co-primary vertical and select healthcare and IT-services clients (e.g., Artemis IT, WEDI, Availity, Brevard Title, MEDai) as non-primary engagements. Revenue is generated through professional-services contracts under a quote-based pricing model; free discovery sessions and Calendly-scheduled consultations support a sales-led/inside-sales go-to-market motion concentrated in the Space Coast Florida region with some national reach. Distribution is direct, with multiple phone lines, contact forms, and referral-driven inbound. The firm's differentiator is its integrated brand-plus-web-as-marketing-platform approach combined with 30 years of operating history and a 22-Addy-Award regional track record.

Longbow operates with 1–10 employees as a small founder-led firm, with no external institutional investment disclosed. The company's senior leadership is Eric Needle (Founder) and Ryan Needle (Copywriter). Revenue is not publicly disclosed; given headcount, single-location footprint, and project-based pricing, the firm operates as a mature lifestyle boutique with stable, episodic project revenue tied to a relatively concentrated client base.

Name

Longbow Strategic Group

Legal name

Longbow Strategic Group, Inc.

Website

https://longbow.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Longbow Strategic Group is a boutique, founder-led marketing agency in Melbourne, Florida, providing branding, creative services, web design/development, and digital marketing to small-to-medium businesses, nonprofits, and select healthcare clients across the Space Coast region and nationally.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN), Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Branding services
• Digital marketing
• Web design
• Content marketing
• Search marketing

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing branding, creative services, web design and development. Services include brand identity, strategy, messaging, design, copywriting, print materials, tradeshow materials, web design/development, email marketing, social media, search marketing, and digital advertising.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Longbow Strategic Group is a boutique marketing agency that sells integrated branding, creative, web design/development, and digital marketing services to small and mid-sized businesses and nonprofits. Deliverables span brand identity, strategy, messaging, design, copywriting, print and tradeshow materials, websites built as marketing platforms, and ongoing web promotion including SEO, paid advertising, email, and social media management. The firm also operates GreenDev, a web studio sub-brand focused on designing, building, and promoting modern websites.

Product overview

Longbow Strategic Group is a boutique marketing agency offering an integrated suite of services organized around three pillars: Brand, Content, and Digital Marketing. The core offerings include Brand Services (identity, strategy, messaging, business development, research, and marketing), Creative Services (design, content, copywriting, print, and promotional items), Web Design & Development, Web Promotion Services (email, social media, search marketing, digital advertising), and News Management. A subsidiary brand, GreenDev, focuses specifically on web studios with a Design, Build, Promote approach. The company has been operating since 1994 and is based in Melbourne, Florida.

Differentiator

Problem solved

Functional benefit

Brands

• GreenDev: A web studio focused on designing, building, and promoting websites that work. Launched in November 2018 by Eric and Ryan Needle. Mantra of Design, Build, and Promote.

Quantifiable outcome

• Largest turnout in Grant BBQ Festival's 17-year history following digital marketing campaign
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• GreenDevcoreStrategic or Co-development Partner · 19 November 2018GreenDev is a web studio launched by Eric Needle and Ryan Needle (father and son team) to focus specifically on designing, building, and promoting modern websites. Longbow Strategic Group is the parent company providing full advertising and PR agency services, while GreenDev focuses on web-focused brand services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bayshore Solutions: Tampa, Florida-based digital marketing and web development agency offering integrated branding, web design, and digital marketing services to SMB and mid-market clients. Closely comparable as a Florida-rooted full-service boutique marketing agency with similar service breadth and target customer profile.
• BIGEYE Agency: Orlando-based creative and marketing agency providing branding, advertising, digital, and PR services. Comparable as a Florida boutique agency with an integrated offering targeting regional businesses and nonprofits.
• Walker Sands: Chicago-based B2B marketing agency offering integrated brand, digital, PR, and web services to mid-market clients. Comparable as a mid-sized integrated marketing firm with a similar services portfolio spanning branding, content, and digital.
• Fruition: Denver-based digital marketing agency offering web design/development, SEO, paid media, and social. Comparable as a boutique agency with a similar integrated digital marketing service stack and SMB-to-mid-market focus.
• Cypress North: Buffalo-based digital marketing agency offering SEO, paid media, web design, and content marketing. Comparable as a mid-sized integrated digital agency with similar paid search, SEO, and web capabilities.
• Mainstreethost: Buffalo-based digital marketing agency providing web design, SEO, and digital advertising. Comparable as a boutique full-service digital marketing firm with comparable SMB focus and integrated service offering.
• LevLane Advertising: Full-service advertising agency with strong Florida presence offering brand, digital, PR, and media services. Comparable as an integrated full-service agency with similar brand-plus-digital-plus-PR capability mix and regional/mid-market client focus.

Emerging players

• Sociallyin: Specialized social media marketing agency with overlap in social, content, and paid social services. Comparable as a complementary social/digital specialist that Longbow clients might alternatively engage for portions of their stack.
• Goldrock Creative: Florida-based creative agency providing branding, web, and content services. Comparable as a smaller Florida boutique competitor targeting a similar SMB/nonprofit client base with a comparable creative-and-web offering.

Broad incumbents

• HubSpot Solutions Partners: HubSpot itself plus its ecosystem of thousands of agency partners compete with Longbow's inbound marketing, SEO, content, and CRM-integration work. Comparable as a broad incumbent with overlapping inbound marketing and CRM capabilities that Longbow clients may use instead.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LongbowSG
• LinkedInlinkedin.com/company/longbow-strategic-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longbow Strategic Group